Where education is the light, future is bright

The bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is
the 2.5 billion people who live on less than $2.50 per day. The phrase bottom of the pyramid is
used in particular by people developing new models of doing business that deliberately target that
demographic, often using new technology, new market capturing techniques, media as well as
products.

In countries like India, with a large section of population coming under below poverty level, only
educated are free. Free from bonded labour, trafficking and exploitation. As per the data provided by
the governments of Bihar, Uttar Pradesh and Assam, 82.84 per cent, 72.97 per cent and 62.93 per
cent of their rural households, respectively, are still without any access to electricity. The stats by
Government Of massive number of village households getting electrified is misleading as government
considers a village to be electrified even if just the basic infrastructure such as distribution line and
transformer has been set up. Philips, as its CSR initiative could collaborate with government in
reaching this areas. Philips could also set up libraries in small town. Venturing into the area of solar
lighting, Philips could manufacture and promote solar lights in rural areas to promote Lighting for all.

Street lighting in rural and semi urban areas could also be implemented. LED lights price should be
competitive so that people could switch to LED lights. Lighting the bottom of the pyramid could mean
lighting the lives of millions of people.

Sourav Sarkar