Professional Documents
Culture Documents
Executive Summary...3
Advantage India.....4
Growth Drivers.............25
Opportunities........38
Success Stories.......42
Industry Associations......46
Useful Information........48
EXECUTIVE SUMMARY
Second-largest With a subscriber base of nearly 1,210.71 million, as of July 2017, India accounted for the 2nd largest telecom
subscriber base network in the world
Third-highest number of With 431.21 million internet subscriber, as of June 2017, India stands 2nd highest in terms of total internet
internet users users.
Most of the Internet Mobile based Internet is a key component of Indian Internet usage, with 7 out of 8 users accessing internet
accessed through from their mobile phones
mobile phones Since 2012, the share of time spent on watching videos on mobile devices has grown by 200 hours a year
Rising penetration rate As of July 2017, urban tele-density stood at 173.21 per cent and rural tele-density at 57.45 per cent
Affordability and lower Availability of affordable smartphones and lower rates are expected to drive growth in the Indian telecom
rates industry
ADVANTAGE INDIA
ADVANTAGE INDIA
India is the worlds 2nd largest telecommunications market, Telecom penetration in the nations rural market is expected to
with 1.21 billion subscribers as of July, 2017 increase to 70 per cent by 2017 from 55.92 per cent, as of
December 2016
With 70 per cent of the population staying in rural areas, the
rural market would be a key growth driver in the coming India became the 2nd largest internet market in
years December 2014
ADVANTAGE
INDIA
The country has a strong telecommunication The government has been proactive
infrastructure in its efforts to transform India into a
global telecommunication hub;
In terms of telecommunication ratings, India
prudent regulatory support has also
ranks ahead of its peers in the West and Asia
helped
MARKET OVERVIEW
THE TELECOM MARKET SPLIT INTO THREE
SEGMENTS
Telecom
India is currently the 2nd largest telecommunication market and has Visakhapatnam
Growth in
port
total
traffic
subscribers
(million tonnes)
the 3rd highest number of internet users in the world
Indias telephone subscriber base expanded at a CAGR of 17.48 per 1,400 93.88 100
92.98
cent, reaching 1,210.7 million during FY0718*
83.36 90
Tele-density (defined as the number of telephone connections for 1,200
78.7 79.38
1210.71
77.58
1194.58
every 100 individuals) in India, increased from 17.9 in FY07 to 93.88 74.02 80
70.9
in FY18*
1058.86
1,000 70
996
951.34
898.02
60
800 52.7
846.32
846.32
50
600 37
621.28
40
26.2 30
400
429.72
18.3
20
300.49
200
FY07 205.86
10
0 0
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
*FY18
Telephone Subscriber (in million) Teledensity
Note: CAGR - Compound Annual Growth Rate; *Data till July 2017
Source: Telecom Regulatory Authority of India
Indian telecom sectors revenue grew at a CAGR of 7.31 per cent Visakhapatnam
Telecom Sector
port
Revenue
traffic (million
(US$ Billion)
tonnes)
from US$ 19.6 billion in FY06 to US$ 42.6 billion in FY17. During Q1
FY18, gross revenues of telecom sector in India reached US$ 9.9
CAGR 7.31%
billion. 45
Revenues from the telecom equipment is estimated at US$20 billion
42.6
40
41.7
in FY16.
40.8
39.2
39.1
38.8
37.7
35
33.3
33.2
32.1
30
25
23.3
20
19.6
15
10
9.9
5
1
FY 06
FY 07
FY 08
FY 09
FY 10
FY 11
FY 12
FY 13
FY 14
FY 15
FY 16
FY 17
FY 18
Note: CAGR - Compound Annual Growth Rate; FY Indian Financial Year (April March); Figures mentioned are as per latest data available, 1Up to June 2017
Source: Telecom Regulatory Authority of India, Aranca Research
In July 2017, the wireless segment (98.03 per cent of total telephone
1.7% 0.3%
subscriptions) dominated the market, with the wireline segment
accounting for an overall share of 1.97 per cent
Urban regions accounted for 58.06 per cent share in the overall
telecom subscriptions in the country, while rural areas accounted for
the remaining share
41.6%
56.4%
1,186.8
1,170.2
India is the worlds 2nd largest smartphone market and is expected
to have almost 1 billion unique mobile subscribers by 2020
1,058.9
1,000
969.8
943.9
919.0
868.0
800
812.0
600
584.0
400
392.0
261.0
200
FY07 165.0
0
FY08
FY12
FY09
FY10
FY11
FY13
FY14
FY15
FY16
FY17
*FY18
Note: CAGR - Compound Annual Growth Rate, * FY18 data up to July 2017.
Source: Telecom Regulatory Authority of India
The mobile segments teledensity surged from 14.6 per cent in FY07 Visakhapatnam
Growth inport
wireless
trafficteledensity
(million tonnes)
to 92.03 per cent in FY18*
GSM services continue to dominate the wireless market with a 98.92 100%
per cent share (as of March 2017); while CDMA services accounted
90%
92%
for the remaining 1.08 per cent share.
91%
80%
81%
77%
76%
75%
70%
71%
68%
60%
50%
50%
40%
34%
30%
20%
23%
15%
10%
0%
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
*FY18
Note: Teledensity - The number of telephone lines for every 100 people in a country, GSM - Global System for Mobile Communications, CDMA - Code Division Multiple Access
*Data till July 2017
Source: Telecom Regulatory Authority of India
As of July 2017, Bharti Airtel was the market leader, with a 23.70 per Access Service Provider-wise market share in terms
Visakhapatnam port traffic (million tonnes)
cent share in the wireless subscription, followed by Vodafone (17.74 of wireless subscribers (FY18)1
per cent share) 25%
The top 5 players in the sector include - Bharti Airtel, Vodafone, Idea,
23.70%
Reliance and BSNL accounting for 77.42 per cent of the wireless
subscribers in the country 20%
17.74%
16.34%
15%
10%
10.83%
8.81%
7.58%
6.85%
5%
3.97%
3.55%
0.33%
0.30%
0.00%
0%
Aircel
BSNL
Bharti Airtel
Quadrant
Vodafone
Idea
Reliance Jio
Reliance
Telenor
Tata
Sistema
MTNL
Note: BSNL - Bharat Sanchar Nigam Limited 1Data till July 2017
Source: Telecom Regulatory Authority of India
Total fixed-line subscription stood at 23.92 million, while teledensity Fixed-line segment subscription and teledensity FY18*
reached 1.85 per cent due to wide usability of the wireless segment
as of July 2017 45 3.6
3.4 4
3.3
40 3.1 3.5
In *FY18, BSNL is the market leader with a 54.57 per cent share, 2.9
41
35 2.7
39
38
2.5 3
37
35
followed by Bharti Airtel (16.28 per cent) 30 2.3
2.12 2.06 2.5
32
1.9 1.85
30
25
28.00
BSNL, MTNL and Bharti together account for 85.17 per cent of the
7.1
2
6.9
24.40
20
23.92
total fixed-line market in *FY18. 15 1.5
10 1
5 0.5
0 0
FY07
FY09
FY08
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
*FY18
Fixed-line market share (FY18)(1)
60%
50%
54.57%
16.28%
14.32%
40%
30%
7.68%
1.11%
0.23%
0.65%
0.30%
4.86%
20%
10%
0% BSNL
Bharti Airtel
Quadrant
Aircel
Tata
Reliance
MTNL
Sistema
Vodafone
Note: BSNL - Bharat Sanchar Nigam Limited *Data till July 2017
Source: Telecom Regulatory Authority of India
431.21
422.2
400
350
342.7
300
302.4
250
267.0
239.0
200
150
100
25.3
22.4
18.7
15.2
12.9
10.4
50
8.6
0
1
FY15
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY16
FY17
FY18
Note: CAGR - Compound Annual Growth Rate; BSNL - Bharat Sanchar Nigam Ltd, Internet live stats, 1As of June 2017
Source: Telecom Regulatory Authority of India, Business Monitor International, Aranca Research Including Internet Access by Wireless Phone Subscribers,
CAGR 17.42%
25
20
20.4
18.2
18.1
15
15.5
15.1
15.0
14.9
13.4
10
10.9
7.8
5
5.5
3.1
0
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18*
Source: Telecom Regulatory Authority of India; CAGR - Compound Annual Growth Rate *Data till July 2017
As of July 2017, Reliance accounted for the largest share of 41.36 Market break-up by broadband subscriptions
Visakhapatnam port traffic (million1 tonnes)
per cent in the total broadband market (wired and wireless) of India (wired and wireless) FY18
Vodafone accounted for the 2nd largest share of 18.95 per cent in
the countrys broadband market (wired and wireless), during the
same period
10.21%
6.90%
8.91% 41.36%
13.67%
18.95%
Notes: BSNL - Bharat Sanchar Nigam Ltd, 1Data till July 2017
Source: Telecom Regulatory Authority of India
Government (56.3 per cent), Life Fixed-line and mobile telephony (in
Mahanagar Telephone Nigam Ltd (MTNL)
Insurance Corporation (18.8 per cent) Delhi and Mumbai), data and Internet
ADAG Group
Reliance Communications Mobile (CDMA) and broadband
(approximately 59.00 per cent)
A surge in the subscriber base has necessitated network expansion covering a wider area, thereby creating a need for significant investment in
telecom infrastructure
To curb costs and focus on core operations, telecom companies have been segregating their tower assets into separate companies. For example:
Reliance Communications has decided to finalise a deal to sell its stake in Reliance Infratel. The value of the deal is around US$3.68 billion
Creating separate tower companies has helped telecom companies lower operating cost and improve capital structure; this has also provided an
additional revenue stream
Inspired by the success seen by Indian players in towers business, most of the operators around the world are replicating the model
To reduce the carbon footprint for telecom infrastructure, including mobile towers, on 1st January, 2017, TRAI (The Telecom Regulatory Authority
of India), announced to bring consultation paper, that will review the issues related to carbon footprint.
Focus on Segregation
Higher tower of towers
Rising operating sharing to into
competition cost and reduce separate
debt burden costs companies
Threat of Substitutes
High bargaining power of suppliers as Customers low switching cost and Low switching cost and mobile
there are just a few suppliers in the price sensitivity are increasing number portability give customers
sector competition among players high bargaining power
High cost of switching suppliers High exit barriers are also intensifying Customers are price sensitive
competition
There are around 6 to 7 players in
each region, leading to intense
competition
RECENT TRENDS
AND STRATEGIES
NOTABLE TRENDS IN THE INDIAN TELECOM SECTOR
(1/2)
The green telecom concept is aimed at reducing carbon footprint of the telecom industry through lower
energy consumption
Green Telecom
Tata has invested around US$16.38 million to convert its 10,000 base stations from indoor to outdoor to
reduce energy consumption and carbon footprint across its 20 telecom circles in India so far
There are over 62,443 uncovered villages in India; these would be provided with village telephone facility with
subsidy support from the governments Universal Service Obligation Fund (thereby increasing rural
Expansion to Rural teledensity)
Markets
In July 2017, the rural subscriber base accounted for 41.94 per cent of the total subscriber base, thereby
fuelling growth across the sector
The most significant recent developments in wireless communication include BWA technologies such as
WiMAX and LTE
Emergence of BWA In 2015, Airtel launched its 4G services in 296 cities across the India
Technologies
In 2015, BSNL started its 1st 4G Wireless Broadband Internet Service- WiMax
Reliance Jio, has launched 4G services across pan- India as on December 2015
IoT is the concept of electronically interconnected and integrated machines, which can help in gathering and
Internet Of Things (IOT) sharing data. The Indian Government is planning to develop 100 smart city projects, where IoT would play a
vital role in development of those cities.
Notes: BWA - Broadband Wireless Access, TRAI - Telecom Regulatory Authority of India
Source: Aranca Research
Department of Telecommunication is planning to issue a global tender for inviting applications for setting up a
Telecom Finance
Telecom Finance Corporation (TFC). The government has fixed a deadline according to which TFC is
Commission
expected to be operational by March 31, 2017
In 2017, Vodafone disclosed its plans to invest US$1310 million to upgrade and expand Vodafone India
network coverage and US$655 million to upgrade its technology centre
Rising investments
In February 2017, Japanese Telecom company - Docomo, re-invested US$ 1.18 billion in Tata Telecom, to
gather a stake of 26.5 per cent in the company.
Outsourcing non-core As part of the recent outsourcing trend, operators have outsourced functions such as network maintenance,
activities IT operations and customer service
In August 2017, 70.8 million mobile banking transactions were made, and NPCI achieved a record volume of
1 billion transactions in July 2017.
In March 2017, the government set a target of achieving 25 billion digital transactions for banks with the help
Mobile banking
of PoS machines, transactions enabled and merchants, which have been added in firms
In March 2017, Samsung launched its mobile payment service, Samsung Pay, to facilitate smooth payment
at retail outlets, instead of using mobile wallets, credit or debit cards.
Players are using innovative marketing strategies to succeed in this sector. For example,
Marketing strategy In August 2015, Idea Cellular launched new campaign Get idea and dance
In 2015, Airtel India launched a mobile app Wynk Movies, it is a library that includes videos and movies
Differentiation
In November 2015, Vodafone launched Choose Your Number facility where prepaid and post paid
customers get numbers of their own choice
Players price their products very carefully due to the price sensitive nature of customers and high competition
in the sector. Players generally go for price war. For example,
In December 2016, Micromax launched low cost 4G Volte Smartphones, with a pre-activated Reliance Jio
Sim offer of free voice calls and data. These smartphones are launched in the range of US$67.21 to
US$114.57
Pricing strategy In September 2016, Reliance Jio 4G network plans have been launched. Free domestic voice calls have
been offered by Jio. No charge or deduction of data would be done for making voice calls to any network
across the country. Also, the company has offered cheaper data plans and tariff plans ranging
from US$2.28 to US$76.37 per month. As of October 2016, the companys subscriber base had crossed
16 million customers
In March 2017, CAT S60 smartphone was launched in India for US$ 966.81. The phone is loaded with a
thermal camera that can see through smoke and can be used in extreme temperatures.
Notes: CDMA Code Division Multiple Access, GSM - Global System for Mobile Communication
Source: Company websites, Aranca Research
GROWTH DRIVERS
SECTOR BENEFITS FROM RISING INCOME, GROWING
YOUNG POPULATION
Increasing
Growing demand Policy support
Growing demand investments
Higher real
Reduction in
income and Higher FDI inflows
license fee
changing lifestyles
Inviting Resulting in
Encourages
Increasing MOU
firms to expand
and data usage
to rural areas
Note: FDI - Foreign Direct Investment, MOU - Minutes of Use per month and per subscriber, M&A - Mergers and Acquisitions
Incomes have risen at a brisk pace in India and will continue rising Visakhapatnam
Rising per capita
portincome
traffic (million
in India tonnes)
(US$)
given the countrys strong economic growth prospects.
1,800
Nominal per capita income recorded a CAGR of 10.35 per cent from
2011-12 to 2016-17.
1,600
1,611.40
Increasing income has been a key determinant of demand growth in
the telecommunication sector in India 1,400
1,461.77
The IMF estimates nominal per capita income in India to expand at a
1,342.80
CAGR of 4.94 per cent during FY10FY19 1,200
1,228.45
Per capita income in the country is estimated at US$1,590.71 in
1,102.19
1,000
FY17.
984.99
800
600
400
200
FY12
FY13
FY14
FY15
FY16
FY17
Notes: CAGR - Compound Annual Growth Rate, F Forecast, E - Estimate
Source: IMF
The emergence of an affluent middle class is triggering demand for Indian residents shifting from low to high income groups (%)
Visakhapatnam port traffic (million tonnes)
the mobile and internet segments Milion Household, 100%
209.10 266.50 304.80
A young, growing population is aiding this trend (especially demand
100%
for smart phones) 44.0% 31.0% 18.0%
90%
80%
46.0%
70%
45.0%
60%
50% 42.0%
40%
30% 20.0%
20% 15.0%
10% 11.0%
8.0%
3.0% 1.5% 6.0% 2.0% 5.0%
0%
2005 2016 2025F
Elite(>30800) Affluent(15400-30800)
Aspirers(7700-15400) Next billion(2300-7700)
Strugglers(<2300)
Notes: Income distribution is calculated in constant 2015 dollars; $1=65. Because of rounding, not all percentages add up to 100. F Forecast, Mobile Users Come of Age February 2011
Source: BCG
The Mobile Value Added Services (MVAS) industry has expanded at Visakhapatnam
MVAS revenues
port traffic
(in US$
(million
Billion)
tonnes)
a CAGR of 29.26 per cent to US$11.08 billion by 2016 from US$1.1
billion in 2007
CAGR 29.26%
The share of non-voice revenues, which currently stands at around 16
15.10
10 per cent of telecom operators revenues, is estimated to rise to
more than 30 per cent in the next 5 to 7 years 14
A decline in the prices of smartphones and data subscription rates is
likely to drive demand for MVAS 12
11.08
9.98
10
7.80
8
6.20
6
4.9
4.2
4 3.2
1.7 1.9
2
1.1
0
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017E
Notes: CAGR - Compound Annual Growth Rate, MVAS - Mobile Value-Added Services, E - Estimate, F - Forecast
Source: Wipro Technologies, IAMAI Internet And Mobile Association of India, Aranca Research
To compensate the In October 2015, Telecom Regulatory Authority of India announced an amendment for Telecom Consumer
consumers in case of Protection Regulations 2012 according to which mobile service operators have to provide compensation to
call drop the users in case of call drop.
In 2015, Telecom Regulatory Authority of India made regulations to amend the Standards of quality of
Standards of quality
wireline (telephone service) and cellular mobile telephone services. These regulations has been laid down to
wireline and wireless
ensure better and effective compliance with the quality of service regulations and to protect the interest of the
services customers
FDI cap in the telecom sector has been increased to 100 per cent from 74 per cent; out of 100 per cent, 49
Relaxed per cent will be done through automatic route and the rest will be done through the FIPB approval route
FDI norms FDI of up to 100 per cent is permitted for infrastructure providers offering dark fibre, electronic mail and voice
mail
In May 2017, Microsoft India signed a Memorandum of Understanding with the Telcom Sector Skill Council
(TSSC) to encourage skill development through Project Sangam.
Skill Development In a major push for Prime Minister Narendra Modi's 'Skill India' mission, Microsoft's Indian-born CEO Satya
Nadella launched a Cloud hosted platform named as "Project Sangam" to help the government not only train
but also assist people get jobs via professional networking website LinkedIn, which was acquired by the
company last year.
Notes: FDI - Foreign Direct Investment, FIPB - Foreign Investment Promotion Boar
Source: TRAI, Aranca Research
In 2015, TRAI passed the telecommunication tariff (16th amendment) order, according to which, every service
Telecommunication
provider should offer a special roaming tariff plan to its prepaid and post-paid customers and on payment of
Tariff Order
fixed charge for special roaming tariff plan national roaming should be free
The Department of Information Technology intends to set up over 1 million internet-enabled common service
centres across India as per the National e-Governance Plan
Set up internet
On 8th August 2016, the Telecom Regulatory Authority of India (TRAI) made the 10th amendment to the
connections
TCPR (Telecom Consumers Protection Regulations) permitting telecom companies to offer data packs
having maximum validity of 365 days
In January 2015, the Government of India recommended reduction in license fees of telecom operators by 6
Reduction in license per cent, telecom operators currently pay 8 per cent of adjusted gross revenue as licence fee
fees The issuance of several international and national long-distance licenses has created opportunities and
attracted new companies into the market
In May 2017, the central government announced the Phased Manufacturing Programme (PMP) to promote
Make in India domestic production of mobile handsets. This initiative will help in building a robust indigenous mobile
manufacturing ecosystem in India, and incentivise large scale manufacturing.
Notes: USOF - Universal Service Obligation Fund; OFC - Optical Fibre Cable, WiMAX - Worldwide Interoperability for Microwave Access Telecommunications
Source: TRAI, Aranca Research
The USOF is expected to extend nancial support to operators providing services in rural areas and
encourage active infrastructure sharing among operators
Financial support
TRAI has recommended that USO levy component to be reduced from 5 per cent to 3 per cent of annual
revenues for all the licenses from April 2015
The prescribed limit on spectrum would be increased from 6.2MHz to 2x8 MHz (paired spectrum) for GSM
technology in all areas other than Delhi and Mumbai, where it will be 2x10MHz (paired spectrum)
Telecom players can, however, obtain additional frequency; there will be an auction of spectrum subject to
Enhanced spectrum limit
the limits prescribed for the merger of licenses
As of October 2016, telecom operators like Vodafone and Tata Teleservices purchased spectrum worth US$
1.51 billion and US$ 0.34 billion, respectively, from the government
Telecommunication
In 2015, telecom authority issued this order mandating every DTH operator to specify the tariff for supply and
amendment order for
installation of the customer premises equipment. DTH operator should specify the refundable security
broadcasting and cable deposit, installation charges, monthly rental charge and activation
services
In May 2017, the Ministry of Telecommunication launched the Indian Mobile Congress 2017 (IMC 2017), the
first and biggest platform in the country to bring all the stakeholders together from Telecom, Internet and
Indian Mobile Congress
Mobility ecosystem along with ICT players, app developers, innovators and start-ups. The three-day IMC will
be held on 27-29 September 2017.
Notes: USOF - Universal Service Obligation Fund; OFC - Optical Fibre Cable
Source: TRAI, Aranca Research
Unified licensing,
Aims at a One Nation-
delinking of spectrum
One license regime with
from license, online real-
no roaming charges and
time submission and
nation wide number
processing
portability
Cumulative FDI inflows into the telecom sector over April 2000 Cumulative
Visakhapatnam
FDI inflows into
porttelecommunication
traffic (million tonnes)
(US$ million)
June 2017, totalled to US$ 24.03 billion
During this period, FDI into the sector accounted for a share of 7.02
30,000
per cent of total FDI inflows into the country, till June 2017
25,000
24,034
23,946
20,000
18,382
17,058
15,000
14,163
12,856
12,552
10,000
10,589
9,872
5,000
FY15
FY10
FY11
FY12
FY13
FY14
FY16
FY17
FY18*
Source: Department of Industrial Policy and Promotion (DIPP); * Data as of June 2017
In March 2017, Vodafone announced its merger with Idea Cellular to become Indias biggest telecom operator. The merger will result in a
customer base of 400 million, nearly 35 per cent market share and is expected to complete in 2018.
NTT Communications has acquired a Virtual Network Operator International Long Distance (VNO-ILD) license in India. This license will allow
NTT Com to add Arcstar Universal One International Network Services in its brand. The company will be using their ICT solutions to help
enterprise customers build its ICT environment for business expansion in India.
Bharti Airtel Ltd, India's largest telecom operator, has decided to buy Tikona Digital Networks Pvt Ltds 4G
Bharti Airtel and Tikona
business for approximately Rs 1,600 crore (US$ 248.43 million), which includes its broadband wireless
Digital Networks
access spectrum as well as 350 cellular sites in five telecom circles.
In January 2016, Vodafone India launched its 4G network services in Kolkata and Kozhikode (Kerala)
following its successful implementation in other parts of Kerala such as Kochi and Thiruvananthapuram
Vodafone India 4G
launch, Reliance Jio 4G In September 2016, Reliance Jio launched 4G services across India, at comparatively cheaper rates. The
company had targeted to acquire 100 million customers by March 2017. In addition to the existing plan India
launch
2300 MHz spectrum and 1800 MHz in 14 circles, during the auction in 2016, Jio invested over US$1,527.7
million to acquire 1800 MHz spectrum in 6 circles and 800 MHz spectrum in 10 circles
Vodafone India has entered into an agreement with Walmart India to make payments using M-Pesa mobile
Mobile wallet by wallet services. Under this agreement, Vodafone M-Pesa will offer safe, secure and convenient transactions
Vodafone and on placing an order with Walmart India, Vodafone M-Pesa agent will reach out to customer and cash in
into his M-Pesa account
In January 2017, gaming accessories and console manufacturer - Razer acquired Nextbit, to foray into the
New Entrant in the smartphone market of India. China based companies such as Xiaomi, One Plus, OPPO, Huawei, etc. have
also launched their smartphones in India.
Smartphone Market
Domestic Players such as Micromax, Karbonn and Lava are the top 3 budget smartphone companies in India
OPPORTUNITIES
OPPORTUNITIES ACROSS SEGMENTS IN THE
INDUSTRY (1/2)
The number of wireless subscribers in By July 2017, rural tele-density Internet penetration is expected to
India reached 1.21 billion, by July 2017 reached 57.45 per cent, growing from grow steadily and is likely to be
43.05 per cent as of March 2016 bolstered by government policy
Of the total 1,210.71 million
subscribers in 2017, around 58.06 per By July 2017, rural wireless tele- Number of broadband subscribers
cent subscribers are likely to be from density in the country increased to reached 310.87 million at the end of
urban areas and the rest (41.94 per 57.04 per cent, while, the urban July 2017
cent), from rural areas wireless tele-density reached to
To encourage cash economy, Indian
168.21 per cent during the same
government announced to provide free
period
Wi-fi to more than 1000 gram
panchayats.
The mobile app market is estimated around US$ 245.6 million in Number
Visakhapatnam
of App downloads
port traffic
in(million
India (intonnes)
billions)
2015
It is projected to reach 7.7 billion by the end of 2017 and 20.1 billion
by 2020.
20
The segments growth is expected to be driven by increasing mobile
20.10
connections and availability of low-range smartphones
Over 100 million apps are downloaded every month across different 15
platforms such as iOS, Blackberry, Nokia and Android
7.70
5
6.00
3.5
0
2017 E
2015
2016
2020 F
Notes: E estimated, F - Forecast
Source: Gartner, Deloitte, Assorted News Articles, Aranca Research
SUCCESS STORIES
VODAFONE: INDIAS THIRD-LARGEST MOBILE
OPERATOR (1/2)
Vodafone's revenues from India increased at a CAGR of 5.84 per cent CAGR 5.84%
to US$75.4 billion during FY0817. 8
7.4
7
6.7
6.7
6.5
6
6.2
5.9
5.9
5
4.9
4.4
4
3.9
3
0
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
210.6
optic network in India 200
209.0
204.6
Vodafone has launched 4G services in Delhi, Kolkata, Karnataka and
183.0
Kerala in February 2016. In May 2016, the company also planned to
167.0
cover four circles of Gujarat, Haryana, UP (East) and West Bengal 150
153.0
148.0
147.0
124.0
100
91.0
61.0
50
0
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY181
MNP allows subscribers to change their mobile service provider while 350
retaining their old mobile number
The portability service was made available for both postpaid and
300
prepaid customers as well as on both GSM and CDMA platforms
294.87
The implementation of MNP has brought a slew of benefits for
272.67
250
customers in terms of better plans and offers
209.13
150
153.85
117.01
100
50
0
FY14 FY15 FY16 FY17 FY18*
KEY INDUSTRY
ORGANISATIONS
INDUSTRY ORGANISATIONS
Address: B-601, Gauri Sadan 5, Hailey Road, New Delhi 110 001, Address: 601, Nirmal Tower, 26, Barakhamba Road, Connaught Place,
India New Delhi 110 001, India
Tel: 91 11 23358585 Tel.: 91 11 43565353 / 43575353
Fax: 91 11 23327397 Fax: 91 11 43515353
Website: http://www.auspi.in/ E-mail: info@acto.in
Website: www.acto.in
Internet and Mobile Association of India (IAMAI) Cellular Operators Association of India
Address: F-36, Basement, East of Kailash, New Delhi 110 065, India Address: 14, Bhai Vir Singh Marg, Sector 4, Gole Market, New Delhi
Tel: 91 11 46570328 110001, India
E-mail: kalyan@iamai.in Tel: 91 11 2334 9275
Website: www.iwww.iamai.in E-mail: contact@coai.in
Website: www.coai.com
USEFUL
INFORMATION
APPENDIX
Industry rewards: it considers average revenue per users, number of subscribers, subscriber growth, and number of operators
Country rewards: it considers urban/rural split, age range, GDP per capita, US$
Country risk: it rates the country on short-term external risk, policy continuity, legal framework corruption
US$: US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
Year INR Equivalent of one US$ Year INR Equivalent of one US$
200405 44.81 2005 43.98
200506 44.14
2006 45.18
200607 45.14
2007 41.34
200708 40.27
2008 43.62
200809 46.14
2009 48.42
200910 47.42
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