BIBLIOGRAPHY

Books:

C.R.Kothari. (2011). Business Research Methodology (Vol. 4th Revised Edition). New
Delhi: New Age International Publishers.

Philip Kotler,Marketing Management (Vol. 13th Revised Edition). Tata Mc-Graw

Hills Publishsing Ltd.

Marketing Management. ICFAI Publications.

Philip booth, causes and policy implications.

S.M Jha, Bank marketing (2nd revised edition): Himalaya publishing house.

Websites:

www.banknetindia.com
www.rbi.org.in
www.economictimes.indiatimes.com
www.indianfoline.com
www.finance.indiamart.com/investment_in_india/banks
www.standard.chartered.broacher.and.mannuals
www.finance.indiamart.com/investment_in_india/banks.html
www.indianfoline.com/nevi/bank.html
www.finanace.indiamart.com/investment_in_india/standard_chartered_bank.html
www.standardchartered.com
www.standardchartered.com/in
http://economic.indiatimes.com/banking/bn11299.html

QUESTIONNAIRE

NAME: ____________________________ CONTACT NO.:_______________________

Q1. OCCUPATION:
SERVICE BUSINESS STUDENT

OTHERS

Q2. APPROX. MONTHLY INCOME

BELOW 10,000 10,000-20,000 ABOVE 20,000

Q3. WHICH TYPES OF ACCOUNT DO YOU HAVE?

SAVING CURRENT ZERO-BALANCE

RECURRING DEPOSIT

Q4. DO YOU HAVE SAVING ACCOUNT IN ANY FOLLOWING BANKS?

STANDARD CHARTERED ICICI HDFC

ABN-AMRO KOTAK MAHINDRA OTHERS

Q5. REASONS, IF ANY, FOR PREFERENCE FOR OPERATING THE ACCOUNT IN

THE ABOVE BANKS?

AQR ATM FACILITY SERVICES SATISFACTION

365 DAYS BANKING ANY OTHER

Q6. WOULD YOU LIKE TO OPEN A NEW ACCOUNT IN SOME OTHER BANK

OR CHANGE FROM CURRENT BANK?

YES NO
Q7. IF YES, INDICATE YOUR PREFERENCE TO OPEN A NEW ACCOUNT.

STANDARD CHARTERED ICICI HDFC

ABN-AMRO KOTAK MAHINDRA OTHERS