ARESEARCH PROJECT on

CONSUMERBEHAVIOURREGARDINGGRASIMSUITINGS
Submitted to:Kurukshetra University,KurukshetraIn partial fulfillment of theRequirements for
the award of Degree of Master of Business Administration(2009-
2011) Under the guidance of: Submitted by :MR.Virender Dalal SAHIL VERMA(ASM) Roll no
:GBTL MBA

MAHARAJA AGRASEN INSTITIUTE OF MANAGEMENT & TECHNOLOGY(ISO 9001-

2008) JAGADHRI-135003 (YAMUNANAGAR)Approved by AICTE and HRD Ministry,
affiliated to Kurukshetra University, Kurukshetr
DECLARATION
I, SAHIL ( MBA IIIsem), Maharaja Agrasen Institute of Management and Technology Here
certify that I havesuccessfully completed the training on Consumer Behavior in Grasim Ltd
Bhiwani (Haryana), during mysummer training i.e. from 15 June to 30
th
july 2010.All the information given in the project are true and whole my own presentation and
not copied fromanywhere else.I hereby declare that the project report I am presenting the original
piece of work prepared by me, under guidance of our faculty members and the experts of this
topic in Grasim Ltd . This report has never been presented by any other student of any college or
university. And I have done it with all sincerity& honest
Acknowledgement
Behind every success there are thousands. I wish to pay my gratitude to each one of them. At the
outset, I wishto express my gratitude towards my lovable faculty & thankful to all whom
contributed the completion of thisreport.I am grateful to
Dr.RajkumarSir
(Director), to
Dr.AdarshAggarwal
(HOD) and to
Mr.AbhishekHarit
(training coordinator) whose continuous encouragement & willing cooperation provided me a
great help in the preparation of this report.I w o u l d a l s o l i k e t o t h a n k
Mr. VIRENDR DALAL
( A r e a s a l e s m a n a g e r , B T M . ) , M r . M a n o h a r S h a r m a ( H R Deptt, B.
T .M) who guided me during training.Last but not least I thank all of those who are responsible
for the success of this rep
 CHAPTER:1

INTRODUCTIONToCONSUMERBEHAVIOUR