FESTIVAL OF MEDIA ASIA PACIFIC AWARDS SHORTLIST AND WINNERS 2017

Campaign of the Year: Ariel Dads Share the Load Men for laundry! by MediaCom
Agency of the Year: MediaCom India
Agency Network of the Year: Mindshare

Category Award Entry title Entering company Entering Country Advertiser/Brand Other Credits
Best Branded Content Creation Award #LikeAGirl and Proud MediaCom India Whisper Leo
Star Burnett_x000D_, Glitch_x000D_, Madison
Sports_x000D_, NewsX_x000D_, PR
Red FM_x000D_, FoxyMoron_x000D_, McCann
Best Branded Content Creation Award #UQuitIQuit - Making India Quit Smoking m/Six India Nicotex Ericsson Mumbai
Best Branded Content Creation Award Gold Cornetto's That One Summer Mindshare Philippines Cornetto Mullenlowe, 1DMG, Activations, Viva
Best Branded Content Creation Award Dad, You've got this. MediaCom New Zealand Anmum Augusto, Deep, BBDO

Best Branded Content Creation Award Herbalife Burning Calories integrated content marketing campaign Optimedia|Blue449 China Herbalife IdeaShare, Dragon TV, Tencent Video, Sina Weibo
Best Branded Content Creation Award Bronze Lights. Camera. Bagpiper. Mindshare India Bagpiper Eros Now
Best Branded Content Creation Award Need for Speed Crew Create Arena Media Australia Need for Speed
Best Branded Content Creation Award Silver Qantas Airways Creates a New TV Show OMD Australia Qantas Airways FremantleMedia_x000D_, Channel 9
Best Branded Content Creation Award The Australian Crowd-Coloured Short Film SapientNitro Australia Cadbury Australia Flutter_x000D_, Mondelez_x000D_, Carat
Best Communications Strategy #LikeAGirl and Proud MediaCom India Whisper Leo
Star Burnett_x000D_, Glitch_x000D_,
Sports_x000D_, Hot Madison
Star_x000D_, PR
NewsX_x000D_, Red FM_x000D_, McCann
Best Communications Strategy #UQuitIQuit - Making India Quit Smoking m/Six India Nicotex Ericsson_x000D_, FoxyMoron
Best Communications Strategy Ariel Dads Share the Load Men for laundry! MediaCom India Ariel FoxyMoron_x000D_, BBDO_x000D_, Devries Global
Best Communications Strategy Be Beautiful - All Things Beauty PHD India HUL Multibrand
Best Communications Strategy Cornetto Love Notes PHD China Cornetto Isobar China
Best Communications Strategy Gold How old will you be when youre mortgage free? MediaCom New Zealand Bank of New Zealand (BNZ) Colenso BBDO New Zealand
Best Communications Strategy Make It Mammoth MediaCom New Zealand Mammoth NZME, Colenso BBDO NZ, Contagion,_x000D_ Fonterra Brands NZ
Best Communications Strategy Silver Make LEGO the Star of Christmas UM Sydney Australia LEGO Ensemble, One Green Bean
Best Communications Strategy Bronze Re-Pie-Cling Havas Group Australia Pampas Havas
GoogleMedia_x000D_, Havas
Australia_x000D_, Creative_x000D_,
Essence_x000D_, RedEndemol
R/GA, Agency Shine Australia_x000D_,
Best Communications Strategy The Google app & The Voice PHD Australia The Google app Nine Network
Best Engagement Strategy A Terribly Tiny Tale Attempts a Big change! Mindshare India Dove
Best Engagement Strategy Gold Ariel Dads Share the Load Men for laundry! MediaCom India Ariel FoxyMoron_x000D_, BBDO_x000D_, Devries Global
Best Engagement Strategy Cornetto Love Notes PHD China Cornetto Isobar China
Best Engagement Strategy Downy Romance: Turn your phone off, Turn your Romance on MediaCom Indonesia Downy WPP, P&G_x000D_, Proximity_x000D_, Fashion TV
Best Engagement Strategy Google Search Partnership PHD Singapore Google Search
Best Engagement Strategy Krungsri First Choice: I Want Mothers Day too Initiative Thailand Krungsri First Choice MullenLowe Thailand
Best Engagement Strategy Levi's_The Levi's Campaign that Levi's Didn't Create OMD China Levis

Best Engagement Strategy Pizza Hut Mini Plate Mega Treat UM Rally Hong Kong Pizza Hut JIE Technology Company Limited, Guanhui Prototype Sculpture Co., Cee Plus Limited
Best Engagement Strategy Silver Reword Starcom Australia Headspace Leo Burnett
AdColony (formerly known as
Best Engagement Strategy Rexona Gets Indonesia Moving with #MOGER Opera MediaWorks) Indonesia Rexona Mindshare
Google Indonesia, Unilever
Australia_x000D_, Indonesia
Essence_x000D_, R/GA, Endemol Shine Australia_x000D_,
Best Engagement Strategy The Google app & The Voice PHD Australia The Google app Nine Network
Best Engagement Strategy Bronze The Greats UM Sydney Australia Art Gallery of NSW Young Henrys, Society
Best Engagement Strategy Welcome to Social Narcissm, Honor Thyself Motivator India Honor/Huawei Uthconnect
Best Event/Experiential Campaign #PartyAsOne with Heineken Starcom Media Worldwide Singapore Heineken
Best Event/Experiential Campaign Audi Sport - Performance meets emotion Audi Singapore Audi Publicis
Best Event/Experiential Campaign Bronze Brewtroleum PHD New Zealand DB Export Colenso BBDO, DB Breweries
Best Event/Experiential Campaign Silver Door Step School - A Street Naming Event For Social Change Lodestar UM India Door Step School Lodestar Brand Experience
Best Event/Experiential Campaign Gillette Bachelor Of Shaving MediaCom India Gillette India

Best Event/Experiential Campaign Introducing the PokeMobile, the ultimate Pokemon Go experience Initiative Malaysia Hotlink Maxis, Grab Malaysia, Superwonderful Films, Mustang Post, Ensemble Worldwide
Best Event/Experiential Campaign KFC Red Encouragement Mindshare China KFC Dawson
Best Event/Experiential Campaign Lucy the Robot Atomic 212 Group Australia Double Robotics
Best Event/Experiential Campaign Pepsi Live Music Mindshare China Pepsi VML2.0
Best Event/Experiential Campaign Gold Reinventing the Athlete Tour Mindshare China Nike Basketball Tencent_x000D_, NBA2K Online
Best Event/Experiential Campaign The Rough Carpet Mindshare Thailand Tesco Lotus
Best Launch Campaign Ariel Dads Share the Load Men for laundry! MediaCom India Ariel FoxyMoron_x000D_, BBDO_x000D_, Devries Global

Best Launch Campaign Cornetto 2016 Summer Campaign - Follow Your heart, dont wait! Isobar China Cornetto PHD China, Tencent
Best Launch Campaign Gold Lover Boy or Lavalava Boys Mediacom New Zealand Game of Bros BCG2, PPR
Best Launch Campaign Lucy the Robot Atomic 212 Group Australia Double Robotics
Best Launch Campaign Silver Mobile Makeover for Gamers by LOral Men Expert Mindshare China LOral Paris Men Expert Tencent Gaming
Best Local Execution of a Brand #LikeAGirl and Proud MediaCom India Whisper Leo Burnett_x000D_, Glitch_x000D_, Madison PR
Best Local Execution of a Brand Brewtroleum PHD New Zealand DB Export Colenso BBDO, DB Breweries
Clear Taps on mudik (annual homecoming tradition) during Eid AdColony (formerly known as
Best Local Execution of a Brand Gold holiday in Indonesia Opera MediaWorks) Indonesia Clear Men Mindshare Indonesia, Unilever Indonesia
Best Local Execution of a Brand Dad, You've got this. MediaCom New Zealand Anmum Augusto, Deep, BBDO
Best Local Execution of a Brand Silver IKEA Guerrilla Table - when IKEA met Taiwanese street food Mediavest | Spark Taiwan IKEA Starcom Taiwan

Best Local Execution of a Brand Bronze Knorr's uniquely local campaign targets chefs in China by province Isobar China Knorr PHD China

Best Local Execution of a Brand Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP) PHD Media Singapore Lifebuoy Resolution Singapore
Best Local Execution of a Brand Lucy the Robot Atomic 212 Group Australia Double Robotics
Best Local Execution of a Brand Nescafe Dolce Gusto - Drop Launch Campaign Zenith Media Taiwan Nescafe Dolce Gusto
AdColony (formerly known as
Best Local Execution of a Brand P/S Heat OR Treat Challenge Opera MediaWorks) Vietnam P/S 123 Mindshare Vietnam, Unilever Vietnam
Best Local Execution of a Brand Safe Passage for Sea Creatures Starcom Australia Great Barrier Reef Publicis Media
Best Not-For-Profit Campaign Brains Can Have A Mind Of Their Own MediaCom Australia beyondblue J. Walter Thompson
Films/Cutters, GRAPH Co.Ltd, Masahito Ishibaa, Material, MSL, The OPEN BOOK, Dentsu
Best Not-For-Profit Campaign Bronze Donate Your Signature Beacon/Leo Burnett Tokyo Japan UNESCO NGO Japan Inc., STAR MICRONICS CO., LTD
Best Not-For-Profit Campaign Gold Door Step School - A Street Naming Event for Social Change Lodestar UM India Door Step School Lodestar Brand Experience
Best Not-For-Profit Campaign Silver Reword Leo Burnett Melbourne Australia Reword Studio Pancho, Insideout PR, Starcom
Best Not-For-Profit Campaign The Rough Carpet Mindshare Thailand Tesco Lotus
Brooke Bond Red Label Tea
Best Social Media Strategy Brooke Bond Red Label Tea 6 Pack band Mindshare India (BBRL)
Best Social Media Strategy Silver Dove - Change the Rhyme Mindshare India Dove
Best Social Media Strategy Krungsri First Choice: I Want Mothers Day too Initiative Thailand Krungsri First Choice MullenLowe Thailand
Best Social Media Strategy Gold Maggi We Miss You too Zenith India Maggi
Best Social Media Strategy Bronze Reword Leo Burnett Melbourne Australia Reword Studio Pancho, Insideout PR, Starcom
Best Social Media Strategy The Frus-Tweet Burner DENTSU.INC Japan Kirin Nodogoshi All Light Dentsu Public Relations Inc._x000D_, D2C Solutions Inc._x000D_, Sonicjam, Pict Inc.
Best Social Media Strategy Three seconds that revolutionised retail SapientNitro Australia Target Australia Target_x000D_, PwC
Best Targeted Campaign A newspaper initiates the quest for meaning Jagran Prakashan India Dainik Jagran
Best Targeted Campaign Cornetto Love Notes PHD China Cornetto Isobar China
Best Targeted Campaign De-lovery: Deliver love to your mom Mindshare Thailand Knorr Showroom111
Best Targeted Campaign Getting under the skin of Acne-suffering teens in Thailand Mindshare Thailand Pond's Showroom111
Best Targeted Campaign Bronze Gillette Bachelors Of Shaving MediaCom India Gillette India
Best Targeted Campaign Silver Maxis reads minds using 'Zero Moment of Travel' Initiative Malaysia Maxis Leo Burnett
Best Targeted Campaign Outshout or Outsmart??? Mindshare India Pureit Water Purifiers
Best Targeted Campaign Reword Leo Burnett Melbourne Australia Reword Studio Pancho, Insideout PR, Starcom
Best Targeted Campaign Gold Virtual Coastguard FCB Media New Zealand Maritime Safety Google, Facebook, Metservice, Made Media

Sheng Siong Supermarket,

Royal Caribbean Cruise, OSIM,
SK Jewellery, Singa Tour, NTUC
Best Use of an Influencer #ILoveYouMumChallenge Mothers Day Campaign Mediacorp Singapore Downtown East
AdColony (formerly known as
Best Use of an Influencer AXElerate to find your magic Opera MediaWorks) Indonesia Axe Mindshare Indonesia, Unilever Indonesia, Ogilvy Indonesia
Best Use of an Influencer Silver Big C: At the Heart of the Matter UM Thailand Big C Chujai

Best Use of an Influencer Gold Brooke Bond Red Label Tea 6 Pack band Mindshare India Brooke Bond Red Label Tea
Best Use of an Influencer Guerlain Imperial Woman Zenith Media China Guerlain
How AMF Leveraged Cricket to Re-Frame The Game of Ten-Pin Blue 449 (formerly known as
Best Use of an Influencer Bowling in Australia Match Media) Australia AMF MCN/TEN
Best Use of an Influencer LISTERINE "Bring Out the Bold" UM Philippines Listerine
Best Use of an Influencer Bronze Make It Mammoth MediaCom New Zealand Mammoth NZME, Colenso BBDO NZ, Contagion, Fonterra
Best Use of Content Bronze "Time to Shine" real-time Olympics MediaCom China Wrigley's Extra BBDO, Kongming, Tencent
Best Use of Content Budweiser Vibe Channel Starcom China Budweiser Tencent, Vice
Best Use of Content ESPN Inspiring Bonding Moments presented by TCL ESPN Singapore TCL
Best Use of Content Increased ROI with No Additional Cost Starcom Australia Yoplait
Best Use of Content Silver Krungsri First Choice: I Want Mothers Day too Initiative Thailand Krungsri First Choice MullenLowe Thailand
Best Use of Content Mood Food: The launch of Cake in a Cup Slingshot Australia White Wings: Cake in a Cup Network TEN_x000D_, Mamamia_x000D_, RadiumOne_x000D_, Amobee
Best Use of Content Gold The Late Shif UM Sydney Australia Transport for NSW Nova
Best Use of Digital Media Achieving More With Less MEC Singapore Scoot Pte Ltd
Best Use of Digital Media Gold Cornetto Love Notes PHD China Cornetto PHD China
Best Use of Digital Media Silver JUST DO IT #DADADING Mindshare India Nike Wieden+Kennedy
Best Use of Digital Media Lucy the Robot Atomic 212 Group Australia Double Robotics

Best Use of Digital Media Pizza Hut Mini Plate Mega Treat UM Rally Hong Kong Pizza Hut JIE Technology Company Limited, Guanhui Prototype Sculpture Co., Cee Plus Limited
Best Use of Gamification ChocoPie Summer Cool MEC Vietnam ChocoPie Cheil Vietnam
Best Use of Gamification Game of S, M, L or XL? Society Malaysia Drypers Football Focus Asia, IPG Mediabrands
National Environment Agency
Best Use of Gamification Keep Singapore Clean Clear Channel Singapore (NEA)
Best Use of Gamification Silver Mobile Makeover for Gamers by LOral Men Expert Mindshare China LOral Paris Men Expert Tencent Gaming
Best Use of Gamification Bronze Pizza Hut's Must Win Guest Mindshare China Pizza Hut
Best Use of Gamification Gold Reinventing the Athlete Tour Mindshare China Nike Basketball Tencent_x000D_, NBA2K Online
Best Use of Gamification UGG Hug UM China UGG Ansible
Best Use of Mobile Cornetto Love Notes PHD China Cornetto Isobar China
Best Use of Mobile Bronze Dynamic Offline Moments With YouTube Essence Singapore YouTube
Best Use of Mobile Game For Anything Unilever Philippines Unilever Hair 1 Digital Media Group Inc, Mindshare Philippines
Best Use of Mobile Haze, Haze You Can Stay, Were Enjoying Pizza Today! Mindshare Malaysia Pizza Hut Delivery
The Nature Conservancy
Best Use of Mobile Nature Photographers Chaos Media Australia Australia The Nature Conservancy Australia, Eighty Design
Best Use of Mobile OCBC Pay Anyone Maxus Singapore OCBC Singapore
Best Use of Mobile Silver Pureit Cares for Chennai PHD India Pureit
Best Use of Mobile Gold Virtual Coastguard FCB Media New Zealand Maritime Safety Google, Facebook, Made Media, Metservice NZ
Best Use of Real-time marketing Coca-Cola Make the Moment Special MediaCom Indonesia Coca Cola Mall Taman Anggrek,_x000D_ Twitter,_x000D_ Ogilvy One
Mars Chocolate Australia, Clemenger BBDO Melbourne, CHE Proximity Melbourne,
Best Use of Real-time marketing Gold Hungerithm MediaCom Australia Snickers Finch Melbourne, Starcom Melbourne
Best Use of Real-time marketing Lucy the Robot Atomic 212 Group Australia Double Robotics Google Australia_x000D_, Essence_x000D_, R/GA_x000D_, Endemol Shine
Best Use of Real-time marketing Bronze The Google app & The Voice PHD Australia The Google app Australia_x000D_, Nine Network
Best Use of Real-time marketing Silver Wall's Man 2.0 Mindshare Thailand Wall's Line Thailand_x000D_, DGM59_x000D_, Brilliantmillion
Best Use of Technology Bronze Dynamic Offline Moments With YouTube Essence Singapore YouTube
KFC #morningencouragement makes white collars' morning a little
Best Use of Technology better Mindshare China KFC
Best Use of Technology Lucy the Robot Atomic 212 Group Australia Double Robotics
Best Use of Technology Silver OCBC Pay Anyone Maxus Singapore OCBC Singapore
Best Use of Traditional Media National Steps Challenge MEC Singapore Health Promotion Board DDB Singapore_x000D_, Moove Media
Best Use of Traditional Media One Nation, One Song, One Network Maxus India Vodafone BigFM
Best Use of Traditional Media Gold The Late Shif UM Sydney Australia Transport for NSW Nova
Best Use of Traditional Media Bronze V Energy Jono VS Ben OMD Auckland New Zealand V Energy Drink Beat Communications, Mediaworks, Frucor Beverages
Best Use of Traditional Media Silver Vaseline Billboard Live Demo Unilever Philippines Vaseline OgilvyOne Philippines, Mindshare Philippines, Bridges PR inc.
Best Use of Video Gold Ariel Dads Share the Load Men for laundry! MediaCom India Ariel FoxyMoron_x000D_, BBDO_x000D_, Devries Global
Best Use of Video Big C: At the Heart of the Matter UM Thailand Big C
Best Use of Video LISTERINE "Bring Out the Bold" UM Philippines Listerine
Best Use of Video Silver Rojak 360 - Telling Malaysian tales the 360 way Initiative Malaysia Maxis Ensemble Worldwide

Best Use of Video Bronze The Good Experiment Dentsu Jayme Syfu Inc. Philippines Unilever Philippines Breeze
The Best Insight Award Gold Ariel Dads Share the Load Men for laundry! MediaCom India Ariel FoxyMoron_x000D_, BBDO_x000D_, Devries Global
The Best Insight Award Silver Brewtroleum PHD New Zealand DB Export Colenso BBDO, DB Breweries
The Best Insight Award Bronze Celebrate your Roots Madison Communications India Parachute Advansed
The Best Insight Award Getting under the skin of Acne-suffering teens in Thailand Mindshare Thailand Pond's Showroom111
The Best Insight Award Krungsri First Choice: I Want Mothers Day too Initiative Thailand Krungsri First Choice MullenLowe Thailand
The Best Insight Award Marriage Market Takeover Forsman & Bodenfors Sweden SK-II Joey Chung, Tool, Cut n Run_x000D_, BeOn, Future Perfect Music
The Best Insight Award Secret Life Of Pets MediaCom Australia Universal Pictures Now We Collide_x000D_, Channel Seven_x000D_, ShareRoot
The Creative Use of Data Award All Things Hair Unilever Philippines All Things Hair OgilvyOne Philippines, Mindshare Philippines
The Creative Use of Data Award Bronze How old will you be when youre mortgage free? Mediacom New Zealand Bank of New Zealand (BNZ)
The Creative Use of Data Award Gold McDonald's - Capacity Based Advertising OMD Singapore McDonalds Google
The Creative Use of Data Award Silver Reword Leo Burnett Melbourne Australia Reword Studio Pancho, Insideout PR, Starcom
The Creative Use of Data Award Wyeth Making Parental Journey More Enjoyable with Big Data OMD Hong Kong Wyeth Nutrition
The Creative Use of Media Award Bronze Brewtroleum PHD New Zealand DB Export Colenso BBDO, DB Breweries
The Creative Use of Media Award Levi's_The Levi's Campaign that Levi's Didn't Create OMD China Levis
The Creative Use of Media Award Silver Make LEGO the Star of Christmas UM Sydney Australia LEGO Ensemble, One Green Bean
The Creative Use of Media Award Maxis Kongsi Home - Building Hope One Home at a Time Initiative Malaysia Maxis EPIC Collaborative, Mojo Films, Meccanica Post, Ensemble Worldwide
The Creative Use of Media Award Gold The Late Shif UM Sydney Australia Transport for NSW Nova
The Effectiveness Award Acquiring The Home Loan U Need, From Just The Bank U Need Bohemia Group Australia Ubank
The Effectiveness Award Bronze Clear x Martian Intelligence Agency PHD China Clear Unilever China
The Effectiveness Award Cornetto Love Notes PHD China Cornetto Isobar China
The Effectiveness Award Silver How India Started Paying Through Mobile Maxus India PAYTM BCCI (Board of control for cricket in India)
Hyundai Motor Company
The Effectiveness Award Hyundai Dealer Stealer Ansible Australia Australia Initiative Australia,_x000D_ Snakk Australia, _x000D_Innocean Worldwide Australia
Knorr China's first mobile campaign is their most effective campaign
The Effectiveness Award ever Isobar China Knorr PHD China
The Effectiveness Award Oreo's Journey Home Carat China Oreo Alibaba, FCB
The Effectiveness Award Gold Safe Passage for Sea Creatures Starcom Australia Great Barrier Reef Publicis Media
The Utility/Public Service Award Ariel Dads Share the Load Men for laundry! MediaCom India Ariel FoxyMoron_x000D_, BBDO_x000D_, Devries Global
The Utility/Public Service Award Gold Gillette Bachelors Of Shaving MediaCom India Gillette India
The Utility/Public Service Award Bronze Maxis Kongsi Home - Building Hope One Home at a Time Initiative Malaysia Maxis EPIC Collaborative, Mojo Films, Meccanica Post, Ensemble Worldwide
The Utility/Public Service Award Silver Swachh Aadat Swachh Bharat PHD India Lifebuoy, Domex & Pureit MullenLowe Group
The Utility/Public Service Award The brand launch that gives, not asks m/SIX Agency Malaysia webe Community GREY Group Malaysia, ZENO Group Malaysia
The Utility/Public Service Award The Story of an Unborn Child - Chamki PHD India Lifebuoy MullenLowe Group