A

MAJOR PROJECT REPORT

ON
“Consumer behavior towards insurance products with special reference to
ICICI Prudential in Raipur”.

SUBMITED IN PARTIAL FULFILLMENT

OF
MASTER OF BUSINESS ADMINISTRATION
SHRI RAWATPURA SARKAR INSTITUTE OF TECHNOLOGY
Naya Raipur (C.G.)

SUBMITTED BY:
GANGA PRASAD SAHU
MBA 4th SEM
ROLL NO.5253609001
Session: 2010-2011

Internal Guided By External Guided By

(Mr. Ashish Shrivastava) (Miss. Dipty Nimbalkar)

Lecturer, Management Lecturer, Management
Sri-Tech Sri-Tech

Approved By

(Dr.R.N.Khare)
Director
CERTIFICATE
 CERTIFICATE

TO WHOM IT MAY CONCERN

This is to certify that Mr. GANGA PRASAD SAHU student of SHRI RAWATPURA
SARKAR INSTITUTE OF TECHNOLOGY Naya Raipur (C.G.) has successfully completed
his project work of “Consumer behavior towards insurance products with special reference
to ICICI Prudential in Raipur”.

This project has been undertaken by him for the partial fulfillment of
academic curriculum of Master of Business Administration. I hereby declare that
he has completed and submitted this report up to my satisfaction.

I wish him the best of luck for future.

Guided By

(Mr. Ashish Shrivastava)

Lecturer, Management

Sri-Tech
PREFACE
PREFACE
There’s a little of SAIL in everybody’s life……………………..

Many students may have done work on this project on different ways/styles. I have also
tried to work on this project in different way. It was not for the first I got opportunity to work in
such a prestigious and well known organization and thing which I have experienced in my
training period as going to help me throughout my life time. I worked on this project with great
enthusiasm and zeal. I have tried to cover almost all the things which I have experienced and
learned during the project. To run a great organization each and every department has to play its
role effectively. In this era of cutthroat competition there is no room for complacency.

The main goal of my project is the “Financial Aspect of BSP”. It would be my great
Pleasure if this project can help this organization to achieve its goal higher. This project has been
undertaken to study the procedures and practices followed in F&A department of BSP in divided
into various section and each section specializes in different activities. This project is prepared
on the basis of extensive working carried out by F&A department of SAIL, BSP.
DECLARATION
 DECLARATION

I, hereby declare that the Major project report entitled “Consumer behavior towards insurance
products with special reference to ICICI Prudential in Raipur”.
city is the result of my own research work and same has not been previously presented to this or
any other university.

DATE: GANGA PRASAD SAHU

PLACE MBA 4th Sem
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT

It is indeed a moment of great pleasure to express my sense of profound gratitude &

indebtedness to all the people who have been instrumental in making my Marketing serve
experience. I got the opportunity to do a challenging project in ICICI Prudential
First, I would like to acknowledge the sincere efforts and assistance of Mr. Devashish Singh
(Unit manager, ICICI Prudential,) as he giving me the training about the products and consumers
behavior and also Mr.Vinod Dubey (Sales Manager, ICICI Prudential)for selecting me on this
project and giving me full support and co-operation to complete this project.
My deepest thanks to my internal guide Prof. (Mr.) M.K.Gandhi for sharing her valuable time &
guiding me for the whole report. Which I could not have completed successfully without her
active guidance & assistance.
I do sincerely hope that my report would give value to the organization. Last but not the least I’m
pay my deep regard to my parents and gratitude to God, without whom I was not able to
complete this project
 TABLE OF CONTENTS

i) CERTIFICATE

ii) DECLARATION

iii) ACKNOWLEDGEMENT

iv) TABLE OF CONTENTS Page no-

1)Introduction 3-6

2)Literature Review 7-17

3)Company Profile 18-27

4)Research Methodology 28-30

5)Data Analysis & Interpretation 31-65

6)Limitation 68-70

7)Conclusion 74-75

8) Boblography 79-80

9)Questionnire 76-79
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT

It is indeed a moment of great pleasure to express my sense of profound gratitude &

indebtedness to all the people who have been instrumental in making my Marketing serve
experience. I got the opportunity to do a challenging project in ICICI Prudential

First, I would like to acknowledge the sincere efforts and assistance of Mr. Devashish Singh
(Unit manager, ICICI Prudential,) as he giving me the training about the products and consumers
behavior and also Mr.Vinod Dubey (Sales Manager, ICICI Prudential)for selecting me on this
project and giving me full support and co-operation to complete this project.

My deepest thanks to my internal guide Mr. shish Shrivastava for sharing her valuable time &
guiding me for the whole report. Which I could not have completed successfully without her
active guidance & assistance.
I do sincerely hope that my report would give value to the organization. Last but not the least I’m
pay my deep regard to my parents and gratitude to God, without whom I was not able to
complete this project.