TRNG I HC K I N H T QUC DN

B MN QUAN TR K I N H DOANH TNG HP

I v l
Ch bin: GS. TS. NGUYN THNH - TS. NGUYN NGC HUY

G I O T R N H

Q U N T R

K I N H D O A N H

( N g u y n l c h u n g c h o c c l o i hnh d o a n h n g h i p )

NH XUT BN LAO NG - X HI
 T R N G I H C KINH T Q U C DN
B MN QUN TR KINH DOANH TNG HP

Ch bin: GS.TS. NGUYN THNH

TS. NGUYN NGC HUYN

G i o t r i n h

Q U N T R K I N H D O A N H

(Nguyn l chung cho cc loi hnh doanh nghip)

(Ti bn ln th ba, c b sung v sa i)

I n c THI NGUYN

^ W TM HC L I U 1

N H XUT B N LAO NG - X H I
H NI-2004

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 89-65
M s:
18-11

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 M i n i u

Vi mc tiu o to c nhn qun tr kinh

doanh c k nng thc hin cc nghip v qun
tr c th doanh nghip thuc cc ngnh v lnh
vc khc nhau ca nn kinh t quc dn, Trng
i hc Kinh t Quc dn cho xut bn cun
1 gio trnh Qun tr kinh doanh tng hp do Nh
xut bn Thng k n hnh nm 2001. n nay
kin thc mn hc Qun tr kinh doanh c t
trong mi quan h gn b cht ch vi c h thng
cc mn hc trong khung chng trnh o to
chuyn ngnh qun tr kinh doanh tng hp. Mn
hc Qun tr kinh doanh cn trang b nhng kin
thc qun tr c tnh nguyn l chung, cc k nng
c bn sau khi nghin cu mn hc ny v cc
mn hc b tr ngnh khc nh: Chin lc kinh
doanh, Qun tr sn xut v tc nghip, Qun tr
chi ph kinh doanh, Hu cn knh doanh, o c
kinh doanh,... sinh vin chuyn ngnh Qun tr
kinh doanh tng hp c cc k nng cn thit
gii quyt cc vn c bn t ra trong thc tin

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 qun tr kinh doanh. y cng chnh l l do m Hi ng
thm nh gio trnh Nh trng quyt nh ti bn v i
tn gio trnh "Qun tr kinh doanh tng hp" thnh gio
trinh "Qun tr kinh doanh (nguyn l chung cho cc
loi hnh doanh nghip) ".

Ni dung ca cun gio trnh c i mi c bn theo

tinh thn tng cng c tnh nguyn l v cc k nng c bn
v kt cu gm 13 chng:

Chng 1. Khi lc v qun tr kinh doanh

Chng 2. Nh qun tr - Phong cch v ngh thut

qun tr

Chng 3. To lp doanh nghip

Chng 4. Qun tr qu trnh sn xut

Chng 5. Qun tr nhn lc

Chng 6. Qun tr cht lng

Chng 7. Qun tr cng ngh

Chng 8. Qun tr cung ng nguyn vt liu

Chng 9. Qun tr tiu th

Chng 10. Qun tr cc hot ng ti chnh

Chng li. Tnh kt qu v chi ph

Chng 12. Hiu qu kinh doanh

Chng 13. Qun tr s thay i

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 Gio trnh Qun tr kinh doanh do GS.TS. Nguyn
Thnh v TS. Nguyn Ngc Huyn ng ch bin. Tp
th tc gi tham gia bin son gm:

GS.TS. Nguyn Thnh bin son chng 5

TS. Nguyn Ngc Huyn bin son cc chng , 3, 7, 8

v 9

TS. Trn Vit Lm bin son chng 4 v 13

TS. Nguyn Th Thu bin son chng 10 v li

TS. Nguyn Th Thanh Thy bin son chng 2

ThS. Nguyn Thu Thy bin son chng 12

CN. Phan Thanh Phc bin son chng 6

Hiu trng Trng i hc Kinh t Quc dn v tp

th tc gi bin son gio trnh Qun tr kinh doanh ln ny
xin chn thnh cm n cc tc gi tham gia bin son
gio trnh Qun tr kinh doanh tng hp (ti bn ln 2), trn
trng cm n Hi ng thm nh gio trnh Nh trng,
trn trng cm em kin ng gp qu bu ca GS.TS.
Nguyn K Tun - Trng khoa Qun tr kinh doanh. Chng
ti cng xn trn trng cm n Phng Qun l o to i
hc v sau i hc, cm n Nh xut bn Lao ng - X hi
gip cun sch c nhanh chng ra mt bn c.

Do kin thc qun tr kinh doanh cn mi m i vi

nc ta, li ang giai on thay i mnh m nn d c
rt nhiu c gng song gio trnh khng th trnh khi cc

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 thiu st nht nh, rt mong nhn c s gp ca bn
c v chn thnh cm n v nhng gp . Th ng gp
kin xin gi v a ch B mn Qun tr kinh doanh tng
hp, Khoa Qun tr kinh doanh, Trng i hc Kinh t
Quc dn - ng Gii Phng - H Ni.

Hu trng

TRNG I HC KINH T QUC DN

GS.TS. N g u y n V n Thng

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 Chng

K H I L C V Q U N TR K I N H D O A N H

C h n g n y gii t h i u m t c c h k h i q u t doanh
n g h i p v i t c c h l i t n g n g h i n c u c a m n hc,
m i t r n g k i n h doanh ca doanh nghip, q u n tr k i n h
d o a n h v c c t r n g p h i l t h u y t q u n t r k i n h d o a n h .
y l cc k i n thc l m n n m n g n g h i n cu cc n i
d u n g q u n t r c t h . H c x o n g c h n g n y s i n h v i n p h i
hiu c t h no l doanh nghip, nm chc doanh
n g h i p t n t i t r o n g n n k i n h t quc d n n c t a hin
n a y d i c c h n h t h c p h p l c t h , c c c t r n g c
b n ca m i t r n g k i n h doanh q u i n h h o t ng k i n h
doanh v q u n tr doanh nghip trong tng lai; mt
khc, phi hiu t h no l qun tr kinh doanh, cc
n g u y n tc, p h n g p h p q u n tr k i n h doanh cng n h
h i u r c c n i d u n g cd b n ca c c t r n g p h i l t h u y t
v a n g p h t t r i n t r n t h gii l i n h v i t h c t i n
q u n t r k i n h d o a n h nc ta. hc c h n g n y s i n h v i n
c n c c c t i l i u t h a m k h o b t buc h n g d n
t r a n g 7 ca cun "Hng d n thc h n h q u n tr kinh
doanh" do N h x u t b n T h n g k n h n h n m 2003.

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 I. DOANH NGHIP

1. K h i n i m

C t h k h i n i m doanh n g h i p t n h ngha t chc. T

chc l m t n h m c t i t h i u h a i n g i , c n g h o t n g v i
n h a u m t c c h c q u i c theo n h n g n g u y n tc, t h c h v c c
t i u c h u n ( v n hoa) n h t nh, n h m t r a v t h c h i n c c
mc t i u chung. M t t chc c ba c t r n g c b n l:

M t n h m n g i c n g hot ng v i n h a u ;

C m c t i u c h u n g ;

c q u n t r theo c c t h c h , n g u y n t c n h t nh.
C c n g u y n t c c q u a n n i m n h l c c c h u n mc, t i u
c h u n c n t h i t i u h n h t chc m t c c h c t r t t
n h m t c c c m c t i u t ra.

C t h p h n l o i t chc theo c c t i u t h c k h c n h a u .
X t theo t n h c h t h o t n g s c t chc c h n h t r , x h i ,
k i n h doanh... N u x t theo m c t i u s c t chc n h m mc
t i u l i n h u n v t chc k h n g n h m m c t i u l i n h u n .
X t theo t n h c h t t n t i s c t chc n n h v t chc
t m thi.

T c t h h i u d o a n h n g h i p l m t t chc k i n h t
h o t n g t r o n g c c h t h t r n g . H n c h c a k h i n i m
n y l n h n g h a d o a n h n g h i p t r n c s n h n g h a t chc
l n h m t i thiu hai ngi trong k h i k h n g n h t thit
d o a n h n g h i p c n i u k i n c t i t h i u h a i n g i .

K h i n i m d o a n h n g h i p t h n g c l m r t h n g qua
p h m t r x n g h i p . N g i t a h i u x n g h i p l m t n v

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 k i n h t c t chc m t c c h c k hoch n h m s n x u t v
t i u t h s n p h m (dch v ) . V i q u a n n i m n y , x n g h i p
1

c coi l m t h t h n g c c c c t r n g c b n l v a p h
t h u c , l i v a k h n g p h t h u c v o c c h k i n h t .

V i t c c h l h t h n g k h n g p h t h u c v o c c h
k i n h t c t h t h x n g h i p m a n g ba c t r n g c b n : s k t
hp c c y u t s n x u t t o r a s n p h m , n g u y n t c c n
b n g t i c h n h v n g u y n tc h i u q u .

V i t c c h h t h n g p h t h u c v o c c h k i n h t
c t h s c n h n g h a d o a n h n g h i p l m t x n g h i p
h o t n g t r o n g c c h t h t r n g . M i d o a n h n g h i p u
l m t x n g h i p n h n g k h n g p h i m i x n g h i p u l
doanh nghip.

Cho n n a y nc t a v n c n n h i u c c h k h i n i m
k h c n h a u v doanh n g h i p . T r o n g L u t D o a n h n g h i p nc
ta c g i i t h c h : "doanh n g h i p " l t chc k i n h t c t n
r i n g , c t i sn, c t r s giao dch n nh, c n g k
k i n h d o a n h theo q u i n h ca p h p l u t n h m mc c h t h c
s. \
h i n cc hot ng k i n h doanh . C n c h r n g k h i n i m
t r n g i c l u t s m a n g n g h a l u t p h p l c h y u t r o n g
k h i c h n g t a n g h i n c u d o a n h n g h i p n h i u gic k h c
n h a u c h k h n g ch n g h i n c u gc l u t p h p .

' Woehe, G: Nhp mn Kinh t x nghip i cng, Muenchen 1990

2
Do quc hi d tho ti k hp th 5, khoa Xtngy 415 n 1216 nm 1999),
chng , iu

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