Marketing Strategy for Rehoboth Chocolate Products

Visibility among most visited stores/eatery and food establishments:

The idea is to increase the regular cash flow of the chocolate line of products. To do this daily
sales must increase, and one way of doing such is by increasing the visibility of the product. But before
applying such strategy a survey must be conducted to see if there is a potential market in Panabo City,
by what price are they willing to buy our product, and what place will be the most convenient place that
they would buy the product.

Areas of Concern:
1. Is there a potential market?
2. Target Market
3. What stores/food establishments to target?
4. How to make it noticeable to potential buyers?
5. What size will they will be most favourably buy?
6. What will be the price?
7. What will be terms with the establishments?

To answer this concerns I will need to make a survey.

Sample Size: 400 persons

Limitations:
Melting of the product
The cleanliness of the packaging if placed in a certain location/place in the targeted store/food
establishment