Professional Documents
Culture Documents
Fanbase is Family-Oriented
Majority of soccer fans are young millennials
Only 50% of U.S. citizens have a basic interest or
understanding of soccer
The MLS cup was viewed by 2 million people, whereas the
MLB All-Star game was viewed by 8.7 million
OPPORTUNITIES
Soccer is increasing in popularity
Since 2010:
106% increase in total attendance (more than doubled)
5,438 more tickets sold/game
Increase in 7 of past 8 years
OPPORTUNITIES - Team
Build existing talent on team
Buy players from different nations
Different perspective on game
Different understanding of game
Players with a versatile understanding of game will be able to
better adapt to variations of opponents playing styles
Djiby Fall Justin Hoyte
Music festivals/concerts
32 million people go to festivals each year
Cincinnati Music Festival
New stadium could provide ideal size and environment
Breakaway Festival
Held at Mapfre Stadium in Columbus
18,300 Facebook Likes, very successful
COLUMBUS CREW RELOCATION
Columbus Crew likely to relocate to Austin, TX in 2019