Campaign Schedule

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Week 1 Campaign is Facebook, More detailed Contest goes Posters and

initially Twitter, information for live and can billboard
launched with Instagram the contest to be entered via designs
information and Snapchat be released social media created
about a accounts accounts or
contest with a made for Kit- website
cash prize Kat

Week 2 Posters and Goodie bag All posters Teaser Teaser TV

billboards competition and billboard advert (5 advert (8
released to goes live adverts rolled seconds) seconds)
the public at containing out aired on begin and
rush hour different types Radio One played
around 5pm of Kit-Kats multiple times frequently on
around a day until 30 Sky 1 until full
London second ad advert has
airs been released

Week 3 30 second Radio advert Radio advert 30 seconds TV TV ad plays TV ad plays TV ad plays
radio advert plays plays from 5pm advert showing on most from 9am- before the first
premiered on between 9am - 9pm on SKY 1 at commercial 9pm showing of the
Radio One - 2pm 7:15 after its channels for simpsons at
and other first showing the first and And the radio 5:00pm and
global radio and then one plays on radio ad plays from then
stations airing more before commercial 7am - 3pm throughout the
at 6pm Family guy from 9am- programme
12pm and once more at
then 4pm - 6:30pm, and
7pm the radio
adverts play
after song
number 10 in
the vodafone
big top 40 at
12:00pm

Week 4 Special TV adverts TV adverts Competition Competition Tv adverts Tv adverts

packaging for played from played from ends winner played from play during the
the remainder 12pm - 5pm 9am - 5pm announced 12pm - 5pm simpsons at
of the TV adverts during radio And radio 6pm - 7pm
campaign, And radio Radio adverts only play at advert at adverts and then the
new KIT KAT adverts play played at 5pm - 9pm 7:45am and played from radio adverts
minty every hour 10am-12pm then once 9am - 3pm played all day
starting from And 3pm - 7pm again at 5pm from 7am -
11 am in case they 8pm
missed the
first one
TV advert
played from
5pm - 9pm

Week 5 TV ads TV ads TV ads played Billboards start TV ad played TV ads play All posters
played played between 10am- to be taken between 3pm- between removed from
between between 2pm down 8pm 9am-9pm billboards
9am-2pm 10am-3pm
Radio ads TV ads played Radio Ads Radio Ads TV Ads play
Radio ads Radio Ads played between between play between played between
played played 5pm-9pm 10am-2pm 10am-2pm between 11am-4pm
between between 5am-5pm
6am-9pm 4pm-8pm Radio ads Radio ads play
played between 1pm-
between 5pm- 7pm;
9pm particularly
within the
Vodafone Big
Top 40
Week 6 TV ads TV ads TV ads played Final Kit-Kat TV ads played Final days for
All media
played played between goodie bag between social mediacompetitions close
between between 5pm-9pm day 10am-2pm & competitionswith winners being
5pm-9pm 4pm-8pm 9pm-1am announced
Radio ads TV ads played TV ads play
Radio ads Radio Ads played between between Radio Ads between Final TV ads being
played played 10am-2pm 5pm-9pm play between 5am-5pm played between
between between 3pm-8pm 6am-9pm with
10am-2pm 10am-3pm Radio ads Radio Ads thank you
played play from messages for
between 9am-9pm getting involved in
10am-2pm the competitions

Final radio ads

played from 5am-
7pm thanking
people for getting
involved in the
competitions

Harry- Purple

Conor- Blue

Ed- Orange