Professional Documents
Culture Documents
Literacy
WRITTEN REPORT
Prepared by:
Group 5
Avendao, Jennah
Laojan, Edward
Social networking is supplement, does not replace real status Why children/teens cyberbully?
Power of Media and Information The Media and Information can function to strengthen and enrich
Economic impact the connections between citizens and intermediary organization
Economic actors need accurate and timely information including political parties, social movement, as well as the economy.
to allocate resources efficiently. Investors and other groups
increasing value and demand a governance-monitoring role The spread of new freedoms and extent of frontiers of freedom that
from the media. A free and independent press can provide the public authorities have often attempted to control; religious
information and monitoring to the economic policy freedoms, gender, ethnicity and sexual freedoms based on social
development process leading to more effective economic and cultural identities
policies. It can also reduce political risk and increase good
governanceconditions that are important for robust economic Economy
development. Research and monitoring of economic development
- Media enhances political coordination in the News industry
development of sound economic policy Online, Radio and Television News broadcasting
- Media sector development can reduce political risk, Film production
increasing stability for higher risk countries Creativity on producing films
- Media improves the efficiency of the economy by
Entertainment programs
providing actors more and better information with which to
Television shows, Radio FM
make decisions and improving stability.
Print
Increased magazine, books, newspaper publications
Fliers for advertisements is not the beginning of our use of a variety of media to
Broadcast learn. People have always used diverse visual media to
Broadcasting on radios, TV, newspapers and internet communicate with each other and learn.
Mobile Communications Opportunities (other info)
Faster and free communication via Messenger and Viber 1. Promote your companys brandsales and marketing
Internet professionals can use social media to introduce and promote
Information sources and sharing new products and services in a way that increases a potential
Advertising target market exponentially. Social networking sites allow
Internet advertising (for more publicity) consumers to communicate with each other and to share their
Public relations thoughts and ideas about your companys products.
Public image management such as Social Media Additionally, social media sites provide consumers with the
Education opportunity to follow your products or services or to tweet
In-Sites Using Video about their experiences, thereby creating a more personal
As we know from the recent ubiquity of online connection while building brand loyalty.
digital video, video has become a compelling tool for 2. Engage your customerswhatever your company sells, whether
educational representation. Students use it in their projects; a product or a service, it has a customer base that can be
teachers and pre-service teachers use it to study pedagogy; engaged through social media. But the manner of engagement
and, researchers use it for capturing and examining how is unique because social media has revolutionized the style of
learning happens, as they unfold business-to-customer communications. Customers no longer
want to be talked at. Instead, they are looking for organizations
The Perspectivity Framework to listen, to appropriately engage, and to respond to them.
Perspectivity frames how learners, teachers, and Social media sites are now used as a version of electronic word
researchers make meaning of events from both individual of mouth and provide a platform for your consumers to not only
and multiple points of viewing. speak directly to your company, but also for consumers to
communicate with each other, sharing reviews or testimonials
The Highly Visual Evolution about specific products or services. Companies that join social
Learners have been able to integrate a variety of media sites are able to create stronger relationships with their
digital media forms into documents. Multimedia, customers and are also able to improve customer service by
hypermedia, new media are the terms we have used to utilizing social media to address customer service issues.
describe this use of visual media in learning. Of course, this Customers no longer want to be talked at. Instead, they are
looking for organizations to listen, to appropriately engage, and techniques also promotes trust with employees and fosters a
to respond to them. more collaborative environment.
3. Improved recruiting techniquesthe days of simply posting a 5. Cost effectiveusing social media as a sales and marketing tool
job on a job board or running a newspaper advertisement is is a very inexpensive mode of advertising because it reaches a
long over. Instead, recruiters today are increasingly turning to vast audience for a marginal investment. Instead of spending
social media sites to attract and recruit top talent. In order to large amounts of money on marketing and advertising
avoid being barraged with hundreds of resumes submitted by campaigns, let your happy customers advertise for you. Many
unqualified candidates, recruiters are choosing to perform consumers rely heavily on social media sites such as Yelp,
targeted searches on professional social media sites, such as Urban-spoon, and City-search for peer reviews of businesses.
LinkedIn. Doing so allows recruiters to search for candidates Many consumers are no longer going directly to the source for
with specific knowledge, skills and experience. product information; they trust their peers to fairly review
Prospective employees are also using company profiles posted products for them. Therefore its a good idea to encourage your
on social media sites to develop lists of companies where they customers or clients to check-in at your business, or direct them
would be interested in working. to review your product online. This method ensures that you
By creating a detailed profile, your company will be able to reach a vast audience via social networks, and even better,
attract the best candidates and maintain strong ties with former doesnt cost you a thing.
valued employees who could be potential candidates in the 6. Share information about your companyboth customers and
future. potential employees use social media to research companies
4. Employee engagementSocial Networking tools allow that they have an interest in knowing more about. Social media
organizations to improve communication and productivity sites provide an excellent medium for companies to share
among employees. Professional social media sites such as positive information. It is important to leverage sites such as
LinkedIn, allow your employees to join specific work groups in Facebook and Twitter to your advantage. If your company
order to engage in conversations with other professionals in doesnt already have a Facebook page you should challenge
similar industries. This kind of participation can broaden the your marketing team to create one. Using social media as a
employees knowledge base and help to generate new and sales and marketing tool is a very inexpensive mode of
innovative ways of meeting business challenges. Employees can advertising because it reaches a vast audience for a marginal
also use social networking sites to build targeted professional investment.
networks that can help them stay current with market trends.
Allowing employees the latitude to utilize social media Opportunities & Challenges of Social Media in the Workplace
Posting a Facebook page will allow your company to generate an provide company-specific content. Not only does this show
online community of clients or customers that are familiar with your your customers that you are a thought leader, it also
product. Encourage your customers to like your Facebook page. generates conversation on the topic you choose to blog
Each time an individual likes a page; all of their friends see that about. By framing your message in a specific way you are
endorsement and may become motivated to visit your site. If you sure to generate consensus which will lead to increased
have a new product coming outor maybe youve been recognized conversation about your topic, and ultimately your
for a current product or servicelet your customers know via company. And when you give people a reason to discuss
Twitter. Strategically timed tweets disseminate information about your topic you are generating online chatterthe goal of
your company to thousands of potential customers or employees. any social media strategy.
1. An opportunity to listenremember, just because you
arent listening, doesnt mean people arent talking. Challenges of media and information
Conversations about you and your business may be taking
place with you or without you. By actively taking part in the How to feed information and distribute it
conversations happening on the web, you are able to Often challenge by political problems of traditional realm
manage these conversations in a positive manner. Leverage There are lots of challenges that media and information
social media to solicit constructive feedback from both faces with its power to feed and distribute information but
customers and employees. Social media allows companies as a whole, they are mostly connected to political and
to collect feedback both more quickly and more cost- societal issues.
effectively than does a traditional email or phone survey Number one example is the Fake News.
strategy. Many social media sites allow businesses to create
polls, which are posted online and are viewable to anyone INFOGRAPHICS
that visits your site. This is a great way to get invaluable
feedback that you can use to improve your product. Also, The graphic art of presenting information
by encouraging employees to participate in these polls you
can improve employment practices or pinpoint deficiencies An information graphic (infographic) is a visual
in your human capital practices and strategy. representation of a data set or instructive material. An
infographic takes a large amount of information in text or
2. Thought leadershipsocial media is an ideal venue in which numerical form and then condenses it into a combination of
to establish your company as a thought leader. Many images and text, allowing viewers to quickly grasp the
companies effectively utilize social media blogging sites to essential insights the data contains