&

. , .
email gouscos@di.uoa.gr - web http://www.di.uoa.gr/~gouscos

:
PEST, SWOT

. 2005-2006,
: http://eclass.uoa.gr/DI262


:

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 :
(.)
-
(, , )
-
( PEST, SWOT, ...)

(IT Governance)

(operational performance)
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(environmental scan)
(situation analysis)

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 PEST SWOT


PEST
,
SWOT
, , , ...
PEST
SWOT

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 PEST

(SLEPT, STEEPLE, PESTILI ..) :

, ,

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 -

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High Impact Tools and Activities for Strategic Planning: Creative Techniques for
Facilitating Your Organization's Planning Process. Rod Napier, Clint Sidle, Patrick
Sanaghan. McGraw-Hill; December 1997. [ Amazon.com ]
Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results
Fast!. Robert W. Bradford, Robert W. Bradford, J. Peter Duncan, Brian Tarcy. Chandler
House Press; September 1999. [ Amazon.com ]
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business
Competition. Craig S. Fleisher, Babette Bensoussan. Prentice Hall; March 2002.
[ Amazon.com ]
Contemporary Strategy Analysis: Concepts, Techniques, Applications. Robert M. Grant.
Blackwell Publishers; January 2002. [ Amazon.com ]

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(.)
Strategic Management and Business Analysis. David Williamson, Peter Cooke, Wyn
Jenkins, Keith Michael Moreton. Butterworth-Heinemann; December 2003
[ Amazon.com ]

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PEST
[ BusinessBalls.com ] [ LearnMarketing.com ] [ MarketingTeacher.com ] [ NetMBA.com ]
[ QuickMBA.com ] [ Tutor2U.net ] [ ValueBasedManagement.net ]
PEST
[ BNet.com ]
e-books
[ JustAMinute.com ] [ MindTools.com ]

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 SWOT
(strengths) :

(weaknesses) :

(opportunities) :

(threats) :

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 SWOT (.)
Strengths Weaknesses
1. . . . 1. . . .
2. . . . 2. . . .
3. . . . 3. . . .
4. . . . 4. . . .
5. . . . 5. . . .

Opportunities Threats
1. . . . 1. . . .
2. . . . 2. . . .
3. . . . 3. . . .
4. . . . 4. . . .
5. . . . 5. . . .

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 SWOT

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 SWOT

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 SWOT

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 SWOT
;
;

;

;
;
;

;

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 SWOT :

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 SWOT : (.)

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 SWOT : CB-BUSINESS

(FP5/IST-2001-33147)
(http://www.cb-business.com)

(intermediation)

(one-stop e-Government
services)

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 SWOT : CB-BUSINESS
(.)

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 SWOT : CB-BUSINESS
(.)
STRENGTHS / COMPETITIVE
ADVANTAGES
Cross-border applicability
Intermediates both informational
& transactional services
Provision of seamless &
transparent Services
Supports some communication
channels (online, e-mail, SMS)
Easy to create new services and
adapt existing ones
Multiple benefits to service
providers and end-users (cost-
saving, time-saving, easier
services etc.)
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WEAKNESSES
Not fully developed e-payment
Schemes (though architectural
provisions exist)
Not fully developed security and
e-signature mechanisms
(though architectural provisions
exist)
presently only English support
can be multi-lingual in the
future
Lack of current back office
integration with Service
Providers (though architectural
provisions exist)
# 24
 SWOT : CB-BUSINESS
(.)
OPPORTUNITIES THREATS

Possibility to adapt CB- Existing (partial) competition

BUSINESS to G2C and G2G
Applications
Possibility to
include new & complementary
services
Existing provisions for advanced
IT mechanisms (e.g. web-
service approach, advanced
WAP, etc)
Open to the inclusion of
additional countries (EU,
accession and beyond Europe)
may in the future develop
directly competitive services
Key challenge is to adapt to
different national legal
frameworks
Size of market demand for
cross-border services is
relatively small

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 PEST/SWOT
Political factors Economic factors

Socio-cultural factors Technological factors

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 SWOT/TOWS 4
Strengths Weaknesses
1. . . . 1. . . .
2. . . . 2. . . .
3. . . . 3. . . .
4. . . . 4. . . .
5. . . . 5. . . .
Opportunities
1. . . . S-O W-O
2. . . .
3. . . .
4. . . .
5. . . .
Threats
1. . . . S-T W-T
2. . . .
3. . . .
4. . . .
5. . . .

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 SWOT
W-T :
W-O :
S-T :
S- :

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; ;

PEST SWOT

o ;

TOWS

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High Impact Tools and Activities for Strategic Planning: Creative Techniques for
Facilitating Your Organization's Planning Process. Rod Napier, Clint Sidle, Patrick
Sanaghan. McGraw-Hill; December 1997. [ Amazon.com ]
Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results
Fast!. Robert W. Bradford, Robert W. Bradford, J. Peter Duncan, Brian Tarcy. Chandler
House Press; September 1999. [ Amazon.com ]
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business
Competition. Craig S. Fleisher, Babette Bensoussan. Prentice Hall; March 2002.
[ Amazon.com ]
Contemporary Strategy Analysis: Concepts, Techniques, Applications. Robert M. Grant.
Blackwell Publishers; January 2002. [ Amazon.com ]

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(.)
Strategic Management and Business Analysis. David Williamson, Peter Cooke, Wyn
Jenkins, Keith Michael Moreton. Butterworth-Heinemann; December 2003
[ Amazon.com ]

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SWOT
[ BNet.com ] [ BusinessBalls.com ] [ BusinessMajors.com ] [ ERC.org ]
[ MarketingTeacher.com ] [ MindTools.com ] [ NetMBA.com ] [ QuickMBA.com ]
[ Tutor2U.net ] [ ValueBasedManagement.net ]
SWOT
[ BNet.com ]
SWOT
[ ERC.org ] [ Essays-Now.com ]
e-books
[ JustAMinute.com ] [ MindTools.com ]

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Bnet.com http://www.bnet.com

NetMBA.com http://www.netmba.com

QuickMBA.com http://www.quickmba.com

Tutor2U.net http://www.tutor2u.net

MindTools.com http://www.mindtools.com

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 / copyright notice

&

, .

This presentation includes material from some of the bibliographical references mentioned in the corresponding

section. This material is intended for the sole use of students of the University of thens in the context of the

Technological and Business-Oriented ICT Management postgraduate course, whereas all associated intellectual

property rights remain with their respective owners, as applicable in each case.

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