Chapter 9: enterprise applications to manage supply chains and respond to customers

9.1 enterprise systems

What are enterprise systems

Enterprise software

Business value of enterprise systems

9.2 supply chain management systems

The supply chain

Information systems and supply chain management

Supply chain management software

Global supply chain and the internet

Business value of supply chain management supply

9.3 customer relationship management systems

What is customer relationship management?

Customer relationship management software

Operational and analytical CRM

Business value of customer relationship management systems

9.4 enterprise applications: new opportunities and challenges

Enterprise application challenges

Next-generation enterprise applications