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Cng ty i u trong vic ng dng NLP trong Marketing Online ti Vit Nam
LI GII THIU
Kinh doanh lc no cng d i vi nhng ai bit kinh doanh v rt kh khn i vi ai cha
bn lnh hay ni ngn gn hn l cha c cc kin thc kinh doanh cn bn. Kinh doanh khng phi
l vic ta m ra mt ca hng, mt doanh nghip, vi nhng tng ban u cng vi nhng k
hoch s si l c th thnh cng ngay lp tc. c th bun may bn t th cc bn khng ch l
mt ngi bn hng xut sc m cn phi l mt nh PR/Marketing tuyt vi.
V nu bn thc s l ngi ch doanh nghip, hoc ang kinh doanh Online th cun ebook ny s
cho bn nhng kin thc g?
Bit v cch thit lp mc tiu trong NLP(1) gip bn xy dng c k hoch kinh doanh
r rng
Bit v h thng kinh doanh trn Internet Marketing
Bit v cch s dng Facebook PR/Bn hng
Bit cch phi hp Facebook vi cc hnh thc Marketing Online khc
Tip cn c nhng kin thc c bn ca Facebook Ads chuyn su (L thuyt)
B quyt tip cn 500 ngn khch hng Online mi thng trn Facebook
iu g s xy ra, nu bn l mt ngi chuyn nghip trong lnh vc PR/Marketing trn Facebook.
Chc chn nhng li ch bn nhn li c rt l ln, bn c th bn c nhiu hng hn, kim c
nhiu tin hn, pht trin doanh nghip ca mnh hn.
V cun ebook ny chc chn s gip cc bn nm c thm cc kin thc v PR/ Marketing trn
Facebook v gp mt phn gip bn bn hng thnh cng.
(1) NLP l t vit tt ca Neuro Linguistic Programming (hay cn gi Ngn ng Lp trnh T duy). NLP l mn k nng
cao cp ang c rt nhiu lnh o ti ba, cc t ph hay nhng ngi xut sc trong cc lnh vc khc nhau ang p
dng.

Thn cho cc bn!

Ti xin c gii thiu, ti tn l Nguyn Thi Trung, l 1 trong 2
ngi son tho v bin tp Ebook B Quyt Tip Cn 500.000
Khch Hng Mi Thng Trn Facebook v y l mt trong
nhng cun ebook nm trong d n chia s cho cng ng cc kin
thc v Marketing Online ca Cng ty C phn T vn v o to
SCT.
Vi cun Ebook ny, vi vic xem, thc hnh theo nhng kin thc
m chng ti chia s, cc bn s c c mt nn tng c bn nht
ca Marketing Online ni chng v Facebook ni ring. iu ny
s gip ch cho cc bn rt nhiu trong cng vic kinh doanh sp
ti.
V iu g n cng s n, kinh doanh pht t, doanh thu tng trng tt, li nhun thu v cng
nhiu, l nhng iu p m bt k ai kinh doanh trong thi i hin nay u mun. V kinh
doanh trn Facebook l mt trong nhng cha kha dn bn n cnh ca thnh cng .
iu c bit ca cun ebook ny l chng ti c lng ghp nhng kin thc NLP (Neuro Linguistic
Programing hay cn gi l Ngn ng lp trnh t duy) vo trong cc chin lc, th thut qung co
trn Facebook gip cc bn c c mt ci nhn khc hn, su hn v xa hn v cch vn hnh
ca Facebook cng nh thi quen ca khch hng. t s gip bn to ra s khc bit v vt
hn hn i th cnh tranh. V phng php lng ghp ny chnh l phng php: ng dng NLP
trong Marketing Online m ti l ng tc gi cng vi anh Nguyn Thnh Trc. Phng php ny
c chng ti s dng cc k hiu qu t nm 2011 cho n nay.
Vi quan nim sng: Hy ci cuc i lun p Sng, chia s, thnh cng ti xin chn thnh
gi n cc bn cun Ebook ny vi hi vng s gip ch c cho cc bn trong cng vic kinh doanh
trong tng lai.
Cun ebook ny xut bn vi mc ch chia s cho cng ng, v tht ngha nu c cng ng n
nhn v cng vui hn khi cc bn c th chia s cho nhiu ngi cng c v ti rt cm n v nhng
hnh ng p ny ca cc bn. Chc cc bn thnh cng!
Trn trng!
Nguyn Thi Trung

Xin cho cc bn!

Ebook B Quyt Tip Cn 500.000 Khch Hng Mi Thng Trn
Facebook l 1 trong nhng d n m Nguyn Thnh Trc cng
vi bn Nguyn Thi Trung nghin cu. Chng ti chia s ebook
ny vi mong mun mi ngi ai cng c th s dng Facebook
lm giu cho chnh bn thn mnh hoc cho cng ty m mnh ang
lm vic.
Trong cun ebook ny, chng ti chia s mt s nghin cu m
chng ti ang i u ti Vit Nam, l phng php ng dng
NLP trong Marketing Online m chng ti vn dng cc k
hiu qu t nm 2011 cho n nay.
ng dng ny s v cng c o v rt khc bit gip cc bn to ra c s vt tri so vi cc
i th khc v Facebook l 1 trong nhng hnh thc Marketing Online m chng ti p dng thnh
cng NLP vo trong .
C th ni rng cha bao gi nc ta li c s lng doanh nghip va v nh ln nh hin nay. Tuy
nhin, hu ht cc doanh nghip khi thnh lp u phi ng u vi nhiu bi ton: Lm th no
Marketing cho doanh nghip ca mnh? Lm th no bn c hng? Lm th no xy dng
thng hiu mnh v tit kim kinh ph?
Tin vui cho bn.
Ebook m cc bn sp c, d t hay nhiu s gip cho cc bn bit cch xy dng thng hiu v tip
cn khch hng nhanh nht ch vi ngn sch hn hp m vn t hiu qu cao. Doanh thu c th
tng t 20% n 500% trong vng 6 thng.
Ti i din cho Cng ty SCT ti th trng TP. H Ch Minh t vn v thc hin cc chin dch
qung co Facebook cho cc khch hng rt thnh cng, gip tng doanh thu t bin v hn ht l
cc khch hng ngy cng giu c v thnh vng. Ti rt tm c vi cun ebook ny v hy vng n
s l cha kha em thnh cng n cho cc bn.
Vi quan nim sng: C c m Hy hnh ng Thnh cng s n. Ti xin gi tng cc bn
cun ebook ny. Nu thy hay hy chia s n cng ng nhiu ngi c bit n nhiu hn cc
bn nh.
Xin chn thnh cm n!
Nguyn Thnh Trc

NI DUNG TRNH BY
Phn 1: Thit lp mc tiu NLP v ng dng trong mc tiu kinh doanh
Phn 2: H thng internet marketing
Phn 3: Cch s dng Facebook PR/Marketing v bn hng
Phn 4: Cch phi hp Facebook vi cc hnh thc Marketing Online khc
Phn 5: Sc mnh ca Facebook Ads chuyn su
Phn 6: B quyt tip cn 500 ngn khch hng mi thng trn Facebook
Phn 7: Nhng vn cn lu

PHN 1
THIT LP MC TIU NLP V NG DNG TRONG
MC TIU KINH DOANH
1.1 nh ngha NLP
NLP c vit tt bi t NEURO LINGUISTIC PROGRAMMING v dch sang ting vit l LP

TRNH NGN NG T DUY. NLP l mn khoa hc t duy, khi nim hi di v hi kh hiu
mong cc bn xem v cm nhn!
ng sau hnh vi mi chng ta l mt Bn v Th Gii (Model of The World). Bn ny

cha ng thi quen, nim tin, gi tr, k cN quyt nh tng vic ta lm, i, ng, n, ng
cch ta nhn nhn v nhng mi quan h gia nh, b con, bn bcch ta nhn nhn v th gii v
nhn nhn v chnh ta. N quyt nh phn ln hnh vi ca mi chng ta.
Gia nhng nm 70 ca th k XX, c 2 nh khoa hc t t cho mnh 1 cu hi nh sau: Liu

ta c th bt chc (modelling) Bn v Th Gii ca nhng ngi lm vic hiu qu tr
nn hiu qu hn khng? NLP ch ra cch ta c th hiu c Bn ca ngi khc v
cch ta bt chc Bn ca ngi khc tr nn hiu qu hn. NLP l mt cng c,
phng php gip chng ta thay i tn gc hnh vi thng qua vic lp trnh li t duy ca chnh
mnh v ca ngi khc.
NLP khng h ging bt c mt phng php no m bn tng bit trc y. N nhm vo vic
thay i tn gc ca hnh vi, tc thay i kiu suy ngh dn n hnh vi, v c im ni bt ny
m NLP pht huy tc dng rt hiu qu trong vic thay i mt con ngi. Tt c cc kt qu cuc
i, nng lc cng nh trnh u l hin th ca cch chng ta suy ngh. Vic thay i tn gc v
vy l iu bt buc nu mt ngi mun nng cao bt c k nng no, hoc thay i cc thi quen
bm r ca mnh.
Trong hn 3 thp k qua, NLP tr nn ngy cng ph bin trn th gii v hiu qu m n mang
li. c nhiu chuyn gia phn tch cho rng B.Obama, Bill Clinton tng s dng NLP trong
cc bi ni tranh c ca mnh, Ngi c bit Mourinho cng tng c cho l c s dng
NLP khi hun luyn hc tr. Rt nhiu tn tui ln trong ngnh din thuyt chuyn nghip tha
nhn mnh c s dng NLP, trong ni bt nht phi k n Anthony Robbins, ngi ang c
xem l din gi s 1 th gii hin nay vi mc th lao hun luyn khng l. ng tng dng NLP
gip ngi sao qun vt M Andre Agassi ly li ngi v s 1 th gii nh to dng c cc mu
hnh vi ca ngi thnh cng.
Hin ti NLP c ng dng rt rng ri trong cc lnh vc nh: qun l, hun luyn, bn hng,
tm l hc, th thao, y t, thng thuyt, din thuyt v nhiu lnh vc khc c bit l gio dc
thay i hnh vi con ngi. N l cng c rt hu ch cho cc nh lnh o, Gim c, din gi,
cc chuyn gia tm l, cng tc nhn s, cc hun luyn vin, cc gio vin cc bc t tiu hc n
i hc.

1.2 Mc tiu trong NLP
SMART GOAL l phng php thit lp mc tiu thng minh, c p dng rt nhiu v rng ri
trn ton th gii. c bit, nhng ngi thnh cng u lun p dng Smart Goal thit lp mc tiu
cho mnh. V NLP cng vy, cng ly Smart Goal thit lp mc tiu NLP nhng gc d hiu
hn v trong ti liu ny, chng ti s chia s mc tiu NLP mt cch trc quan, d hiu nht cc
bn d p dng.
Trc tin, cc bn phi bit r v SMART GOAL l g. SMART l t vit tt ca:
Specific (S): dch ngha ra l r rng. iu ny c ngha l bn t mc tiu trong tng lai
phi tht r rng: r rng v khng gian, thi gian,
VD: 2 nm na ti c cn nh bit th 2 tng c h bi, rng 500 m2 trn l t 2 mt tin,

ven sng vi din tch l t l 1000 m2.
Mesurable (M): dch ngha ra l o lng, nh lng c. VD: tin mua t v xy dng
cn nh bit th l 20 t ng
Achievable (A): dch ngha ra l c th t c mc tiu. Mc tiu phi ph hp vi bn.

Nu bn ang lm cng nhn th ng t mc tiu nh trn. Ngc li, bn l ch mt
doanh nghip v cng ty ca bn ang kinh doanh tt th c th t c mc tiu.
Realistics (R): dch ngha ra l c tnh thc t. y l cch bn cn bng gia mc tiu v
thc lc ca bn. VD: Bn l ch doanh nghip vi thu nhp sau thu mi thng l 1 t ng
th mc tiu ca bn c tnh thc t. Ngc li th khng.
Timebound (T): dch ngha ra l c thi hn. Bn t ra c mc tiu c thi gian c th

thc hin s gip bn bt tay vo vic chinh phc mc tiu ngay thay v tr hon nu bn
khng c thi gian c th. Nh v d trn th chng ti t mc tiu l 2 nm na (tnh t
thi im hin ti)
Mc tiu trong NLP quan trng l phi hi t 3 yu t:

Thy c
Nghe c
Cm nhn c
V mc tiu NLP khi t ra th hng ngy cc bn phi vui sng cng mc tiu ca mnh bng
cch:
Mi sng thc dy, bn tng tng hoc nhn mc tiu m mnh mun t c (VD:
tng tng ngi nh mnh c hnh dng g, mu sc nh th no,)
Tip tc bn tng tng m thanh s nghe c khi bn ang sng trong ngi nh ny
Tip tc bn cm nhn c s m cng, vui ti, thoi mi, khi ang sng trong ngi
nh m c .
y l cch n gin nht gip bn dn dn c c mc tiu tht r nt t l t c mc

tiu ngy cng tng ln
1.3 Ti sao kinh doanh cn phi s dng mc tiu NLP
Mt v d n gin, nu chng ta chi bng , khng c khung thnh th chng ta st bng u.

Mc ch ca vic chi bng l ghi bn, khng c cu mn th u c bn thng no c ghi.
Do vy, trong kinh doanh cng phi c mc tiu, bt buc mc tiu ny phi l mc tiu thng
minh hay tt hn l mc tiu NLP. Ch c vy bn mi c th tng bc t c mc tiu v gt hi
c thnh cng trong kinh doanh.
1.4 Cch thit lp mc tiu ngc trong NLP
Hy suy ngh! Bn leo ln cu thang th s mt hn hay khe hn khi i xung cu thang. V cch
thit lp mc tiu ngc trong NLP cng vy, hy tm nh cu thang trong tng lai v i xung
tng bc tr v hin ti, mi bc cu thang l mt mc tiu tng ng vi thi gian ca n. Xem
hnh r hn.

Nguyn tc ca phng php ny ngm gip bn thy c nh cu thang ngha l bn thy

c mc tiu r rng trong tng lai xa nht. Tip theo bn s lm tng t xc nh c mc tiu
ti tng bc cu thang trong tng lai gn hn, lm tip tc cho n khi tr v li hin ti Nh vy,
bn hon thnh c rt nhiu mc tiu trong tng giai on 1 nm, 2 nm, , n nm ty theo
ln/nh ca tng mc tiu.
Vi cch i xung cu thang nh th ny, bn s d dng t ra mc tiu hn, d dng thit lp cc

mc tiu nh tp trung vo mc tiu ln.
Vi cch lm thng thng th cc bn phi i ln cu thang, cc bn t mc tiu nh thc hin

thnh cng th mi t tip mc tiu ln hn nu thc hin khng thnh cng th cng khng bit
mc tiu ln nh th no cc bn b ng ri.
t mc tiu xong ri th ta s bc sang qu trnh chinh phc mc tiu 1 nm sau, 2 nm sau,

th n nm th n cc bn chinh phc c mc tiu ln v trn nh cu thang (c th gi l
nh cao ca thnh cng)
chinh phc c mc tiu nm th cc bn cng lm tng t, chia nh mc tiu nm ra thnh

mc tiu thng, chia nh mc tiu thng ra thnh mc tiu tun, chia nh mc tiu tun ra thnh mc
tiu ngy. Mc tiu ngy cha hon thnh Mc tiu tun cha hon thnh Mc tiu thng cng
cha hon thnh Bn cng khng hon thnh c mc tiu ln nht.
Cch thc hin mc tiu ngy nh th no cc bn hy gp trc tip chuyn gia ca chng ti
c t vn nh!

1.5 ng dng mc tiu NLP trong kinh doanh
Vi nhng kin thc v mc tiu NLP m chng ti chia s cc phn trc th chc hn cc bn
thy c tm quan trng ca vic thit lp v chinh phc mc tiu. Nu vic kinh doanh ca bn
cng p dng vic thit lp mc tiu NLP th kh nng bn thnh cng rt l ln.
Nhng tht bi l iu cng khng th no trnh khi nu bn khng kin tr, quyt tm v can m
thc hin chinh phc mc tiu.
c c y cc kha cnh v thit lp mc tiu v cch ng dng nh th no cho ng

cng nh c c t duy t ph, s kin tr, quyt tm, ng lc, th hy tham gia cc kha o to
NLP ca Cng ty SCT. Hin ti, chng ti l n v t chc cc kha hc NLP r nht Vit Nam vi
i ng chuyn gia o to thuc hng u Vit Nam v c bit i ng chm sc hc vin sau kha
hc cng thuc hng cht lng nht Vit Nam.
Chng ti t tin vi nhng kin thc NLP m chng ti chia s bi v i ng chuyn gia o to
NLP ca chng ti l nhng ngi u tin theo ui v pht trin NLP ti Vit Nam.
Nu cc bn quan tm kha hc ny th hy lin h Cng ty SCT c t vn nh!

PHN 2
H THNG INTERNET MARKETING
2.1 nh ngha Internet Marketing
Marketing Online hay cn gi l Internet Marekting, E Marketing c dch ngha sang ting
Vit l Tip th trc tuyn. Marketing Online l hot ng tip th cho sn phm v dch v thng qua
mng kt ni ton cu Internet.
S xut hin ca Internet em li nhiu li ch nh chi ph thp truyn ti thng tin v truyn
thng (media) n s lng ln i tng tip nhn, thng ip c truyn ti di nhiu hnh thc
khc nhau nh vn bn, hnh nh, m thanh, phim v tr chi. Vi bn cht tng tc ca Marketing
Online, i tng nhn thng ip c th phn hi tc khc hay giao tip trc tip vi i tng gi
thng ip. y l li th ln ca Marketing Online so vi cc loi hnh khc.
Marketing Online l qu trnh pht trin v qung b doanh nghip s dng cc phng tin trc
tuyn. Marketing Online khng ch n gin l xy dng Website. Marketing Online phi l mt phn
ca chin lc marketing v phi c u t hp l.

Cc hnh thc ca Marketing Online c th tm gn thng qua cy Internet Marketing:
2.2 Internet Marketing Tree

hiu c cy internet marketing th i ng chuyn gia ca SCT dch ngha ra ting Vit
cc bn phn no hiu c v cc hnh thc marketing online hin nay.
Research Nghin cu
Situation: Tnh hnh pht trin th trng
Competition: S cnh tranh
Audience: i tng khch hng
Stratregy - Chin lc pht trin
Attract: Thu ht nhn s
Engage: Thu mn nhn s
Convert: Chuyn i
Multiply: Nhn rng
Branding Thng hiu
Focused: Tp trung
Clear: R rng
Brand Message: Thng ip thng hiu
Compelling: Hp dn
Content - Ni dung
Relevent: Lin quan vi nhau
Benefit Driven: Li ch gn kt ni dung
Organized: c t chc
Development Pht trin
Rich Media: Phng tin truyn thng nhiu thng tin
Scalable: C kh nng m rng, nng cp
Web Standards: ng cc tiu chun
Validation: ng lut
Design - Thit k

Credible: Bo mt an ton
Usable: D s dng
Flexible: Linh hot
Search Engine Marrketing Tip th trn Cng c tm kim
SEO: Ti u ha cng c tm kim t nhin
PPC: Tr tin cho mi c nhp chut vo website
Online Advertising - Qung co Online
Blogs: Qung co bng cc bi vit PR trn Blog
Affiliates: Tip th h thng lin kt
Ad Networks: Mng li qung co
Directories & Listings - H thng th mc v danh sch (Din n)
Lead Generation: Khch hng tim nng
Portals: Cng thng tin in t, l ni khch hng cui tm kim sn phm (eBay,
amazon,)
Rating & Review: Xp hng v vit bi PR theo hnh thc cm nhn, nh gi (tinhte.vn)
Free Listing: Din n min ph
Paid Listing: Din n c ph
Public Relations Quan h cng chng
Thng co bo ch
White paper: Bo in t
Articles: Cc bi tin tc trn bo in t
Email Marketing - Tip th qua th in t
List: Danh sch email
Deploy: K hoch trin khai
Measure: o lng c
Design/Develop: Thit k/Pht trin

Social Media Marketing - Tip th qua cc mng x hi
Shared Content: Chia s cc bi vit
Blogging: Vit cc bi blog
Social Networks: Mng li x hi
2.3 Lnh vc bn ang kinh doanh thuc nhnh no ca cy Internet Marketing
Nh cc bn thy, trn internet hin nay c rt nhiu hnh thc marketing online. iu quan
trng nht khi bn hiu c cy internet marketing l bn xc nh c lnh vc kinh doanh ca bn
ang thuc nhnh no t cc bn mi c gii php tm ra chin lc PR/Marketing ng, hiu
qu, t tn km cho doanh nghip ca mnh
V d: Bn kinh doanh thi trang v bn bn hng trn Facebook th bn ang nhnh Social Media
Marketing Bn ch khai thc 1 knh Facebook Thiu st Bn nn thit k website v PR trn
Google, Email Marketing c khch hng nhiu hn
2.4 Xy dng h thng internet marketing cho doanh nghip ca bn
Chng ti chc chn mt iu rng, khi cc bn c ebook ny th phn ln ch bit nhng cha
su hoc cha bit g v marketing online c. Trong cy internet marketing th b r l phn quan trng
nht. Nu bn mun xy dng mt h thng internet marketing cho doanh nghip ca mnh thnh cng
th nht thit phi xy dng b r cho tht vng chc.

Ch c vy bn mi c th vt xa i th ca mnh. Tuy thi gian u, h thng ca bn v ca

i th cha c s khc bit nhng v lu v di s khc bit s hnh thnh r rt, h thng ca bn s
vn xa v m rng c trong khi h thng ca i th ch gim chn ti ch.
V d: H thng kinh doanh online ca Zalora v Zalada, 2 doanh nghip ny cng chung mt ch nhng
vn hnh h thng theo cch ca ngi c v h gt hi thnh cng ch trong vng 1 nm lt TOP
10 cc trang thng mi in t ln nht Vit Nam. chnh l s khc bit v xy dng c b r
vng chc, h tn 1 nm nghin cu th trng v 1 nm xy dng thng hiu.
Do , c th xy dng c b r marketing online tht tt cho h thng marketing online ca

doanh nghip bn th i hi bn phi c kin thc chuyn su iu ny i hi bn phi i hc.
Hoc bn nh cc chuyn gia t vn.
V Cng ty SCT c th gip cc bn c c kin thc hoc c th t vn cho cc bn.
2.5 Chn mt gi vng Cch la chn hnh thc marketing online ch o cho doanh
nghip ca bn
Nu nh bn cha c kh nng xy dng mt h thng marketing online cho doanh nghip ca

bn hon chnh Vy s lm cch no y?

Nh thut ng chn mt gi vng trn th chng ti mun cc bn bit cch cn nhc v cch b
chi ph marketing online cho ng trong khi mnh ang c ngun ngn sch hn hp, hoc ang b tc
trong qu trnh kinh doanh nn khng cn nhiu tin. K hoch ny mc ch gip doanh nghip cc
bn gt hi c thnh qu nh:
Thng hiu : T 0 cho n c
Doanh thu : T t cho n nhiu
Khu vc kinh doanh: T hp cho n rng
H thng : T cha c thnh c
hiu c phi lm nh th no th ng ngi lin h vi chng ti qua email hoc gp trc tip
c t vn.

PHN 3
CCH S DNG FACEBOOK PR/MARKETING V BN HNG
3.1 nh ngha v Facebook
Facebook hin ti ang l mng x hi ln nht th gii, Facebook gn nh l mt quc gia thu
nh, gp phn vo vic to t do cho con ngi v n lc trong vic to ra mt th gii phng, ni
khng c khong cch gia th gii thc v th gii internet.
Trn Facebook chng ta rt d dng kt ni bn b, chia s thng tin, hnh nh, video, v c gii tr
na bng cc tr chi trn Facebook. Chnh v nhng im mnh ny, Facebook ang l mt ni cho
hng ngn doanh nghip PR/Marketing thng hiu v thm ch kinh doanh ngay trn Facebook.
3.2 Sc mnh ca Facebook trong vic PR/Marketing
Hin nay, Facebook dng nh qu i quen thuc vi cc bn tr, i chi chp hnh cng ng
Facebook hay bun, vui g cng ng ln Facebook c bn b cng bnh lun,
Nm bt c xu hng , cc nh marketing ang s dng Facebook truyn ti thng tin,

thng ip ca thng hiu n vi khch hng da trn nhng im u vit ca Facebook nh:
Thng tin d dng c cp nht, chnh sa
Thng tin tn ti 24/24
Thng tin c lu tr d dng
Thng tin d dng c chia s v c tnh tng tc
Vi nhng u im cn bn , Facebook thc s l mt v kh rt li hi i vi nhng ai bit

khai thc v s dng. Ngc li, nu s dng sai mc ch th n c th lm gim c thng hiu v
doanh thu ca cc doanh nghip (trng hp s dng Facebook ty chay cc nhn hng, thng
hiu, )
3.3 Cc cng c c trn Facebook u c th s dng PR/Marketing

y, chng ti tm gi cc ng dng c trn Facebook l cc cng c tin cho vic truyn ti

ni dung v gii thch cc vn . V vi chng ti, Facebook ang l cng c gip chng ti kim
tin, do cc ng dng nh ca n cng u l cng c. Nu cc bn cha thy ng th c th hiu
theo cch cc bn t nh ngha nh.
Profile : y l cng c c bn nht bt buc phi c
Fanpage : y l ni xy dng cng ng cho ring doanh nghip bn
Group : y l ni tp trung ca nhng ngi c chung quan im, s thch,
Event : y l cng c to s kin ca Facebook
Vi 4 cng c cn bn ny, cc bn khi hiu c cch vn hnh th s bit c mnh nn tp

trung vo u ch trng PR/Marketing hoc u c th s dng ht c 4 cng vn c.
Tuy nhin, Facebook cho ta 2 s la chn s dng cc cng c ca h lm nn tng

PR/Marketing l: (Ch xt cc doanh nghip ng dng Facebook kinh doanh)
Min ph : 80% s lng doanh nghip s dng Doanh thu chim 20%
Tr ph : 20% s lng doanh nghip s dng Doanh thu chim 80%
Do , khng c ba cm tra no l min ph c, Facebook cho chng ta s dng min ph th

h cng phi c cch thu ph li Facebook mi tn ti c. V vic thu ph ny thng qua hnh
thc qung co trn Facebook nh:
Tng like Fanpage Facebook
Qung co bi vit
Tng lt truy cp vo website
y l 3 hnh thc qung co cn bn ca Facebook, nhng vi vic s dng thnh tho 3 hnh
thc ny th con s 500 NGN KHCH HNG ONLINE TRN FACEBOOK HNG THNG l
con s d dng t c vi cc bn. Cch thc hin c trnh by phn 6 ca ebook ny./.
3.4 chn ca k hoch PR/Marketing trn Facebook

Con ngi chng ta t khi sinh ra phi tp n, tp ni, i ng, hc tp, ri mi trng thnh
c. Mt doanh nghip mi ra i th cn thi gian mi xy dng v khng nh c thng hiu.
V vic PR/Marketing trn Facebook cng vy, cng cn c thi gian th mi gip doanh nghip pht
trin v thi gian ny chng ti s dng bng thut ng chn
Cm cha chn th cha n c. Thng tin, thng hiu cha c th cha th bn c hng
Cn thi gian trin khai k hoch PR/Marketing trn Facebook th mi thu c qu ngt CN
THI GIAN BAO LU?
Cu hi ny chng ti cha th no tr li mt cch chnh xc c cho cc bn c v cn ph

thuc vo rt nhiu yu t nh:
Sn phm, lnh vc kinh doanh
Ca hng, showroom, vn phng kinh doanh,
Chnh sch bn hng
Chng trnh khuyn mi
Cch thc chm sc khch hng
Cc im c o ca doanh nghip
Chin lc kinh doanh hin ti
Tnh chuyn nghip trong bn hng
.v.v.
tr li chnh xc v gii p thc mc, cc bn ng ngi lin h vi chng ti c t vn nh!
3.5 Bn hng khi thng hiu ca doanh nghip c trn Facebook
y l kt qu bn s nhn c khi c thng hiu v Facebook l mt trong nhng cng c

gp cng rt ln. Trc y, ta tng thy nhng ng ln nha Zalora, Zalada, Cng Mua, Ch Tt,
qung co trn Facebook rt rm r xy dng thng hiu. V khi c thng hiu th h
chuyn sang hnh thc qung co Facebook chuyn su hn, tit kim hn v thu c nhiu li nhun
hn.
Tht ng vi cu: C cng mi sc, c ngy nn kim v cc ng ln lm c. C th:
Bn mun mua thi trang online th ai bit n thng hiu Zalora th s sn sng g ngay
tn min zalora.vn tm kim thong tin mua sm
Tng t nu ai mun mua hng in t, in my th nh c website ca Zalada l

zalada.vn
Hoc ai mun mua sn phm khuyn mi th c cungmua.com

Hoc rao vt, mua bn c qua s dng th c chotot.vn
Marketing Online th n vi Cng ty SCT

PHN 4
CCH PHI HP FACEBOOK VI CC HNH THC
MARKETING ONLINE KHC
4.1 Nguyn l: ng bao gi i n mt mnh
Theo nh cy internet marketing, c rt nhiu hnh thc marketing trn internet th i vi doanh
nghip nh th nn Chn mt gi vng. Ngc li i vi doanh nghip ln th chng ti khuyn cc
bn ng bao gi i n mt mnh, thay vo cc bn hy kt hp vi cc hnh thc khc ngoi
Facebook to nn mt k hoch Marketing Online tng th C nh vy, bn mi mong xy dng
thng hiu nhanh chng, vt mt i th v c c ch ng vng chc trn th trng.
K hoch ng bao gi i n mt mnh ch thnh cng vi cc doanh nghip c tm nhn, ngun

kinh ph marketing ln, chn ca k hoch rt di v i li thnh qu gt hi bao gi cng rt l v
i.
Cc hnh thc Marketing Online c th s dng chung vi Facebook c, bao gm:
SEO Google
Google Adwords
Youtube
Email Marketing
Mi hnh thc u c im mnh v im yu ca n. Tuy nhin, khi kt hp c tt c cc cng

c ny th tt c sc mnh u tp trung u c pht huy ti a. im mnh ca hnh thc ny s lp
c im yu ca hnh thc kia H thng marketing online ca bn gn nh chng cn im yu
i th vt mt.

4.2 Facebook cha phi l mt showroom Online
ng vy! Facebook ch l ni d dng kt ni, chia s thng tin mt cch nhanh chng, nhng ni
n l mt showroom Online th cha phi v giao din ca Facebook, cch b tr thng tin cha
khch hng c th tm kim thng tin.
Nhng chng ti cng tm ra c gii php c th a c mt showroom ln Facebook theo

mt cch n gin nh hnh di y:
V nu cc bn tht s mun c c mt showroom online th iu bt buc cc bn phi lm

l xy dng website bn hng cho doanh nghip mnh. C website bn s nhanh chng gip khch
hng tm kim c thng tin nhanh hn bn nhanh bn c hng hn.
Do , kt hp gia Facebook v cc hnh thc khc th website l vn ct li nht, l chia

kha thnh cng ca c mt k hoch PR/Marketing trn internet ca doanh nghip

4.3 Facebook v SEO Google
Nh cc bn thy, trn kt qu tm kim t nhin ca Google, v tr SEO c c kt qu ca

Fanpage Facebook theo t kha mt ong rng Ngc Linh. chnh l vic kt hp gia SEO v
Facebook
Trng hp ny s dng khi bn cha c website, Facebook vn SEO ln TOP Google c nhng
thi gian SEO ln TOP phi mt khong vi thng.
c c kin thc SEO th hin nay cc bn c th b thi gian ra hc hoc c th thu dch
v v Cng ty SCT t ho va c th o to cho bn, va c th cung cp dch v cho doanh nghip
bn.
Lu : Ngc Linh khng phi tn thng hiu m n l a danh ca mt vng ni Qung Nam, ni ni
ting c sm rng Ngc Linh. Do , mt ong rng Ngc Linh l mt ong rng ca vng ni Ngc Linh.

4.4 Facebook v Google Adwords
Tng t, ta cng c th p dng hnh thc Google Adwords cng vi Facebook. Nh nh trn ta
thy rt nhiu v tr qung co v cc v tr u l website. V Facebook thc ra cng l mt website v
ta hon ton c th chy Google Adwords cho Fanpage Facebook.
Cng nh SEO, nu bn cha c website nhng mun a thng tin ln Google mt cch nhanh
chng th s kt hp ny l rt chnh xc cho bn y. Ch trong vng 24h ci t th Fanpage Facebook
ca bn c mt trn Google ri
V cc bn lu nh, ti sao li c 2 v tr ca qung co Google. l:
V tr u trang: Nhiu nht ch c 3 v tr (Trn cng)
V tr trang u: Nhiu nht c 8 v tr (c th l bn ct phi, hoc di TOP 10 ca v

tr SEO)
c th nm bt c kin thc ny, bn c th lin lc vi chng ti tham gia kha hc

Google Adwords ca Cng ty SCT y l gii php tit kim v thi gian v tin bc nht cho
cc bn hoc cc bn c th s dng dch v ca Cng ty SCT.

4.5 Facebook v Youtube
Mt v d n gin ca vic kinh doanh m phm.
Bn kt hp kinh doanh m phm trn Facebook v bn xy dng cho mnh mt knh Youtube vi
ni dng l hng dn trang im, ... th trong cc ni dung video ca bn, bn s c tnh hay v tnh
gii thiu cc sn phm m bn ang kinh doanh.
Nu video ca cc bn c nhiu ngi quan tm th h s tng tc hoc tm hiu thng tin m

bn gii thiu. Khi c cm tnh vi bn, bit bn ang kinh doanh loi m phm h ang cn th phn
ln h s mua hng ca bn.
Mt trng hp nho nh nhng cc bn c xong cng hiu c cch kt hp gia Facebook vi

Youtube ri nh.
Cn mun hiu cch lm nh th no th hn cc bn trong cun ebook tip theo (nu chng ti c
thi gian son tho)
4.6 Facebook v Email Marketing
Phn ln email marketing Vit Nam cha s dng hiu qu, bi v:
Cha c k hoch trin khai
Cha c thng tin khch hng cht lng
Cha c ch trng thit k, design
Cha c h thng trin khai
Cha c ni dung trin khai
ch l nhng iu nho nh cc bn hay gp phi khi gi mail cho khch hng v phn ln u b
cho l spam v chng ai c c. K hoch trin khai bn c th hc c, h thng bn c th mau
c, thit k email bn c th lm c, nhng danh sch email khch hng rt kh c c bn
phi bit cho th mi nhn c thng tin t khch hng.
V Facebook l mt trong nhng cng c thc hin iu , kt hp gia vic qung co v cc

form ng k, qu tng bn s c c email ca khch hng tim nng trong tng lai.
C c email, bn c th chm sc khch hng chu o mt cch t ng t email. n khi bn

to c nim tin vng chc th email ca bn gi n khch hng bao nhiu th h s c by nhiu v
bn gii thiu sn phm/dch v g th t l mua hng cng rt l ln.
V cch thc hin nh th no th hn gp cc bn trong kha hc: Qung co Facebook ca Cng

ty SCT o to. Chng ti s khng cp trong ni dung ebook ny v phi thc hnh cc bn mi
nm bt c.

PHN 5
SC MNH CA FACEBOOK ADS CHUYN SU
5.1 Facebook Ads chuyn su l g?
y l hnh thc qung co cao cp nht m Facebook trin khai. thc hin c hnh thc ny
i hi cn phi am hiu v cch hot ng ca Facebook cng nh cch vn hnh website.
Hnh thc ny ang c cc doanh nghip ln p dng sau khi c thng hiu nh Zalora,
Zalada, Cungmua, Ch tt,
Hnh thc ny ch p dng c khi tha mn cc iu kin sau:
C website
C Fanpage
Bit cch vn hnh website
Website phi c khch hng gh thm C th tm c thng qua SEO, Google

Adwords,
5.2 Khch hng i u, Facebook Ads ca ta theo
iu ny c ngha l bn vo web Zalora xem sn phm A. Sau bn khng xem na, bn s

dng Facebook cp nht tin tc, tn gu, chi game th sn phm A ca Zalora s xut hin trn mn
hnh giao din ca Facebook bn ang s dng.

t bit hn, bn c i u, Si Gn hay H Ni th bn s dng Facebook cng vn thy sn phm

A xut hin. Bn ch khng thy khi Zalora khng cho bn thy m thi.
Thng thng, ty vo ngun kinh ph m cc ng ln nh Zalora, Zalada, thng p dng hnh

thc qung co chuyn su ny bm st khch hng tim nng trong vng 1 ngy, 1 tun, 1 thng,
hay 1 nm v lu hn na vn c.
5.3 Sc mnh ca s ghi nh thng hiu
l cch m Zalora hay nhng ng ln thng mi in t khc ang thc hin, h b ra rt

nhiu tin qung co tng chng nh sng, bin i li h c thng hiu, c s ghi nh
thng hiu, ghi nh n c tn min Vy l h thnh cng.
Khi c thng hiu, h chng cn qung co tng like Facebook, tng lt truy cp bi vit
na,... H ch cn thc hin chin dch qung co Facebook chuyn su ny th kt qu gt hi c
rt to ln, hn c lc trc v thm chi kinh ph qung co li cn gim, gim i rt l nhiu na.
l sc mnh ca ghi nh thng hiu v iu ct li l khch hng phi vo website xem

thng tin sn phm th mi chy c chin dch nng cao ny
5.4 Nu bn kinh doanh tt, bn c c tri tim ca khch hng
Tt y l tt trong cht lng, tt trong chm sc khch hng, tt trong cch bn hng, th
bn s n nhn c s ng h nhit tnh t khch hng.
Ngc li, nu bn kinh doanh di tr, gi mo th kt qu nhn c l s xut hin ca cc hi

ty chay,
Cch y khng lu, bn bit c v vic ca Tn Hip Pht trong s c chai nc ngt
Number One c vt th l. trong minh ha ny ti khng phn tch ng hay sai nhng cc bn
thy c sc mnh ca Marketing Online ri ch, bng n nht l trn Facebook, tip n l cc bo
in t cng tham gia v s vic g n cng phi n. V gi, thng hiu ca Tn Hip Pht trong
lng khch hng cng khng c nh xa na.
Do , hy ly ci TM lm giu v Marketing Online s gip v thc y bn nhanh thnh t.

Ngc li, Marketing Online s l con dao 2 li dm cht thng hiu ca bn.

PHN 6
B QUYT TIP CN 500 NGN KHCH HNG MI THNG
TRN FACEBOOK
6.1 Chi ph qung co l chi ph d ly li nht
C 2 trng hp:
Trng hp 1: Doanh nghip A kinh doanh cha tt, khng thc hin PR/Marketing
ch i khch hng n showroom doanh thu ngy cng tt gim
Trng hp 2: Cng doanh nghip A nhng h sn sang b ra 10% doanh thu (doanh thu
mong mun c c) vo qung co v d nhin h c rt nhiu khch hng doanh thu
tng ln t bin chi ph qung co qu nh so vi doanh thu thu c
Vy bn mun doanh nghip ca mnh trng hp 2 ch. C th thy, hin nay nu chng ta
khng dnh ra t nht 10% doanh thu u t vo qung co th chng ta khng th no c c 90%
cn li ca doanh thu mong mun.
V d: Bn mun doanh thu mi thng t c 100 triu chi ph qung co phi l 10 triu
Ti sao li nh vy, mt lt na khi bn c Phn 7 th bn s hiu r c vn ny. Do , bn

phi hnh dung ra c khi tip cn c 500 ngn khch hng th bn bn c bao nhiu sn phm
doanh thu s t c bao nhiu v hoch nh ra chi ph qung co trn Facebook cc bn nh!
6.2 Cch tip cn trn Profile
i vi Facebook, profile c vai tr rt quan trng, l ti khon nn tng thc hin cc cng
vic khc nh to qung co Facebook, to Fanpage, Group, Event, Do , vic to ra mt Profile
chun l iu cn phi c trc khi thc hin mt chin lc Facebook Marketing hoc mt qung co
Facebook bt k,
to c ti khon Profile th nhng iu cn thit bn cn phi c:
tui t 13 tr ln th c th ng k Profile
tui t 18 tr ln nu bn mun ng k cc chng trnh qung co Facebook
Email
S in thoi
Cc bc to mt Profile nh sau:
Bc 1: ng k thng tin
ng k h tn ca bn

ng k email ca bn (Email kch hot s dng Facebook)
ng k mt khu ca bn (Mt khu ng nhp Facebook)
ng k ngy/thng/nm sinh ca bn.
Bc 2: Xc nhn email
Khi bn bm vo nt ng k v khng c vn trc trc xy ra th Facebook s xc nhn

v gi cho bn mt email xc thc ti khon. Sau khi xc thc ti khon th bn c
c ti khon chnh thc.
Bc 3: Xc minh in thoi
Mc ch ca vic xc minh in thoi c rt nhiu ngha, nhng gi tr chnh ca vic xc

minh in thoi l gip bn c th thay i c url ca Profile c nhn p hn.
V d: www.facebook.com/nguyenthaitrungqn
Thng thng vic xc minh in thoi thng rt hay gp trc trc v ch h tr ca

Facebook ti Vit Nam cha tt. C thi gian bn s nhn c m code xc minh ngay lp
tc, c lc th i rt lu mi c m code.
Li khuyn: Cc bn hy chu kh thc khuya xc minh s in thoi ca mnh. V mi gi

Vit Nam v Hoa K chnh lch nhau, thi gian khuya l lc Hoa K ang trong gi lm vic, do
vic h tr s din ra nhanh chng.
Sau khi nhn c m code trong tin nhn in thoi ca bn, cc bn g m code ny vo
v bm xc nhn
Sau khi xc nhn xong cc bn vo li mc lc ny thay i url ca Profile. VD:

www.facebook.com/nguyenthaitrungqn
S khc nhau gia Profle ca Facebook Marketer v Facebook User:
Profile ca Facebook Marketer. c s dng vo mc ch:
PR, xy dng thng hiu c nhn
PR, xy dng thng hiu cho doanh nghip
PR, kinh doanh bng Profile c nhn
Kt bn theo nhm i tng c ch ch ( tui, gii tnh, khu vc,) bin cc

Facebook user (bn b ca Profile ny) thnh cc khch hng
nh gi, nghin cu th trng

Lu : Thng tin trn cc Profile ca Facebook Marketer phi tht s r rng v c y

cc thng tin quan trng cho cc Facebook User c th d dng lin h. Cc thng tin cn
thit phi c:
H v tn y
Qu qun
Ngh nghip
Ni lm vic
Sn phm ang kinh doanh
Thng tin lin h (Email, in thoi, website,)
Bn b ca Profile Facebook Marketer phi c chn ln k cng theo yu cu v cc tiu

ch c th
Cch xy dng ni dung trn cc Profile ca Facebook Marketer phi c chin lc r rng,
c mc ch t c nhng g mong mun.
Cch s dng Profile ca Facebook Marketer ngoi ni dung cng ht sc ch n nhng

t ng s dng khi tn gu hay gi tin nhn n 1 ai . T ng, cu vn phi tht r rng, c
u c ui, c y ch ng v v ng, khng c vit tt,
Profile ca Facebook User
Cng ging nh cc ngi s dng Facebook khc, Profile ca hu ht cc Facebook User

u th hin c tnh ring ca mi ngi, khng theo mt quy chun no. Do khng cn
phi trnh by y thng tin v cu n trong cch dng cu t ca cc bi ng,
Mc ch chnh ca Profile Facebook User l dng gii tr, kt ni, tn gu vi bn b,
B kp Profile ca Facebook Marketer nhanh chng c nhiu ngi bit n:
B kp ny chuyn gia ca Cng ty SCT ch trng vo vic xy dng ni dung trn Profile. Ht sc
lu l ni dung phi tun th theo cc php tc, lut l, phong tc, tp qun ca tng vng min, np
sng ca ngi Vit Nam v khng cha cc ni dung phn ng, th ch, phn cm, tri vi php
lut Vit Nam.
thc hin thnh cng b kp ny th bn phi vch ra sn cho mnh 20 bi vit c lin quan n
mc ch xy dng Profile ca Facebook Marketer.
V d: Ni dung bi vit mun truyn ti thng ip ca cy chm ngy (sn phm kinh doanh ca
Facebook Marketer) Facebook Marketer phi tm cho mnh t nht 20 bi lin quan n cy chm
ngy (li ch sc khe, cha bnh suy thn,) km vi nhng hnh nh minh ha cho tng bi vit.

Cch thc up bi:
Up vo lc 6h
Up vo lc 13h
Up vo lc 18h
Mc ch ca vic up bi ny l mnh nhm khon thi gian mi ngi ang bn cc cng vic
hng ngy nh chun b i lm, ngh tra, chun b ba ti. Khi mnh up bi hng lot nh vy th
trn tng trang ch s xut hin rt nhiu bi vit ca mnh v do mi ngi s d dng nh
n mnh cng nh thng ip mnh truyn ti.
Cch kt bn ng cch, khng b lock (kha kt bn) v to list danh sch bn b theo tng
group i tng khch hng mc tiu.
kt bn khng b block th cc bn cn phi kt bn theo nhng tiu ch sau:
Kt bn vi nhng ngi c nhiu bn chung vi mnh nht
S lng kt bn t 15 n 20 ngi/1 ngy. Cch 1 ngy mi kt bn li v kt bn lin tc

s rt d b block.
Lm cch no Facebook User ch ng kt bn vi mnh?
Khi Facebook User kt bn vi mnh th c hai trng hp xy ra:
Mnh nhn tr li kt bn th Facebook User s tr thnh bn b vi mnh. Facebook User

ny s d dng tng tc vi mnh nh: tn gu, tab hnh nh, chia s sang tng Profle,
Mnh khng nhn kt bn th Facebook User tr thnh ngi theo di mnh. Facebook User
ny ch thy tin tc bi vit mnh up ln Profile c nhn ch khng th tng tc nh tab
hnh nh, chia s sang tng Profile,
Khi ta tng tc vi mi ngi th mi ngi s tng tc vi ta, khi ta dng nhng li nhn xt
tch cc th s c nhng ngi tch cc mun kt bn vi ta, l quy lut hot ng ca 1
Facebook Marketer khi tham gia nhn xt, bnh lun, tng tc vi cc Facebook User khc. T
nhng bi ng c ngha ca mnh, tt s c nhng Facebook User thy ngha v chia s v
tng Profile ca Facebook User Bn b ca Facebook User li thy ngha v mun kt
bn vi mnh thy c nhiu bi vit ngha hn (y l tnh t m m ai cng c).
Cc iu nn trnh khi s dng Profile Facebook Marketer:
Trnh chia s cc bi vit c ni dung, cu t, hnh nh tiu cc
Trnh cp nht ni dung khng thng xuyn
Trnh nhn xt mt ngi, mt s vt, s vic mt cch ch quan khi cha bit chnh xc
ngn ngnh ca thng tin nhn xt

Trnh tab nh ca mnh cho cc Facebook User khc khi cha nhn c s ng (D b
block chc nng tab nh)
Trnh chia s bi vit ca mnh v tng Profile ca cc Facebook User khc khi cha nhn
c s ng (D b Facebook User hy kt bn, chn hoc thng bo cho Facebook)

6.3 Cch tip cn trn Fanpage
Fanpage Facebook l mt knh gip cho bn c th thu ht c lng Fan, to ra mt cng ng

a thch n sn phm/dch v ca bn. T vic xy dng, chm sc Fanpage ny, bn s to ra c
nhiu c hi bin cc Fan tr thnh nhng khch hng tht s cho doanh nghip b
thu, tng thng hiu.
Li ch khi to Fanpage:
Thng tin s c khch hng bit n theo di v cp nht hng ngy
Kh nng lan truyn tin tc nhanh ch bng mt ng tc click, like v share
Chm sc khch hng ca bn v lan rng n khch hng tim nng khng gii hn s like.
Khch hng ca bn s comment, chia s ngay trn fanpage ca bn.
Cp nht chng trnh khuyn mi v tng doanh s
Tham kho kin khch hng khi m doanh nghip bn mun cho ra mt sn phm mi,
khch hng ca bn s by t quan im v cho nhn xt v sn phm sp ra ca bn ngay
trn Fanpage
Gip bn xy dng thng hiu
Gip bn tit kim chi ph so vi cc knh qung co khc
Vai tr quan trng ca Fanpage i vi vic xy dng thng hiu c nhn (dnh cho nhng
ngi ni ting)
Xy dng c cho mnh 1 cng ng hm m tht s (v thng thng cc Facebook User

ch like Fanpage c nhn khi h thch c nhn )
Xy dng c cho mnh knh tng tc, thu thp kin ng gp gip bn thn mnh
pht trin hn phc v tt hn cc yu cu ca cc Facebook user. V d: Facebook user
a cc kin cho 1 ca s thay i trang phc tt hn,
V hm m mnh nn vic kinh doanh trn cc Fanpage rt d dng. V d: Mt ca s tung

ra 1 DVD ca nhc th lng khch hng mua a nhiu nht chnh l Fan ca ca s v
Fanpage Facebook l ni d bn a nhc v thu v li nhun nhiu nht cho ca s .
Vai tr quan trng ca Fanpage i vi vic xy dng thng hiu doanh nghip (phc v
vic kinh doanh)
Fanpage Facebook l 1 trong nhng knh marketing, l cu ni gia cc doanh nghip vi

ngi tiu dng. Do vic lm tt knh marketing ny s gip doanh nghip thu ngn
c di ca cy cu ni trn d dng gii thiu cc sn phm, dch v ca mnh cho

cc khch hng v ngc li gip cho cc khch hng d dng tm c cc sn

phm/dch v m mnh ang c nhu cu.
Ngoi ra, xy dng Fanpage ca cc doanh nghip ging nh vic o ao nui c, Fanpage
cng nhiu ngi like ging nh ci ao cng nhiu c v t l c cn cu (Facebook user
mua hng ca mnh) cng ln.
Vai tr quan trng ca Fanpage i vi k hoch pht trin phi li nhun (i n li ch v

sau)
Thng cc Fanpage ny l ni tp trung xy dng cc ni dung theo mt ch nht nh

nh tnh yu, cuc sng, t thu ht c cc lng Fan vo tng tc vi cc ni
dung ny. Vic xy dng ny s cho i nhng thng tin b ch, nhng bi vit hay v nhng
chia s y ngha.
Khi s lng thnh vin ca cc Fanpage ny ln th ch ca Fanpage c th tin hnh

vic kinh doanh da trn nhng Fan yu thch Fanpage ca mnh. V d: Fanpage tnh yu
th kinh doanh cc sn phm lin quan n tnh yu nh qu tng, sch,. hoc ng ti cc
bi vit PR ca cc cng ty khc ang c cc sn phm, dch v dnh cho tnh yu
Fanpage th loi ny pht huy c vai tr quan trng trong vic kinh doanh th ngi
ch website phi c chin lc k cng trong vic chia s cc bi vit mt cch kho lo
lng ghp ni dung kinh doanh ca mnh vo cho hp l.
V gi tr mang li cho ch ca cc Fanpage ny l cc k to ln, tng xng vi cng sc,

tin bc, nhn s pht trin Fanpage theo th loi ny.
Cch xy dng ni dung cho Fanpage
Cc yu t cn quan tm trc khi xy dng ni dung Fanpage
Thit k nh i din cho Fanpage
Thit k nh ba cho Fanpage
Thit k logo dng du trn cc nh bi vit trc khi up ni dung
Thit k logo chn vo cc on video trc khi up ni dung
Thit k thng tin cn truyn ti di mi bi vit
Su tm, tm kim hoc to ra cc ni dung bi vit, hnh nh, video c lin quan n
thng hiu c nhn, doanh nghip hay ch phi li nhun xy dng ni dung cho
Fanpage

Cch up ni dung t ng trn Fanpage (C th up khi ch qun tr l ti khon c nhn

hoc ti khon admin ca Fanpage)
up ni dung t ng trn Fanpage c hiu qu th cc bn phi tp hp tt c cc ni dung c

lin quan n sn phm/dch v m Fanpage ang hot ng vi s lng cng nhiu cng tt
Nh cch up ni dung t ng ny bn c th linh hot up ni dung cho Fanpage v t ngy gi

ni dung bi vit c xut bn trn Fanpage ca bn. Cng vic ny s gip bn tit kim c
rt nhiu thi gian v gip ch rt ln cho vic qung co Facebook (lm gim chi ph v gi
tng tc ca Fanpage vi khch hng)
Cc bn c th up bi c trong bt k thi gian no trong ngy. Tuy nhin, SCT khuyn cc bn

hn lch up bi t ng theo lch trnh vo cc khong thi gian nhiu ngi dng Facebook nht.
C th:
Hn lch up lc 6h n 7h, s lng bi vit ty thuc vo s lng ni dung ca bn nhng

up cng nhiu cng tt
Hn lch up lc 12h n 13h, s lng bi vit ty thuc vo s lng ni dung ca bn

nhng up cng nhiu cng tt
Hn lch up lc 18h n 19h, s lng bi vit ty thuc vo s lng ni dung ca bn

nhng up cng nhiu cng tt.
Cc iu nn trnh khi s dng Fanpage:
Trnh chia s cc bi vit c ni dung, cu t, hnh nh tiu cc
Trnh cp nht ni dung khng thng xuyn
Trnh nhn xt mt ngi, mt s vt, s vic mt cch ch quan khi cha bit chnh xc
ngn ngnh ca thng tin nhn xt
Trnh tab nh ca mnh cho cc Facebook User khc khi cha nhn c s ng (D b
block chc nng tab nh)
Trnh chia s bi vit ca Fanpage v tng Profile ca cc Facebook User khc khi cha
nhn c s ng (D b Facebook User hy kt bn, chn hoc thng bo cho
Facebook)
CCH TNG LIKE CHO FANPAGE
Min ph: Trong mi Fanpage u c chc nng mi bn b thch Fanpage ca mnh, bn

c th c c mt lng like kha kh Nhng h cha chc l khch hng mc tiu
mnh mun nhm n
Tr ph: S dng hnh thc qung co ca Facebook. Bn phi tr tin cho Facebook c
c lng like m mnh mong mun Bn chn lc c i tng khch hng ca mnh
theo tui, khu vc, gii tnh,

6.4 Cch tip cn trn Group
Group Facebook ging nh mt din n trao i, tho lun ca cc thnh vin cng c chung s
thch hoc cng sinh hot trong mt t chc , Trong Group Facebook, mi ngi c th t do ng
ti cc bi vit ca mnh c th chia s thng tin mt cch y hn Fanpage Facebook.
V vic to ra mt Group Facebook trong kinh doanh l vic tp hp cc Facebook User trong mt
khu vc, vng, gii tnh, li vi nhau h cng tng tc vi cc doanh nghip trn cc group ny.
Li ch khi to Group Facebook:
Thng bo khi bn ng 1 tin vo Group s c gi n cc Facebook user tham gia vo

Group ca bn thng bo ny nu hp dn th s c Facebook user c tm kim
c khch hng tim nng
Ngoi thng bo th bi vit trn Group cn c th hin trn trang ch ca Facebook User
Lm ni chia s bi vit t Fanpage to ra cc bi vit lan truy c nhiu ngi

bit v gim gi thnh qung co Facebook
Rt quan trng trong chin dch Marketing Online SEO Google.
Cc ty chn bo mt cho Group:
Cng khai
Ni b
B mt

Theo cc ty chn ny, cc bn c th la chn cho mnh cch thit lp quyn ring t ty theo
mc ch bn mun chia s cho cc thnh vin trong nhm 1 cch cng khai hay ring t. Tuy nhin,
to mt Group phc v tt cho vic qung co Facebook th cc bn nn to cc group cng khai v xt
duyt bi ng ca cc thnh vin mi khi ng ti hn ch nhng bi ng tiu cc hoc cc bi
vit gy nh hng n sn phm/dch v ca mnh.
Hin ti Vit Nam, ngi s dng Facebook ch xem cc group ging nh nhng din n rao
vt, rt him c cc group chun, do nu bn c thi gian chm sc th c th s dng Group
Facebook xy dng thng hiu cho sn phm/ dch v ca doanh nghip mnh. Do , s c nhng
u im v khuyt im nh sau:
u im:
Kim sot thng tin d dng
D xy dng c mt knh PR thng hiu vang xa
Khuyt im:
Rt kh c c lng thnh vin tham gia ng o
Thng tin lan truyn s rt chm hn cc Group cng khai

6.5 Cch tip cn trn Event
S kin Facebook l mt cng c gip cho Facebook Marketer d dng to ra c nhng chng
trnh s kin nhm thng bo hoc thu ht cc Facebook User tham gia cc chng trnh khuyn
mi, u i gim gi hay cc cuc thi, lch khai ging cc kha hc c bit,
V vic to ra S kin trong kinh doanh c vai tr rt quan trng khng ch cun ht cc Facebook
User m qua s kin c th gip qung b c thng hiu ca doanh nghip ng thi nu kho lo
c th thu thp c d liu thng tin ca khch hng
Cch to mt s kin chun:
1. Nhp vo S kin menu bn tri ca trang ch ca bn.
2. Nhp vo To s kin trn cng bn phi
3. in vo tn s kin, chi tit, v tr v thi gian ri chn thit lp quyn ring t ca

bn. Xin lu rng bn phi bao gm tn s kin v thi gian.
4. Nhp vo Mi Bn b thm bn b vo danh sch khch mi. Chn tn nhng

ngi bn mun mi ri nhp vo Lu.
5. Nhp vo To.

V ty theo tnh cht ca tng s kin m Facebook Marketer thit lp quyn ring t cho tng s
kin ca mnh. Nhng thng thng cc Facebook Marketer u chn Cng khai thng ip trong
s kin c nhiu ngi bit n nht.

6.6 Qung co tr ph ca Facebook
Qung co trn Facebook s gip bn tip cn tt c nhng ngi quan trng nht vi doanh
nghip ca mnh bn c th t mc tiu tip th.
Khi bn to qung co trn Facebook, bn s quyt nh mc tiu mnh mun t c vi chin

dch qung co v Facebook s gip bn to cc nhm qung co v qung co s gip bn t c
cc kt qu . Sau Facebook s lm ni bt hiu qu ca qung co i vi doanh nghip ca bn,
lin kt trc tip kt qu v chi ph vi mc tiu ca bn.
Qung co trn Facebook s c hin th cho i tng ca bn trn my tnh v thit b di ng

bn c th tip cn i tng ca mnh d h u:
Cc yu t cn c trc khi chy qung co Facebook

Ti khon Profile ng k v xc nhn s in thoi cho Facebook
tui ca ngi s dng Profile phi ln hn 18 tui (tnh cho n thi im hin ti)
C th VISA, Master Card (Cc th v ti khon ny phi c tin thc hin qung co).
Cc bn ng k th Visa ca ngn hng ACB s ly ngay lp tc, cc ngn hng khc phi
ch 10 n 15 ngy mi c.
Cc bc chun b trc khi chy qung co Facebook

Bc 1: Xc nh mc tiu qung co ca bn l g?
Nu bn nh to qung co thu ht mi ngi thch trang ca bn, tng tc vi bi vit
trn trang, tr li s kin hoc yu cu u i, hy m bo bn c thit lp ng trn Facebook
trc khi to qung co:

Tham gia vo bi vit trn trang : Qung b bi vit c th trn Fanpage ca bn tng lt
view, share.
S lt thch trang : Tng like cho fanpage ca bn.
Truy cp vo trang web : To qung co mi ngi truy cp trc tip vo website ca
bn. La chn qung co hin th ct bn phi hoc trn c bng tin (nu bn c fanpage).
Chuyn i trang web : To pixel ly code add vo website ca bn v theo di t l
chuyn i n 1 trang m bn mong mun. Qung co s c hin th.
Lt ci ng dng : To qung co khuyn khch mi ngi ci t ng dng ca bn.
Tham gia ng dng : to qung co c thm hot ng trn ng dng Facebook ca bn.
Cch to qung co tng t lt ci ng dng.
Tham gia s kin : To qung co qung b s kin
Yu cu nhn u i : To qung co qung b khuyn mi.
Bc 2: Truy cp facebook.com/ads n vo nt CREAT ADS (Nh hnh) | Hoc anh ch c th n

nt rng ca v chn nh cch 2
Bc 3: Xut hin bng chn nh hnh, mnh c th qung co cho 1 bi vit (Post Engagement) /
Chy tng like (Page Like) / Tng traffic cho website (Click Website) / Ci ng dng, game
Ta click vo page like, Chn page m mnh mun tng like ri n Continue (Tip tc)

Khi bn to qung co trn Facebook, bn s c ty chn ti ln ti a 6 nh khc nhau nh

mt cch n gin xem qung co no hot ng tt nht v tn dng ti a chi ph qung co
ca bn.
Khi bn cung cp nhiu nh, chng ti s to nhiu qung co cho bn trong mt chin dch,
chng ti c th s dng ngn sch chin dch ca bn cho qung co hot ng tt hn cc qung
co khc. Bn s ch b tnh ph mt ln cho ngn sch mnh quyt nh ngay c khi bn s dng
nhiu nh.
Khi bn to qung co, bn s ti ln nh ca mnh trong phn Chn nh:
Lu : Kch thc nh c th thay i do chnh sch cp nht lin tc ca Facebook
Nguyn tc chn nh ng cho qung co ca bn:

nh qung co khng c cha hn 20% vn bn trong nh. xem nh qung co ca
bn c tun th chnh sch ny khng, hy s dng cng c li ca Facebook xem nh
ca bn c hot ng khng. Xem ti link:
https://www.facebook.com/ads/tools/text_overlay

nh trong qung co ca bn phi tun th Nguyn tc qung co chung ca Facebook.

Xem ti link: https://www.facebook.com/ad_guidelines.php
Chn hnh nh c lin quan trc tip n sn phm hoc dch v ca bn
S dng hnh nh sng v bt mt, ngay c khi c xem kch thc nh
Bc 4: Vit tiu m t v cu qung co
Bc 5: La chn khch hng mc tiu

Chn i tng qung co theo cc ty chn sau

V tr
Tui
Ngn ng
Thm s liu thng k dn s
+ Mi quan h:
Thch
Tnh trng quan h
+ Hc vn
Trnh hc vn
Ngnh hc
Trng hc
Khoa hc c nhn
+ Cng vic
Nh tuyn dng
Chc danh
Ngnh
+ Ngun gc dn tc
+ Th h
+ Cha m
+ Chnh tr (Hoa K)
+ S kin trong i
S thch

Hnh vi
Kt ni
Bc 6: Ci t thng tin chin dch, nhm qung co v ngn sch qung co

t tn chin dch: Mt chin dch c th cha nhiu nhm qung co
Tn nhm qung co: t cho nhm qung co ca bn mt tn m t ghi nh qung co

ca bn nhm n mc tiu, lch, i tng,
Ngn sch: Ngn sch qung co l s tin ti a bn mun chi tiu.
Lch trnh: Nhm qung co s bt u chy lin tc bt u t hm nay hoc trong phm vi
ngy m bn chn
Bc 7: t gi v nh gi cho qung co ca bn
u gi: Bn c th chn ti u gi thu cho mc tiu, s ln nhp chut hoc lt xem ca

mnh. La chn ca bn xc nh cch bn thanh ton v i tng m qung co ca bn
c phn phi
Gi c: Bn c th chn t gi thu th cng hay t ng
Bc 8: Chn nh gi trnh t bit bn cn thiu st phn ci t qung co no khng. Sau

chn t yu cu tin hnh chy qung co.

Tip tc chn:
Ta chn place order v in thng tin th tn dng vo, i mt lt chng ta s c thnh cng
nh hnh, v ti y ta i facebook xt duyt qung co ca mnh (trong vng 24h). Thng mnh
ch mt 510 pht l c. Thng trc chng ta s nhn c thng bo ca Facebook nh
vy:

Tng t bn thc hin cho 3 hnh thc qung co ph bin cn li l:
Qung co bi vit
Tng lt truy cp website
Tham gia vo s kin
Vi vic thc hin ng b cc chin dch Qung co Facebook vi chi ph , khng t v cng khng
nhiu th cc bn chn chn tip cn khng ch mc 500 ngn khch hng mi thng m cn nhiu
hn th na.

Hnh nh thng k s liu tip cn khch hng: (Trch t d liu thng k trn Fanpage Khch hng
ca Cng ty SCT)
Mc A: S liu thng k trong tun ca Fanpage
Mc B: S liu thng k tip cn ca tng bi vit
Lu : S liu A v B khc nhau l do A l s liu tng hp ca tt c cc bi vit trn Fanpage v tnh

t u tun. Cn s liu B l bi vit c chy tun trc do c s chnh lch.
Ngoi ra, khi thc hin chin lc Marketing trn Facebook, ngoi vic chy qung co Facebook th
chng ta cn tng tc rt nhiu khch hng m rt kh thu thp c thng tin t cc phng php
tip cn thng qua Group, cc bi vit c nhn hay cc s kin trn Facebook.
Tm li, vi con s tip cn 500 ngn khch hng mi thng trn Facebook l vic tng i d
dng m bt c ai c xong ebook ny u c th lm c. Chc cc bn thnh cng!

PHN 7
NHNG VN CN LU
7.1 Mun thnh cng th ng keo kit
phn ny, chng ti s cp li ba vn :
1. ng bao gi i n mt mnh
2. chn ca chin dch PR/Marketing
3. Chi ph qung co l chi ph d ly li nht
Trong qu trnh chng ti hot ng kinh doanh, cc chuyn gia ca Cng ty SCT gp rt nhiu
trng hp cc lnh o ca doanh nghip cha hiu r v tm quan trng ca Marketing Online trong
thi i kinh doanh hin nay v c bit l cng u v nhng kin thc chng ti chia s cho h
nh nc chy l mn v ri h t quyt nh lm theo cch ca h v ln no cng vy, h u tht
bi v li tm chng ti c t vn tn tin, tn thi gian nhng ngi ny chng ti xp vo
loi keo kit.
Nhng i vi nhng ch doanh nghip sn sng n nhn nhng iu chng ti t vn th 100%

rt thnh cng trong vic kinh doanh. V h lm nhng g:
Kt hp nhiu hnh thc qung co khc nhau bao trm c thng tin v c c gn
nh 100% khch hng c trn th trng
Kin tr thc hin chin dch Marketing Online trong thi gian 6 thng v gt hi c rt
nhiu qu ngt
H hiu c chi ph qung co l chi ph d ly li nht Khng qung co ng ngha

khng c khch hng
l nhng iu ct li m bn cn phi c khi kinh doanh hin nay, c th bn s nh chng ti

t vn cung cp dch v hoc bn c th i hc hoc nh cc n v khc thc hin. Chng ti khng
quan tm n vn ny nhng chng ti rt quan tm bn c tm c nhng ngi t vn tht s
gii hay khng, n v cung cp dch v c tht s chuyn nghip hay khng Tm li, tin no ca
ny thi, cc bn b ra chi ph cao th s nhn c li ch nhiu nhng ngc li th tin mt, tt
mang nu ham dch v r tin, cht lng thp.
7.2 Chi ph qung co r tht s l nh th no?
Theo bn, r tht s l nh th no? N c nh ngha nh th no?
Xin c chia s thng thn vi cc bn trong Marketing Online khng c phm tr r hay t, ch
c phm tr chi ph qung co hay thiu thi.

Chi ph : l chi ph qung co ti a m bn chi tr gt hi c 100% thnh qu t

qung co Online
Chi ph thiu: l chi ph ti thiu cc bn chn mt gi vng c th t c

doanh thu ti thiu gip bn c c li nhun tng bc nng cp, m rng doanh
nghip ca mnh.
V d: Doanh nghip A ang c doanh thu trung bnh l 1 t/ thng v doanh thu ny ang ngy cng tt
gim do cnh tranh v b cc i th vt mt.
Do , ch doanh nghip A s dng dch v Marketing Online ca chng ti vi chi ph l 20 triu/

thng v doanh nghip A c mc tng trng hn 20% mi thng, ngha l doanh thu c 1.2 t/thng
Nh vy, vi chi ph , doanh nghip A khng s b tt gim doanh thu m cn pht trin hn trc
S tin b ra qung co l 20 triu/ thng i vi bn l t hay l r.
Ngc li, nu ch doanh nghip A v thy s tin b ra 20 triu/ thng l qu t v h khng lm th

doanh s ngy cng tt gim, chng hn doanh thu ch cn 80% (800 triu/thng) Nh vy thit hi
200 triu V khng b ra 20 triu m mt 200 triu Vy s tin 20 triu so vi thit hi 200 triu th
t hay r cc bn.
Lu : y l khch hng tht m chng ti t vn, tn doanh nghip xin c php khng tit l v s
liu doanh thu thc t gn ging vi v d a ra. Rt may t vic b thit hi nhiu nn ch doanh nghip
A t loi keo kit chuyn sang tin tng chng ti hon ton khi phc li kinh doanh v pht trin
hn trc
7.3 6 thng l thi gian ti thiu bit c bn c thnh cng khi kinh doanh trn Facebook
Nu bn chn mt gi vng ch kinh doanh trn Facebook th chng ti xin chia s vi cc bn

cch thnh cng khi cc bn sn sng lm nhng vic sau:
C chin lc kinh doanh t khi bt u ti thiu 6 thng
C d tr kinh ph cho Marketing trn Facebook trong vng 6 thng
Sn sng chu l duy tr hot ng ca doanh nghip bn trong vng 6 thng
Theo nh kinh nghim ca chng ti, 6 thng l thi gian ti thiu cc bn xy dng c
thng hiu, to c nim tin vi khch hng v khch hng ngy cng yu thch bn hn. n lc
ny bn mi thc s bn c hng.
Cc bn c th rt ngn c thi gian su thng khi cc bn s dng Facebook cng vi cc hnh

thc Marketing Online khc nhng chi ph ca cc bn s b di ln.
7.4 Ti sao chuyn gia lun thc hin cng vic hiu qu hn cc bn
D nhin l nh vy ri, cc chuyn gia l nhng ngi lun chu kh tm ti v hiu su sc

cch vn hnh ca h thng, bit cch nh gi u th ca khch hng v phn tch c s cnh tranh
ca th trng v s c c gii php chin lc thc hin thnh cng k hoch Marketing Online

i vi bn, nu bn bit cch thc hin cc chin dch Marketing Online hay thng qua tm hiu
cch lm trn internet th vn c th lm c nhng mc hiu qu cha c cao. Bn lm c th
i th ca bn lm c, bn khng th no to ra s khc bit vi i th.
vt c i th, bt buc bn phi thc hin 1 trong 2 gii php sau:
ng k cc kha hc Marketing Online chuyn su ca Cng ty SCT, cc kha hc ny

chng ti bo hnh vnh vin nn sau khi hc cc bn s c h tr trong vic thc nghim
thc tin v dn dn s c c kin thc nh mt chuyn gia.
Hoc bn mun nhanh hn th hy s dng dch v ca Cng ty SCT cung cp, chng ti
ang s hu nhng gii php c 1 khng 2 gip cc bn tng doanh thu mt cch nhanh
chng, bn vng vi chi ph thp, hiu qu cao. Cc gii php ny u c p dng kin
thc NLP trong Marketing Online v Cng ty SCT l cng ty ang s hu c quyn
Phng php ny.

I LI CA I NG SON THO V BIN TP
Vi cun ebook B QUYT TIP CN 500 NGN KHCH MI THNG TRN

FACEBOOK chng ti mong mun em li cho cc bn nhng kin thc c bn ca h thng
Marketing Online ang tn ti v pht trin hin nay cc bn c th hnh thnh c nn tng kin
thc cho mnh, vch ra c k hoch PR/Marketing cho doanh nghip ca mnh trong tng lai.
ng thi chng ti cng chia s cho cc bn v gii php tip cn khch hng trn Facebook trong
gii hn kin thc chng ti c th chia s. Tuy kin thc c gii hn nhng cc bn vt hn nhiu
bn khc khi cha c ebook ny, cc bn c th t thc hin c qung co Facebook cho ring
mnh v c c nhng b quyt m cha hn c trn internet.
Thay mt cho ton th Cng ty C phn T vn v o to SCT, i ng son tho v bin tp xin
chc cho cc bn gt hi c nhiu thnh cng trong con ng kinh doanh ca mnh.
Cun ebook ny c xut bn ln u nn s khng trnh c nhng vn thiu st, chng ti

s lin tc cp nht, chnh sa cun ebook ny ngy cng hon thin hn.
Nu c bt k thc mc, xin lin h:
CNG TY C PHN T VN V O TO SCT
Website : www.sct.edu.vn
Email : sct.edu.vn@gmail.com
in thoi : 05113.522.579
i ng chuyn gia:
1. NGUYN THI TRUNG CEO ca Cng ty SCT

Website : www.nguyenthaitrung.com
Facebook : www.facebook.com/nguyenthaitrungqn
Google + : https://plus.google.com/u/0/+NguyenThaiTrungNLP/
Email : thaitrungnlp@gmail.com
in thoi : 0917.989.141
2. NGUYN THNH TRC CMO ca Cng ty SCT

Website : www.nguyenthanhtruc.com
Facebook : www.facebook.com/nguyenthanhtrucvl
Google + : https://plus.google.com/u/0/+NguyenThanhTrucNLP
Email : minhtrucnlp@gmail.com
in thoi : 0909.866.569

Ngoi ra, nu cc bn quan tm cc kha hc chuyn su v Marketing Online th hy chn Cng

ty SCT gt hi cc kin thc ny cc bn nh.
Cc kha hc chng ti ang t chc:
Kha hc Facebook Ads chuyn su (1 ngy)
Kha hc Google Adwords chuyn su (1 ngy)
Kha hc SEO NLP (1 thng)
Kha hc Email Marketing (1 ngy)
Kha hc Marketing Online tng th (2 ngy)
Kha hc k nng: Khm ph v ng dng ngn ng lp trnh t duy NLP (2 ngy)
a im t chc:
Nng
Thnh ph H Ch Minh
Thng tin lin h:
CNG TY C PHN T VN V O TO SCT
Website : www.sct.edu.vn
Email : sct.edu.vn@gmail.com
in thoi : 05113.522.579
Hoc qua cc s hotline:
Nng: 0917.989.141 (Mr. Trung)
TP. H Ch Minh: 0909.866.569 (Mr. Trc)
Hoc c th kt bn Facebook theo cc ng link phn trn vi cc chuyn gia c t

vn.

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CNG TY C PHN T VN V O TO SCT | www.sct.edu.vn | sct.edu.vn@gmail.com 1

CNG TY C PHN T VN V O TO SCT | www.sct.edu.vn | sct.edu.vn@gmail.com 2

Thn cho cc bn!

Nguyn Thi Trung

CNG TY C PHN T VN V O TO SCT | www.sct.edu.vn | sct.edu.vn@gmail.com 3

Xin cho cc bn!

Nguyn Thnh Trc

CNG TY C PHN T VN V O TO SCT | www.sct.edu.vn | sct.edu.vn@gmail.com 4

CNG TY C PHN T VN V O TO SCT | www.sct.edu.vn | sct.edu.vn@gmail.com 5

1.1 nh ngha NLP

NLP c vit tt bi t NEURO LINGUISTIC PROGRAMMING v dch sang ting vit l LP

ng sau hnh vi mi chng ta l mt Bn v Th Gii (Model of The World). Bn ny

Gia nhng nm 70 ca th k XX, c 2 nh khoa hc t t cho mnh 1 cu hi nh sau: Liu

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1.2 Mc tiu trong NLP

Trc tin, cc bn phi bit r v SMART GOAL l g. SMART l t vit tt ca:

VD: 2 nm na ti c cn nh bit th 2 tng c h bi, rng 500 m2 trn l t 2 mt tin,

Achievable (A): dch ngha ra l c th t c mc tiu. Mc tiu phi ph hp vi bn.

Timebound (T): dch ngha ra l c thi hn. Bn t ra c mc tiu c thi gian c th

Mc tiu trong NLP quan trng l phi hi t 3 yu t:

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y l cch n gin nht gip bn dn dn c c mc tiu tht r nt t l t c mc

1.3 Ti sao kinh doanh cn phi s dng mc tiu NLP

Mt v d n gin, nu chng ta chi bng , khng c khung thnh th chng ta st bng u.

1.4 Cch thit lp mc tiu ngc trong NLP

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Nguyn tc ca phng php ny ngm gip bn thy c nh cu thang ngha l bn thy

Vi cch i xung cu thang nh th ny, bn s d dng t ra mc tiu hn, d dng thit lp cc

Vi cch lm thng thng th cc bn phi i ln cu thang, cc bn t mc tiu nh thc hin

t mc tiu xong ri th ta s bc sang qu trnh chinh phc mc tiu 1 nm sau, 2 nm sau,

chinh phc c mc tiu nm th cc bn cng lm tng t, chia nh mc tiu nm ra thnh

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1.5 ng dng mc tiu NLP trong kinh doanh

c c y cc kha cnh v thit lp mc tiu v cch ng dng nh th no cho ng

Nu cc bn quan tm kha hc ny th hy lin h Cng ty SCT c t vn nh!

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Cc hnh thc ca Marketing Online c th tm gn thng qua cy Internet Marketing:

2.2 Internet Marketing Tree

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Situation: Tnh hnh pht trin th trng

Competition: S cnh tranh

Audience: i tng khch hng

Stratregy - Chin lc pht trin

Attract: Thu ht nhn s

Engage: Thu mn nhn s

Multiply: Nhn rng

Branding Thng hiu

Brand Message: Thng ip thng hiu

Relevent: Lin quan vi nhau

Benefit Driven: Li ch gn kt ni dung

Development Pht trin

Rich Media: Phng tin truyn thng nhiu thng tin

Scalable: C kh nng m rng, nng cp

Web Standards: ng cc tiu chun

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Flexible: Linh hot

Search Engine Marrketing Tip th trn Cng c tm kim

SEO: Ti u ha cng c tm kim t nhin

PPC: Tr tin cho mi c nhp chut vo website

Online Advertising - Qung co Online

Blogs: Qung co bng cc bi vit PR trn Blog

Affiliates: Tip th h thng lin kt