Lifestyle & Leisure Select Sub-Category:

Sports Lifestyle plans

Source: 2017 Ipsos Affluent Survey USA Doublebase, Base: U.S. Adults
with household income of $100,000+
Table of Contents Leisure activities Lifestyle attitudes *low sample size, use with caution
Clubs

Sports - Participated in the Last 12 Aerobics % Comp 32.44 32.52 32.50 37.6 39.25
Index 100 100 100 116 121
Months

Backpacking % Comp 18.11 19.76 19.39 25.54 25.29

Index 100 109 107 141 140

Bicycling % Comp 39.27 41.43 40.95 45.64 46.49

Index 100 106 104 116 118

Camping % Comp 24.12 23.39 23.24 28.71 29.82

Index 100 97 96 119 124

Fishing % Comp 23.66 20.32 20.65 22.62 22.58

Index 100 86 87 96 95

Fitness walking/exercise walking % Comp 78.26 81.01 81.17 81.42 81.6

Index 100 104 104 104 104

Fitness workout % Comp 65.30 67.75 67.45 72.04 74.48

Index 100 104 103 110 114

Golf % Comp 23.97 22.06 22.25 22.78 23.66

Index 100 92 93 95 99

Hiking % Comp 41.25 48.82 48.66 52.42 54.44

Index 100 118 118 127 132

Hunting % Comp 8.80 5.78 6.14 9 8.76

Index 100 66 70 102 100

Jogging/running % Comp 40.58 39.65 38.65 46.69 50.97

Index 100 98 95 115 126

Pilates % Comp 14.62 12.96 12.91 17.32 18.82

Index 100 89 88 118 129

Power Boating % Comp 12.16 10.04 10.00 12.18 12.06

Index 100 83 82 100 99

Riding/training horses % Comp 7.22 5.20 5.26 8.76 8.9

Index 100 72 73 121 123

Sailing % Comp 7.83 6.87 7.26 10.69 11.21

Index 100 88 93 137 143

Scuba diving % Comp 6.18 4.45 4.58 7.58 8.57

Index 100 72 74 123 139

Snorkeling % Comp 15.51 15.51 15.90 18.26 19.32

Index 100 100 103 118 125

Snow Skiing % Comp 11.72 11.65 12.01 15.19 16.18

Index 100 99 102 130 138

Snowboarding % Comp 6.82 4.49 4.59 8.35 8.28

Index 100 66 67 122 122

Snowmobiling % Comp 5.44 3.09 3.25 6.43 6.71

Index 100 57 60 118 123

Surfing % Comp 6.16 3.93 4.03 7.28 8.23

Index 100 64 66 118 134

Swimming % Comp 51.13 52.92 52.40 55.17 56.46

 Index 100 104 102 108 110

Tennis % Comp 16.25 14.94 14.96 20.29 19.52

Index 100 92 92 125 120

Weightlifting/bodybuilding % Comp 31.40 31.88 31.64 36.19 36.75

Index 100 102 101 115 117

Yoga % Comp 26.14 27.16 26.64 33.5 36.45

Index 100 104 102 128 139

Leisure Activities - Participated in the Adult education courses % Comp 21.51 23.39 23.67 26.86 27.6
Index 100 109 110 125 128
Last 12 Months

Birdwatching % Comp 13.37 14.91 15.36 17.94 15.61

Index 100 112 115 134 117

Book clubs % Comp 11.56 11.61 12.02 16.97 16.4

Index 100 100 104 147 142

Casinos: entertainment % Comp 28.08 24.35 24.24 27.26 28.28

Index 100 87 86 97 101

Casinos: gambling % Comp 34.65 31.33 31.37 33.71 35.04

Index 100 90 91 97 101

Cooking or baking for fun % Comp 68.08 71.02 70.17 74.45 75.58
Index 100 104 103 109 111

Gourmet cooking % Comp 34.34 38.94 40.09 44.29 42.59

Index 100 113 117 129 124

Vegetarian/vegan cooking % Comp 18.98 23.56 23.52 28.29 28.8

Index 100 124 124 149 152

Dancing % Comp 33.90 33.51 32.28 40.12 41.32

Index 100 99 95 118 122

Decorating your home % Comp 58.12 59.86 59.67 63.38 63.85

Index 100 103 103 109 110

Doing repairs to your home % Comp 69.12 73.68 74.97 71.76 70.11
Index 100 107 108 104 101

Gardening % Comp 59.47 64.45 66.03 63.84 62.7

Index 100 108 111 107 105

Going to day spas % Comp 25.80 24.49 23.90 29.14 32.11

Index 100 95 93 113 124

Going to overnight spas % Comp 6.67 4.08 4.17 7.29 8.06

Index 100 61 62 109 121

Motorcycling % Comp 8.88 6.19 6.30 10.04 10.67

Index 100 70 71 113 120

Painting/drawing % Comp 18.44 17.69 16.57 23.56 22.74

Index 100 96 90 128 123

Photography as a hobby % Comp 25.35 27.15 27.09 31.41 28.84

Index 100 107 107 124 114

Piloting an aircraft % Comp 4.78 2.62 2.65 5.85 5.75

Index 100 55 55 123 120

Playing a musical instrument % Comp 18.75 18.95 18.54 23.48 22.72

Index 100 101 99 125 121

Reading books (hard/softcover) % Comp 72.22 79.64 79.63 80.94 80.53

Index 100 110 110 112 112

Reading e-books (on Kindle, Nook, etc.) % Comp 45.05 49.44 49.23 53.37 56.33
Index 100 110 109 118 125
 Sudoku/crossword puzzles % Comp 42.10 46.18 46.44 46.24 46.13
Index 100 110 110 110 110

Console video gaming % Comp 32.77 28.42 27.90 35.41 34.92

Index 100 87 85 108 107

Mobile gaming % Comp 37.38 34.52 33.49 40.93 43.74

Index 100 92 90 110 117

Online video gaming % Comp 28.94 25.78 24.85 30.34 31.5

Index 100 89 86 105 109

Woodworking % Comp 11.75 10.76 10.97 12.86 12.64

Index 100 92 93 109 108

Private Clubs Respondent or Any Private Club % Comp 29.05 33.45 33.84 37.65 37.03
Index 100 115 116 130 127
Household Member Belongs To

Country Club or Golf Club % Comp 6.94 6.16 6.05 6.7 6.86
Index 100 89 87 97 99

Tennis or Racquet Club % Comp 3.07 2.76 2.91 3.98 3.56

Index 100 90 95 129 116

Athletic Club % Comp 12.34 15.56 15.87 18.5 17.75

Index 100 126 129 150 144

Boat or Yacht Club % Comp 1.73 1.71 1.77 2.47 *2.46

Index 100 99 102 143 *142

Beach or Pool Club % Comp 2.63 2.43 2.52 3.14 3.51

Index 100 92 96 119 133

University Club % Comp 2.96 3.54 3.53 6 5.29

Index 100 120 119 203 179

Metropolitan or City Club % Comp 1.14 0.97 1.01 *1.52 *1.69

Index 100 85 89 *133 *148

Airline Club Lounge % Comp 7.40 10.28 10.76 11.48 11.26

Index 100 139 145 155 152

Other Private Club % Comp 2.73 3.07 3.08 3.21 *2.73

Index 100 113 113 117 *100

None of These Private Clubs % Comp 70.95 66.55 66.16 62.35 62.97
Index 100 94 93 88 89

Get engaged % Comp 4.65 4.31 3.63 6.28 6.49

Lifestyle Plans For Next Twelve Months Index 100 93 78 135 140

Get married % Comp 4.74 4.27 4.20 5.27 5.59

Index 100 90 89 111 118

Have a baby/adopt a child (net) % Comp 7.58 6.86 6.59 9.53 11.5
Index 100 91 87 126 152

Have a baby % Comp 6.97 6.11 5.88 8.34 10.45

Index 100 88 84 120 150

Adopt a child % Comp 0.78 1.01 0.99 *1.7 *1.34

Index 100 130 127 *218 *172

Expect a grandchild % Comp 4.31 4.53 4.64 3.87 *2.79

Index 100 105 108 90 *65

Have cosmetic procedure/surgery (net) % Comp 6.34 7.13 6.93 7.43 7.62
Index 100 112 109 117 120

Have a cosmetic procedure (Botox, etc.) % Comp 4.82 5.58 5.50 5.47 5.37
Index 100 116 114 114 112

Have cosmetic surgery % Comp 2.43 2.38 2.32 3.02 *3.01

 Index 100 98 95 124 *124

Invest in stocks, mutual funds, etc. % Comp 36.20 50.07 50.82 51.91 50.16
Index 100 138 140 143 139

Refinance a mortgage % Comp 9.18 10.37 10.74 11.45 10.93

Index 100 113 117 125 119

Employ or change financial planner % Comp 7.50 10.86 11.07 13.02 11.84
Index 100 145 148 174 158

Open or move retirement/non-retirement % Comp 15.69 23.15 23.42 26.12 24.83

account (net) Index 100 148 149 166 158

Open or move a retirement account % Comp 12.78 18.29 18.40 20.31 19.67
Index 100 143 144 159 154

Open or move a non-retirement account % Comp 6.80 11.39 11.66 13.19 12.92
Index 100 168 172 194 190

Start a new business % Comp 7.87 7.86 7.48 10.67 9.06

Index 100 100 95 136 115

Buy or lease a car, SUV, truck (net) % Comp 39.77 39.00 39.27 42.74 39.02
Index 100 98 99 107 98

Buy or lease a pre-owned/used car, SUV, % Comp 15.63 16.02 15.73 18.47 16.73
truck Index 100 102 101 118 107

Buy or lease a new car, SUV, truck % Comp 28.88 27.99 28.68 29.96 27.81
Index 100 97 99 104 96

Buy a motorcycle % Comp 2.88 1.90 1.96 2.69 *2.77

Index 100 66 68 93 *96

Buy a powerboat % Comp 1.84 1.24 1.31 *2.12 *2.53

Index 100 67 71 *115 *138

Buy a sailboat % Comp 0.82 0.71 0.77 *1.28 *1.4

Index 100 86 94 *156 *171

Buy a share of or purchase a private aircraft % Comp 0.51 *0.38 *0.4 *0.79 *0.58
Index 100 *73 *78 *155 *113

Take a trip or vacation within the U.S. % Comp 80.42 85.76 85.90 82.81 84.48
Index 100 107 107 103 105

Take a cruise % Comp 25.01 24.38 24.78 24.6 23.4

Index 100 97 99 98 94

Take a trip or vacation outside the U.S. % Comp 39.17 48.28 49.46 49.17 47.99
Index 100 123 126 126 123

Build or buy a home (net) % Comp 12.03 10.99 10.79 13.52 16.12
Index 100 91 90 112 134

Design or build a new home % Comp 2.94 2.31 2.37 3.18 4.49
Index 100 78 81 108 153

Buy your first home % Comp 3.30 2.79 2.28 4.19 5.43
Index 100 84 69 127 164

Buy a newly constructed home % Comp 1.99 1.56 1.39 *1.84 *2.51
Index 100 79 70 *93 *126

Buy a pre-owned home % Comp 4.35 4.21 4.07 4.61 5.69

Index 100 97 94 106 131

Buy a vacation or second home % Comp 3.28 3.28 3.27 3.91 4.52
Index 100 100 100 119 138

Redecorate/remodel/renovate home or % Comp 44.99 48.44 49.10 50.08 47.18

grounds (net) Index 100 108 109 111 105
Redecorate/remodel/renovate home (sub- % Comp 37.37 39.43 39.66 42.75 40.13
net) Index 100 106 106 114 107

Redecorate your home % Comp 15.22 15.69 15.41 16.74 15.71

Index 100 103 101 110 103

Remodel or renovate home (sub-sub-net) % Comp 31.03 33.23 33.71 35.87 33.42
Index 100 107 109 116 108

Remodel or renovate kitchen % Comp 12.42 12.66 12.68 14.23 12

Index 100 102 102 115 97

Remodel or renovate bathroom % Comp 17.34 18.50 18.81 19.88 17.43

Index 100 107 108 115 100

Remodel or renovate other room(s) % Comp 15.89 17.30 17.22 19.02 18.36
Index 100 109 108 120 116

Construct/remodel/renovate outdoors (sub- % Comp 21.61 24.91 25.62 23.93 22.22

net) Index 100 115 119 111 103

Construct/remodel/renovate outdoor living % Comp 10.36 11.38 11.62 11.68 10.51

space Index 100 110 112 113 101

Remodel or renovate garden or plantings % Comp 16.87 20.68 21.32 19.77 17.69
Index 100 123 126 117 105

Employ an architect % Comp 1.94 2.26 2.38 2.63 2.76

Index 100 117 122 136 142

Employ an interior designer or decorator % Comp 2.41 2.78 2.92 3 3.11

Index 100 116 121 125 129

Employ a lawyer % Comp 6.85 10.61 10.90 12.24 10.61

Index 100 155 159 179 155

Buy a fine watch/couturier items/evening % Comp 25.41 22.50 22.21 28.85 28.14
apparel (net) Index 100 89 87 114 111

Buy a fine watch or piece of jewelry costing % Comp 9.92 8.39 8.38 12 12.15
$2,500 or more Index 100 85 84 121 123

Buy designer collection/couturier items % Comp 10.57 8.70 8.53 12.92 10.51
Index 100 82 81 122 99

Buy evening apparel % Comp 14.51 13.28 13.09 16.26 15.85

Index 100 91 90 112 109

Change careers or jobs % Comp 17.55 20.71 19.24 24.05 26.13

Index 100 118 110 137 149

Enroll in a cooking school or program % Comp 3.40 3.60 3.54 5.32 4.73
Index 100 106 104 156 139

Enroll in continuing education % Comp 12.14 14.80 14.23 18.16 16.17

Index 100 122 117 150 133

Graduate from college or from graduate % Comp 7.16 6.75 6.34 8.46 7.09
Index 100 94 89 118 99

Sell primary/vacation/second home (net) % Comp 5.95 5.79 6.01 5.88 5

Index 100 97 101 99 84

Sell primary residence % Comp 4.48 4.18 4.31 3.95 3.68

Index 100 93 96 88 82

Sell a vacation or second home % Comp 1.76 1.87 2.00 2.22 *1.59
Index 100 107 114 126 *91

Sell a business % Comp 1.25 1.15 1.25 *1.49 *1.86

Index 100 92 99 *118 *148

Move or relocate % Comp 13.92 14.36 13.36 16.49 17.98

 Index 100 103 96 118 129

Retire (full or part time) % Comp 6.23 7.87 8.06 6.99 5.81
Index 100 126 129 112 93

Lifestyle Attitudes (Definitely I really enjoy a night out on the town % Comp 59.77 57.36 57.04 61.65 63.66
Index 100 96 95 103 107
Agree/Tend to Agree)

I often go to sporting events % Comp 34.77 29.56 29.51 35.1 36.54

Index 100 85 85 101 105

I consider myself a sports fan % Comp 57.59 50.36 50.17 50.4 50.47
Index 100 87 87 88 88

I regularly see movies on opening weekend % Comp 22.78 17.39 17.19 23.8 22.86
Index 100 76 75 104 100

People often ask my advice when it comes to % Comp 40.04 37.10 36.36 44.06 45.81
entertainment choices and leisure activities Index 100 93 91 110 114

I really enjoy a night out on the town % Comp 17.38 14.31 13.69 17.45 18.38
Lifestyle Attitudes (Definitely Agree) Index 100 82 79 100 106

I often go to sporting events % Comp 10.77 7.68 7.32 10.76 12.52

Index 100 71 68 100 116

I consider myself a sports fan % Comp 27.96 21.18 20.51 21.8 23.01
Index 100 76 73 78 82

I regularly see movies on opening weekend % Comp 7.66 5.11 4.83 7.8 9.05
Index 100 67 63 102 118

People often ask my advice when it comes to % Comp 8.38 6.09 5.89 9.69 10.02
entertainment choices and leisure activities Index 100 73 70 116 120

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