Social Media Strategic Plan

Sigma Pi Theta Chapter at Penn State

Facebook
Reaches a different audience than Instagram, including an overall older
population and higher percentage to be a donor
Promote events and when/where they take place
Alert any followers of philanthropic efforts

Advice/Strategy:
At least one weekly post to maintain interest
Setting up a third-party donation site that can be easily linked along with
creating a Donate button
Showing support and addressing any public situations like tragedies as
well as public movements
Highlight current brothers and alumni achievements/awards
Post images at events occasionally Instagram will be the main source for
photos
Offer followers to be on the mailing list for the THON Newsletter

Instagram
Reaches an audience more likely to be younger and in college/attending
soon including those who are considering joining fraternities
Show the benefits and usefulness of being in a fraternity
Recognize achievements of current brothers
Should be visually compelling yet informative - it is an app for
photos/videos

Advice/Strategy:
At least one weekly post to maintain interest
Use trending hashtags when possible (appropriately)
Highlight current brothers achievements with the use of Brother of the
Week
Publish posts at community and philanthropy events
Partner with other nonprofits and/or Greek Life at Penn State
Take part in challenges that are for a good cause