Chapter 10: E-commerce: digital markets and digital goods

10.1 E-Commerce and the internet

E-Commerce Today

Why E-Commerce is different

Key concepts in e-commerce: digital markets and digital goods in a global marketplace

10.2 e-commerce: business and technology

Types of e-commerce

e-commerce business models

e-commerce revenue models

social networking and the wisdom of crowds

e-commerce marketing

B2B e-commerce: new efficiencies and relationships

10.3 the mobile digital platform and mobile e-commerce

Location-based services and applications

Other mobile commerce services

10.4 building an e-commerce presence

Pieces of the site-building puzzle

Business objectives, system functionality, and information requirements

Building the web site: in-house versus outsourcing