Forms of Influence

Visualizing Information for Advocacy

influence: emanation from the
stars; also inflow of water
 emanation

inflow
Commitment to an issue is an
expression of care (19).
influence can be understood as
the ability of a campaign to
harness care (19).
 harness

care
information+design
+network+technology
Its artfulness lies in its careful representation
of the right story to convey the whole message
while making a very strong emotional and
ethical appeal, without underestimating the
rational capacity of the audience (36).
attend: to stretch
attend
exposing people to an issue or
inviting them to look further (50).