The opening clip to the trailer shows the audience the film company who produced the movie;

Filmdistrict.
Even though this is not necessarily a well known company, it does specialise in horror/thriller movies
(Pompeii and Wer), therefore will inform the audience the probable directing and production quality of the
movie; hopefully giving them some encouragement to see it. This opening will also identify the genre of the
movie to the audience as well as to start developing the desired environment/emotion that the audience should
feel, due to the colour scheme of black and red; which have colour connotations linked to of danger, death,
blood and violence. Sound is also used at the beginning of the trailer, in order to build tension, as a subtle
drum noise is used in sync with the image ,as it appears, then to disappear into a fade.

The camera immediately cuts to a mid shot of the male protagonist with diegetic dialogue appearing in the
background, Are you ready. This creates an illusion that the unknown voice is talking to the audience,
therefore developing a direct address, however a response is given by the male character (Josh), yes. This
interaction will immediately make the audience feel uneasy as it represents that something is about to happen.
As this is said, he looks into the camera, which is not a common convention seen across many movies as it
prevents a distance being created from the movie and reality however, in this case, a relationship is wanting to
be made between the audience and characters so that they can feel involved and present within the movies
events. The colours within this clip are very dull and muted therefore representing the genre of the movie and
portraying a certain feeling across to the audience, possibly foreshadowing future events.

A deep sound of a ticking metronome overrules the audio to heighten the pace of the trailer but to possibly
emphasise the importance of time within the movie as it embodies the tension of a ticking clock, running out
of time. This powerful addition stays present and consistent through out the entirety of the first half of the
trailer to maintain the suspense and to suggest that something is going to happen.
The visuals subtly fade into a black screen where motioned that it has been produced by the makers of
Paranormal Activity and Saw, both of which are major successful productions within the industry (together
reaching a box office total of over $1 billion). This notification gives some certainty to the audience that the
directing and acting quality of the movie will be to a certain standard therefore encouraging to see the movie.
The words Paranormal Activity and Saw have been capitalized and written in a bigger font so that it stands out
more to the audience..
With the sound of the metronome still present in the back ground, a montage is made, consisting of short clips
that represent the main family involved in the movie; which is edited to that it is in sync with the metronome
therefore developing the pace of the trailer. This is done in order to represent the targeted family within the
story and to signify as them being vulnerable in the situation. This is achieved through the bright clothing,
involvement of children, diegetic sounds (laughing) and close intimate shots to represent their love as a family
and to embody a real life family. With the ticking in the back ground it indicates to the audience that a plot
twist event is approaching which will put them on edge and make them anxious, due to the high pace of the
audio and visuals. This technique may be designed in order to develop sympathetic emotions within the
audience therefore heightening the inter personal relationship tied between the characters and the audience.

The camera cuts to the scene of Dalton (the main child actor) climbing up a wooden ladder in a dark,
abandoned looking attack. The camera cuts to a close up action shot of him stepping onto a ladder with the bar
snapping, to then catch him falling on the ground in a wide match on action cut. This scene can be understood
as being the catalyst to future events, of the trailer, as it as at this point that things start to go wrong. The mis en
scene of the room is a clear indicator to the audience that the mood and environment of the trailer is
transitioning due to the cob webs, dark shadows/lighting and the unexplained creepy objects such as the bird
house; all heightening the atmosphere of horror. The moment where Dalton falls off the ladder, the metronome
ticking silences and is overruled by the diegetic sound of the wood breaking, thus making the scene/fall seem
more serious and dramatic as well as increasing tension for the audience.

Throughout the entirety of the trailer, multiple jump cuts are made to a black screen with the words
Insidious is on, which is edited so that the words are distorted, therefore contributing to the theme of the
trailer. This is achieved through editing techniques where the words are enlarged and are constantly
flickering and changing, to represent the hauntings and paranormal activity. The phrase insidious is will
develop questions within the audiences mind (Roland Barthes Enigma codes) as to wondering what is
insidious therefore presenting a mysterious and ambiguous side to the plot; encouraging them to watch.
A recurring motive throughout the all promotion of the movie (Trailers, posters and magazines), there is
constant reference to the word is within insidious.
A panning POV shot is used as Renai (the female protagonist) is walking through a corridor, which adds
movement to the trailer but also builds the illusion that the audience is in her situation therefore developing a
connection between them and the movie. The ticking metronome is still present until it becomes merged in with
the diegetic noise of an active rocking horse in order to represent that the hauntings have begun (the horse is
moving on its own). This is also exemplified through the sudden change in lighting and mis en scene. The
environment has become very dull and emotionless, due to the low level lighting, and the furniture and
surroundings lack of colour and character therefore attempting to reflect this into the audience. This scene
happens near to the beginning of the movie, thus designed to build tension and suspense within the audience as it
is setting the ground for future events.

From then on, the overall pace of the trailer becomes quicker and more intense, to represent that increase in
paranormal activity and events that is occurring. Alike many other movie trailers, horrors in particular, use
short action clips, that create a montage, which intensifies the drama within the trailer but also provides that
audience with an insight to the movie, without spoiling the plot.. Hand held camera shots are used frequently
,for many of the clips, as they represent the manic atmosphere and to heighten the realism of the paranormal
experiences. In order to heighten this further, diegetic and non diegetic sounds and effects are placed over top
such as; shrieking sounds, doors slamming and the repeated name of Dalton; representing his significance to
the plot. Even though the overall pace of the trailer has become faster, moments of silence and lack of motion
are inserted so that it creates an uneasy and ambiguous environment for the audience as well as building the
suspense.

A subtle swipe between two shots is made to show the experts who are coming in to help with the situation.
Paranormal technological equipment is a major element within the movie, therefore, close up, detailed shots
have been used in order to show off the equipment and machinery used. Through out this montage, many
camera angle and editing techniques are used in order to create a distorted atmosphere for the audience and to
represent its importance For example, close up shots, fade ins and outs, match on action cuts and shallow
focusing are used to capture this. Dialogue ,as well as diegetic noises, are used over top of the visuals, to
provide the audience with more information about the plot, thus leaving them with a level of uncertainty so
that they feel encouraged to see the movie. Technical noises such as dials moving and camera flashes are
present; used to heighten the drama and intensity of the trailer.
 At the ending of the sequence, the screen briefly goes black until cuts to a long panning shot of a dark, daunting
hallway with the central focus on a Grandfather clock, thus representing its importance to the plot as it is being
captured by the light. The sounds of a beating heart and the metronome return, breaking the eerie silence, in
order to build tension and suspense, suggesting that something is looming; which is a technique used across
many horror movies. Elaine (the exorcist) speaks over the visuals It is not your house that it haunted it is your
son. With the lack of visual action or major sound effects, it inflicts importance onto what she is saying
therefore representing it as a key line to the storyline; making the audience aware. Stereotypical horror movie
plots have a recurring motive where the house is the thing that is haunted, where in this case it isnt, thus
wanting to place more emphasis on this as it deviates from the norms so should encourage the audience to see
the movie.

Immediately, the camera cuts back to another, faced pace montage of short action clips taken from the movie.
Even though the clips are incredibly short, and possibly difficult to catch, they are designed to increase the
heart rate of the audience. This is emphasised by the variety of camera shots and angles such as close ups,
hand held shots, POVs and birds eye views therefore creating an element of distortion. Sound effects
(screaming, bangs, echoing) and lighting (bright camera flashes) are also included, in sync with the visuals,
to heighten this level of distortion even further and to end the trailer with the audience feeling uneasy and
exhilarated.

An illusion is created for the audience that the trailer has finished, by having the screen go black after the
release date has shown; allowing them to relax after watching the trailer, however; at last minute a head on
close up shot is presented of a ghost charging towards the screen. In order to intensify this shock, diegetic and
non diegetic sounds accompany the visuals (shrieking and echoing bangs) so that the audience is made to feel
scared and uneasy again. This is done by the producers to provide a long lasting effect on the audience so that
they remember the movie and are encouraged to see it. The background to this clip is pitch black, with the
ghosts face being white and discoloured, therefore allowing the audience to focus entirely on the approaching
figure; heightening the scare.