SOURAV SARKAR

ROLL-261112
 MARKA-SUTRA -Where Ideas
connect

DATE : 12/08/2017
Venue - Auditorium
Register at www.foresigma.com
For any other queries,
Contact Sheibban Pervez- 9953757103
 Event Details

This is a team event where each team consist of 2 members.

Each team will be called on stage and will be given two popular
products from the same category (Ex-COCA COLA & PEPSI).
Both the members will choose different products.
The team will be given 2 minutes to think and then, each member will
promote his/her product for the next 3 minutes.
Participants should list down the marketing strategy, target audience
and sales avenues justifying the same.
Total time for each team is (2+3+3=8) minutes.
 Other Details
Maximum number of teams which can participate is capped at 20
(FCFS basis).
The registration fees is 200 rupees for each team.
(To encourage more participation)
Total time for the event is 180 mins.
Prize money for the winner is 3000 rupees.
Judgement will be based on the following criteria:
1. Innovation/New Ideas.
2. Realizing the target customer.
3. Strategy.
4. Clarity of thought.
 NECCESITIES
Availability of auditorium
Projector,Mic and other such audio-visual equipment.
Availability of Judges for the event.
Arrangement of food.
Mementos.
Availability of technicians.
Database of participants
Update of the event on social media platforms.
 PROMOTION
Posters
Pamphlets
Facebook
Mail

COST
Prize money Rs 3000
Food (Snacks) Rs 500
Mementos- Rs 500
Total cost- Rs 4000
THANK YOU!!