Collaborative Project

Holistic Benchmarking of Big Linked Data

Project Number: 688227
Start Date of Project: 2015/12/01, Duration: 36 months

Deliverable 8.2
First Dissemination Report

Dissemination Level Public

Due Date of Deliverable Month 18, 31/05/2017
Actual Submission Date Month 18, 31/05/2017
Work Package WP8 - Dissemination
Task T8.1
Type Report
Approval Status Final
Version 1.0
Number of Pages 29
Filename D8.2_First_Dissemination_Report.pdf
Abstract: This deliverable discusses the dissemination actions taken and the results achieved
for the rst 18 months period of the project.

The information in this document reects only the author's views and the European Commission is not liable for any use
that may be made of the information contained therein. The information in this document is provided "as is" without
guarantee or warranty of any kind, express or implied, including but not limited to the tness of the information for a
particular purpose. The user thereof uses the information at his/ her sole risk and liability.

This project has received funding from the European Union's Horizon 2020 research and innovation programme under
grant agreement No 688227.
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History
Version Date Reason Revised by
0.1 27/03/2017 First Draft Christos Georgis (FORTH)
0.2 18/04/2017 Draft revised Irini Fundulaki (FORTH)
0.3 24/04/2017 Formatting and content revision Christos Georgis (FORTH)
0.4 01/05/2017 Formatting and content revision Irini Fundulaki (FORTH)
0.5 02/05/2017 Formatting and content revision, - Christos Georgis (FORTH)
nal (up to M17) analytic updates
0.6 12/05/2017 Review and Feedback added Axel Ngonga (InfAI)
0.7 13/05/2017 Content revision according to the re- Christos Georgis (FORTH)
view and feedback given Irini Fundulaki (FORTH)
1.0 26/05/2017 Final Version Christos Georgis (FORTH)

Author List
Organization Name Contact Information
FORTH Irini Fundulaki fundul@ics.forth.gr
FORTH Christos Georgis georgis@ics.forth.gr

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Executive Summary
This report describes the dissemination activities of the HOBBIT project for the period from December
1st , 2015 up to May 31st , 2017. The statistics presented were all gathered on May 1st , 2017. This
report includes information regarding the KPIs dened in the Description of Action of HOBBIT, and
more specically:
Activity of discussion in the mailing list(s)
Figures in social media channels such as Twitter and Slideshare
List of past events organised by HOBBIT
List of past events where members of the HOBBIT consortium participated in
Material that has been disseminated such as press releases, newsletters, fact sheets, benchmarking
reports and others
Finally, we also discuss the change of leadership in dissemination activities since ONTOS left the
project (April 2016) and how this has aected the overall dissemination activities.

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Table of Contents

1 Introduction 5

2 Workshops for HOBBIT Benchmarking challenges 5

2.1 Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.2 Challenge Dissemination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

3 Raising awareness for HOBBIT 6

3.1 Initial Promotion: Press Releases, Newsletters, Flyers and Banners . . . . . . . . . . . 7
3.2 Online Presence: HOBBIT Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
3.3 Social Media Channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
3.3.1 Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
3.3.2 Slideshare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
3.3.3 Bibsonomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
3.3.4 ResearchGate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

4 Scientic Dissemination 24
4.1 Workshop organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

5 Quality Contacts and Liaisons with Projects and Networks 26

6 HOBBIT Deliverables 26

7 Change of dissemination management 26

8 Meeting the expectations 28

9 Actions planned for M19 to M36 28

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List of Figures
1 Fact Sheet, December 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2 HOBBIT Trifold Flyer December 2015 . . . . . . . . . . . . . . . . . . . . . . . 8
3 HOBBIT Trifold Flyer December 2016 . . . . . . . . . . . . . . . . . . . . . . . 9
4 HOBBIT Banner October 2016 (size: 100cm x 225cm) . . . . . . . . . . . . . . 10
5 HOBBIT Press Release (December 2016) and Newsletter (January 2017) 11
6 HOBBIT Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
7 HOBBIT Events Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
8 HOBBIT Website Analytics until M17 . . . . . . . . . . . . . . . . . . . . . . . 16
9 HOBBIT BlogPost 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
10 HOBBIT Community Growth (Website subscribers) until M17 . . . . . . . 20
11 HOBBIT Twitter account monthly analytics until M17 . . . . . . . . . . . 20
12 HOBBIT Twitter account trimester analytics until M17 . . . . . . . . . . 21
13 HOBBIT SlideShare account analytics until M17 . . . . . . . . . . . . . . . . 21

List of Tables
1 HOBBIT Challenges 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2 Mailing Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3 HOBBIT Website Analytics by M17 . . . . . . . . . . . . . . . . . . . . . . . . . 16
4 HOBBIT Blogposts until M17 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
5 SlideShare presentations until M17 . . . . . . . . . . . . . . . . . . . . . . . . . 22
6 Bibsonomy publications until M17 . . . . . . . . . . . . . . . . . . . . . . . . . . 24
7 Academic and Industrial events attended by members of HOBBIT con-
sortium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
8 Accepted Papers at BLINK 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
9 HOBBIT related projects and networks . . . . . . . . . . . . . . . . . . . . . . . . . . 26
10 Deliverables created until M18 . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
11 Summary May 1st, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
12 Deliverables planned for M19-M36 . . . . . . . . . . . . . . . . . . . . . . . . . 29

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1 Introduction
The dissemination activities of HOBBIT according to the Description of Action are the following:
1. Workshops for benchmarking challenges
2. Awareness raising and building for the project, community building & orchestration
3. Promotion and market penetration of the HOBBIT Benchmarking Platform
4. Training on the HOBBIT Benchmarking Platform
5. Identication and Contact of Big Data Component Vendors
These activities are strongly interconnected with the coordination and consolidation of the relevant
communities in each phase of the Big Data value chain - the creation and establishment and mainte-
nance of these communities play a crucial role for the success of the project.

2 Workshops for HOBBIT Benchmarking challenges

Workshops for benchmarking challenges play a crucial role in promoting the benchmarks developed by
HOBBIT and will help in disseminating the results of the project both in academia and industry. Below
we present briey the challenges that we have organised for evangelising the HOBBIT benchmarks
and the actions taken to disseminate them.

2.1 Challenges

During the rst 17 months of the project, the preparations for the challenges that would run during
2017 have taken place. A thorough investigation of the existing challenges and workshops has been
done, in order to identify the most appropriate events during which HOBBIT challenges could take
place. We ended up organising ve dierent challenges that will take place during three dierent
events: ESWC 2017,1 ISWC 20172 and DEBS 2017.3
In particular, we are organising the challenges as shown in Table 1.

Challenge Conference Link

Mighty Storage Challenge (MOCHA) ESWC 2017 https://goo.gl/y3BdKZ
Open Knowledge Extraction Challenge (OKE) ESWC 2017 https://goo.gl/SSMWFh
Question Answering over Linked Data (QALD) ESWC 2017 https://goo.gl/rEchja
Linking Benchmark for Spatial Data, Track in ISWC 2017 https://goo.gl/mdPK1F
OM 2017, Instance Matching Track
Grand Challenge DEBS 2017 https://goo.gl/gR2ktw

Table 1: HOBBIT Challenges 2017

A short description of the preparations for the challenges is given in "Deliverable 9.2.1- An-
1
ESWC: http://2017.eswc-conferences.org/
2
ISWC: http://iswc2017.semanticweb.org/
3
DEBS: http://www.debs2017.org/

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nual Public Report of the First Year",4 while more detailed descriptions are given in https:
//project-hobbit.eu/challenges/.

2.2 Challenge Dissemination

In order to disseminate the HOBBIT challenges for 2017 we have communicated the "Call for Systems"
and "Call for Papers" invitations directly to more than 1,300 users who have been contacted for
previous challenges of the member of the consortium and up to 50 mailing lists presented in Table 2,
as well as to DBWorld5 (an ACM SIGMOD resource for posting and browsing Calls For Papers in
science and technology elds) and to WikiCFP.6 We also sent out the appropriate tweets for the "Call
for Papers" and "Call for Systems" at regular intervals.
CHI-ANNOUNCEMENTS@listserv.acm.org DC-VOCABULARY@jiscmail.ac.uk GATE-users@lists.sourceforge.net
ai-sges@jiscmail.ac.uk aic-seminars@ai.sri.com aisworld@lists.aisnet.org
alp@mail.cs.nmsu.edu appontresearch@lists.stanford.edu bioinfo@sfbi.fr
chi-announcements@acm.org cl-list@lists.ifi.uzh.ch community@sti2.org
corpora@uib.no dbpedia-discussion@lists. dbworld@cs.wisc.edu
sourceforge.net
derive-public@few.vu.nl dl@dl.kr.org eccaisocieties08@eccai.org
elsnet-list@elsnet.org event@in.tu-clausthal.de fca-list@cs.uni-kassel.de
flarenet_subscribers@ilc.cnr.it grin-eventi@grin-informatica.it ines-grupo-web@lists.
morfeo-project.org
info-ic@listes.irisa.fr ir-l@uccvma.ucop.edu irma-l@irma-international.org
lirmm@lirmm.fr liste-egc@polytech.univ-nantes.fr ln@cines.fr
machine-learning@egroups.com members@sigsem.org members@sti2.org
machine-learning@egroups.com members@sigsem.org members@sti2.org
nl-kr@tubvm.cs.tu-berlin.de open-linguistics@lists.okfn.org open-science@lists.okfn.org
owlapi-developer@lists.sourceforge. planet@lists.uni-ulm.de pragmaticweb@lists.spline.inf.
net fu-berlin.de
project-lamapun@jacobs-university. project-mathweb@jacobs-university. protege-discussion@lists.stanford.
de de edu
protege-owl@mailman.stanford.edu public-ontolex@w3.org public-semweb-lifesci@w3.org
public-sparql-dev@w3.org public-xg-ssn@w3.org redlinkeddata@listas.fi.upm.es

Table 2: Mailing Lists

3 Raising awareness for HOBBIT

In order to raise awareness and build communities both from academia and industry around the
HOBBIT activities we engaged in the following:

the creation of HOBBIT project's website to advertise and promote the results of the project
the use of several social media channels namely Twitter, Slideshare, Bibsonomy and Reasearch-
Gate
4
https://goo.gl/I5R48H
5
https://goo.gl/WaZyyA
6
WikiCFP (https://goo.gl/ogaxFw) is a semantic wiki for Calls For Papers in science and technology elds; there
are about 50,000 CFPs on WikiCFP and over 100,000 researchers use WikiCFP each month.

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PressRelease
andFactSheet
December2015
HOBBIT
HolisticBenchmarkingof
BigLinkedData
H2020ResearchandInnovation
GrantAgreementNo.688227
Website
http://projecthobbit.eu
Contact
Dr.AxelCyrilleNgongaNgomo
InstituteforAppliedInformatics
Hainstrae11,04109Leipzig
Germany
Phone:+493419732362
ngonga@informatik.unileipzig.de
New European project develops a holistic opensource platform
andindustrygradebenchmarksforbenchmarkingbiglinkeddata
SUMMARY
Big Data is one of the key assets of the future. However, the costand efforts
required for introducing Big Data technology in a value chain is significant.
Mastering the creation of value from Big Data will enhance European
competitiveness will result in economicgrowthand jobs and will deliver societal
benefit. To facilitate the use of Big Linked Data, the European Union funds a
research and innovation project called HOBBIT.AEuropeanconsortium,ledby
the Institute for Applied Informatics (InfAI) e.V., aims to develop a holistic
benchmarking platform for big linked data and corresponding industrygrade
benchmarks.
PREMISES
Akeystep towardsabolishing the barriersto the adoptionanddeploymentofBig
Data is to provide European companies with open benchmarking reports that
allow them to assess the fitness of existing solutions for their purposes.
Achievingthisgoaldemands:
1. The deployment of benchmarks on data that reflects reality within
realisticsettings.
2. The provision of corresponding industryrelevant key performance
indicators.
3. Thecomputationofcomparableresultsonstandardizedhardware.
GOALS
HOBBIT aims to address these tasks bymeansofastrong teamcomposedof
leading research institutes, large industry customers and innovative small and
mediumsized enterprises. In particular, the consortium will aim to achieve the
followinggoals:
1. Define benchmarks for domains of industrial relevance in Europe that
makeuseofBigLinkedData.
2. Determine the key performance indicators for processing Big Linked
Databycollaboratingwithstakeholdersfromindustryandresearch.
3. Create an open benchmarking platform toevaluate the performance of
stateoftheartsystemsonstandardizedhardware.
4. Organize yearly evaluation campaigns, using the platform and the
industrydefinedKPIs.
ABOUTHOBBIT
HOBBIT is a project within the EUs Horizon 2020 framework program and
started on December 1st, 2015. The consortium consists of InfAI (coordinator,
Germany), Fraunhofer IAIS (Germany), FORTH (Greece), NCSR Demokritos
(Greece), iMinds (Belgium), USU Software AG (Germany), Ontos AG
(Switzerland), OpenLink Software (UK),AGT Group R&DGmbH (Germany)and
TomTom(Poland).Formoreinformation,see http://projecthobbit.eu/

Figure 1: Fact Sheet, December 2015

the publication of press releases in the languages of the consortium partners, brochures and
banners,
and the authoring and presentation of papers, tutorials and workshops in major conferences and
seminars related to benchmarking activities of HOBBIT.

3.1 Initial Promotion: Press Releases, Newsletters, Flyers and Banners

Printables: We created, published and disseminated for HOBBIT the following material:
Fact Sheet: we created and published a fact sheet on the project's website (see Figure 1).
Trifold Flyer: we created and distributed versions of trifold yers in December 2015 and
October 2016 (see Figures 2 and 3).
Banner: a banner was created for promoting HOBBIT and its results in October 2016 (see
Figure 4).
Press Releases: We have published 4 Press Releases in the languages of all the members of the
consortium i.e, Greek, German, Polish and Dutch on the project's website and republish them on
other paper/electronic press media. More specically,
1. In February 2017 a press release that presented the results of HOBBIT after one year was
published in the Greek Business and Technology magazine NETWEEK.7
7
https://goo.gl/mleHK3

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(a)

(b)
. . . . . . . . . . . . . . . . . . . . . . .Figure
. . . . . . .2:. . HOBBIT
. . . . . . . . . . .Trifold
. . . . . . . . . .Flyer
. . . . . . . .December
. . . . . . . . . . . .2015
...........................
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(a)

(b)
. . . . . . . . . . . . . . . . . . . . . . .Figure
. . . . . . .3:. . HOBBIT
. . . . . . . . . . .Trifold
. . . . . . . . . .Flyer
. . . . . . . .December
. . . . . . . . . . . .2016
...........................
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HOLISTIC
BENCHMARKING
of Big Linked Data
http://project-hobbit.eu

Benchmarks aim to support software solution choosing by:

1. providing meaningful performance indicators,
2. being based on data that reflects the reality and,
3. the use of standardised hardware to the comparison of results.

HOBBIT
1. develops benchmarks for the complete Linked Data lifecycle
2. based on real data that reflects real use case scenarios and,
3. collects and provisions corresponding industry-relevant key
performance indicators (KPIs)
4. ensures comparable results by using standardised hardware.

How can your organfisation benefit from HOBBIT?

Technology Users: Find Linked Data solutions that fit your
requirements and KPIs.
Solution Providers: Evaluate your frameworks against a broad
array of datasets and get automatic diagnostics.
Researchers: Benchmark your solution against multiple
reference datasets and frameworks and get stable URIs for
your publications.

Project coordinator
Dr. Axel-Cyrille Ngonga Ngomo (InfAI)
Agile Knowledge Engineering and
Get Involved
Semantic Web (AKSW) group leader
and join the community!
Augustusplatz 10, room P905
04109 Leipzig, Germany
@project-hobbit

Tel.: +49 341 97 32362

ngonga@informatik.uni-leipzig.de

This project has received funding from the European Unions

H2020 research and innovation action program under grant
agreement number 688227.
The project runtime is December 2015 until November 2018.

Figure 4: HOBBIT Banner October 2016 (size: 100cm x 225cm)

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(a) (b)
Figure 5: HOBBIT Press Release (December 2016) and Newsletter (January 2017)

2. In December 2016, we published the Learn more about HOBBIT achievements and next steps
press release in English and Greek at the Website of FORTH.8
3. In December 2016, we published press release "HOBBIT so far. HOBBIT is one year old! .
Learn more about HOBBIT achievements and next steps " in German, English, Greek, Polish
and Dutch9 (see Figure 5a).
4. In August 2016, we published press release "The HOBBIT Benchmarking Platform around
Linked Big Data and upcoming evaluation campaigns" in English and Greek at FORTH-ICS
website.10
5. In April 2016 an article about HOBBIT appeared in ERCIM News Issue No 105,11 in "Special
theme: Planning and Logistics".
6. In April 2016, we published the press release "Learn more about HOBBIT Benchmarking Plat-
form around Linked Big Data and upcoming evaluation campaigns" in English, German and
Greek.12
7. In March 2016, Axel Ngonga presented HOBBIT13 in a news article entitled Leipziger Infor-
matiker ist einer der besten Nachwuchsforscher Afrikas where he took part in the "Next Einstein
Forum".
8
https://goo.gl/7g1zEs
9
https://goo.gl/JJGoSC
10
https://goo.gl/onqd8e
11
https://goo.gl/RSpGKc
12
https://goo.gl/VrpKiz
13
https://goo.gl/AccnKX

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8. In March 2016, HOBBIT was mentioned in the Greek magazine NETWEEK in the context
of an article on the Greek Research Centres entitled "Greece Research Centres: Believe or not,
research.14
9. Finally, in December 2015, we published press release "New European project develops a holistic
open-source platform and industry-grade benchmarks for benchmarking big linked data." in En-
glish, German, Greek, Polish, Dutch and Spanish. The press release appeared in the University
of Leipzig Website15 and FORTH Website.16
Newsletters: We have published 3 Newsletters to promote the results of HOBBIT to the academic
and industrial communities.
Issue of January 2017, on Upcoming Events and Challenges 17 (see Figure 5b)
Issue of December 2016, on HOBBIT so far. What's next for HOBBIT18
Issue of November 2016, on HOBBIT 1st Survey results 19

3.2 Online Presence: HOBBIT Website

The HOBBIT Website is available at http://project-hobbit.eu/ since the project's launch an-
nouncement (December 2015) and provides the following information:
Structure, namely the WorkPackages, Milestones, Deliverables and Publications
Outcomes, namely the HOBBIT platform and benchmarks
Challenges
Events organised by HOBBIT or where HOBBIT consortium members participated in.
Participation in HOBBIT
Below we provide a thorough analysis of the contents of each page of the Website:
Home page: Main page that contains the latest BlogPosts and on the side bar displaying the
latest tweets along with project partners logos. Project funding information is shown in the
bottom of the page along with an invitation form to join the HOBBIT community and a link to
projects FAQ page (see Figure 6).
The Project (menu): Includes a short description of the project and its objectives and has four
submenus/subsections: (1) Work-packages, (2) Milestones, (3) Deliverables and (4) Publications.
Challenges (menu): Includes a short description of the project current challenges and has
four submenus/ subsections one for each of the challenges that redirect to the actual challenge
description page.
Press (page): Includes a short description with all relevant material for the press such as
NewsLetters, Press Releases, other printable material and projects logos.
Next Events (page): Displays a list of the future events where HOBBIT team participates,
along with a small description for each event and links to more detailed page presenting the
event. Provides a search to both past and future events where HOBBIT team participates or
participated in (see Figure 7).
Join the HOBBIT community (menu): Includes a general invitation form to join the
HOBBIT community and three submenus: invitation pages according to the user prole: 1)
Technology user, 2) Solution provider and 3) Scientic community member.
14
https://goo.gl/aPk3BD
15
https://goo.gl/axavWk
16
https://goo.gl/CPQyH2
17
https://goo.gl/fDBH2S
18
https://goo.gl/kHiI8T
19
https://goo.gl/eS5jyf
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Figure 6: HOBBIT Website

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Figure 7: HOBBIT Events Page

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Contact (menu): Includes the four main contacts that are listed along with their responsibilities
in the project and has one submenu/subsection: 'Partners', a list of all partners and their main
contact persons involved in the project.
Website platform technology: The HOBBIT Website went live on December 7, 2015. It
was created using WordPress20 using initially the "Catch Everest" theme and was hosted at https:
//www.hosttech.ch/. WordPress allows one to select various themes and customise those to the
specic needs of the project. HOBBIT Website is tailored towards extensibility and dynamic content
provision. In particular, one of the most dynamic parts of the Website content is the section pertaining
to BlogPosts and tweets.
During M3 HOBBIT Website underwent a major "face lift", in order to be more attractive
to the community, by using and customising the "Minimise Pro" WordPress theme. During M9
HOBBIT Website has been moved (due to ONTOS leaving the consortium) and is currently hosted
by INFAI. The BlogPosts published by HOBBIT consortium members can be seen on Home Page
and all tweets related to HOBBIT (@hobbit_project) are presented in the sidebar widget 'Twitter
Activity'. Moreover, we use the Google Analytics plugin to measure Website trac. Finally we have
integrated forms for registration to the HOBBIT community mailing lists. Overall, the information
presented in the Website is organised in 30 content pages.
HOBBIT Community Mailing list: One of the core new features added to the Website is the
possibility of contacting people from academia and industry in order to invite them to the HOBBIT
association that will be established by the end of the project. This is made through dierent embed-
ded forms placed in strategic places in HOBBIT Website. Users can get involved in the HOBBIT
community using one of the three possible proles available:
Use Case providers : can be chosen by those that use or are interested in introducing Linked
Data technologies into their business
Solution providers : can be chosen by users interested in evaluating their technology products
using the HOBBIT benchmarks
Scientic partner : can be chosen by scientists working in the development of new approaches
within the Linked Data Lifecycle.
The emails collected in the Website are automatically sent to a Mailing list created in MailChimp
service,21 a collaborative tool for creating professional email based marketing campaigns that oers
several features to measure the eectiveness of the campaigns. MailChimp was also used to contact
people for gathering requirements and collecting KPIs as well as later on in the project to communicate
calls for participation regarding the HOBBIT Challenges.
Measurable Criteria for Success of Communication Activities: HOBBIT consortium
members publish 2 BlogPosts per month on topics related to the project's activities, thereby reaching
by M17 of the project in total 33 blogposts.
In Table 3, we summarize the analytics of the HOBBIT Website, during the rst 17 months of the
project. We had 8,626 sessions by 4,630 users (4,630 user distinct IP addresses) and had 21,395 page
views. The bounce rate average22 was 59.62% for the total period (while for the last 90 days it was even
lower: 58.26%) and 1,735 pages resulted as organic search results.23 Finally, 2.48 pages were accessed
20
https://wordpress.com/
21
http://mailchimp.com/
22
Bounce rate represents the "percentage of visitors who enter the site and then leave ("bounce")" rather than
continuing on to view other pages within the same site and is a measure of the eectiveness of a website). It is expressed
as a percentage and represents the proportion of visits that end on the rst page of the Website that the visitor sees.
23
Organic search results are "listings on search engine results pages that appear because of their relevance to the
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#Sessions #Users #Page Views

8,626 4,630 21,395
Bounce Rate Organic Search #Pages/Session
59,62% 1,735 2.48
Time Spent on Page Page Load Time Session Duration
00:01:52 00:00:10 00:02:46
#Subscribers
92
Table 3: HOBBIT Website Analytics by M17

per session, while the user spent an average of 1:52 min on each page. Finally, we have 92 subscribers
to the HOBBIT Website (see Figure 10). Summarizing, the Website dissemination performance is
satisfactory and we believe that we have reached the objectives set out in the Description of Action.

Figure 8: HOBBIT Website Analytics until M17

Figure 8 shows the analytics for the period December 2015 to April 2017 regarding the evolution
of the (a) number of sessions, (b) number of users, (c) number of page views and (d) bounce rate. From
search terms", as opposed to their being advertisements. In contrast, non-organic search results may include pay per
click advertising.
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the graphs we can see that the visits to the site show a continuous increase from September 2016 when
we started announcing the organisation of the HOBBIT challenges with the bounce rate decreasing,
since interested parties started navigating in the site in order to nd relevant information.
On the Website, we publish mainly BlogPosts, Press Releases, and Newsletters. Since so far there
is no benchmark-related information yet, no HOBBIT platform available, nor benchmark challenges
results, we consider this "lack of more enthusiasm" as quite reasonable. We expect our numbers to
get bigger as soon as the HOBBIT platform and the benchmark challenges results are available. In
Figure 8 one can see a steady raise in number of sessions, users and page views, with a signicant
increase during September and October 2016 (when ISWC 2016 conference took place) and a major
increase during December 2016 and January 2017 when HOBBIT challenges were being disseminated.
This nding shows that events such as conferences and workshops and dissemination of Call for Papers
have signicant impact in the raise of awareness for the project.
HOBBIT Blogposts: A number of Blogposts authored by members of the HOBBIT consortium,
on dierent topics were published in the project's Website (see Figure 9). In Table 4 we present the
blogposts, the responsible partner and the date of publication.

3.3 Social Media Channels

To support the presence, awareness and community building, the results of HOBBIT have been
disseminated in the following social media channels: (a) Twitter, (b) Slideshare, (c) Bibsonomy and
(d) ResearchGate. In this section we will provide information about the activities regarding the
aforementioned channels until M17.

3.3.1 Twitter
A HOBBIT Twitter account under https://twitter.com/hobbit_project/ (@hobbit_project) was
created with the beginning of the project. This channel is used to provide up-to-date information on
HOBBIT project activities and events the members of the HOBBIT consortium are participating in.
The short message system has the potential to reach a large audience. All partners already use their
Twitter accounts to retweet or to point to our channel. For maximising our activity in Twitter we have
three strategies:

scheduled tweets : we tweeted one post at least per day with news of HOBBIT as well as posts
from BenchmarkingWeekly.24
retweeting : request specic followers who have an important amount of followers to retweet our
tweets: @aksw, @OpenLink, @Horizon2020funding, @OpineMediaGroup, @BigDataBlogs.
collaboration : by using TweetDeck, a tool for managing twitter accounts, we are able to have
consortium members as active contributors to the HOBBIT Twitter account (i.e., contributors
are able to tweet on behalf of @hobbit_project).

From M1 to M17, we tweeted 560 posts, we have 408 followers and we reached more than 420,000
impressions25 in total and more than 10,500 prole visits.
24
http://paper.li/
25
Twitter impressions can be described as a post or a tweet delivered to a Twitter account. The impressions are
however dierent from tweet counts, they are related to interaction or engagement after the tweet has been delivered.
Tweet count is the total number of tweets sent by an account, whereas the impression are the tweets sent that actually
generate interaction or replies from others on Twitter
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Figure 9: HOBBIT BlogPost 2016

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Title Author Date

Project Start on December 2015 ONTOS 1-Dec-2015
HOBBIT Kicko ONTOS 20-Jan-2016
Why Join the HOBBIT Community? ONTOS 9-Feb-2016
Big Linked Data Benchmarking Survey iMinds 21-Feb-2016
4th Workshop on Graph-based Technologies and Applications ONTOS 10-Mar-2016
The Roots of HOBBIT: GERBIL ONTOS 11-Mar-2016
Upcoming Evaluation Campaigns powered by HOBBIT technologies, almost InfAI 7-Apr-2016
Initial Data Management Plan Drafted! iMinds 15-Jun-2016
HOBBIT @ EDF FORTH 19-Jun-2016
HOBBIT @ ESWC iMinds 20-Jun-2016
Preliminary Survey Results iMinds 20-Jun-2016
Benchmarking RDF Query Engines - A mini survey FORTH 4-Aug-2016
Special issue on Benchmarking Linked Data @ Semantic Web journal FORTH 11-Aug-2016
HOBBIT @ ACL 2016 NCSR 1-Sep-2016
Versioning for Big Linked Data: approaches and benchmarks FORTH 15-Sep-2016
HOBBIT's potential for enabling the business value of IoT AGT 15-Oct-2016
HOBBIT and IT Management: the AGT International perspective AGT 20-Oct-2016
HOBBIT and IT Management: the USU perspective USU 29-Oct-2016
HOBBIT @ ISWC 2016 FORTH 14-Nov-2016
Linking Benchmark for Spatial Data - Presentation in OM 2016 FORTH 21-Nov-2016
HOBBIT: Quo Vadis? NCSR 1-Dec-2016
HOBBIT @ Apache Big Data Europe 2016 InfAI 15-Dec-2016
HOBBIT and IT Management: the TOMTOM perspective TOMTOM 11-Jan-2017
Mimicking Twitter Data for Benchmark Generation InfAI 24-Jan-2017
Industry-driven KPIs: The AGT Perspective AGT 27-Feb-2017
HOBBIT: 15 months and counting NCSR 28-Feb-2017
Industry-driven KPIs: The USU Perspective USU 7-Mar-2017
Big Data Analytics: Approaches and Benchmark AGT 20-Mar-2017
Reaching the HOBBIT Community iMinds 6-Apr-2017
Benchmarking Versioning Systems with SPBv FORTH 15-Apr-2017
Data Storage: approaches and benchmark OPENLINK 1-May-2017
Question Answering: approaches and benchmark Fraunhofer 15-May-2017
HOBBIT collaborates with Eurostars project DIESEL InfAI 26-May-2017

Table 4: HOBBIT Blogposts until M17

In Figure 11 we present the twitter account monthly analytics, while in Figure 12 we present the
same data per trimester. In general, we see an increase in the number of impressions, likes, and prole
visits around major events such as ESWC 2016 (June 2016), EDF 2016 (July 2016), and ISWC 2016

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Figure 10: HOBBIT Community Growth (Website subscribers) until M17

Figure 11: HOBBIT Twitter account monthly analytics until M17

(October 2016) where members of the HOBBIT consortium organised and participated in events.
We were able to maintain those numbers for the following months when we started disseminating
the HOBBIT Challenges in the Social Media Channels. This nding shows that the dissemination
of conferences, workshops and Call for Papers have signicant impact in raising awareness for the
project. From those results we can see that the dissemination strategy we followed regarding Twitter
was successful and helped us reach the objectives set out at the Description of Action.

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Figure 12: HOBBIT Twitter account trimester analytics until M17

Figure 13: HOBBIT SlideShare account analytics until M17

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No Date Description Venue Place Partner

1 25.02.2016 Case Study Energy management in the production in- Big Data Summit Hanau, Ger- AGT
dustry - potential savings with data-oriented analysis many
and Big Data technologies (v1, v2)
2 03.03.2016 Holistic Benchmarking of Big Linked Data 4th Graph-TA Barcelona, FORTH
(HOBBIT) Spain
3 04.03.2016 Benchmarking Versioning Systems for Big Linked 4th Graph-TA Barcelona, FORTH
Data Spain
4 28.05.2016 Some Thoughts on OWL-Empowered SPARQL Query ESWC 2016 Crete, Greece FORTH
Optimization
5 30.05.2016 A Tutorial on Instance Matching Benchmarks ESWC 2016 Crete, Greece FORTH
6 30.05.2016 Assessing the performance of RDF Engines: Dis- ESWC 2016 Crete, Greece FORTH
cussing RDF Benchmarks
7 30.05.2016 The Lazy Traveling Salesman Memory Management ESWC 2016 Crete, Greece InfAI
for Large-Scale Link Discovery
8 01.06.2016 HOBBIT Survey results ESWC 2016 Crete, Greece iMinds
9 01.06.2016 HOBBIT Project Overview @ ESWC HOBBIT ESWC 2016 Crete, Greece InfAI
Workshop
10 01.06.2016 HOBBIT at ESWC EU Networking Session ESWC 2016 Crete, Greece InfAI
11 01.07.2016 HOBBIT in a Nutshell - EDF2016 Post-EDF 2016 Eindhoven, InfAI
Event Netherlands
12 21.07.2016 Assessing your algorithms, tools, systems: benchmark, Schloss Dagsthul Dagstuhl, FORTH
benchmark, benchmark! Germany
13 02.09.2016 An Ecient Approach for the Generation of Allen Re- ECAI 2016 The Hague, InfAI
lations Netherlands
14 18.10.2016 Benchmarking Linked Data Introductory Remarks ISWC 2016 Kobe Japan InfAI,
FORTH,
NCSR
15 18.10.2016 Workshop Report Benchmarking Linked Data BLINK 2016 Kobe Japan InfAI,
FORTH,
NCSR
16 18.10.2016 Link Discovery Tutorial Introduction ISWC 2016 Kobe Japan InfAI,
FORTH
17 18.10.2016 Link Discovery Tutorial Part I: Eciency ISWC 2016 Kobe Japan InfAI,
FORTH
18 18.10.2016 Link Discovery Tutorial Part II: Accuracy ISWC 2016 Kobe Japan InfAI,
FORTH
19 18.10.2016 Link Discovery Tutorial Part III: Benchmarking for ISWC 2016 Kobe Japan InfAI,
Instance Matching Systems FORTH
20 18.10.2016 Link Discovery Tutorial Part V: Hands-On ISWC 2016 Kobe Japan InfAI,
FORTH
21 18.10.2016 An RDF Dataset Generator for the Social Network BLINK 2016 Kobe Japan iMinds
Benchmark with Real-World Coherence
22 18.10.2016 Versioning for Linked Data: Archiving Systems and BLINK 2016 Kobe Japan FORTH
Benchmarks
23 18.10.2016 How well does your Instance Matching system per- BLINK 2016 Kobe Japan FORTH,
form? Experimental evaluation with LANCE InfAI
24 14.11.2016 HOBBIT presentation at Apache Big Data Europe Apache Big Data Sevilla, Spain InfAI
2016 Europe 2016
25 22.11.2016 TAIPAN: Automatic Property Mapping for Tabular EKAW 2016 Bologna, InfAI
Data Italy

Table 5: SlideShare presentations until M17

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3.3.2 Slideshare
HOBBIT's SlideShare account under the name http://www.slideshare.net/hobbit_project is cre-
ated to promote slides of talks and presentations related by members of the HOBBIT consortium.
We have uploaded 26 slides (see Table 5) and we have reached 6,777 views so far. In Figure 13
we present SlideShare analytics until M17.

No Publication Venue Partner

1 Dealing with Data Quality in Smart Home Environments Lessons Learned from a JSAN 5(1) 2016 AGT
Smart Grid Pilot. A. Leonardi, H. Ziekow, M. Strohbach, and P. Kikiras.
2 Ecient Source Selection For SPARQL Endpoint Query Federation, M. Saleem. PhD, University of InfAI
Leipzig, 2016
3 Techreport for GERBIL 1.2.2 - V1. M. Roder, R. Usbeck, and A. Ngonga Ngomo Leipzig University, InfAI
2016
4 Survey on Challenges of Question Answering in the Semantic Web, K. Honer, S. SWJ 2016 InfAI
Walter, E. Marx, R. Usbeck, J. Lehmann, and A. Ngonga Ngomo.
5 Detecting Similar Linked Datasets Using Topic Modelling, M. Roder, A. Ngonga ESWC 2016 InfAI
Ngomo, I. Ermilov, and A. Both.
6 Federated Query Processing: Challenges and Opportunities, A. Ngonga Ngomo, ESWC 2016 InfAI
and M. Saleem. Keynote at PROFILES
7 HOBBIT Holistic Benchmarking for Big Linked Data, A. Ngonga Ngomo, and ESWC 2016 InfAI
M. Roder. EU networking session
8 Instance Matching Benchmarks for Linked Data. E. Daskalaki, M. Herschel, I. ESWC 2016 FORTH
Fundulaki, and T. Saveta.
9 Assessing the performance of RDF Engines: Discussing RDF Benchmarks. I. Fun- ESWC 2016 FORTH
dulaki, and A. Kementsietsidis.
10 DBtrends : Publishing and Benchmarking RDF Ranking Functions, E. Marx, A. SumPre 2016 InfAI,
Zaveri, M. Mohammed, S. Rautenberg, J. Lehmann, A. Ngomo, and G. Cheng. IAIS
11 UPSP: Unique Predicate-based Source Selection for SPARQL Endpoint Federation. PROFILES 2016 InfAI
E. Cem Ozkan, M. Saleem, E. Dogdu, and A. Ngonga Ngomo
12 LANCE A Generic Benchmark Generator for Linked Data. I. Fundulaki, T. Saveta, EDF 2016 FORTH,
E. Daskalaki, G. Flouris, and A. Ngonga-Ngomo InfAI
13 An Ecient Approach for the Generation of Allen Relations, K. Georgala, M. ECAI 2016 InfAI
Sherif, and A. Ngomo
14 Benchmarking Linking and Versioning Systems for Big Data. T. Saveta, I. Fundu- womENcourage 2016 FORTH.
laki, and A. Ngonga Ngomo InfAI
15 Requirements to Modern Semantic Search Engines. R. Usbeck, M. Roder, P. Haase, KESW 2016 InfAI
A. Kozlov, M. Saleem, and A. Ngomo
16 MEX Interfaces: Automating Machine Learning Metadata Generation. D. Esteves, SEMANTiCS 2016 InfAI,
P. Mendes, D. Moussallem, J. Duarte, A. Zaveri, J. Lehmann, C. Neto, I. Costa, IAIS
and M. Cavalcanti.
17 DBtrends : Exploring Query Logs for Ranking RDF Data, E. Marx, A. Zaveri, D. SEMANTiCS 2016 InfAI
Moussallem, and S. Rautenberg.
18 Instance matching benchmarks in the era of Linked Data. E. Daskalaki, G. Flouris, Journal of Web Se- FORTH
I. Fundulaki, and T. Saveta. mantics 2016
19 SPARQL Querying Benchmarks, M. Saleem, R. Usbeck, M. Roder, and A. Ngonga ISWC 2016 InfAI
Ngomo. Tutorial
20 Scalable Link Discovery for Modern Data-Driven Applications, K. Georgala. ISWC 2016, Doctoral InfAI
Consortium

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21 How well does your instance matching system perform? Experimental evaluation BLINK 2016 InfAI,
with LANCE. Tzanina Saveta, Evangelia Daskalaki, Giorgos Flouris, Irini Fundu- FORTH
laki and Axel-Cyrille Ngonga Ngomo.
22 Versioning for Linked Data: Archiving Systems and Benchmarks. Vassilis Pa- BLINK 2016 FORTH
pakonstantinou, Giorgos Flouris, Irini Fundulaki, Kostas Stefanidis and Giannis
Roussakis.
23 An RDF Dataset Generator for the Social Network Benchmark with Real-World BLINK 2016 Openlink
Coherence. Mirko Spasic, Milos Jovanovik, Arnau Prat-Perez
24 TAIPAN: Automatic Property Mapping for Tabular Data, I. Ermilov, and A. EKAW 2016 InfAI
Ngonga Ngomo.
25 RADON - Rapid Discovery of Topological Relations. M. Sherif, K. Dreler, P. AAAI 2017 InfAI
Smeros, and A. Ngonga Ngomo
26 PoDiGG: A Public Transport RDF Dataset Generator, Ruben Taelman, Ruben WWW 2017 iMinds
Verborgh, Tom De Nies, and Erik Mannens
27 All That Glitters is not Gold  Rule-Based Curation of Reference Datasets for ESWC 2017 InfAI
Named Entity Recognition and Entity Linking, K. Jha, Roder, and A. Ngonga
Ngomo

Table 6: Bibsonomy publications until M17

3.3.3 Bibsonomy
We have created an account and group at Bibsonomy http://www.bibsonomy.org/group/hobbit
where we share publications of members of the HOBBIT consortium. We have uploaded 27 publica-
tions and tagged them with the tag @projecthobbit. We have also integrated Bibsonomy into our
HOBBIT website, so they are automatically updated and presented in Publications page under The
Project menu. In Table 6 we present all publications, published in Bibsonomy, under this tag.

3.3.4 ResearchGate
We have created "HOBBIT Holistic Benchmarking of Big Linked Data" project at ResearchGate26
https://www.researchgate.net/project/HOBBIT-Holistic-Benchmarking-of-Big-Linked-Data,
where we update paper references to papers that we author in HOBBIT (publications made under
the HOBBIT Project acknowledgement). We have 79 project references.

4 Scientic Dissemination
Members of the HOBBIT consortium have authored and presented 27 papers, posters, tutorials and
gave keynote speeches to a number of Computer Science Workshops and Conferences. Table 7 presents
the events members of the HOBBIT consortium actively participated in.27 In addition to the afore-
mentioned events, members of the consortium have also published papers in Journals shown in Table 6.
26
ResearchGate is a social networking site for scientists and researchers to share papers, ask and answer questions,
and nd collaborators
27
In the Table, W stands for workshop, C for conference, I for industrial conference.

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No Date Venue Type Place Website

1 February 2016 Big Data Summit I Hanau, Germany https://goo.gl/URb2c0

2 March 2016 4th Graph-TA C Barcelona, Spain https://goo.gl/ouZ64n
3 May - June 2016 ESWC C Crete, Greece https://goo.gl/QyvwIQ
4 May - June 2016 SumPre@ESWC W Crete, Greece https://goo.gl/k39TFp
5 May - June 2016 PROFILES@ESWC W Crete, Greece https://goo.gl/3yIeBm
6 July 2016 EDF I, C Eindhoven, Netherlands https://goo.gl/YF6WZf
7 July 2016 Schloss Dagstuhl W Dagstuhl, Germany https://goo.gl/V1xaR7
8 July 2016 DATA 2016 C Lisbon, Portugal https://goo.gl/G8CvdE
9 August 2016 ACL 2016 C Berlin, Germany https://goo.gl/J4SakZ
10 September 2016 ECAI C The Hague, Netherlands https://goo.gl/LK0RLr
11 September 2016 womENcourage C Linz, Austria https://goo.gl/WlygDV
12 September 2016 KESW C Prague, Czech Republic https://goo.gl/LsfT9G
13 September 2016 SEMANTiS 2016 C Leipzig, Germany https://goo.gl/FzN9On
14 October 2016 ISWC C Kobe, Japan https://goo.gl/XKSUoN
15 October 2016 BLINK@ISWC W Kobe, Japan https://goo.gl/3nb5gk
16 October 2016 Doctoral Symposium@ISWC W Kobe, Japan https://goo.gl/Qv7xbX
17 November 2016 Apache Big Data Europe I Sevilla, Spain https://goo.gl/NJROAp
18 November 2016 EKAW C Bologna, Italy https://goo.gl/F7RTyY
19 February 2017 AAAI C San Francisco, USA https://goo.gl/oCvoUp
20 April 2017 WWW C Perth, Australia https://goo.gl/ZFxAm0
21 May - June 2017 ESWC C Portoroz, Slovenia https://goo.gl/WjDJzK

Table 7: Academic and Industrial events attended by members of HOBBIT consortium

No Publication

1 V. Kotsev, N. Minadakis, V. Papakonstantinou, O. Erling, I. Fundulaki and A. Kiryakov. Benchmarking RDF

Query Engines: The case of Semantic Publishing Benchmark
2 M. Spasic, M. Jovanovik and A. Prat-Prez. An RDF Dataset Generator for the Social Network Benchmark with
Real-World Coherence
3 T. Saveta, E. Daskalaki, G. Flouris, I Fundulaki and A.-C. Ngonga Ngomo. How well does your instance matching
system perform? Experimental evaluation with LANCE.
4 A. Troumpoukis, A. Charalambidis, G. Mouchakis, S. Konstantopoulos, R. Siebes, V. de Boer, S. Soiland-Reyes
and D. Digles. Developing a Benchmark Suite for Semantic Web Data from Existing Workows
5 V. Papakonstantinou, G. Flouris, I. Fundulaki, K. Stefanidis and G. Roussakis. Versioning for Linked Data:
Archiving Systems and Benchmarks
6 D. Lanti, G. Xiao and D. Calvanese. Fast and Simple Data Scaling for OBDA Benchmarks

Table 8: Accepted Papers at BLINK 2016

4.1 Workshop organization

HOBBIT members also organized the 1st International Workshop on Benchmarking Linked Data
(BLINK)28 that was held in conjunction with ISWC 2016. We received 7 paper submissions and we
accepted 6 papers shown in Table 8 out of which 3 publications are related to HOBBIT activities (are
in grey background). The keynote speech was given by Dr Stasinos Kostantopoulos, entitled "Big-
DataEurope: Platform Concept and Architecture and its Application to Data-Intensive Science". The
28
https://project-hobbit.eu/events/blink-2016/

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workshop was very well attended (approximately 25 people attended the workshop), with participants
and organisers having interested discussions.
BLINK29 was also accepted and will be held in conjunction with ISWC 201730 in Vienna, Austria.

5 Quality Contacts and Liaisons with Projects and Networks

The industrial partners strive to promote the HOBBIT platform on various BLD related exhibitions
and conferences. Furthermore, the consortium will entertain a partner network for the promotion. The
general goals are to identify companies that could
attend the community driven requirements elicitation
participate in the benchmarking association but also
promote the benchmarking challenges and their results
We managed to contact through the dierent channels of HOBBIT 83 academics and 126 people
working in industry. In Table 9 we provide the related projects of HOBBIT.

Project Name
BigDataValue.eu
Big Data Alliance
STI
BITKOM
LDBC
Industrial Data Spaces
CESSDA
Opine Media Group

Table 9: HOBBIT related projects and networks

6 HOBBIT Deliverables
The corresponding communication of produced deliverables to the appropriate channels was done
as soon as they are completed. Table 10 lists deliverables due in M18 and the intended dis-
tribution channel. All public deliverables can be downloaded, from HOBBIT website (https:
//project-hobbit.eu/about/deliverables/), either individually as PDF les, or all at once as a
ZIP le.

7 Change of dissemination management

The HOBBIT dissemination activity was initially coordinated by ONTOS, which left the consortium
in M5. This activity is currently coordinated by FORTH.
29
https://project-hobbit.eu/events/workshop-on-benchmarking-linked-data-blink-2017/
30
https://iswc2017.semanticweb.org/
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Number Title Due Dissemination

Date

D8.1.1 Initial Online Presence M01 Internally, Website, GitHub,

Social Media, PR
D8.1.2 Project Fact Sheet, Press Releases and Online Presence M03 Internally, Website, GitHub,
Social Media, PR
D9.1 Project Management Plan M03 Internally, Website, GitHub
D1.2.1 Requirements Specication from the Community M06 Internally, Website, GitHub
D8.5.1 Initial Data Management Plan M06 Internally, Website, GitHub
D9.3 Quality Assurance & Risk Assessment Plan M06 Internally, Website, GitHub
D2.1 Detailed Architecture of the HOBBIT Platform M09 Internally, Website, GitHub
D1.1.1 Preliminary Community Member List, Use Cases, and M12 Internally, Website, GitHub
Datasets
D1.4 Reachout Strategy Plan M12 Internally, Website, GitHub,
Social Media, PR
D9.2.1 Annual Public Report of the First Year M12 Internally, Website, GitHub
D2.2.1 First version of the HOBBIT Platform M15 Internally, Website, GitHub
D1.1.2 Intermediate community member list, use cases, and datasets M18 Internally, Website, GitHub
D1.3.1 Preliminary Association mission statement and business sce- M18 Internally, Website, GitHub
narios
D2.3.1 First Maintenance and Update report of the HOBBIT Plat- M18 Internally, Website, GitHub
form
D3.1.1 First Version of the Data Extraction Benchmark for Sensor M18 Internally, Website, GitHub
Data
D3.2.1 First Version of the Data Extraction Benchmark for unstruc- M18 Internally, Website, GitHub
tured data
D4.1.1 First version of the linking benchmark M18 Internally, Website, GitHub
D4.2.1 First version of the data analytics benchmark M18 Internally, Website, GitHub
D5.1.1 First version of the Data Storage Benchmark M18 Internally, Website, GitHub
D5.2.1 First version of the Versioning Benchmark M18 Internally, Website, GitHub
D6.1.1 First Version of the Question Answering Benchmark M18 Internally, Website, GitHub
D6.2.1 First Version of the Faceted Browsing Benchmark M18 Internally, Website, GitHub
D7.1 First preparations report M18 Internally, Website, GitHub
D8.2 First dissemination report M18 Internally, Website, GitHub
D8.5.2 Intermediate data management plan M18 Internally, Website, GitHub

Table 10: Deliverables created until M18

The departure of ONTOS costed the project a temporary decrease in the dissemination activities
during these months (M4, M5). As far as FORTH ocially took over the dissemination coordination
in WP8 in May, 2016 and after coordinated actions, we started to have an increase in our analytics
in both Website and twitter account, as it is also shown already in Figures 8, 10, 11 and 12. A
turning point in time was the 13th ESWC 2016 that took place between May 29th and June 2nd,
2016 in Heraklion, Crete, Greece where HOBBIT members presented 2 tutorials, had presentations
in the main conference as well as workshops and nally, organised an event that was used to gather
requirements for the benchmarks to be developed from the academic community.

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8 Meeting the expectations

In HOBBIT project "Description of Action" document, we have dened the measurable criteria for
the success of project communication activities, as follows:
Activity of discussion in the mailing list(s) in terms of number of threads, posts and partic-
ipants. In addition to the project internal mailing list, we will have at least one public mailing
list for which we target 200+ members and 50+ posts per month
Figures in social media channels such as the number of twitter followers, discussions in
LinkedIn or views in the respective SlideShare account - beside others to be dened. We aim to
have more than 1000 Twitter followers and more than 2500 SlideShare views.
In Table 11 we summarize the numbers about the criteria set above, and how we have met these
criteria, according to our analytics. In the Table column "Measurable criteria" refers to criteria to be
met by the end of the project.
Measurable criteria project-hobbit.eu @project_hobbit HOBBIT @
SlideShare

200+ members 92 subscribers, 4,630 users 10 followers

50+ posts per month 2 BlogPosts per month, 3 >34 tweets/per month 26 publications
Newsletters, 4 Press Re- (last 8 months avg), >34
leases, 21,395 page views K impressions per month
(last 8 months avg)
1000 Twitter Followers 408 Followers
2500+ Slideshare views 6,777 total views on 26 pre-
sentations

Table 11: Summary May 1st, 2017

Website performance is very good, since the analytics of HOBBIT Website, have shown that
during the rst 17 months of the project: we had 8,626 sessions by 4,630 users (4,630 user
distinct IP addresses) and had 21,395 page views. The bounce rate average was 59.62% for the
total period (while for the last 90 days it was even lower: 58,26%). 1,735 pages resulted as
organic search results. Finally, 2.48 pages were accessed per session, while the user spent an
average 1:52 min on each page. We are more than satised with these numbers as they speak
for a large number of interested parties visiting the Website and consuming its content. We will
hence continue with our current dissemination policy in this respect.
The Twitter channel has already attained 40.8% of the targeted 1000 followers. We are convinced
that the number of followers will grow considerably with (1) the release of the platform and (2)
the challenges as well as (3) the use of the platform during the ISWC challenge.
SlideShare performance is beyond expectation, since we already reached the expected target
(even by month M11, October 2016))

9 Actions planned for M19 to M36

For the remaining 18 months of the project, we will continue our eorts in raising awareness for
HOBBIT and disseminating the results of the project. We have planned further dissemination activi-
ties such as (a) the participation at major academic and industry events (ESWC, ISWC, WWW, EDF
etc.) (b) publications at academic conferences and journals and (c) wide dissemination of HOBBIT
challenges. Table 12 lists the deliverables planned for period M19 to M36 and the intended distribution

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channel (social channels and mailing lists) for each deliverable. We will continue with the authoring
and publication of scientic articles that will also be disseminated through the appropriate channels.
In addition, and for the remaining 18 months of the project, we will continue to update the
HOBBIT Website by publishing BlogPosts, Newsletters as well as information about the project's
results. We will focus specically on the dissemination of the HOBBIT's benchmarks and challenge
results. Furthermore we will create videos with tutorials and demos about HOBBIT's platform and
benchmarks.
Number Title Due Dissemination
Date

D9.2.2 Annual Public Report of the second year M24 Internally, Website, GitHub
D1.1.3 Final community member list, use cases, and datasets M24 Internally, Website, GitHub
D7.2.1 First workshop organization report M26 Internally, Website, GitHub
D7.1.1 First workshop proceedings M26 Internally, Website, GitHub
D7.4.1 First challenge evaluation M26 Internally, Website, GitHub
D7.3.1 First challenge results overview M26 Internally, Website, GitHub
D2.2.2 Second version of the HOBBIT Platform M27 Internally, Website, GitHub
D1.2.2 Requirements specication from the association M27 Internally, Website, GitHub
D7.3 Second preparations report M30 Internally, Website, GitHub
D6.1.2 Second Version of the Question Answering Benchmark M30 Internally, Website, GitHub
D3.1.2 Second Version of the Data Extraction Benchmark for Sensor M30 Internally, Website, GitHub
Data
D3.2.2 Second Version of the Data Extraction Benchmark for un- M30 Internally, Website, GitHub
structured data
D6.2.2 Second Version of the Faceted Browsing Benchmark M30 Internally, Website, GitHub
D4.1.2 Second version of the linking benchmark M30 Internally, Website, GitHub
D5.2.2 Second version of the Versioning Benchmark M30 Internally, Website, GitHub
D4.2.2 Second version of the data analytics benchmark M30 Internally, Website, GitHub
D5.1.2 Second version of the Data Storage Benchmark M30 Internally, Website, GitHub
D7.2.2 Second workshop organization report M34 Internally, Website, GitHub
D1.3.2 Final Association mission statement and business scenarios M34 Internally, Website, GitHub
D7.4.2 Second challenge evaluation M34 Internally, Website, GitHub
D7.4 Second workshop proceedings M34 Internally, Website, GitHub
D7.3.2 Second challenge results overview M34 Internally, Website, GitHub
D8.4 Standardization report M36 Internally, Website, GitHub
D8.5.3 Final data management plan M36 Internally, Website, GitHub
D2.3.2 Second Maintenance and Update report of the HOBBIT Plat- M36 Internally, Website, GitHub
form
D9.2.3 Annual Public Report of the third year M36 Internally, Website, GitHub
D8.3 Final dissemination report M36 Internally, Website, GitHub

Table 12: Deliverables planned for M19-M36

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