Mintzbergs 5Ps of strategy

Mintzberg Profile

Henry Mintzberg, (born September 2, 1939), Professor of

Management Studies (Strategy and Organization); Faculty Director
(International Masters for Health Leadership) is an internationally
renowned academic and author on business and management.

He is currently the Professor of Management Studies at the Desautels

Faculty of Management of McGill University in Montreal, Quebec,
Canada, where he has been teaching since 1968.
 Plan
Ploy
Pattern
Position
Perspective
1. A strategic plan is a carefully crafted set of steps that a firm intends
to follow to be successful. Virtually every organization creates a
strategic plan to guide its future.
2. Planning is the initial and basic step essential for developing a
powerful business strategy.
3. It is a default process which is being adopted by majority of
managers to set their long term objectives and goals.
4. Business planning is also important for acquiring and fulfilling the
requirements of a new project as well.
 PLOY(Tactic /Scheme)
1. It is used to gain an advantage over your nearest competitor.
2. This can be done by plotting to discourage, frighten, disturb
or influence them so that they step back and you can take
complete advantage of all the resources available in your
neighborhood.
3. A strategic ploy is a specific move designed to trick
competitors. Ploys often involve using creativity to enhance
success.
4. Some useful tools like futures wheel and impact analysis etc
may help you in exploring all the shortcomings of your
competitors.
 PATTERN
1. Many a times, strategy emerges from past organizational
behavior.
2. Planning is also helpful in imparting consistently
flourishing performance.
3. In order to develop a pattern, you need to analyze the
current market trends with utmost concentration.
4. Mintzbergs 5 P strategies will help in highlighting as well
as overcoming through all the potential problems.
5. Further, it also facilitates in saving money that would have
otherwise been spent on implementing wrong policies.
 POSITION
1. Specifically, strategy as position refers to a firms place in the
industry relative to its competitors.
2. This will assist in exploring new methods and techniques that can
be applied in order to fulfill your motive.
3. It also helps in developing a niche aimed at differentiating your
products and services from all others that are already available in
the market.
4. These tools also help in analyzing all the issues that may
strengthen or weaken your position.
 Perspective (View/ Outlook)
Its content consisting not just of a chosen position, but of an inbuilt
way of perceiving the world.

Strategy in this respect is to the organization what personality is to

the individual.

What is of key importance is that strategy is a perspective shared by

members of an organization, through their intentions.

In effect, when we talk of strategy in this context, we are entering

the collective mind - individuals united by common thinking or
behavior.
 McDonalds Strategy Plan
The Plan to Win

Growth strategies for McDonalds by opening new and

improving current McDonalds restaurants.

Using growth strategies such as-

1. Market penetration,
2. Product development and also
3. CSR activities

in order to obtain legitimacy from their stakeholders.

 McDonalds Strategy Ploy
An intended action, which purpose is to frustrate the
opponents or to gain advantages indirectly.

McDonalds Healthy Living Campaign

Teaching consumers to eat healthy thereby McDonalds
gain some goodwill by showing that they care about
consumers health thereby they meet consumers need.
 McDonalds Strategy Pattern

A stream of actions, which are consistent.

Expansion, expansion, expansion McDonalds expands

in every matter and world corner.

The chance of growth is grasp at every time and any

time.
 McDonalds Strategy Position

The way the company positions itself ;

The companys image and identity;

The way the want their stakeholders to perceive them.

McDonalds wants to be loved due to their slogan: Im

lovin it and also to be number 1, hence the strategy plan:
the Plan to Win.
 McDonalds Strategy Perspective

Perspective A set of values and the way of living and

doing this an ideology.

McDonalds has focus on absolute productive efficiency.

 The first McDonalds restaurant was opened in 1940
in San Bernardino, California by two brothers named
Dick and Mac McDonald.

As of December 31, 2007, there were 31,377

McDonald's restaurants in 118 countries serving 54
million people each day.

McDonalds is the worlds largest fast-food chain

restaurant.
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