Assignment

Prepared for:
Sayed Far Abid
Lecturer
College of Business Administration
IUBAT

Prepared by:
Black Rose
Md. Golam Miraz Shawon ID: 13102481
Md. Mukitul Islam ID: 13102457
Aaskenther Hasan Sohag ID. 13102452
Sanjida Sahrin Bristy ID. 13102463
Priyanka Saha ID. 13102462
Ms. Mouri Nusrat ID. 13102092

Date of Submission
February 23, 2014
 Questions
1. Suppose you want to start a new business after completing BBA from IUBAT what
business you want to start and why?
2. How you can be a successful business person by doing this business?
3. If you are not successful on this business what will be your decision?

Answer
Every man has a purpose to earn profit by doing business. So he think before start his business
that which business is more profitable in small capital and low effort. So he make correct plan
before start his business. If proper plan is impossible he can not start his business. So we are
going to start a business where low labour and little capital can earn more profit easily. And to
provide quality services to customers so we are going to strat a business according to every
opinion which is a franchising business Pizza Hut
We want to start a franchising business. Because Owning a franchise allows us to go into
business for ourselves, but not by ourselves.

A franchise provides franchisees with a certain level of independence where they can operate
their business.

A franchise provides an established product or service which may already enjoy widespread
brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base which
would ordinarily take years to establish.

A franchise increases our chances of business success because we are associating with proven
products and methods.

Franchises may offer consumers the attraction of a certain level of quality and consistency
because it is mandated by the franchise agreement.

Franchising requires less capital than other growth methods

Franchising permits your company to grow with capital invested by individual franchise
owners. For the majority of FranSource clients, the investment required to franchise their
business is recouped through the sale of the first two to three franchises.

Rapid Expansion

In todays marketplace, the window of opportunity for a new or unique business concept closes
very quickly. Franchising permits multiple units to be opened simultaneously, gaining a foothold
over would-be competitors.

Market Dominance

Multiple locations increase the companys competitive advantage over similar type businesses.

Franchising puts a "business owner" in charge

Franchising ensures that qualified "managers" are operating additional locations rather than
employees. A new business demands a great deal of time, effort and sacrifice. Franchisees are
motivated by their ownership of the business and the capital they have invested.

Franchise locations may operate better and more profitably than "company owned" units

Once again, this is due to the fact that a highly motivated owner is running the business rather
than an employee. With their capital at risk, franchisees are much more motivated then
employees to perform at their highest levels.
Greater Buying Power

Franchisors that purchase products and services for their franchise network can often negotiate
volume discounts from vendors and suppliers. Sharing a portion of the saving with
franchisees provides higher operating margins and a competitive advantage over other similar
businesses.

Increased Name Recognition

As additional locations are opened, name recognition increases. In the United States, customer
loyalty towards recognized brands is at an all-time high. Consumers typically feel more secure
frequenting a business they recognize by name. For the independent business person, it has
become difficult to compete against companies that have significant resources to develop and
promote their brand. Franchising permits an individual to benefit from the collective power and
growth of the franchise network, which in turn leads to greater name recognition and competitive
advantages for each individual franchisee.

Increased Advertising and Marketing Budget

Franchisees may be required to contribute a percentage of their gross sales (or a set fee) to an
advertising fund administered by the franchisor. This enables the franchisor to advertise in
regional and/or national media for the benefit of the franchise network.

New revenue streams are created

Franchisors earn revenue from many sources, including:

Franchise Fees
Franchise Royalty Fees
Advertising and Marketing Administrative Fees
Services provided to Franchises
Sales of Products & Supplies
Training Fees
Sales of Promotional Items
Rebates from Suppliers

Franchises offer important pre-opening support:

Site selection
design and construction
financing
training
grand-opening program
Franchises offer ongoing support:

training
national and regional advertising
operating procedures and operational assistance
ongoing supervision and management support
increased spending power and access to bulk purchasing

So we start a franchising business Pizza Hut

PIZZA HUT
We can be successful by doing this business its on good management, plan, place, and how we
serve our customer.

Management Structure

In Pizza Hut the Organizational structure within the restaurant is divided into the following:
1. Management
2. Team Members (also known as the servers)
3. Restaurant Support Centre (RSC)
There are a total of three shifts in a day at Pizza Hut where there are a number of managers
taking over the responsibilities in turns in every shift. The following is the management structure
of Pizza Hut:

SUPPORT MANAGER: The support manager is a part of the management team to help run
business by either managing shifts or working as a key team member. Skills required here are:
flexibility, communication, leadership, and team work and customer service.

DEPUTY DESIGNATE MANAGER: After completing the initial training program, an

employee will be assigned to take the key areas of the business, assisting the management on a-
day-today basis. They will be expected to get involved in customer service, team training and
development and business controls.

DEPUTY MANAGER: The deputy manager works as part of the management team to ensure
that the restaurant operates effectively, meeting sales and profit targets and quality standards.
The role is to assist the manager in ensuring that all the team is recruited and trained to meet all
quality and product standards.

THE RESTAURANT GENERAL MANAGER: The Restaurant General Manager has a

responsibility for the running of the restaurant, managing the financial side, product ordering,
production, quality monitoring, customer service and training and development of staff. They
can then progress on to become the Area Manager or the
Area Coach.

THE SHIFT MANAGER: The Duty Manager or the Shift Manager takes feedback at every
shift. He or she is also responsible in fixing the schedule of the employees.
There are total of three shifts and in every shift a new manager has to take over the
responsibilities.

Place and Decoration

Front of the House (FOH) - this department consist of those employees who serve the
customers at the tables. On average, each employee is expected to serve at least two to three
tables. The best employees can serve four tables simultaneously.
The employees working at the front of the house are usually part-time workers. Front of the
house of Pizza Hut There are two shifts for the employees- one at 12 0clock and the other at 4
oclock and the number of employees to be taken in each shift is determined by the day. On a
working day, on average twelve to thirteen employees can be considered adequate as there are
fewer customers comparatively to the week-ends where the requirement of employees may
exceed 15.
Every employee of the FOH has separate responsibilities- apart from servers, one person is
exclusively trained to stand at the entrance and greet the customers, and two or more employees
are trained to take care of the children at the kids corner.

2. Middle of the House (MOH) This department comprise of the employees who are
responsible to take care of the accounts watch over the register. These employees who work at
the counter need not be more than two or three. Middle of the house of Pizza Hut

3. Back of the House (BOH) The Back of the House department represents the most important
people behind the success of Pizza Hut- the chefs. There is less rather, no part-time workers
employed in this section. In general, there are at least three chefs managing the table and two
employees are there to take responsibility of the tickets or print out of the orders that come into
the kitchen. Back of the house of Pizza Hut

4. Utilities The Utilities Department consist of the dish washers, cleaners, janitors and
sweepers. Although they help the Back of the House employees, they are separately referred to
as the Utilities Department employees.

Technology Used

Pizza Hut makes use of efficient technology to serve their and the customers purpose- to satisfy
customers and to get a proper service respectively. The following are the technologies used at
Pizza Hut:

Single Unit System (SUS): is the process whereby each employee takes the order from the
customer individually in writing.

Point of Sales System (POS): it is a computer database where the orders taken from the
customers via the Single Unit System are punched in. It helps employees in making the delivery
faster as the employee taking the order does not have to go all the way to the kitchen to inform
the chefs about the orders.

Printer: From the SUS, the order goes straight to the kitchen where there is a printer connected
to the computer at the POS, which is used to print the order that had been inserted in the
computer by the servers.
As a delivery service Pizza Hut offers the Carry Out Kiosk If you wish. One may place his or
her take away order from this carryout kiosk touch screen. With the assistance of the host/hostess
and the order will be automatically transmitted to the carry out counter and cashier will bring the
bill for payment.
Customers
The success of Pizza Hut relies heavily on satisfying our customers by ensuring their needs and
desires. Pizza Hut uses the Customer Mania approach which refers to the activity of doing the
ordinary in an extraordinary way, and being obsessive to go the extra mile to make the customers
happy. The objective is to satisfy all the customers in every possible way, i.e not only serving
their desired items, accurately and promptly, but also making sure that there is absolutely no
compromise in hospitality. Pizza Hut is always determined and ready to give them something
extra; something they do not usually expect from other business stores. According to Pizza
Hut "Such surprising and delightful experience gives them even more reasons to return!"
The first task is to understand the customers in every aspects. Pizza Hut does this through
understanding their competitive environment and continuously striving to develop unique
business ideas to make their business a success. Thus, Pizza Hut has successfully attained a
broad range of loyal customers. In order to expand this range, their marketing team has been
involved in developing new products and concepts continuously. To be successful in this
venture, they conduct field research and other types of research before launching any new
product. Pizza Hut has a provision for customers to customize their pizzas and also has
provisions for the young customers- in terms of Kids promotion using Kids' menu and other
animation.
Pizza Hut also has a reputation for quick service and nice hospitality from 12 noon to 12
midnight. Above all, not only does Pizza Hut make good food, they also are famous for good
service and dining experience.

If we are not succesful in this business we will find out why we would not succeed. Then we are
plan again for earn success. And we are going to running this business because we got
experience by doing this business. And we are confident we can successful in this business.

END