Menswear in Thailand: Euromonitor International March 2020

Menswear in Thailand
Euromonitor International
March 2020
MENSWEAR IN THAILAND Passport i
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Prospects ..................................................................................................................................... 1
More Sophistication and Greater Exposure of Thai Men To Western and Global Trends
Through Digital Media Creates Higher Demand for A Fashionable Wardrobe .......................... 1
Moo by Celebrity Designer Polpat Asavaprapha and Chinese Brand Hla Jeans Generate
Interest in Two Distinct Ways .................................................................................................... 1
Product Innovation Focuses on Moisture-wicking, Breathable, Quick-drying Fabric That Is
Most Suitable for Thailand’s Hot, Humid Climate ...................................................................... 2
Competitive Landscape ................................................................................................................ 2
Already A Popular Leader in Menswear, Uniqlo Invites Interest in 2019 by Promoting Its Line
of Menswear Featuring Its Lightweight, Fast-drying Airism Technology ................................... 2
Mc Jeans Introduces A Licensed Marvel Collection of Sports Fashions, A New Mc Sneaker
Jeans Collection and An “anti-mosquito” Shirt in 2019 ............................................................. 3
Recently Opened Le Club Lacoste at Lacoste’s Flagship Store in Bangkok Is the Only
Lacoste Branded Store in Thailand and the Largest Le Club in the World ............................... 3
Category Data .............................................................................................................................. 3
Table 1 Sales of Menswear by Category: Volume 2014-2019 .................................. 3
Table 2 Sales of Menswear by Category: Value 2014-2019 ..................................... 4
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019.................. 4
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019..................... 5
Table 5 NBO Company Shares of Menswear: % Value 2015-2019 .......................... 5
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019................................. 6
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019 ................ 7
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019 ...................... 8
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019 ............... 8
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019 ...................... 9
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019 ............. 10
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019 .................... 10
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019 ............ 11
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019 ................... 11
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024 ................. 12
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024 .................... 12
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-
2024 ........................................................................................................... 13
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-
2024 ........................................................................................................... 13
© Euromonitor International
MENSWEAR IN THAILAND Passport 1
MENSWEAR IN THAILAND
HEADLINES
▪ Value sales of menswear increase by 5% to reach THB90.3 billion in 2019
▪ Higher exposure to Western and global fashion trends online and via social media results in
fashion-conscious men that are also becoming more selective
▪ Standard men’s jeans sees the highest value growth of 7% in 2019
▪ Uniqlo (Thailand) strengthens its lead in fragmented landscape to reach a 6% value share
▪ Value sales are set to rise at a 6% current value CAGR (3% 2019 constant value CAGR) over
the forecast period
PROSPECTS
More Sophistication and Greater Exposure of Thai Men To Western and

Global Trends Through Digital Media Creates Higher Demand for A
Fashionable Wardrobe
While men’s jeans continues to be the most dynamic menswear category, men’s shirts, shorts
and trousers still account for the higher value sales. Thai men are becoming increasingly
sophisticated when it comes to their taste in clothing and this is reflected by increasing demand
for such diverse styles of international fashions (sports-inspired styles, of course, but also
Korean style and vintage style, for example). It helps shape the market to have more product
variety, largely because fashion-conscious men have greater exposure to global fashion trends
through online channels, especially social media. Digital technology means that many people
are now able to keep abreast of the latest Western and global fashion trends and the result is
that Thai men are not only becoming more interested in fashion but also increasingly selective
when purchasing new items for their wardrobes. Many are interested in visiting multibrand
apparel and footwear specialist retailers, where they can find a wide range of products in
different styles. The increasing interest of Thai men in fashion apparel is part of a general shift
towards more sophisticated consumer tastes, which extends to beauty and personal care,
personal accessories and other consumer goods industries. This is a trend which is expected to
help sustain healthy value growth for menswear over the forecast period.
Moo by Celebrity Designer Polpat Asavaprapha and Chinese Brand Hla

Jeans Generate Interest in Two Distinct Ways
At the same time as Thai men are increasingly fashion minded and selective, especially when
choosing formal and semi-formal clothing to wear for professional and social occasions,
teenagers and younger men in Thailand, like their female counterparts and many peers across
the globe, are highly into street fashion and sports-inspired clothing, much of which is unisex in
style. They also avidly follow fashion trends that are widely promoted and discussed on social
media and YouTube. Two new brands recently entered the Thai market to capitalise on this
trend. One of those is the Moo brand of menswear/unisex attire, which caused a commotion
when celebrity designer Polpat Asavaprapha introduced this – his first menswear and lifestyle
brand – at Central World’s Eden Zone in August 2019. Unlike his eponymous line of glamourous
women’s clothes, this collection is more relaxed, and thus aptly named after the concept of “moo
moo” – the Thai term for “easy and simple”. The collection features trendy camo shirts and
pants, vertically striped PJ shorts, pants and shirts, bold-striped hoodies and trunks, a variety of
seersucker attire and a host of other apparel and accessories such as tote bags and cross-body
bags.
The second recently arrived brand, the Chinese HLA Jeans brand, primarily appeals to a
teenage audience, but especially to those for whom pricier clothing is less accessible. The two
HLA Jeans stores, located at the at Central World and at Central Plaza Pinklao malls in
Bangkok, feature a wide variety of apparel (not only jeans), which a popular blogger on the
trueplookpanya website found to be not only very affordable, but of good quality, soft and
comfortable to wear. Both of these brands are expected to perform well in Thailand in coming
years.
Product Innovation Focuses on Moisture-wicking, Breathable, Quick-

drying Fabric That Is Most Suitable for Thailand’s Hot, Humid Climate
Product innovation focusing on fabric was very much in evidence in Thailand’s apparel market
in 2018, and menswear was no exception. Among the notable new fabric design innovations
came from the Arrow brand, in the form of Arrow No 5 Energy Saving Shirt. The shirt is notable
for requiring no ironing because the fabric and seams retain a smooth pressed look after
washing. The “no ironing required” shirt is certified by the Electricity Generating Authority of
Thailand (EGAT). Arrow was the first brand to have been certified by EGAT with its energy-
saving label. Arrow also launched its Max Move pants for men, featuring special moisture-
wicking, highly breathable, flexible fabric and tailoring to ensure maximum comfort in Thailand’s
hot and humid climate.
Uniqlo also introduced a line of menswear offering similar results, with fabric made using its
AIRism technology. This clothing line, which includes men’s polo shirts, hoodies, cardigans, T-
shirts and underwear, also features very lightweight, high-performing quick-drying material with
breathable layers that help release heat and moisture – always a plus given the country’s
climate.
COMPETITIVE LANDSCAPE
Already A Popular Leader in Menswear, Uniqlo Invites Interest in 2019

by Promoting Its Line of Menswear Featuring Its Lightweight, Fast-
drying Airism Technology
Uniqlo maintained its leading position and increased its value share in menswear, where the
playing field continues to be highly fragmented. The Japan-based international fast fashion
retailer has been able to support its position ahead of a host of local and international players by
offering a wide range of menswear items including jeans, jackets and coats, tops and
underwear, among many others. Jeans and sportswear brands are the other leading
competitors, reflecting ongoing and increasing demand for both types of menswear. Uniqlo’s
simple, stylish and durable garments are very popular among Thai people, and in 2019 it invited
more interest by promoting its line of menswear featuring lightweight, quick-drying fabric made
with its AIRism technology. With 35 stores throughout the country and a growing online retailing
service, Uniqlo is well positioned to maintain or even improve its standing in menswear despite
pressure from other leading brands in Thailand.
Mc Jeans Introduces A Licensed Marvel Collection of Sports Fashions,

A New Mc Sneaker Jeans Collection and An “anti-mosquito” Shirt in
2019
In 2018-2019, Mc Group’s Mc Jeans brand, the third-ranked brand in menswear and the
leading domestic player in men’s jeans, collaborated with Warrix, the exclusive licensee and
distributor of apparel for the Thai national football team, to produce team apparel and with Walt
Disney Thailand to launch sports fashion apparel – notably a collection of officially licensed T-
shirts featuring 11 of the Marvel superheroes. It also introduced a new Mc Sneaker collection of
“Selvedge Walker” jeans over the year. The company further deployed a Customer Relationship
Management (CRM) system to enrol customers in its “MC Club” membership programme, which
entitles them to exclusive privileges at freestanding shops throughout Thailand. In addition, it
created a “Ship to Shop” service linking online and offline channels to create more capability for
seamless after-sale services at Mc Jeans’ freestanding shops. In menswear, the Mc Group
company also introduced an “Anti-Mosquito” shirt with innovative repellent fabric that
incorporates natural extracts from chrysanthemum, a new selection of 100% cotton minimalist
innerwear to the Thai market.
Jeans are the mainstays of the wardrobes of most Thai men and for this reason denim brands
like the domestic Mc Jeans and international brands such as Levi’s, Wrangler and Lee are
prominent among the leading names in menswear. While international brands such as Levi’s
and Calvin Klein are classified as super premium jeans in Thailand, Mc Jeans focuses on
economy jeans and standard jeans, which has supported strong demand among less affluent
consumers, especially those living outside of Bangkok. Due to its low prices, Mc Jeans’ volume
sales are estimated to surpass those of its international competitors, although its value sales are
still lower than Levi’s, for instance. The company has long targeted consumer segments such as
motorcyclists and families, although it is increasingly targeting teenagers and young adults.
Recently Opened Le Club Lacoste at Lacoste’s Flagship Store in

Bangkok Is the Only Lacoste Branded Store in Thailand and the Largest
Le Club in the World
Among other new developments within the menswear landscape, Lacoste introduced a
unique in-store experience in the form of the Le Club Lacoste (a concept and community “united
by style and spirits”) at its Lacoste flagship store at Central World, in Bangkok. It is the only
Lacoste branded store in Thailand as well as the largest Le Club in the world, comprising 500 sq
m in the heart of Bangkok. The store is fitted with a large Polo bar and its menswear collection
carries a wide range of colours and designs in several sizes, including Lacoste’s newly launched
Paris Polo Shirt, a newly designed version of its iconic, classic polo shirt. The shop also carries
apparel and accessories for women and children, including leather products, bags, belts, shoes,
perfume, watches, glasses and men’s underwear, so that the store can in effect offer one-stop
service. Lacoste Thailand also provides custom monogram embroidery service on Lacoste polo
shirts during special festive occasions in addition to its Surprise Delivery service to special
recipients of the specially monogramed polo shirts. The Lacoste collections are featured on the
website www.lacoste.co.th and on Facebook.
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2014-2019
'000 units
2014 2015 2016 2017 2018 2019
Men's Nightwear 462.6 470.9 478.9 515.2 547.4 567.7

Men's Outerwear 79,422.8 80,755.2 83,003.1 85,850.9 90,935.2 95,435.7
Men's Jeans 4,214.8 4,490.6 4,735.1 4,962.4 5,329.0 5,613.9
- Economy Men's Jeans 844.5 878.3 910.8 1,018.3 1,154.6 1,212.3
- Standard Men's Jeans 1,911.8 2,119.3 2,299.5 2,488.0 2,677.5 2,851.6
- Premium Men's Jeans 921.0 936.6 950.7 904.8 911.6 932.6
- Super Premium Men's 537.5 556.3 574.1 551.3 585.3 617.5
Jeans
Men's Outerwear (Excl 75,208.0 76,264.6 78,268.1 80,888.5 85,606.2 89,821.8
Jeans)
- Men's Jackets and Coats 4,455.9 4,536.1 4,604.2 4,714.7 4,952.1 5,125.4
- Men's Jumpers 2,299.8 2,338.9 2,373.9 2,430.9 2,548.3 2,624.7
- Men's Shirts 24,527.5 24,552.1 24,797.6 25,267.6 26,356.9 27,411.1
- Men's Shorts and 15,974.9 16,406.2 16,898.4 17,560.3 18,698.5 19,764.4
Trousers
- Men's Suits 3,937.4 3,819.3 3,876.6 3,957.9 4,124.4 4,235.8
- Men's Tops 23,905.2 24,502.9 25,605.5 26,841.4 28,803.3 30,531.5
- Other Men's Outerwear 107.2 109.2 111.9 115.7 122.7 128.9
Men's Swimwear 838.0 848.9 864.2 827.3 853.5 877.4
Men's Underwear 88,557.8 91,214.6 93,768.6 95,268.7 97,959.0 100,407.9
Menswear 169,281.3 173,289.6 178,114.9 182,462.0 190,295.1 197,288.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Sales of Menswear by Category: Value 2014-2019
THB million
2014 2015 2016 2017 2018 2019
Men's Nightwear 359.4 369.4 378.7 411.9 442.6 460.3

Men's Outerwear 63,219.0 65,011.3 67,786.7 70,573.4 75,580.6 79,363.9
Men's Jeans 9,419.9 10,291.1 11,087.6 11,397.7 12,349.9 13,062.7
- Economy Men's Jeans 458.6 489.3 518.6 585.7 657.4 693.5
- Premium Men's Jeans 2,854.5 2,954.4 3,049.0 2,988.9 3,116.8 3,201.0
- Super Premium Men's 3,365.7 3,534.0 3,693.0 3,599.6 3,916.7 4,183.0
Jeans
Jeans)
- Men's Jumpers 2,186.5 2,247.7 2,306.2 2,390.3 2,536.3 2,625.0
- Men's Shirts 17,821.5 17,999.7 18,539.7 19,272.2 20,509.3 21,432.2
- Men's Shorts and 10,180.5 10,536.9 10,958.3 11,491.0 12,336.0 13,076.1
Trousers
- Men's Suits 9,369.9 9,182.5 9,412.0 9,707.7 10,230.1 10,537.0
- Men's Tops 9,861.7 10,256.2 10,871.6 11,542.9 12,559.5 13,375.9
Men's Swimwear 835.7 850.8 869.5 842.8 879.6 910.4
Men's Underwear 7,934.3 8,267.6 8,598.3 8,839.0 9,194.7 9,516.5
Menswear 72,348.5 74,499.1 77,633.2 80,667.1 86,097.4 90,251.0
Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019
% volume growth
2018/19 2014-19 CAGR 2014/19 Total
Men's Nightwear 3.7 4.2 22.7

Men's Outerwear 4.9 3.7 20.2
Men's Jeans 5.3 5.9 33.2
- Economy Men's Jeans 5.0 7.5 43.5
- Standard Men's Jeans 6.5 8.3 49.2
- Premium Men's Jeans 2.3 0.3 1.3
- Super Premium Men's Jeans 5.5 2.8 14.9
Men's Outerwear (Excl Jeans) 4.9 3.6 19.4
- Men's Jackets and Coats 3.5 2.8 15.0
- Men's Jumpers 3.0 2.7 14.1
- Men's Shirts 4.0 2.2 11.8
- Men's Shorts and Trousers 5.7 4.3 23.7
- Men's Suits 2.7 1.5 7.6
- Men's Tops 6.0 5.0 27.7
- Other Men's Outerwear 5.0 3.7 20.2
Men's Swimwear 2.8 0.9 4.7
Men's Underwear 2.5 2.5 13.4
Menswear 3.7 3.1 16.5
Table 4 Sales of Menswear by Category: % Value Growth 2014-2019
% current value growth

2018/19 2014-19 CAGR 2014/19 Total

Men's Jeans 5.8 6.8 38.7
- Men's Jumpers 3.5 3.7 20.1
- Men's Shirts 4.5 3.8 20.3
- Men's Suits 3.0 2.4 12.5
- Men's Tops 6.5 6.3 35.6
Menswear 4.8 4.5 24.7
Table 5 NBO Company Shares of Menswear: % Value 2015-2019
% retail value rsp

Company 2015 2016 2017 2018 2019
Uniqlo (Thailand) Co Ltd 3.5 4.1 5.1 5.5 5.9

DKSH (Thailand) Co Ltd 4.1 4.4 4.0 4.2 4.3
Central Group 4.0 4.1 3.8 3.7 3.6

ICC International PCL 4.0 4.3 3.9 3.6 3.3
Mc Group Plc 3.1 3.4 3.2 2.9 2.9
adidas Thailand Co Ltd 1.2 1.7 2.2 2.4 2.4
H&M Hennes & Mauritz AB 1.2 1.5 1.7 1.7 1.6
Jaspal Co Ltd 1.6 1.6 1.6 1.6 1.6
Thai J Press Co Ltd 1.3 1.2 1.2 1.1 1.0
Reno (Thailand) Co Ltd 0.6 0.7 0.8 0.9 1.0
Nike Inc 0.9 0.9 0.8 0.8 0.8
Pica Inter Co Ltd 0.9 0.9 0.9 0.8 0.7
RSH Thailand Co Ltd 0.6 0.6 0.7 0.7 0.7
Giordano (Thai) Co Ltd 0.6 0.7 0.7 0.7 0.7
UA Sports (Thailand) Co 0.0 0.2 0.3 0.3 0.4
Ltd
Greyhound Co Ltd 0.6 0.5 0.3 0.3 0.3
Rosso Co Ltd 0.5 0.5 0.4 0.4 0.3
PVH Corp 0.2 0.2 0.3 0.3 0.3
Dapper General Apparel 1.0 0.8 0.5 0.4 0.3
Co Ltd
Minor Corp, The 0.5 0.5 0.5 0.4 0.2
Prada SpA 0.2 0.3 0.2 0.2 0.2
Action Creative Team Co 0.3 0.3 0.2 0.2 0.2
Ltd
Trans Fashion 0.2 0.2 0.2 0.2 0.2
(Thailand) Co Ltd
Punto Fa SL (Mango) 0.2 0.2 0.2 0.2 0.2
German Sport & 0.1 0.1 0.1 0.1 0.1
Lifestyle Co Ltd
American Eagle 0.0 0.1 0.1 0.1 0.1
Outfitters Inc
Peppo Fashion Group 0.0 0.0 0.0 0.0 0.0
Forever 21 Inc 0.4 0.3 0.3 0.1 -
Phillips-Van Heusen Corp - - - - -
Central Retail Corp - - - - -
Others 68.1 65.6 65.7 66.1 66.5
Total 100.0 100.0 100.0 100.0 100.0
Table 6 LBN Brand Shares of Menswear: % Value 2016-2019
% retail value rsp

Brand (GBO) Company (NBO) 2016 2017 2018 2019
Uniqlo (Fast Uniqlo (Thailand) Co Ltd 4.1 5.1 5.5 5.9

Retailing Co Ltd)
Levi's (Levi DKSH (Thailand) Co Ltd 4.4 4.0 4.2 4.3
Strauss & Co)
Mc Jeans Mc Group Plc 3.4 3.2 2.9 2.9
adidas (adidas Group) adidas Thailand Co Ltd 1.7 2.2 2.4 2.4
H&M H&M Hennes & Mauritz AB 1.5 1.7 1.6 1.6
Lacoste (Maus ICC International PCL 1.9 1.8 1.6 1.5
Frères SA)
Lee (Kontoor Brands Central Group - - - 1.3
Inc)
Wrangler (Kontoor Central Group - - - 1.3
Brands Inc)
Arrow (PVH Corp) ICC International PCL 1.5 1.4 1.3 1.2
J Press (J Press Inc) Thai J Press Co Ltd 1.2 1.2 1.1 1.0
AIIZ Sport Reno (Thailand) Co Ltd 0.6 0.6 0.7 0.8

Nike Nike Inc 0.8 0.7 0.7 0.8
Jockey (Jockey Central Group 0.8 0.8 0.8 0.8
International Inc)
Pierre Cardin Pica Inter Co Ltd 0.9 0.9 0.8 0.7
(Pierre Cardin SA)
Jaspal Jaspal Co Ltd 0.7 0.7 0.7 0.7
Giordano (Giordano Giordano (Thai) Co Ltd 0.7 0.7 0.7 0.7
International Ltd)
Guy Laroche (Guy ICC International PCL 0.8 0.8 0.7 0.6
Laroche SA)
CC-OO Jaspal Co Ltd 0.6 0.6 0.6 0.6
Zara (Inditex, RSH Thailand Co Ltd 0.5 0.5 0.5 0.6
Industria de Diseño
Textil SA)
Under Armour (Under UA Sports (Thailand) Co 0.2 0.3 0.3 0.4
Armour Inc) Ltd
Rosso Rosso Co Ltd 0.5 0.4 0.4 0.3
Dapper Dapper General Apparel 0.8 0.5 0.4 0.3
Co Ltd
CPS Chaps Jaspal Co Ltd 0.3 0.3 0.3 0.3
Prada Prada SpA 0.3 0.2 0.2 0.2
Calvin Klein PVH Corp 0.2 0.2 0.2 0.2
Greyhound Greyhound Co Ltd 0.3 0.2 0.2 0.2
X-ACT Action Creative Team Co 0.3 0.2 0.2 0.2
Ltd
AIIZ Reno (Thailand) Co Ltd 0.1 0.1 0.2 0.2
Giorgio Armani Trans Fashion 0.2 0.2 0.2 0.2
(Giorgio Armani SpA) (Thailand) Co Ltd
Mango Punto Fa SL (Mango) 0.2 0.2 0.2 0.2
Wrangler (VF Corp) Central Group 1.5 1.4 1.3 -
Lee (VF Corp) Central Group 1.4 1.3 1.3 -
Forever 21 Forever 21 Inc 0.3 0.3 0.1 -
Gap (Gap Inc, The) Minor Corp, The 0.2 0.1 0.1 -
Others Others 67.1 67.1 67.5 67.8
Total Total 100.0 100.0 100.0 100.0
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
% retail value rsp

Company 2015 2016 2017 2018 2019

Central Group 8.6 8.7 8.0 7.2 6.7
Rosso Co Ltd 3.8 3.6 3.1 2.7 2.4
PVH Corp 0.4 0.5 0.5 0.5 0.6
Others 54.3 50.3 49.2 49.9 50.1
Total 100.0 100.0 100.0 100.0 100.0
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
% retail value rsp


Retailing Co Ltd)
International Inc)
John Henry (Perry Central Group 1.5 1.4 1.2 1.1
Ellis International
Inc)
Hush Puppies Central Group 0.7 0.7 0.6 0.6
(Wolverine World
Wide Inc)
Hush Puppies Central Retail Corp - - - -
(Wolverine World
Wide Inc)
Jockey (Jockey Central Retail Corp - - - -
International Inc)
John Henry (Perry Central Retail Corp - - - -
Ellis International
Inc)
Calvin Klein Phillips-Van Heusen Corp - - - -
(Warnaco Group Inc)
Calvin Klein PVH Corp - - - -
(Warnaco Group Inc)
Others Others 50.3 49.2 49.9 50.1
Total Total 100.0 100.0 100.0 100.0
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
% retail value rsp

Company 2015 2016 2017 2018 2019

DKSH (Thailand) Co Ltd 4.7 5.0 4.6 4.7 4.8
ICC International PCL 4.6 4.9 4.5 4.1 3.8
Mc Group Plc 3.6 3.9 3.6 3.3 3.2
Central Group 3.3 3.4 3.1 3.0 3.0
adidas Thailand Co Ltd 1.4 1.9 2.5 2.7 2.8
Jaspal Co Ltd 1.8 1.9 1.8 1.8 1.8
Reno (Thailand) Co Ltd 0.7 0.8 0.9 1.0 1.1
Pica Inter Co Ltd 1.0 1.1 1.0 0.9 0.8
RSH Thailand Co Ltd 0.7 0.7 0.8 0.8 0.8
Nike Inc 0.8 0.8 0.7 0.7 0.8
Giordano (Thai) Co Ltd 0.7 0.8 0.8 0.8 0.8
UA Sports (Thailand) Co 0.0 0.2 0.3 0.4 0.5
Ltd
Greyhound Co Ltd 0.7 0.5 0.4 0.4 0.4
Dapper General Apparel 1.1 1.0 0.6 0.5 0.3
Co Ltd
Minor Corp, The 0.6 0.6 0.5 0.4 0.3

Prada SpA 0.3 0.3 0.3 0.3 0.3
PVH Corp 0.2 0.2 0.2 0.2 0.3
Action Creative Team Co 0.3 0.3 0.2 0.2 0.2
Ltd
Trans Fashion 0.2 0.2 0.2 0.2 0.2
(Thailand) Co Ltd
Punto Fa SL (Mango) 0.2 0.2 0.2 0.2 0.2
German Sport & 0.1 0.1 0.1 0.1 0.2
Lifestyle Co Ltd
American Eagle 0.0 0.1 0.1 0.1 0.1
Outfitters Inc
Peppo Fashion Group 0.1 0.1 0.1 0.1 0.1
Forever 21 Inc 0.4 0.4 0.3 0.1 -
Others 67.6 64.8 64.9 65.4 65.7
Total 100.0 100.0 100.0 100.0 100.0
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
% retail value rsp


Retailing Co Ltd)
Levi's (Levi DKSH (Thailand) Co Ltd 5.0 4.6 4.7 4.8
Strauss & Co)
Mc Jeans Mc Group Plc 3.9 3.6 3.3 3.2
adidas (adidas Group) adidas Thailand Co Ltd 1.9 2.5 2.7 2.8
Lacoste (Maus ICC International PCL 2.2 2.1 1.9 1.7
Frères SA)
Lee (Kontoor Brands Central Group - - - 1.5
Inc)
Wrangler (Kontoor Central Group - - - 1.5
Brands Inc)
Arrow (PVH Corp) ICC International PCL 1.7 1.6 1.5 1.4
AIIZ Sport Reno (Thailand) Co Ltd 0.7 0.7 0.8 0.9
Pierre Cardin Pica Inter Co Ltd 1.1 1.0 0.9 0.8
(Pierre Cardin SA)
Jaspal Jaspal Co Ltd 0.8 0.8 0.8 0.8
Giordano (Giordano Giordano (Thai) Co Ltd 0.8 0.8 0.8 0.8
International Ltd)
Nike Nike Inc 0.7 0.7 0.7 0.7
Guy Laroche (Guy ICC International PCL 0.9 0.9 0.8 0.7
Laroche SA)
CC-OO Jaspal Co Ltd 0.7 0.7 0.7 0.7
Zara (Inditex, RSH Thailand Co Ltd 0.5 0.6 0.6 0.6
Industria de Diseño
Textil SA)
Under Armour (Under UA Sports (Thailand) Co 0.2 0.3 0.4 0.5
Armour Inc) Ltd
Dapper Dapper General Apparel 1.0 0.6 0.5 0.3
Co Ltd
CPS Chaps Jaspal Co Ltd 0.3 0.3 0.3 0.3
Prada Prada SpA 0.3 0.3 0.3 0.3
Greyhound Greyhound Co Ltd 0.3 0.2 0.2 0.2

X-ACT Action Creative Team Co 0.3 0.2 0.2 0.2
Ltd
AIIZ Reno (Thailand) Co Ltd 0.2 0.2 0.2 0.2
Giorgio Armani Trans Fashion 0.2 0.2 0.2 0.2
(Giorgio Armani SpA) (Thailand) Co Ltd
Puma (Puma SE) German Sport & - - 0.1 0.2
Lifestyle Co Ltd
Playhound Greyhound Co Ltd 0.2 0.2 0.2 0.2
American Eagle American Eagle 0.1 0.1 0.1 0.1
Outfitters Outfitters Inc
Wrangler (VF Corp) Central Group 1.7 1.6 1.5 -
Lee (VF Corp) Central Group 1.6 1.5 1.5 -
Forever 21 Forever 21 Inc 0.4 0.3 0.1 -
Gap (Gap Inc, The) Minor Corp, The 0.2 0.2 0.1 -
Puma (Kering SA) German Sport & 0.1 0.1 - -
Lifestyle Co Ltd
Others Others 65.5 65.6 66.1 66.3
Total Total 100.0 100.0 100.0 100.0
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
% retail value rsp

Company 2015 2016 2017 2018 2019
Central Group 12.7 12.8 12.5 12.3 12.4

Nike Inc 4.3 4.3 4.4 4.5 4.5
PVH Corp 0.4 0.4 0.4 0.4 0.5
ICC International PCL - - - - -
Others 81.9 81.5 81.5 81.8 81.7
Total 100.0 100.0 100.0 100.0 100.0
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
% retail value rsp

Speedo (Pentland Central Group 12.8 12.5 12.3 12.4

Group Plc)
Nike Nike Inc 3.8 3.8 3.8 3.9
Cole Haan (Cole Nike Inc 0.6 0.6 0.6 0.6
Haan LLC)
Speedo (Pentland ICC International PCL - - - -
Group Plc)
Cole Haan Nike Inc - - - -
(Warnaco Group Inc)

(Warnaco Group Inc)
Others Others 81.5 81.5 81.8 81.7
Total Total 100.0 100.0 100.0 100.0
Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019
% retail value rsp

Company 2015 2016 2017 2018 2019

Central Group 8.8 9.0 8.6 8.5 8.4
Rosso Co Ltd 4.2 4.0 3.8 3.4 3.1
Nike Inc 0.9 0.9 0.9 0.9 0.9
PVH Corp 0.5 0.5 0.6 0.6 0.7
Punto Fa SL (Mango) 0.1 0.1 0.1 0.1 0.1
Peppo Fashion Group - - - - -
Others 71.5 71.4 71.3 71.6 72.4
Total 100.0 100.0 100.0 100.0 100.0
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
% retail value rsp

International Inc)
Retailing Co Ltd)
John Henry (Perry Central Group 1.4 1.3 1.3 1.2
Ellis International
Inc)
Nike Nike Inc 0.9 0.9 0.9 0.9
Underwear
Hush Puppies Central Group 0.4 0.4 0.4 0.3
(Wolverine World
Wide Inc)
Hush Puppies Central Retail Corp - - - -
(Wolverine World
Wide Inc)
Jockey (Jockey Central Retail Corp - - - -
International Inc)
John Henry (Perry Central Retail Corp - - - -
Ellis International
Inc)
Mango (Punto Fa SL Peppo Fashion Group - - - -
(Mango))
Underwear (Warnaco
Group Inc)
Underwear (Warnaco
Group Inc)
Others Others 71.4 71.3 71.6 72.4
Total Total 100.0 100.0 100.0 100.0
Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024
'000 units
2019 2020 2021 2022 2023 2024
Men's Nightwear 567.7 588.1 608.1 627.6 646.4 663.2

Men's Outerwear 95,435.7 99,420.8 102,961.9 106,262.8 109,326.5 111,995.0
Men's Jeans 5,613.9 6,112.5 6,625.2 7,150.9 7,756.6 8,428.3
- Economy Men's Jeans 1,212.3 1,320.5 1,448.3 1,569.7 1,713.1 1,858.2
- Premium Men's Jeans 932.6 953.1 972.2 989.7 1,004.5 1,017.6
- Super Premium Men's 617.5 661.0 704.8 755.9 814.7 867.8
Jeans
Jeans)
- Men's Jumpers 2,624.7 2,685.1 2,738.8 2,785.4 2,827.2 2,861.1
- Men's Shirts 27,411.1 28,233.5 28,798.1 29,316.5 29,756.3 30,113.3
- Men's Shorts and 19,764.4 20,653.8 21,479.9 22,231.7 22,898.7 23,356.6
Trousers
- Men's Suits 4,235.8 4,290.9 4,333.8 4,368.4 4,390.3 4,399.1
- Men's Tops 30,531.5 32,058.1 33,500.7 34,840.7 36,060.1 37,141.9
Men's Swimwear 877.4 897.6 915.5 932.0 946.0 955.4
Men's Underwear 100,407.9 102,717.3 104,771.7 106,552.8 108,044.5 109,125.0
Menswear 197,288.7 203,623.7 209,257.2 214,375.1 218,963.4 222,738.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 16 Forecast Sales of Menswear by Category: Value 2019-2024
THB million
2019 2020 2021 2022 2023 2024
Men's Nightwear 460.3 481.0 501.7 522.2 542.1 561.0

Men's Outerwear 79,363.9 82,345.6 85,224.2 88,005.9 90,477.1 92,827.5
Men's Jeans 13,062.7 14,071.1 15,124.9 16,229.0 17,392.4 18,608.2
- Economy Men's Jeans 693.5 753.9 817.2 882.6 951.4 1,022.8
- Premium Men's Jeans 3,201.0 3,281.0 3,353.2 3,420.2 3,478.4 3,527.1
- Super Premium Men's 4,183.0 4,517.7 4,856.5 5,206.2 5,570.6 5,949.4
Jeans
Jeans)
- Men's Jumpers 2,625.0 2,685.4 2,739.1 2,788.4 2,833.1 2,875.5
- Men's Shirts 21,432.2 21,968.0 22,473.3 22,922.7 23,243.6 23,476.1
- Men's Shorts and 13,076.1 13,533.8 13,939.8 14,330.1 14,688.4 15,026.2
Trousers
- Men's Suits 10,537.0 10,642.4 10,716.9 10,770.4 10,684.3 10,577.4
- Men's Tops 13,375.9 14,071.4 14,746.9 15,381.0 15,965.5 16,524.2
Men's Swimwear 910.4 935.0 955.5 971.8 983.5 989.4
Men's Underwear 9,516.5 9,830.6 10,125.5 10,409.0 10,617.2 10,787.0
Menswear 90,251.0 93,592.1 96,806.9 99,908.9 102,619.8 105,165.0
trade sources
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
% volume growth
2019/20 2019-24 CAGR 2019/24 Total

Men's Jeans 8.9 8.5 50.1
- Men's Jumpers 2.3 1.7 9.0
- Men's Shirts 3.0 1.9 9.9
- Men's Suits 1.3 0.8 3.9
- Men's Tops 5.0 4.0 21.7
Menswear 3.2 2.5 12.9
trade sources
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024
% constant value growth

2019/2020 2019-24 CAGR 2019/24 Total

Men's Jeans 7.7 7.3 42.5
- Men's Jumpers 2.3 1.8 9.5
- Men's Shirts 2.5 1.8 9.5

- Men's Suits 1.0 0.1 0.4
- Men's Tops 5.2 4.3 23.5
Menswear 3.7 3.1 16.5
trade sources

Menswear in Thailand: Euromonitor International March 2020

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Menswear in Thailand

LIST OF CONTENTS AND TABLES

More Sophistication and Greater Exposure of Thai Men To Western and

Moo by Celebrity Designer Polpat Asavaprapha and Chinese Brand Hla

Product Innovation Focuses on Moisture-wicking, Breathable, Quick-

Already A Popular Leader in Menswear, Uniqlo Invites Interest in 2019

Mc Jeans Introduces A Licensed Marvel Collection of Sports Fashions,

Recently Opened Le Club Lacoste at Lacoste’s Flagship Store in

2014 2015 2016 2017 2018 2019

Men's Nightwear 462.6 470.9 478.9 515.2 547.4 567.7

Table 2 Sales of Menswear by Category: Value 2014-2019

Men's Nightwear 359.4 369.4 378.7 411.9 442.6 460.3

Table 3 Sales of Menswear by Category: % Volume Growth 2014-2019

Men's Nightwear 3.7 4.2 22.7

Table 4 Sales of Menswear by Category: % Value Growth 2014-2019

% current value growth

Men's Nightwear 4.0 5.1 28.1

Table 5 NBO Company Shares of Menswear: % Value 2015-2019

% retail value rsp

Uniqlo (Thailand) Co Ltd 3.5 4.1 5.1 5.5 5.9

Central Group 4.0 4.1 3.8 3.7 3.6

Table 6 LBN Brand Shares of Menswear: % Value 2016-2019

% retail value rsp

Uniqlo (Fast Uniqlo (Thailand) Co Ltd 4.1 5.1 5.5 5.9

AIIZ Sport Reno (Thailand) Co Ltd 0.6 0.6 0.7 0.8

Table 7 NBO Company Shares of Men’s Nightwear: % Value 2015-2019

% retail value rsp

Uniqlo (Thailand) Co Ltd 21.8 25.9 29.0 30.1 31.6

Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019

% retail value rsp

Uniqlo (Fast Uniqlo (Thailand) Co Ltd 25.9 29.0 30.1 31.6

Table 9 NBO Company Shares of Men’s Outerwear: % Value 2015-2019

% retail value rsp

Uniqlo (Thailand) Co Ltd 3.6 4.3 5.3 5.7 6.1

Minor Corp, The 0.6 0.6 0.5 0.4 0.3

Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019

% retail value rsp

Uniqlo (Fast Uniqlo (Thailand) Co Ltd 4.3 5.3 5.7 6.1

Greyhound Greyhound Co Ltd 0.3 0.2 0.2 0.2

Table 11 NBO Company Shares of Men’s Swimwear: % Value 2015-2019

% retail value rsp

Central Group 12.7 12.8 12.5 12.3 12.4

Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019

% retail value rsp

Speedo (Pentland Central Group 12.8 12.5 12.3 12.4

Calvin Klein PVH Corp - - - -

Table 13 NBO Company Shares of Men’s Underwear: % Value 2015-2019

% retail value rsp

Thai J Press Co Ltd 10.9 10.3 10.3 10.1 9.5

Table 14 LBN Brand Shares of Men’s Underwear: % Value 2016-2019

% retail value rsp

Table 15 Forecast Sales of Menswear by Category: Volume 2019-2024

Men's Nightwear 567.7 588.1 608.1 627.6 646.4 663.2

Table 16 Forecast Sales of Menswear by Category: Value 2019-2024

Men's Nightwear 460.3 481.0 501.7 522.2 542.1 561.0

Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024

Men's Nightwear 3.6 3.2 16.8

Table 18 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

% constant value growth

Men's Nightwear 4.5 4.0 21.9

- Men's Shorts and Trousers 3.5 2.8 14.9

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