Quality Function Deployment for UMBRELLA

>>
Step 11 >> -
Correlation matrix >> +
>> -
>> + + -
>> + - ++ -
>> - +
>> - - - - -
>> +' -- + - - - - -
System
Characteri
stics

Additional functional degree

Step 3

Degree of convenience
Step 2

Shape & feel Design

Durabilty (life)

controllability
Shadeabilty
Portabilty
Strength

Step 1
Weight
Size

CRs
Direction of goodness L L H H H H H H H H
Unbendable in strong wind 3 5 5
Step 4
Rust resistance 1 3 5
Super compact 5 3 5 3 3
Light weight 3 5 5 3 1
Portable 5 3
hard to lose 5 3 5
Sheds water easily 1 3 5 5 3
comfortable to carry 5 3 1 5 3
Easy to shut 3 1 1 5 3 5
Easy to open 3 1 1 3 5
rich color and design 1 5 relationship
Twinkling umbrella 3 5 matrix 5
plays a good melody 3 1 1 5

Quality Importance Score Step 5 101 46 41 89 64 52 45 72 88 30

Quality Weight Score Step 9 250 157 62 273 160 78 68 157 173 45
Priority II V I IV III
Competitive analysis: Step 10
ours (current) 23 250 4 500 70%
X company 21 220 3 450 65%
Y company 21 200 4 400 85%
Z company 21 250 3 500 75%
Designed Quality 18 180 5 600 85%
Step 12
Unit Inch gram scale cycles %

Scale for Importance(step 2) and Competitive analysis (step 6) is 1-5, 1 being low and 5 being high
Sacle for relationship matrix (step 4) is 0 for no relationship, 1 is low, 3 is medium and 5 is high.
Sacle for sales point (step 7) is 1 if no additioanl marketing edge, 1.2 if somewhat edge and 1.5 if strong edge (rea
Sacle for correlation matrix on roof top (step 12) is blank if no relationship, - if negatively related, -- for strong ne
strong positive relationship
t for UMBRELLA

Quality Planning

Competitive anaysis Plan Weight

Step 6 Step 7 Step 8
Step 2 Relative weight (%)
Absolute weight
Planned quality

Level-up Ratio
Importance

Y Company
X Company

Z Company

Sales Point
Ours

4 5 4 4 4 5 1.0 1 4 6
4 4 4 5 2 4 1.0 1 4 6
5 3 4 4 4 5 1.7 1.5 12.5 19
4 3 4 4 3 5 1.7 1.5 10 15
5 3 4 3 4 5 1.7 1.2 10 15
2 5 3 1 1 5 1.0 1 2 3
4 4 4 3 4 4 1.0 1 4 6
2 2 5 4 2 4 2.0 1 4 6
5 4 3 4 2 4 1.0 1 5 7.52
4 4 4 4 4 4 1.0 1 4 6
3 4 4 1 4 4 1.0 1 3 4.51
3 2 3 1 3 2 1.0 1 3 4.51
1 1 2 1 1 1 1.0 1 1 1.5

Sum 66.5
eing high
is high.
nd 1.5 if strong edge (real USP)
y related, -- for strong negative relation, + for positive and ++
 Quality Function Deployment for Item Na
>>
Step 12 >>
Correlation matrix >>
>>
>>
>>
>>
>>
>>
System
Characteristics

Step 3

Step 1

VOC
Step 4

relationship
matrix

Quality Importance Score Step 5 0 0 0 0 0 0 0 0 0

Quality Weight Score Step 9 0 0 0 0 0 0 0 0 0
Priority
Competitive analysis: Step 10
ours (current)
X company
Y company
Z company
Designed Quality
Step 11
Unit
Scale for Importance(step 2) and Competitive analysis (step 6) is 1-5, 1 being low and 5 being high
Sacle for relationship matrix (step 4) is 0 for no relationship, 1 is low, 3 is medium and 5 is high.
Sacle for sales point (step 7) is 1 if no additioanl marketing edge, 1.2 if somewhat edge and 1.5 if strong edge (
Sacle for correlation matrix on roof top (step 12) is blank if no relationship, - if negatively related, -- for strong
positive relationship
 0
0
Importance

Step 2
Ours
ment for Item Name

X Company

Step 6
Y Company

Z Company

Competitive anaysis
Planned quality Quality Planning

Level-up Ratio

Sum
Plan
Step 7
Sales Point

Absolute weight

0
Relative weight (%)
Step 8
Weight
 d 5 being high
and 5 is high.
dge and 1.5 if strong edge (real USP)
atively related, -- for strong negative relation, + for positive and ++ strong
5.011872