Multimedia Rhetorical Analysis

Name:______________________________ Date: ____________________ Class Period:____________

Instructions: For the following questions, look at the advertisement presented and answer the following
questions with specific examples from the ad. For example, I felt sad when the child began to cry, etc.
After you decide which strategy is the most apparent, circle the predominant strategy.
Determining Pathos:
What do you see? What do you hear? How does the ad make you feel?

Determining Logos:
Were there any facts or statistic used? Were there any maps or graphs?

Determining Ethos:
Did you see any familiar faces or people who are credible in the product? Did they sound like they knew what
they were talking about?

And the Verdict is: (circle one) Pathos Ethos Logos