Final Communication Plan

Overview
Key Challenge
Communication Objective
Stakeholder Analysis
Recommendation
Health Conscious Consumers
Brand Loyal Consumers
Investors
Response
Return on Investment
Social Media Platforms
Timeline of Implementation
Summary
Q&A
Conclusion
SUGAR STIGMA
DIGITAL PLATFORMS
LOTS OF CHOICES.
SUGAR OPTIONAL.
MORE THAN JUST A
SODA COMPANY
10%
RETURN ON INVESTMENT
UNIFYING
OUR
BRAND
Implementation Timeline
Coca-Cola,
a brand for everyone
Final Communication Plan