Professional Documents
Culture Documents
Sample 1 Entrepreneurship-Project-On-Fast-Food-Restaurant
Sample 1 Entrepreneurship-Project-On-Fast-Food-Restaurant
healTh Iz WeAlTh
Co-owners:
Anum Rafique
Anum Tariq
Syeda Anum Nawazish
Syeda Um-e-Rubab
Sehrish Ashraf
Description of business:
Our Fast food business is a new addition in the fast food industry with high aims to
facilitate people with healthy foods, which have marvelous health full ingredients. Our
promise is to give your body healthful products. Due to increasing the needs, wants and
demand of foreign cuisine we decided to launched our fast food center on a small scale.
Its a partnership based business. And we provided self purchasing services and free
home delivery with in Jalal pur jattan. We also make our contract with schools and
collages that we deliver our products at the time of recess (break) in schools and collages.
We also launched a play ground area for kids because if families come then their kids
dont get bore, the basic purpose of play ground are is to entertain and here opportunity is
there are no play ground, park in jalal pur jattan.
Feasibility Report:
Indenting business started approximately with the finance of rupees
Building rent cost 800,000 Rs/-
Building decoration 150000 Rs/-
Computer P4 17500 Rs/-
Printer 9000 Rs/-
Tele Phone Set 700 Rs/-
Furniture office 13000 Rs/-
Furniture of sitting area 27000 Rs/-
Stationery 5000 Rs/-
Eclectic Fan 25000 Rs/-
Lights 3,000 Rs/-
Exhaust 5000 Rs/-
A/C 50000 Rs/-
Outdoor playing equipments 50,000 Rs/-
Production house equipments 75,000 Rs/-
Executive summary:
The project is about a new business venture. It covers the core concepts that are involved
in the development and implementation of this new company. Taking the initiative and
Hierarchy chart
CEO
Chef
Cooking
experts
Other staff:
Receptionist
Security Guards
Sweepers
Service employees
Objectives:
Industry Analysis
Analysis of competitor:
Its a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly 3ArS Fast Food is facing considerable competitors in
Gujrat area like;
KFC
MacDonalds
UFC
Sawad
AFC
Domino
Pizza hutsetc
But here our opportunity is, no one have any branch in Jalal pur Jattan.
Competitive Advantage strategies:
Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. 3ArS Fast Food will
follow differentiation strategy, diversification strategy, marketing advantage strategy and
geographic expansion strategy.
Differentiation strategy:
It implies that 3ArS Fast Food will expand by new service and high
quality food with the passage of intervals.
Geographic expansion strategy:
Description of venture
Products:
Burger
Chicken piece
Hot wings
Nuggets
French fries
Size of business:
Its a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO (Anum Rafique) 25% share of whole business. Remaining four has equal
shares;
Financial manager (Syeda Um-e-Rubab) 18.5% share
Marketing Manager (Sehrish Ashraf) 18.75% share
Operation Manager (Anum Tariq) 18.75% share
Human resource manager (Syed Anum Nawazish) 18.75% share.
Profit and loss
Profit and loss will be distributed on the basis of their share percentage
Office equipment:
Computer
Telephone set
Office furniture
Stationery
Electric fan
Lights
Exhaust
AC
Printer
Background of entrepreneurs:
Business plan Page 6
Our business is based on partnership and every partner is the student of business
administration in university of Gujrat, its our project to develop a business plan as an
entrepreneur. We are in (BBA) 5th semester and before this, we completed different
projects in different subjects like marketing, cost accounting, business ethics and human
resource management as well. In marketing we developed a marketing plan in which our
product is date shake, in business ethics we developed a business plan on Nestle
Company and tell them their ethical issues and their solutions, and now in this semester
we complete our project on activities and functions of human resource department in
PepsiCo.
Production plan
Physical plant
Area:
The piece of land which is required to organize the whole set up is about 4500 sq feet (1
canal) for our restaurant.
Color scheme:
Our presenting color is pixel organic, because it attractive and show freshness. And it is
sophisticated.
Marketing plan
According to the marketing manager of 3ArS Fast Food that marketing department has
two objectives;
The first department of 3ArS Fast Food is to create the awareness and
provide the following information to the higher authorities of 3ArS Fast
Food.
This department shows the marketing position of the organization.
This department shows the market share of 3ArS Fast Food.
Every business needs the informations about market before going to start. These
informations will help in achieving the goals and setting targets. There are different
contents for the assessment of any market, which are given under
here:
Market Segmentation:
3ArS Fast Food will be marketed to people on the basis of
demographic, psychographic and geographic characteristics.
Behavioral characteristics:
In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard.
Taste conscious
Quality conscious
Class conscious
Combination of price and quality
Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.
Gender: 3ArS Fast Food is for each gender both male and
female.
Business plan Page 9
Income: Everyone can use the 3ArS Fast Food service upper and
middle class.
Age: age limitation for using this product above 15
Occupation: By profession also everyone can use this product means
businessman student workers and other peoples.
Education: It has no need more education that why the person who
know something can easily enjoy with this product.
Family life cycle: 3ArS Fast Food is suitable in every stage of
life like single married couple and also those who have children can
use this product.
Lifestyle: This product is used in every level of social class like
upper, middle class.
Attitude: When the customers once buy this product after that they
can use the product continuously.
Purchasing decision: Often 3ArS Fast Food changes the
purchasing decision of customers because of its good attributes.
Target Market:
After evaluation of various segments, 3ArS Fast Food has
decided to target the market of Urban, Sub-urban and rural area
as well but everyone can use this product means businessman
student workers and other peoples.
Market positioning:
As we mentioned our location before that we shall introduce 3ArS Fast Food
in Jalal Pur Jattan (tanda chowk). It is supposed to be best areas of Jalal pur Jattan. This
location will satisfy our target market demands. These are one of the educational
concerning accommodation area as well as on the back of 3ArS Fast Food there are
residential area, in front of our restaurant there is commercial area as well which are
exactly to our demands. All the mentioned areas are the good markets for 3ArS Fast
Food.
Marketing Mix
Business plan Page 10
Marketing mix is also known as 4 P's. Including product, price, place, promotion. These 4
points have much importance in the house of marketing. The whole monopoly revolves
around these 4 P's. But when we talk about the fast food business, there must be focus on
these 4ps
price:
Prices of Chicken PCs. and all the other products of 3ArS Fast Food are set by the
Head Office by adopting the proper method. According to
Marketing Manager Price of any product is equal to the cost plus desirable
profit.
Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
The policy of 3ArS Fast Food is that they do not set the prices on the
basis of competitors. The aim of 3ArS Fast Food is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.
Place:
Our targeted market is Jalal pur jattan
Market place
And we are looking for more in future like Market space
Products:
Burger
Chicken piece
Hot wings
Nuggets
French fries
Soups
Drinks, Coffee & tea
Ice cream, deserts, salad
Public Relations
To implement and maintain total quality management our company will have a customer
service department, which will note each and every request of the customers and will
note down complaints by the customers.
Advertisement
Promotion Budget
In phase 1 of three months we are spending 7,000 for the promotional purposes. While
In 2nd phase of three months we will increase the amount from 7,000 to 10,000.
In 3rd phase and last phase of this year we will spend more then 10,000
Operational pan
Administration of any organization is working
under a proper setup. It performs all tasks and
achieving their goals by following and fulfilling
the requirements of an organization. Every
organization has a hierarchy flow in which every
CEO
Other staff:
Security Guards
Sweepers
Service employees
CEO is one who has to make decision at high level of management the whole
organization is under the CEO. The CEO of 3ArS Fast Food has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by CEO.
Marketing Manager:
Finance department:
Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like
The report will be submitted to CEO to finance manager to control financial crisis
Operational department:
It is very important department in the 3ArS Fast Food. The in charge of the
operation department is operation manager. This operation manager is responsible
for the following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Daily lectures to crew people
Trained the employees
HRM department:
According to the marketing manager of 3ArS Fast Food that HRM Department play a
very important role in the organization.
It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore CEO can get an
interface through HR department. HR department will take step by step approach like
through
Appraisal letters
Evaluation reports
Business plan Page 14
360 feedback report and with other reports CEO will get his target and goals by
teamwork.
Organizational plan
In 3ArS Fast Food, owner and manager are same. It will be established as a partnership.
There will be five partners:
Anum Rafique, Anum Tariq, Syeda Anum Nawazish, Syeda Um-e-Rubab, Sehrish
Ashraf. In which four partners have equal ownership in the business but one of them have
25% share in their business and she is CEO of the 3ArS Fast Food. Background and
roles of each partner are described in the following;
Marketing department of 3ArS Fast Food is play a very important role in the
organization.
This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all
the transactions processings, e.g. recording of sales and payments etc, are also handle by
the Finance Department. Finally the Finance Department liaises with internal and
external auditors, product margins, variable cost and fixed assets within the business as
well.
This operation manager is responsible for the following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Complaint handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Responsibilities of HR manager:
The total amount to established that business is Rs.1100000 while in that amount Rs.
400000 is the reserve fund, which is the liability of the business. Which will be returned.
Here we have prepared our forecasting of our business for our business. First we have
shown our expenses and then we tried to show how our projected revenue will generate
Expenditures
total 1675320
Year 1st year 2nd year 3rd year 4th year 5th year
Depreciations 1081194 864955 691964 553572 2214285
expense 1st year 2nd year 3rd year 4th year 5th year
Rental 144000 144000 144000 144000 144000
Revenue Calculation
1st year 2nd year 3rd year 4th year 5th year
Projected 22080850 3168930 5712534 8130737 8361250
revenue
Expense 2207194 2057255 2083848 1969799 3637185
Balance 8906 1111675 3628686 6160938 4724065
The total amount to established that business is Rs. 1073360 while in that amount Rs.
388160 is the reserve fund, which is the liability of the business. Which will be returned.
ASSETS
FIX ASSETS
BUILDING 500000
COMPUTER 17,500
PRINTER 9,000
TELEPHONE SET 700
FURNITURE 40,000
STATIONARY 5,000
FAN 20000
LIGHT 3000
EXHAUST FAN 5000
A.C 50,000
REGISTRATION 35,000
TOTAL FIXED ASSETS 685200
CURRENT ASSETS
CASH 388160
A/R 0
TOTAL ASSETS 1073360
LIABILITIES + O .E
OWNER EQUITY 685200
LIABILITIES 388160
Strength
Friendly environment
Professionally trainers
Weakness
Less space for future project
Opportunity
Attractive Future Projects
no direct competitor
Threats
there will competitor in future
Contingencies