Youtube For Brands

1
for brands
Part 1
CONTE 2
NTS
Some text about this part related goes here. Some
text about this part related goes here. Some text
about this part related goes here.
1 ABOUT OUR COMPANY

ABOUT OUR TEAM 2 text about this part related goes here. Some text

3 ABOUT OUR WORKS
3
20% Of all internet traffic

In North America
Europe and Latin America
with 1 billion monthly unique users

ABOUT
4
YouTube Business
Online video repository Television-style channel Advertising selling
Original Channel : Content produced by

“Upfront” “Subscription fee”
professionals or celebrities.
User Channel : Content produced by user.
Brand Channel : Content produced by brands.
5
Chromecast
“the easier way to watch online video on your TV”
6
How Television Advertising Worked
In 2014, television was the most

popular medium
98% of household owned a television
access to a wide audience
cable television: opportunity to target

specific niche audiences
7
How TV Ad Space Was Bought in The US
5 TV
Five primary national TV networks-CBS,NBC,FOX,ABC and CW
networks
Selling
in lengths of 15,30,60 seconds “spots”
airtime
Upfront market & Scatter
market
Prime-time TV
slots
(weekdays from 8p.m. to 11 p.m.): nearly 500,000USD/30secs
The cost-effectiveness of each ad :

Scatter-market : $9 during daytime, $34 during prime time
“CPM”
8
How TV Audience Size Was Measured
Network
sRatings Program’s audience size did not always
Audience share
represent the commercial spot’s reach.
Advertise Declined during commercial breaks
rs
Reach Ex. Left the room, zapped to another channel, attended to other tasks, stopped watching TV
Frequency
R x F =Gross Rating Point(GRP)
Targeted Rating Point(TRP)
4-7% of the audience left during commercial breaks
Not fully viewed by the exposed audience : 48-80% in last four years
9
How Tv Ads were Targeted
The average American watched around five

hours of TV per day.
TV could only access audience profiles via

third-party surveys.
Advertisers could target their messages

based on demographic.
10
How TV ad effectiveness was Evaluated
Testing was done before or after it was

broadcasted
Depended on what sort of impact the ad was

intended to have.
Ads could broadly be divided into brand

image and direct response
11
สถิติทั่วไปของโทรทัศน์ในไทย
12
สถิ ติทั่วไปของโทรทัศน์ในไทย
สถิติของโทรทัศน์ใน 21.5 ลา้ นครัวเรื อน 96% มีทีวีท่ีบา้ น แบง่ เป็ น

ในเขตเทศบาล 96.2%
ประเทศไทย นอกเขตเทศบาล 95.8%
ที่มา : เว็บไซตก
์ รุ งเทพธุรกิจ บทความ "ทีวี Digital" จุดเปลี่ยนทีวีไทย
เมื่อมิถุยายน 2556 ที่มา : สำนักงานสถิติแหง่ ชาติ (พ.ศ.2560)
โดยศูนยส์ ารสนเทศยุทธศาสตร์ภาครัฐ สำนักงานสถิติแหง่ ชาติ
13
ราคาโฆษณาของไทย
ปัญหาของส่ื อที วีดิจิตอลใน 14
ไทย
Slot เวลาไม่ถูกซื้อไปใช้
ช่องไม่มีเงินมากพอที่ จะผลิต Content ออกมา On Air มี สภาวะขาดทุ นเพราะรายได้โฆษณาต่ำกว่าเป้าหมาย
Content ไม่มีคุณภาพ รี รันรายการเดิ มๆ
ผลกระทบ Slot เวลาเหลื อเป็ นจำนวนมาก
โฆษณารายการของช่องตั วเอง (ไม่เกิ ดรายได้)

การแก้ไข
ลดราคา CPM
ใช้เวลาออกอากาศของตั วเองที่ ขายไม่ออกทำ TV
Home Shopping
15
ANALYSIS OF US
Some text about this part related goes here. Some text about
3,592,681,203
Some text about this part related goes here. Some text about this part
related goes here. Some text about this part related goes here.
related goes here. Some text about this part related goes here. Some
text about this part related goes here.
Barack Obama
12; 2.7
4; 2.5
Hussein 1; 2.3
7; 2.2
6; 1.9 10; 1.9
Some text about 9; 1.7
this part related 3; 1.5 5; 1.5
goes here. Some 11; 1.2
2; 1.1 8; 1.1
text about this
part related goes
here.
1 2 3 4 5 6 7 8 9 10 11 12
16
THE SOCIAL MEDIA OF COMPANY

Some text about this part related goes here. Some text about this part related goes here. Some text about this part related
96.00%
Some text about this part related goes here. Some text about this
part related goes here. Some text about this part related goes here.
Some text about this part related goes here.
TENCENT SINA
Some text about this Some text about this
part related here. Some part related here. Some 13,824
text about this. text about this. Some text about this part related goes here. Some text about this
part related goes here.
35,763
part related goes here..
RENREN WECHAT
Some text about this Some text about this 9,672
part related here. Some part related here. Some Some text about this part related goes here. Some text about this
text about this. text about this. part related goes here
17
1,342,67
9 goes here. Some text about this part related goes here.
part related
3,572,18 OUR PROFITS

4 goes here. Some text about this part related goes here.
part related
related goes here. Some text about this part related goes here. Some text
4.3 4.5 4.2

3.5
2.5
PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4 PRODUCT 5

18
THE DOMESTIC MARKET OF US

Some text about this part related goes here. Some text about this part related goes here. Some text about this
part
QINGHAI
Some text about this part

related goes here. Some text
about this part related.
XIZANG

about this part.
SICHUAN

about this part.
19
DISTRIBUTION 2,136,547,348
text about this part related goes here. Some text about this part related goes here. Some text about this part
2015 4.5
DISTRIBUTION
2014 3.5
2013 2.5
2012 4.3
20
2 PART
TWO
ABOUT OUR TEAM

text about this part related goes here. Some
21
THE MEMBERS OF COMPANY

Some text about this part related goes here. Some text about this part related . Some text about this
part.
Barack Obama Barack Obama Barack Obama Barack Obama
Hussein Hussein Hussein Hussein

Some text about Some text about Some text about Some text about
this part related this part related this part related this part related
goes here. Some goes here. Some goes here. Some goes here. Some
text about this text about this text about this text about this
part related goes part related goes part related goes part related goes
here. here. here. here.
22
ANALYSIS OF US
Some text about this part related goes here. Some text about
3,592,681,203
Barack Obama
12; 2.7
4; 2.5
Hussein 1; 2.3
7; 2.2
6; 1.9 10; 1.9
Some text about 9; 1.7
this part related 3; 1.5 5; 1.5
goes here. Some 11; 1.2
2; 1.1 8; 1.1
text about this
part related goes
here.
1 2 3 4 5 6 7 8 9 10 11 12
23
THE PROPORTION OF WORKERS

Some text about this part related goes here. Some text about this part related goes here. Some text about this part related
76.00% 24.00%
Some text about this part related Some text about this part related
goes here. Some text about this goes here. Some text about this
part related goes here. Some part related goes here. Some
text about this part related goes text about this part related goes
here. Some text about this part here. Some text about this part
related goes here. related goes here.
Some text about this part related Some text about this part related
goes here. Some text about this goes here. Some text about this
part related goes here. Some part related goes here. Some
text about this part related goes text about this part related goes
here. here.
24
ACHIEVEMENT

70.00%
80.00%
25
THE SWOT OF COMPANY

Some text about this part related goes here. Some text about this part related goes here.
SUPERIORITY WEAKNESSES
Some text about this part related goes here. Some text Some text about this part related goes here. Some text
about this part related goes here. Some text about this about this part related goes here. Some text about this
part related goes here. part related goes here.
OPPORTUNITY THREAT
Some text about this part related goes here. Some text Some text about this part related goes here. Some text
about this part related goes here. Some text about this about this part related goes here. Some text about this
part related goes here. part related goes here.
PPT 模板下载： www.1ppt.com/moban/ 行业 PPT 模板： www.1ppt.com/hangye/

节日 PPT 模板： www.1ppt.com/jieri/ PPT 素材下载： www.1ppt.com/sucai/
PPT 背景图片： www.1ppt.com/beijing/ PPT 图表下载： www.1ppt.com/tubiao/
优秀 PPT 下载： www.1ppt.com/xiazai/ PPT 教程： www.1ppt.com/powerpoint/
Word 教程： www.1ppt.com/word/ Excel 教程： www.1ppt.com/excel/
资料下载： www.1ppt.com/ziliao/ PPT 课件下载： www.1ppt.com/kejian/
范文下载： www.1ppt.com/fanwen/ 试卷下载： www.1ppt.com/shiti/
教案下载： www.1ppt.com/jiaoan/
字体下载： www.1ppt.com/ziti/
26
3 PART
THREE
ABOUT OUR COMPANY

27
THE CONTRIBUTION OF US
Some text about this part related goes here. Some text about this part related goes here. Some text
1,578,426 3,759,281 5,164,389
Some text about this part related goes Some text about this part related goes Some text about this part related goes
here. Some text about this part related here. Some text about this part related here. Some text about this part related
goes here. goes here. goes here.
Some text about this part related goes Some text about this part related goes Some text about this part related goes
here. Some text about this part related here. Some text about this part related here. Some text about this part related
goes here. goes here. goes here.
28
OUR PRODUCTS
Some text about this part. Some text about this part. Some text about this part. Some text
about this part. Some text about this part. Some text about this part.
Some text about this part. Some text about this part. Some text about this part. Some text
about this part. Some text about this part. Some text about this part.
2015; 31
2013; 24
1,578,426
2012; 19
2014; 17
Some text about this part related goes

here. Some text about this part related
goes here.
Some text about this part related goes
here. Some text about this part related
goes here.
2012 2013 2014 2015
29
THE DIVISION OF LABOR

Some text about this part related goes here. Some text about this part related goes here.
LABOR 4,582,071,3
about this65
part related goes here. Some text about this part related goes here. Some text about this
WE ARE THE BEST
YOU CAN COME about this part related goes here. Some text about this part related goes here.
THEY ARE FRIENDS

30
THE STRATEGY OF COMPANY

Some text about this part related here. Some text about this part related goes here. Some text about this part
Some text about this part related

goes here. Some text about this
31
40
ULTIMATE OF US
20
70.00%
Some text about this part related goes here. Some text
about this part related goes here. Some text about this
30.00% TEXT HERE2 TEXT HERE1
Some text about this part related goes here. Some text Some text about this part related goes here. Some text about this
about this part related goes here. part related goes here.
32
THANKS
32
Can be used in the following situations
 Unlimited number of commercial demonstrations for your personal/company,
business.
 Copy the contents of the template for use in other slide masters.
Can not be used in the following situations

 Used for any form of online payment download.
 After collecting the free resources we released, we will burn the discs for sale.

Youtube For Brands

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Youtube For Brands

Uploaded by

Copyright:

Available Formats

1

Some text about this part related goes here. Some

Some text about this part related goes here. Some

20% Of all internet traffic

with 1 billion monthly unique users

Online video repository Television-style channel Advertising selling

Original Channel : Content produced by

How Television Advertising Worked

In 2014, television was the most

98% of household owned a television

access to a wide audience

cable television: opportunity to target

How TV Ad Space Was Bought in The US

The cost-effectiveness of each ad :

How Tv Ads were Targeted

The average American watched around five

TV could only access audience profiles via

Advertisers could target their messages

How TV ad effectiveness was Evaluated

Testing was done before or after it was

Depended on what sort of impact the ad was

Ads could broadly be divided into brand

สถิติของโทรทัศน์ใน 21.5 ลา้ นครัวเรื อน 96% มีทีวีท่ีบา้ น แบง่ เป็ น

ผลกระทบ Slot เวลาเหลื อเป็ นจำนวนมาก

โฆษณารายการของช่องตั วเอง (ไม่เกิ ดรายได้)

THE SOCIAL MEDIA OF COMPANY

3,572,18 OUR PROFITS

4.3 4.5 4.2

PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4 PRODUCT 5

THE DOMESTIC MARKET OF US

Some text about this part

Some text about this part

Some text about this part

ABOUT OUR TEAM

Some text about this part related goes here. Some

THE MEMBERS OF COMPANY

Barack Obama Barack Obama Barack Obama Barack Obama

Hussein Hussein Hussein Hussein

THE PROPORTION OF WORKERS

Some text about this part related goes here. Some

THE SWOT OF COMPANY

PPT 模板下载： www.1ppt.com/moban/ 行业 PPT 模板： www.1ppt.com/hangye/

ABOUT OUR COMPANY

Some text about this part related goes here. Some

1,578,426 3,759,281 5,164,389

Some text about this part related goes

THE DIVISION OF LABOR

THEY ARE FRIENDS

THE STRATEGY OF COMPANY

Some text about this part related

30.00% TEXT HERE2 TEXT HERE1

Can not be used in the following situations

You might also like