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Special issue of Psychology & Marketing on Customer Satisfaction in Asia

Research on customer satisfaction has been of great interest to marketing and consumer
researchers for more than two decades. Furthermore, customer satisfaction management is a
strategic imperative for most firms. However, the majority of customer satisfaction theories and
models have been developed in North America & Europe. Therefore, there is a need to view
customer satisfaction from an Asian perspective, particularly given the rapid economic
development in the Asian regions. The goal of this special issue is thus to bring together Asian
researchers from different disciplines who are interested in advancing customer satisfaction
research. Topics of interest include, but are not limited to the following:

Customer satisfaction across cultures

Development of a customer satisfaction model specifically within the Asian context
Outcomes of customer satisfaction (e.g., repurchase intention, word-of-mouth, loyalty,
financial performance) and its moderators (e.g., personal characteristics)
Online and offline customer satisfaction
Customer satisfaction measurement in the Asian context
Longitudinal analysis of customer satisfaction
Studies on Asian customers quality of life and societal welfare
The relationship between customer satisfaction and innovations in technology and
management in Asian firms

Please follow the submission guidelines for Psychology & Marketing as detailed under
"Instructions to Authors" on the journals Wiley homepage and send completed manuscripts
electronically to Youjae Yi at youjae@snu.ac.kr and Rajan Nataraajan at pmeditor@auburn.edu
by July 31st, 2017.