EXCLUSIVE

JCBL
Passion-driven behemoth of
mobility solutions
Indias foremost body building and customised mobility solutions provider
opens up on the chance to innovate, experiment, try things that no one else
has done, and set examples for the rest of the industry to follow.
By Dhiyanesh Ravichandran

Lighi g the path of I o aio , lai s a sloga used

the Cha diga h- ased JCBL Ltd. This is so ethi g I
a ted to put to the test. o I sta ted to ai sto a
litle, to aptu e hate e o es up o alli g JCBL. I
had oi ed its Ce ita i te - it oa hes se e al ea s
ago he isii g Mu ai, ut p ofou d i p essio s
e e f o its ello - olou ed lo -loo ed lu u s hool
uses pl i g i the eigh ou hood, i fa t, I e e sa
o e ea l i the o i g o a to Cha diga h. What
else, I s ueezed head. A o ile lood a k ehi le
at ollege a pus? Yes. The e lusi e poll a paig
ehi le usi g Me edes-Be z uli-a le hassis uilt fo
Akilesh Yada , oh eah! Moto ho es a d spe ial appli a-
io ehi les fo defe e, ep. A d last ut ot the least,
the latest Bha atBe z sleepe oa h ith u e -lu u ious
interiors and goodies.
A da -lo g i te a io ith JCBL s Ma agi g Di e to
M . ishi Agga al a d a alk a ou d at its a ufa tu -
i g e la e o the outski ts of Cha diga h sho ed e
ho o tuse I a to put thei i o ai e i ds o test!
At o e e d of the a pus, t u ks a e li ed up fo a go
o o st u io , a d a sepa ate se io of i e-glass
aste i g aki g od asks fo the Che ai Met o
oa hes, hile, o the othe side, I see a lood of us a d
ail a esso ies like seats, i do f a es, a d plasi
a ks l i g a ou d. o e i tage a o po e ts fo
lassi Musta gs a d Che I palas e e o displa too.
Ha i g ealized that I sill ha e t got i to thei o e us
od se io , I ade up i d.
Mr. Rajinder Aggarwal, Chairman and MD, JCBL Group
O the othe side of the Delhi-Cha diga h high a is

176 MOTORINDIA u August 2017

EXCLUSIVE
Mr. Rishi Aggarwal, Managing Director, JCBL
the o pa s dedi ated od uildi g tu e , that s he e
it got o e i te esi g. Hu d eds of hassis a e li ed up, so e
a e ei g d essed up as a ula es a d ello ish s hool a s,
hile othe s a e i i idai gl gei g ead as a o ed t oop
a ie s, ugged a ula es, a d pat ol ehi les fo defe e
appli aio s. A huge hu k of egula passe ge a s a d lu u
coaches in the making hardly stayed in my mind.
I sill half a th ough the fa ilit . While o i g past a
a a of e te da le oto ho es, displa a s a d a o ed
passe ge a s that a e i the aki g, I ealized that this is ot
a usual o pa that is d i e si pl out of p oit oi e. All
these p odu ts that JCBL uilds a e i he a d usto ized o es
that sta d out i the o d, suii g spe ialised eeds a d ap-
pli aio s, a d o o e-size-its-all app oa h
a a tuall o k he e. The e is a i ate
passio that li ge s a ou d, thoughfull
o ei ed, a full a ed-out, a d supe io l
e gi ee ed. I o aio is at the fo ef o t
he e the ha e to i o ate, e pe i e t,
t thi gs that o o e else has do e, is a u -
da t, a d a e e e set e a ples fo the
est of the i dust to follo . I i l ealise
that o pa ies like JCBL hold the ke to the
future prosperity of the auto industry set-
i g e sta da ds Lighi g the path of
I o aio !
M . ishi Agga al e ou ts: It all ega
ith the deale ship of Mazda uses, late
embarking on body building for the brand
i u de the aegis of fathe M .
aji de Agga al . i e the the fa il -
owned enterprise vowed to the Indian
g o th sto g adual et t a sfo ai e e pa di g thei
footp i ts to e e le els to feed thei e e -e hausi g pas-
sio a d appeite fo desig i g a d uildi g ehi le shells a d
allied components.
No , the JCBL G oup is a leadi g o glo e ate i the
ou t , ith a CAG of pe e t losi g at s. , o es
last i a ial ea . The g oup i ludes JCBL Ltd. ofe i g a ide
a ge of o ilit soluio s i passe ge a d a go seg e ts,
a d Mo ilit oluio s Ltd. ML fo oa h o po e ts, pha -
a eui al usi esses, a d auto oi e deale ships.
Ou isio fo is to o e tha dou le the size a d
g o th of toda , lai s M . ishi, out of hi h the o ilit
soluio s usi esses is e pe ted to e the hief g o th d i e .
With st o g &D a d te h ologi al k o -ho , JCBL Ltd. has
a well-laid-out strategy to be the market leader in all the seg-
e ts of od uildi g a d othe allied e tu es, he adds.
Building mobility
Last ea , JCBL Ltd. has olled out o e , passe ge
uses, spe ial-pu pose ehi les PVs , , t aile s, ,
a go o es, a d , o e ed o tai e s at its t o fa iliies
i Pu ja a d a othe o e do outh. The o pa is the
a ket leade i the p e iu s hool us, a ula e a d PV
seg e ts, hile the ippe od a d ip-t aile s of JCBL a e
lass-leadi g i the outh I dia egio . Go e a e the da s
he od uildi g as di t a d tedious, la gel do e ith
a ual la ou a d ha d tools. JCBL s fa ilit is fa ad a ed
a d sophisi ated, esuli g i p e isio a d ualit o k, a d a
ui ke fa i aio i e.
M . ishi at i utes this i p essi e feat to the o pa s e
i teg ated a ufa tu i g a d sou d &D, ight f o p o essi g
a ate ials to desig i g a d e e uio all do e i -house. Fo
ippe s a d t aile aki g, its ete u de sta di g of etal-
lu g is the ke to su ess. A e fa ilit is also gei g ead
at JCBL s Che ai u it to ake ta ke s fo pet oleu a d othe
purposes.
MOTORINDIA u August 2017 177
 EXCLUSIVE

The o pa is o ki g
closely with almost every
OEM i I dia, i ludi g
Ashok Le la d, Tata Mo-
to s, Dai le , Vol o-Ei he ,
ML Isuzu, Mahi d a, et .,
providing body building
soluio s. Du i g isit,
hundreds of ambulances
e e o the a il, as a
pa t of the I dia A s
purchase order from Ashok
Le la d.
O t aile s a d lat eds,
it has joined hands with
Ge a gia t Doll G H fo aki g lat eds that a e AAI- e d- a i s, toilet odules fo ail a s a d et os. Nota le
approved. usto e s i this ega d i lude Ge e al Ele t i , Alsto , Bo -
M . ishi also e ealed that the o pa is u de talks ith a die a d ICF. Ce tai i o ai e p odu ts fo I dia ail a s
the I dia A fo ode , state-of-the-a t a d -to e a e also u de de elop e t, he e ealed.
spe lat eds fo o i g atle a ks a d ulge logisi s. We Asked o the e a d flo of his usi ess, M . ishi la-
g o alo g ith ou pa t e s, OEMs, TUs a d leet ope ato s, e ts that la k of p ope i ple e tatio of the Bus Code
et o hat the aio a ts fo its g o th, a d the e lies the and standardisation is taking a heavy toll on the growth of
sustai a ilit of ou su ess , he o se es. the us i dust , pa ti ula l o the li es of effi ie , safet
Mo ilit oluio s Ltd. ML , o the othe ha d, suppo ts a d o solidatio . The e e ists a u fai o petitio , he
the us i dust its AAI- e iied a d us- ode o plia t sa s, ith ast u o ga ised pla e s o the o e ha d a d
oa h o po e ts fo all seg e ts of uses, i ludi g seats, OEMs e tu i g i to sta da dised us od uildi g o the
i do -f a es, doo lo ks, hat a ks, e ilato s a d oof other hand.
hat hes. I iiall o ei ed to suppo t the g oup s od uildi g I ei g s ueezed et ee the t o, as the e is ha dl a
po folio, the o pa o sells o e t o-thi d of its p odu e fai pla ith espe t to o fo aio of o s, ualit a d
to the a ket. It is the se o d leadi g fa i ato of seats, ith a ost f o u o ga ised pla e s , he eg ets. He does t a t the
feat of o e , u its pe ea . i fo al od uilde s to e iped out, ut a ts the to e
The i st- o e ad a tage of JCBL i od uildi g a d us t ai ed a d i p o e thei apa iliies fo the i dust sta da ds
i dust has paid of, i i gi g out i o ai e a d ualit so as to e su e a pe fe t a d health o peiio . The Go e -
p odu ts f o ML , e plai s M . ishi. Mo eo e , the o pa e t should help the adopt the i dust o s, he o se ed,
is spea headi g i e-glass a ufa tu i g, tha ks to its JV ith poi i g out that o ilit poli ies ote la k lo g-te isio
t aifo e I dust ies of F a e, de elopi g FP o po e ts, for ensuring sustainability.

178 MOTORINDIA u August 2017

EXCLUSIVE

I fa t, I as told that he took pe so al i te est i the

de elop e t of the Bha atBe z sleepe oa h, fo hi h
his team took just two months to unleash the wonder.
The g oup s CMD, M . aji de Agga al, feels g aiied
the a his e te p ises ha e g o . M tea o ks pas-
sio atel a d ha de tha e, a d hat e ha e eated is
e o d a o e s i agi aio , it s a g eat jo . Passio a d
dete i aio is all it takes, a d e as a tea e e gi e
up a thi g easil , he sa s.
Du i g ou ui k hat, I oi ed the ook he as eadi g
- Go e i g Busi ess a d elaio ships autho ed A.
Pa thasa ath . At his age a d e pe ie e i u i g a su -
essful usi ess o glo e ate fo de ades, does he eall
eed that? Pe haps, that s hat i spi ed i ds a e!
w

Inspired minds
O JCBL s i tues a d sho t o i gs, M . ishi is ui k to poi t
out sophisi ated desig i g a d ups alli g apa iliies as its
iggest st e gths, also a k o ledgi g that the o pa is ot
that la o a t i a kei g. He sa s his fa il up i gi g a d
company approach relied on the fact that the product should
do all the talking.
O the sou e of his u i ue o k ethi s a d oi aio to-
a ds fai usi ess, he poi ts out to his fathe ho sits at the
bus body plant everyday working on new projects and designs
just as da o e he he ega this auto oi e e pi e alled
JCBL. Dad al a s a ts so ethi g eai e o his ta le, his
mind is constantly running on something that is likely to a
phe o e al idea o p odu t , sa s M . ishi, alli g ate -
io to his latest pet p oje t o tai e ised lu u lou ge o
ho e!

MOTORINDIA u August 2017 179