Spreading Absolut brand to different countries since Absolut is available authentic
only in Sweden Zero cost on Brand promotion for Absolut within and outside Sweden because Ice Hotel is promoting Absolut as their Brand Unique Selling Point. Taking Ice hotel chains to other countries will pull in market share for Absolut among the geography specific Sprits. Increase in revenue since my bar is having a foot fall of 600 1000 people per day in seasons. Franchise in different countries will not alone increase revenue but also creates a global market expansion for Absolut. Global Marketing and promotion or market research investment is nil if Absolut is going to be a monopoly in Ice hotel since everything will be invested by Ice hotel.