PROJECT REPORT

Submitted to MZ Mustafa

5/18/2012
Submitted by Mufarrah Malik,
Mohammad Sohail, Mohammad Wali
and Umair Ashrafi
 VALUE CHAIN ANALYSIS OF IMTIAZ STORE

PRIMARY VALUE PROCESSES

Inbound Logistics
o Inspect stock outs
o Order placement
o Receive delivery from suppliers
o Storage at warehouse(s)

Operations
o Goods handling
o Ensure the products received are unbroken and/or undamaged
o Labeling/price tagging

Outbound Logistics
o Tagged products
o Organized shelf placement
 Marketing and Sales
o Advertisements with an aim of promoting products and attracting potential customers
o Distribution of pamphlets
o Offer discounts

Service
o Provide trolleys and buckets to customers
o Provide directions
o Packaging
o Product rechecking
o Set exchanging period

SECONDARY VALUE PROCESSES

Firm Infrastructure
o Warehouse(s) for operations at basement
o Ground floor having payment counters
o Wide area for products display at three floors which includes ground, first and second
o Fully air-conditioned

Human Resource Management

o Customer sales representatives, telephone operators, cash counter
o Inventory controllers
o Logistic department, sweepers, loaders
o Administration, recruiters, store/branch manager, floor manager or supervisor, accountant,
accounts payable officer
o Supervisors , first-line operational managers
o Corporate sales executive
o Graphic designer
o Security guards
o Technical department, IT assistants, engineers, network administrator, system engineers

Technological Development
o Security/surveillance cameras
o Secured entrance
o Credit card machines
o Bar code readers

Procurement
o Purchasing new stock
o Purchasing barcode readers, printed shopping bags, credit card machines
IMTIAZ STORE IS ONE OF KARACHIS LEADING RETAILERS. IMTIAZ IS RECIVING VARIOUS
COMPLAINTS FROM CUSTOMERS MOST CRITICAL PROBLEMS FROM CUSTOMER
PERSPECTIVE ARE AS FOLLOWS:

MAJOR CUSTOMER PROBLEMS:

PROBLEM NUMBER 1: Stock outs of highly demand products.

CORRESPONDING BUSINESS PROBLEM: We do not consider information related to quantity against

each transaction as a part of our value chain.

MODEL OF BUSINESS PROCESS:

High demand product

Opening Sales Products
(PROBLEM AREA)
inventory unavailable
on shelves

Sales data

Manually
Remaining inventory Order (Next day)
(inventory quantity placement Goods
sold quantity) received

SOLUTION:

1. Hire professionals to check remaining inventory time to time (manually).

2. Automate inventory control system.

SOLUTION THAT FITS BEST:

Automating inventory control system is the best solution that can overcome stock-outs because it
updates all the transaction related information, manage suppliers relationship and helps to control
business processes. It will reduce cost and work efficiently and effectively. A quantity limit is fixed on
which the SCM that is the inventory control system inform suppliers to about the requirement of the
stock and in this way the issue of stock outs can be resolved.

REVISED MODEL:

High demand product

Opening Sales Products

inventory available on
shelves
Delivery received
20% inventory remaining

SCM Inform suppliers

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY:

Our solution will affect IT because now new client machines will be required through which
establishment of inventory databases and timely updating of data warehouse will occur. This will
help in controlling the inventory better and will help in overcoming stock out.

PEOPLE:

Customers will be satisfied and this solution will fulfill their need. Employees will need a training session
to work efficiently with a SCM to get the best out of it reduced cost as much as possible

INFORMATION:

There is a direct impact of the solution to the Information at imtiaz because the implementation of this
solution will result in organized information and reduces manual work because of the automation of
SCM, which will record all the information including the quantity of sold product, and immediately
updates the inventory that are left.

PERFORMANCE OF THE DEVELOPED SOLUTION:

Measurement of performance will be carried out by customer feedback that can be through survey, one
on one interview or measurement of complains.

ASSUMPTION:

To determine the remaining inventory, Imtiaz work manually at the end of every day which results in the
unavailability of highly demand products during the day because they dont know how much the
product is left on shelves.

LIMITATIONS: This solution can reduce complaints from customers and satisfy them but it cannot alert
the workers about the delivery for re-stocking shelves.

OPPURTUNITIES OF IMPROVEMENT: The developed solution can be improved by automating the

notifications to the workers about the delivery so that they can quickly start re-stocking the shelves
again.
PROBLEM NUMBER 2: Lack of variety

CORRESPONDING BUSINESS PROBLEM:

Our value chain does not contain any kind of CRM software that is why they lack the ability to identify
individual customers. In this way, they are unable to forecast the variety that each customer desires.

MODEL OF BUSINESS PROCESS:

New Customer Limited Unsatisfied

customer demand choices customers

PROBLEM AREA
SOLUTIONS:

Increase the number of comparable products by increasing suppliers

Monitor customers demand then add products that are highly desired by customers.
Install CRM

SOLUTION THAT FITS BEST:

The best possible solution is to monitor customers demand then add those products that are highly
desired by them. It is the most cost effective solution. The highly desired product will be ordered by the
store and after receiving the stock, the customers will find the desired product.

New Customer Choices Reduced

customer demand dissatisfaction

Information

(Most common demand)

Order Supply received

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY:

New servers and databases to record customer information will be required. New client machines will
also be required if the current ones present prove not to be sufficient.
PEOPLE:

Employees will have to attain and organize the information efficiently through which business
intelligence can be derived.

INFORMATION:

A new customer information database will provide a proper analysis of customers demands in an
organized manner. In this way, the information will become useful and complaints will reduce.

ASSUMPTIONS:

Lack of variety is due to the reason that it has no method for identifying customers and their wants,
which results in limited information about the customers and limited suppliers of the products.

LIMITATION:

This solution will reduce dissatisfaction level among customers FOR A SHORT SPAN OF TIME. This will
not work for long term.

OPPORTUNITIES OF IMPROVEMENT:

Installment of CRM will improve the solution, which will help them better in addressing their customer
needs and wants.
PROBLEM NUMBER 3: Search for desired isle and product or difficulties in navigating the store.

CORRESPONDING BUSINESS PROBLEM: We do not have proper signage for customers.

MODEL OF BUSINESS PROCESS: Goes to the

floor for
New Comes in and Fetches trolley or purchasing Search for
customer See map at the bucket desired desired isle
entrance products and product

Finally finds the desired Ask people all Ask workers Ask people
isle and product around about the isle

SOLUTIONS:
Problem area
1. Hire sales people for guiding customers
2. Place proper navigational charts on each floor and list of products on each isle that are available
in it.
3. Introduce e-map of the store through various LCDs.

SOLUTION THAT FITS BEST:

The best possible solution to overcome the navigational difficulties is the placement of proper
navigational chart or signage on each floor and a list of products on each isle that are available in it. This
will help customers not only in finding the desired isle and product but also in reducing frustration and
dissatisfaction among customers.

REVISED MODEL:
Goes to the
floor for
purchasing
New Comes in and Fetches trolley or Search for
desired
customer See map at the bucket products desired isle
entrance and product

Finds the desired Goes to desired isle Sees navigational

isle and product sees product list chart

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY:

Navigational charts that clearly describe the placement of different product types and product lists will
be generated through IT by using IT tools. There will not be as such impact on IT from this solution.

PEOPLE:

Employees will be satisfied, as frustrated customers, finding their desired products or isle will not
disturb them hence, they can work with peace, their satisfaction level will increase and customers will
find the desired isle and product quickly without wondering or asking people.

INFORMATION:

Organized navigational charts and products list will be available for customers help. Hence, the current
information at imtiaz will increase and new customers will be able to get the desired product by seeing
the proper navigational charts.

MEASURE PERFORMANCE:

Customer feedback will be the source of measuring performance of the developed solution. It can be
through one on one interview with customers.

ASSUMPTION:

There are no navigational charts in the store except the map at the entrance.

LIMITATIONS: This solution will work in all circumstances but updating it according to the changes
occurring in isle is essential.

OPPORTUNITIES OF IMPROVEMENT:

Updating navigational charts is the opportunity of improvement through which customer will get to
know about the sudden changes done by imtiaz store.
PROBLEM NUMBER 4: Long waiting lines

CORRESPONDING BUSINESS PROBLEM: We do not have adequate checkout counters.

MODEL OF BUSINESS PROCESS:

New Purchases in Payment on Rush on Long waiting

customers basement, 1rst ground check out lines

and 2nd floor floor counters

Problem area
Exit
SOLUTIONS:

1. Expand Imtiaz building

2. Make counters on every floor
3. Make one floor for check out purpose

SOLUTION THAT FITS BEST:

Best possible solution is to make checkout counters (at least 3) on each floor through which customers
will be able to purchase the product right away and leave. This will not only help those who want to
purchase few items but also help those who have to wait a lot at the checkout counter because of their
months grocery purchases identification by the barcode reader one by one.

REVISED MODEL:

New Purchases in Check out in Purchases Check out

customers basement basement on 2nd floor on 2nd floor

Exit Quicker Purchases on

checkout 1rst floor

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY:

Information technology at imtiaz will increase because more client machines at new cash counters with
new barcode readers will be required. This will enhance the checkout functioning and less rush on
ground floor will occur.
PEOPLE:

Training of employees for new checkout counters will b needed as untrained workers at cash counters
can prove to be harmful for the business because of their inefficient work. They can slow down the
business checkout function despite of the increase in the number of the counters. To prevent it, proper
training to the workers of checkout counters is essential.

INFORMATION:

The records of transactions will increase by the cash counters, as every counter might have a separate
information database.

MEASURE PERFORMANCE:

Measurement of the performance of the developed solution can be done by monitoring the waiting
lines at the cash counters.

ASSUMPTIONS:

The physical location of Imtiaz does not allow it to expand the checkout counters further on ground
floor. The maximum limit is to expand the checkout counters in ten.

LIMITATIONS:

Further expansion in physical location is not possible. The solution will work efficiently in handling many
customers.

OPPORTUNITIES OF IMPROVEMENT:

Improvement can occur by expanding the building and constructing another floor at the top.
PROBLEM NUMBER 5: Search for parking spot and transportation of heavy purchases to vehicles.

CORRESPONDING BUSINESS PROBLEM:

We do not consider customer parking as part of our services or value chain.

MODEL OF BUSINESS PROCESS:

New Reaches Finds congested No parking spot Parks car away

customer store parking area available from store

Asks security
guard to take Unloading Check out Purchases of Reaches store
care of the area months grocery and Walks in
trolley
Brings car Unload the trolley
back and goes

Problem area

SOLUTIONS:

1. Hire people to help customers in unloading their purchases

2. Valet parking
3. Construct parking area floor vise

SOLUTION THAT FITS BEST:

Valet parking is the best possible solution to reduce the dissatisfaction level of customers, as it will help
customer to enter the store generously.

REVISED MODEL:

New Valet Customer goes Purchases Check out

customers parking into store months grocery and returns
the token

Key code Notification

Customer
comes out
Takes keys

Key handover
Car parked Brings car back and customer
goes
IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY:

Installation of new client machines and up to date databases to record the valet drivers system

PEOPLE:

Training for workers at imtiaz for exchanging information efficiently and in handling valet parking to
reduce the frustration level of customers will affect people of imtiaz. Through it, customers will become
more loyal.

INFORMATION:

This solution will affect the information exchange as it will be quicker and according to which timely
action will happen.

MEASURE PERFORMANCE:

Customer feedback is the source for measuring the performance of the solution. It can be through
survey or one on one interview.

ASSUMPTION:

Their location is such that they do not have an organized parking spot.

OPPORTUNITIES OF IMPROVEMENT:

Efficient functioning of workers will improve the devalued solution and reduces dissatisfaction among
customers.
PROBLEM NUMBER 6: Incorrect price tagging

CORRESPONDING BUSINESS PROBLEM:

We have less workers and lack of collaboration among them.

MODEL OF BUSINESS PROCESS:

New Desired product Purchases Incorrect price resulting in
customer slower check out

Dissatisfaction
Shelf price

Workers Prices No updates No changes

pasted prices updated to workers in price tags
on shelves
Problem area
SOLUTIONS:

1. Increase number of workers and notify them instantly about the price change
2. Install a system with small LCDs on each shelf, which updates prices instantly.

SOLUTION THAT FITS BEST:

Best possible solution is to increase the number of workers and install an SMS server to notify them
instantly on their cell phones about the price update so that the workers would not only update the
shelves price tag but also tag the products individually.

REVISED MODEL:

New Desired Purchases Correct price results Satisfaction

customers product in faster checkout

Shelf price

Workers
pasted prices Prices Workers update the
on shelves and updated shelves price tags and
products starts tagging products
individually indiviually
SMS server
IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY:

Impact of IT by the Setup of SMS server

PEOPLE:

People will get an affect because it will save their time, as they will get the updates through SMS server
so it will be easy for them to receive the update and right away start their work.

INFORMATION:

Instant sharing of organized information through SMS server will affect the current information at
imtiaz.

MEASURE PERFORMANCE:

Performance can be measured through monitoring customers complains or analyzing their feedback.

ASSUMPTIONS:

Products are not price tagged individually and shelves often contain wrong price tags.

LIMITATIONS:

The solution is limited to the efficient functioning of the workers

OPPORTUNITIES FOR IMPROVEMENT:

Improvement by automating the updates to workers related to recent price of the products through
SMS server.
 MINOR CUSTOMER PROBLEMS:

PROBLEM NUMBER 1: Lack of walking Space, Customer has problem in maneuvering their trolleys,
which results in frustration among customers.

CORRESPONDING BUSINESS PROBLEM: Lack of space between shelves which results in congested
area.

BUSINESS PROCESS MODEL:

Customer Takes a Wants to go Customer unable Frustration

arrives at trolley or to a desired to maneuver
the store a basket product isle his/her trolley

Unsatisfied
Problem area customer
SOLUTIONS:

1. Remove a complete shelf and adjust others to increase the space among other shelves.
2. Introduce less wide trolleys compared to trolleys that are currently in use.
3. Merge shelves and eliminate the unused space between the shelves.

SOLUTION THAT FITS BEST:

Solution that fits best is to introduce trolleys that are less wide to reduce the space that trolleys block
this solution will make less hard for customers to maneuver trolley.

REVISED MODEL:

Customer Takes a Wants to go Less wide trolley making convenience

arrives at trolley or to a desired for the customer to maneuver the
the store a basket product isle trolley

Satisfied customer Buy desired

Checks out products

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY: No impact occurs on IT

PEOPLE: Less wider trolleys makes easier for the customer to move with and it also takes less space
which do not disturb others i.e. other customers and workers who are refilling the shelves.
INFORMATION: No affect occurs on information at imtiaz.

MEASURE PERFORMANCE: Performance of the solution can be measured by conducting a survey.

ASSUMPTION:

The physical location of the store do not allow it to expand

LIMITATIONS:

Further expansion of the building is not possible.

PROBLEM NUMBER 2: Non-Availability of elevators for customers that result in difficulty for aged and
people with trolleys.

CORRESPONDING BUSINESS PROBLEM: The capacity of elevators is less. Less capacity in

BUSINESS PROCESS MODEL: elevators

New Takes a trolley Desired product Long waiting lines Unsatisfied

customer or bucket at 2nd floor for elevators customer

reaches the
desired floor
Problem area Purchases
SOLUTIONS:

1. Expand the capacity of elevators Checkout

2. Install an escalator

SOLUTION THAT FITS BEST:

Expanding the capacity of the elevators is the solution that fits best because it will reduce waiting lines
and more people will use it at the same time. This will reduce their level of dissatisfaction.
More capacity
REVISED MODEL:
in elevators

New Takes a trolley Desired product Small waiting Reach the

nd
customer or bucket at 2 floor line desired floor
through
Checkout Purchases elevator

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY: Expanding the capacity of the elevator will not affect IT.
PEOPLE: Customer lines will reduce, as more customers will be able to use the elevator at the same
time. Workers will also use the elevators for taking the stock to the desired floor for restocking purpose.

INFORMATION: This solution will not affect information.

MEASURE PERFORMANCE: Performance of the developed solution will be measured by monitoring the
waiting lines at elevators

ASSUMPTIONS: The store does not have enough space to increase the number of elevators.

LIMITATIONS: the limitation of the solution is cost and efficiency of the elevators

OOPORTUNITIES OF IMPROVEMENT: The solution can be improved by hiring a maintenance team to

increase the efficiency of the elevators.

PROBLEM NUMBER 3: Products that are available on store are either stale or close to expiry i.e. product
quality is not satisfactory

CORRESPONDING BUSINESS PROBLEM: Over stock

BUSINESS PROCESS MODEL:

Problem area

Stock at its Wrongly forecasted Order for new New stock Storage
end customer demand stock placed in bulk received in bulk of over
stock for
Placement on a long
shelf time

SOLUTION: Stale or close to

expiry products
Hire a demand forecaster.

REVISED BUSINESS MODEL:

Stock at its Forecaster Optimum order New stock Storage

end forecasts demand placed

Business intelligence Fresh products Placement on

shelf
IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY: Forecaster will drive meaning from information through IT tools.

PEOPLE: As the solution is only increasing an employee (i.e. demand forecaster) that will not affect
others because the employee is a demand forecaster, its work is to forecast demand and place order
accordingly. Other workers and employees have nothing to do with it.

INFORMATION: Information will be organized that will help to drive statistic information.

MEASURE PERFORMANCE: Performance of the developed solution can be measured by checking the
quality of the products.

ASSUMPTIONS: Placement of order is in bulk.

LIMITATIONS: The perishable products have short time for expiry

OPPORTUNITIES OF IMPROVEMENT: The solution can be improved by installing a CRM that

accurately measure the customer needs and wants.

PROBLEM NUMBER 4: Duplicate products

CORRESPONDING BUSINESS PROBLEM: limited suppliers of branded products and more suppliers of
duplicate products or branded products cost high, which reduces the commission on them.

BUSINESS PROCESS MODEL:

New Purchasing Purchasing decision on price (buys Checkout

customer decision stereotype product)

Unsatisfied with the result

High price Low price of the duplicate products
products products

Not clear differentiation between branded and duplicate products

SOLUTION:

1. Make a Separate sections of branded and duplicate items

REVISED MODEL:

New Different sections Purchasing Checkout

customer of products decision on quality

Elaborated
difference between
product qualities

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY: Update SCM by using IT tools for suppliers of branded, stereotype
products, and proper track of their sales.

PEOPLE: Workers will refill the shelves as per the difference between the sections of stereotyped and
branded products.

INFORMATION: Section that elaborates the difference between their qualities will help customer to
take better decisions.

MEASURE PERFORMANCE: Performance can be measured by taking one on one interview from
customers regarding this differentiation strategy.

ASUMPTIONS: Customers are unable to figure the difference between the branded and stereotyped
products.

LIMITATIONS: The buying decision varies from customer to customer

OPPORTUNITIES OF IMPROVEMENT: No opportunities of improvement

PROBLEM NUMBER 5: No incentive for potential and loyal customers

CORRESPONDING BUSINESS PROBLEM: no identification of potential and loyal customers

BUSINSS PROCESS MODEL:

New Purchases in Checkout without Payment Customer

customer bulk quantity incentive goes

SOLUTIONS:

1. Introduce a seasonal incentive program

2. Issue a loyal card
SOLUTION THAT FITS BEST:

Issue of loyal cards to people who purchases in bulk is the best possible solution. Giving them some
discount on loyal cards will be good for making good and long time relationship with bulk customers.

REVISED BUSINESS MODEL:

Regular Purchases in Issue loyal Checkout with Payment

customer bulk quantity card some incentive

Customer
goes

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY: A proper card system by using IT tools that record the customer
transaction on their assigned cards.

PEOPLE: debrief the employees about cards on checkout counters about how to handle the loyalty
cards owner.

INFORMATION: A complete new database that contains individual customer transaction record upon
cards will be maintained.

MEASURE PERFORMANCE: by asking customer about their satisfaction level

ASSUMPTIONS: The customers that buy products in bulk are not satisfied but the location is feasible for
them to buy.

LIMITATIONS: The solution limits if there are so many loyal customers.

OPPORTUNITIES OF IMPROVEMENT: No opportunities of improvement because its already a

wholesale store

PROBLEM NUMBER 6: Stocking of shelves in front of customers while they are shopping

NO SOLUTION

PROBLEM NUMBER 7: Incorrect invoices

CORRESPONDING BUSINESS PROBLEM: untrained workers at checkout counters

BUSINESS PROCESS MODEL:

New Purchases Checkout Incorrect Dissatisfaction

customer function invoices

Untrained
workers

SOLUTIONS:

1. Train workers at checkout counter

2. Introduce an automated transaction record system

SOLUTION THAT FITS BEST:

Training of the workers who are at the cash counter is the best possible solution through which the
workers will be able to use the software effectively and efficiently input the quantity etc to generate
accurate invoices.

REVISED BUSINESS MODEL:

New Purchases Checkout Correct Satisfaction

customer function invoices

Trained
Workers Training workers

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT:

INFORMATION TECHNOLOGY: No such impact on Information technology, Due to this solution efficient
use of IT will occur.

PEOPLE: Training will affect people and train them to use IT better and eliminate mistakes

INFORMATION: Accurate sales record will be made.

MEASURE PERFORMANCE: By monitoring the accuracy of the invoices

ASSUPMTIONS: Client machines at checkout counters are in proper working condition

LIMITATION: confusion and mistakes occur due to rush on checkout counters

OPPORTUNITIES OF IMPROVEMENT: This solution can be improved by increasing the checkout

counters with trained workers.
The database structure of Imtiaz Store:

TRANSACTION DATABASE:

Primary key foreign key foreign key foreign key foreign key foreign key

Transaction Product Customer Quantity Payment Counter Employee ID

number Number Number type Number
101 04 122 1 1 5 00114
102 02 130 2 1 3 00118
103 05 125 3 1 15 00121
104 01 132 1 2 4 00116
105 03 123 5 1 6 00120
106 09 129 1 1 9 00124
107 07 136 1 1 12 00126
108 01 131 2 2 1 00113
109 09 126 1 1 7 00125
110 02 128 4 2 10 00123
111 08 134 2 1 13 00127
112 05 124 3 1 2 00117
113 08 127 1 1 14 00119
114 06 133 2 2 8 00122
115 10 135 3 2 11 00115

PURCHASED ITEM (PRODUCT) DATABASE:

Product number Product Description

01 Dawn Bread
02 Pudding
03 Maggi Noddles
04 Loreal Foundation
05 Rice (1kg)
06 Slippers
07 Dinner set
08 Bags
09 Deodorant
10 Mobile cover

CUSTOMER DATABASE:

Customer ID Customer Name Customer Phone

122 M. Kafeel 03455585565
123 Hafsa Sohail 03467665665
124 Gul Khan 03001171211
125 Fareeha Noor 03213345333
126 Imran Khan 03331333133
127 Farook zameer 03452700469
128 Own abbas 03322348850
129 Zainab ali 03463588496
130 Fatima rizwan 03463338549
131 Nida navaid 03243479695
132 Anas zahid 03334533355
133 Syeda maria 03216379930
134 Anum waqar 03214437759
135 Ehtesham ali 03346574434
136 Fareeha noor 03213353745

EMPLOYEE DATABASE:

Employee ID Employee Name Employee Phone Number Date Of Hiring

00113 Mohamad saif 03216957569 28/12/11
00114 Furqan ali 03333375604 28/12/11
00115 Hamza sheikh 03429364794 1/1/12
00116 Hammad saleem 03002739364 1/1/12
00117 Azhar ali 03443939307 18/2/12
00118 Faheem irshad 03453648064 13/3/12
00119 Kabir saki 03479465748 15/3/12
00120 Subhan gulzar 03226485048 28/3/12
00121 Azeem khan 03336585057 28/3/12
00122 Ali saleem 03335750394 9/4/12
00123 Rizwan hasni 03125648505 22/4/12
00124 Ali bakir 03137490573 1/5/12
00125 Danial khan 03459050590 4/5/12
00126 Haris fasi 03323785067 8/5/12
00127 Owais azhar 03473390579 8/5/12

COUNTER DATABASE:

Counter Number Counter Description Date of purchase Time of purchase

01 Basement counter A 17/5/12 4:00 pm
02 Basement counter B 17/5/12 4:05 pm
03 Basement counter C 17/5/12 4:00 pm
04 Ground floor counter A 17/5/12 4:02 pm
05 Ground floor counter B 17/5/12 4:00 pm
06 Ground floor counter C 17/5/12 4:08 pm
07 Ground floor counter D 17/5/12 4:01 pm
 08 Ground floor counter E 17/5/12 4:00 pm
09 Ground floor counter F 17/5/12 4:04 pm
10 First floor counter A 17/5/12 4:00 pm
11 First floor counter B 17/5/12 4:03 pm
12 First floor counter C 17/5/12 4:01 pm
13 Second floor counter A 17/5/12 4:04 pm
14 Second floor counter B 17/5/12 4:02 pm
15 Second floor counter C 17/5/12 4:01 pm

PAYMENT TYPE DATABASE:

PAYMENT TYPE PAYMENT METHOD

1 Cash
2 Credit card

IDENTIFICATION OF PRIMARY AND FOREIGN KEYS:

This is a Transaction data base structure of Imtiaz super store.

The primary key of transaction database is Transaction Number.

The primary key of Purchase item (product) is Product Number
The primary key of customer data base is Customer ID
The primary key of employee data base is Employee ID
The primary key of counter data base is Counter Number
The primary key of payment type data base is Payment Type

Purchased item type, Customer ID, Employee ID, Payment Type and Counter Number appears in
Transaction database as foreign keys.