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CEMEXX LATIN SOCIAL Entrepreneurship
CEMEXX LATIN SOCIAL Entrepreneurship
They realized that financing was the most important and most difficult
challenge to overcome for low-income customers. Unless the poor obtain access
to credit, it would be difficult to sell the idea of constructing a complete house in
the near future. Also, most families employed local semiskilled or unskilled
masons who built rooms without planning. The lack of technical expertise
resulted in a lot of raw material waste.
7. What is the role of socios in the Patrimonio Hoy system? How important
are they in the making the system successful?
Socios are the actual customers who enroll in Patrimonio Hoy. The Socios
get together and form a group, restricted to three people. The reason for such a
small group size is that it is easier to enforce payment discipline in a smaller
group, and the group tends to form stronger relationships to help each other out
during emergency.
In Patrimonio Hoys approach, the prices of the raw materials are frozen
throughout the payment period regardless of whatever happens to the economy.
10. What, in brief, is the value of Patrimonio Hoy to a) its promoter b) its
socios & partners c) its suppliers and d) its distributors?
11. What is Patrimonio? Why is this important for the marketing efforts for
the Patrimonio Hoy system?
12. How can Patrimonio Hoy offer a slightly higher price than its
competitors and maintain a competitive edge?
13. How does the concept of freezing prices encourage socios to do more
business for Patrimonio Hoy?
14. Intuitively, doing with business with a low income group would be
riskier than traditional lending models but it is profitable for Patrimonio
Hoy. Why?
There are two challenges in Patrimonio Hoy program. First, the customer
retention is a huge problem because of after a room is done, the probability of
customers returning to build another is not 100%. Lastly, the socios cannot afford
weekly payments for raw materials and mason fee for construction at the same
time.
Both Philippines and Mexico have majority of the residents being at the
bottom of the pyramid. And Filipinos, Like Mexicans, also send money to home.
1. e-commerce
2. payment gateway
3. shopping cart
4. mobile retail
5. manufacturing system
6. fleet management system
7. customer service system
8. human resource system
9. requisition and procurement system
10. inventory system