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Decision Table:
You are the owner of Fishermans Friend, a seafood restaurant. The specialty of the house is a crab dish which is
sold in servings of one crab each, at P150 per serving. Because it is the specialty of the house, these crabs are
served only when they are fresh. If they remain unsold at the end of the day, they are sold to a neighboring second-
class restaurant at P50 per crab.
The supplier of crab sells them only in pairs, at P200 per pair, and he gives a P50 discount on each pair of
crabs after the first 10 pairs. A survey of your customer orders for this particular crab dish over the last 200 days
yielded the following results:
20 servings : 90 days
21 servings : 60 days
24 servings : 50 days
Of course, settling out of court enables Triangle to avoid the trial preparation costs. If the suits go to trial and
Triangle wins, they will incur no further costs. However, Sean estimates that losing the first will result in
additional costs of P150,000, and losing the second will cost approximately P90,000. He feels that Triangle has a
60% chance of winning the first suit. The chance of winning the second suit depends on the resolution of the first:
40% if the first is settled out of court, 80% if the first is tried and won, and 10% if the first is tried and lost.
What decisions should Sean Bond make?
Homework:
You run a software publishing company and you have been offered the marketing rights to a new
spreadsheet program, code-named Lotus Eater, for the IBM-PS 80 computer. The fee for the marketing
rights is $2 million. The value of the marketing rights depends on the number of copies of the program
you will sell, which in turn depends on the number of IBM-PS 80 computers that will be sold and this
programs performance in comparison with competing spreadsheet programs. The possible sales of the
IBM-PS 80 can be characterized as low, medium, and high. Your subjective probabilities for these
outcomes are 0.8, 0.1 and 0.1, respectively. If Lotus Eater is the best spreadsheet program available for
this computer, you expect to make profits of $25 million if the machines sales are high, $10 million if the
machines sales are medium, and $1 million if the machines sales are low. If Lotus Eater is not the best
among the available spreadsheet programs, you expect to make profits of $5 million if the machines sales
are high, nothing if the machines sales are medium, and suffer a $6 million loss if the machines sales are
low. Your subjective probability that Lotus Eater will be the best is 0.7. Before deciding to pay the $2
million fee, you are looking into the possibility of obtaining more information about your potential
competitors. You can hire a panel of experts to test Lotus Eater and all of the available pre-release
versions of known competitors. From past experience, you estimate that the probability of a plus rating
from the panel given that Lotus Eater is the best program is 0.9. The probability of a plus rating from the
panel given that the Lotus Eater is not the best program is 0.2. The panel test costs $500,000. Will you
hire a panel of experts first? If no, will you go ahead and market Lotus Eater? Construct the decision tree
for this problem, indicating all probability values and terminal values. No need to perform the backward
induction process.