Professional Documents
Culture Documents
ON
BY
SUDEEP PALEKAR
VU Van Unit
WW Wet Waste
DW Dry Waste
RW Reject Waste
RE Revenue Expenditures
The project is a qualitative study of Waste Management sector in Bengaluru. The project
comprised of understanding the sector and Financial feasibility. It was performed with the
Firstly, it covers Waste Management Scenario in Bengaluru City and how all the stakeholders
are playing pivotal roles to bring in reforming changes. The alarming Quantity of Waste is a
menace to the society and needs to be treated responsibly. Also, the life of waste-pickers
needs to be improved upon. The trivial social stigma attached to the profession is highly
Further, my work within the organization spanned multi-levels and was highly inter-
departmental in nature. That is the essence of working in a start up where efficiency and
alignment is accorded the highest priority due to its nascent stage. Many initiatives were
taken to cut down time on mundane jobs and bring in accountability. This helped a lot as
structuring took place and the Organization was able to achieve much more than the sum of
Additionally The Porters 5 Forces Model study has been performed on the players i.e.
Waste management is all the activities and actions required to manage waste from its
inception to its final disposal. This includes among other things, collection, transport,
treatment and disposal of waste together with monitoring and regulation. It also encompasses
the legal and regulatory framework that relates to waste management encompassing guidance
on recycling etc.
The term usually relates to all kinds of waste, whether generated during the extraction of raw
materials, the processing of raw materials into intermediate and final products, the
institutional, commercial), agricultural, and social (health care, household hazardous wastes,
There are a number of concepts about waste management which vary in their usage between
countries or regions.
1) Waste hierarchy
2) Life-cycle of a Product
3) Resource efficiency
In India, The National Environment Policy,2006 while suggesting measures for controlling
various forms of environmental pollution lays emphasis on the need for collection and
treatment systems for recycling waste and devising measures for environmentally safe
disposal of Residues.
The various rules governing waste Management in India and issues faced in their compliance
It is National campaign by Government of India, covering 4041 statutory cities and towns,
The campaign was officially launched on 2 October 2014 at New Delhi, by Prime Minsiter
The Corporate Sector is also actively participating in the Mission. As of May 2015, 14
companies including top notch ones like TCS, Mahindra Group, & Rotary International
The progress and success of the campaign can be gauged from the fact that between April
2014 and May 2015, 31.85 Lakh toilets were built in total. As of august 2015, 80 lakh
The Government of India may use its DIGITAL INDIA Project in Conjunction with the
Swach Bharat Abhiyan to have Solar power trash cans which send alerts to Sanitation crew
With so much emphasis on a Cleaner and Hygeinic India, Hasirudala is actively playing a
Hasirudala Innovations Pvt Ltd (the Company or Hasirudala) is founded by Nalini Shekar
(Founder & Director) and Shekar Prabhakar (Co-Founder & Managing Director).
The Company is a For Profit Organization (FPO) incorporated in 2013. It is one of the very
few companies classified as an Total Waste Management Company. Recently in 2016, it has
been awarded Karnataka State Environment Award.It has its office in Bengaluru and slowly
expanding its services to Nelamangala and Mysuru.The Company is not listed on any of the
Its services include 1) Total Waste Management. 2) Event Waste Management. 3) Urban
Gardening.
Insurance and banking facilities extended to waste pickers and informal waste workers
500 new jobs created for waste pickers and informal waste workers
Daily more than 50 tons of waste sent for either composting or recycling
Children of waste pickers and other informal waste workers accessing scholarships and
educational loans for good quality education
Hasirudala
Innovations
Pvt Ltd
VAN
UNIT
WASTE IN DRIVER
PICKER CHARGE
As evident from the above Hierarchical Structure, Hasirudala follows a highly decentralized
norm in its operations. This enables to have quick decision making authority and a sense of
1) WET WASTE
This category comprises of wet waste mainly originating from Households and Eateries
( Restaurants)
2) DRY WASTE
3) REJECT WASTE
Hasirudala has divided the Bengaluru City into wards just like the Municipal Council for
Declassification. As per Records, there are 196 such wards in the city out of which
Hasirudala operates in 13 of them (June-16). This gives a Reach of around 6-7% indicating a
Every Ward has a dedicated Van Unit which specifically caters only to that ward. This
ensures smooth flow and quick response time. The revenue generators for the Business lie in
in the city serving a huge base of 22300 doors. Considering its tapped potential(6-7%), it
surely has a way long ahead to reach and satisfy the citizens.
Every customer is negotiated into a contract agreement which gives the business a stable and
a predictive measure of its forthcoming operations. Pricing is done on slabs which are based
This way every ward ensures revenue from its customers on a monthly basis. Addition to this,
the new customers are seamlessly added into mainstream accounting for further revenue
generation.
The Van units are in charge of the daily operations at Hasirudala. They operate as a sub
franchise who are responsible for the pick-up, segregation, containment, transportation and
disposal of the respective waste which they collect. At the end of the day, all the Van Units
are assembled at a common place to aggregate the city waste into a huge Tipper preferably of
around 18-20 tonne capacity. This tipper is then sent to Noble Exchange bio gas plant where
the wet waste is processed to create Bio-Fuel. This is packaged in a cylinder and shipped
At current stage, the hierarchical structure is more oriented towards Operations side as the
Company is in its nascent growth stage and dedicated to get its processes right.
Mr.Marwan Abubaker handles the Operations and also has Mr. Aniket Bhalerao to assist
him in his daily operational activities. Mr.Aniket has divided the City Operations into 4
main supervisors namely Mr. Maregowda, Mr. Girish, Mr. Shekar and Mr. Shankar.
The project study is on Operational Activities and Processes in Waste Management in India.
The project has been performed with Hasirudala Innovations Pvt Ltd (the Company).
Roles of Stakeholders
Structural Organization
The project involved Operational processes for the Company. As it was a start-up, there
were many shortcomings in the Operational Department of the Organization which would
have been eradicated as the Business grew and matured with time. Collation of Relevant
using Disruptive Technology to aid tedious work and bring efficiency were of the many
tasks which were allotted and carried out successfully. As regards to Financial Data,
Market Research and Future Plans, due to confidentiality of data collated the same have
Further, the study report is restricted only to the understanding of project. The nuances of
base case taken for understanding have not been incorporated due to privacy of
information.
The Scope of the project was assigned to my Industry and did not touch other Industries at
The tasks which were assigned and completed during the course of the Project were
1) Pricing Slab
3) Awaaz de
4) Financial Processes
5) Audit System
6) QR Code System
Depending upon the waste amount generated by the Bulk Generator (Apartment/Hotel), it is
billed an amount on a Monthly basis. This is how the revenue is generated for Hasirudala.
This pricing plan forms the basis for further contract agreement with the customer.
In Future, pricing slab may is subjected to change following the economic conditions,
As we are aware, that Hasiru Dala operates 12 Van Units in and around Bangalore City for
Waste Pick-up. These 12 wards are further sub divided into 4 groups managed under the
supervision of Mr. M.Gowda who handles 4 other field supervisors each consisting of 3
wards.
After paying a visit to the field with Mr. Girish at Shanti Nagar, I observed the daily work
ethics of the stakeholders (Waste pickers, Van Unit, Driver, Supervisor) involved in the
activity. Some of the Roles & Responsibilities which I can suggest are
Follow-up of the Waste Sources a day prior to collection (preparing a pick-up schedule)
Intimation to the concerned team and briefing them about the pick-up Details.
The details include the assets to be taken along for the concerned route, starting time,
Inspect the Sources of Waste as to whether they are complying with the rules
Constant communication by the team at site to the supervisor about their progress to
There will be 12 'groups' of approximately 5. Each group will have its own
unique phone line. This way, if they miss the call, they can place a missed-call back anytime
The 60 phone numbers will need to be split according to group and uploaded
At the beginning of the month, Hasirudala will need to make 6 recordings for
Depending on your choice, either Hasirudala will need to schedule all of the
calls for each group, or our team can do all the account management for a monthly fee.
Costing
Standard phone line cost is Rs. 315/mo. (3,798 annually). Since we are purchasing 12
phone lines for this project, they can discount to Rs. 250/mo/line (3,000 annually). So
total monthly cost will be just Rs. 3,000 and annual cost is Rs. 36,000. This amount will
be payable up-front.
Assuming that we push out 30-second calls every day to 60 people, 6 days per week, our
monthly airtime credits used will be approximately 1,440. They have a package for 1,500
credits for Rs. 999, so we can start out with that, and depending on results, you can
purchase large packs for more discount in future. These credits won't expire.
Points to be noted
1) Proper accountability of the Van-unit i.e. Whether they have collected Waste from the
2) Create a 2-way system for accountability. I.e. One from Hasirudala side and the other from
the customer side preferably the guard. The guard will report the Hasirudala internal team
3) The van unit supervisor submits a daily report of the collection to the internal team/area
4) A con census shall be reached by giving adequate weight age to both results.
5) Track this data for a month per van unit wise and estimate a demand for per ward for the
coming months.
7) Create a virtual petty cash account authorized jointly by maregowda and the van unit
supervisor for daily expenses and credit it with the average weekly expenditure amount.
10) This will ensure a smooth cash flow within the organization.
11) The contractual Payment fees should be directly linked to the amount of waste collected
13) The incentive for the van unit to go that extra mile should be a one-time bonus per new
14) The payment to van units shall be consisting of a) Base fee b) Incentivization
15) For any additional out of the contract work performed by the Van-unit in case of
unforeseen circumstances, the payment shall be deducted from the petty-cash account. If the
Same Day.
Objective: Review of Hasirudalas usage of resources to ensure those resources are being
utilized as efficiently and effectively as possible to accomplish the missions and goals of
Hasirudala.
Hence, people are the centric inflexion through which all the activities and policies of
Hasirudala are created and implemented. However, during the stint of my internship there
were a few key areas which were analyzed that led to fulfilling of some gaps. Also, many
positives emerged which is a good indication of the current policies and systems in place.
Operational Efficiency
Timely Service
Briefly commenting on the above findings, let us take a look at the below chart and
o.
decisions
their dedication
incentives
The above chart is an overall audit as to how the gaps can be filled in my opinion. These
tasks need to be given adequate time frame for implementation so it is approved and accepted
Girish should be responsible for the timely initiation of the unit services. He should make
sure that all the employees of his van unit report to work on time every day with all the
1) Girish should be responsible for the timely initiation of the unit services. He should make
sure that all the employees of his van unit report to work on time every day with all the
2) The Agenda for the Day should be followed rigorously as per the plan. I.e. Route Map and
time.
4) A standard template needs to be created for each van unit in service. This will make it
5) Pass over this data on a daily basis via email to his supervisor which by the end of the
6) It is imperative to weigh the waste periodically as to assess if the customer is falling in the
right bracket.
7) Also, check the daily kilometers travelled by the van unit. In the reporting template, fill in
columns start & end to calculate daily distance travelled. This will help in creating a
8) Create a feedback mechanism to assess the services of our working personnel through the
customers. The best way is through a template which can measure the performances of our
9) Create a feedback form outlining the major areas and let the Van unit owner (Girish)
This is the use of Disruptive Technology to enhance the efficiency of everyday processes.
One of the major challenges today facing Hasirudala is authentication of the amount of waste
Benefits
a) Amount of waste
b) Time of Pick up
ENTRY
BARRIERS
MEDIUM
RIVALRY
LOW CUSTOMERS
SUPPLIERS
LOW
MEDIUM
SUBSTITUTES
LOW
1. The inter player rivalry is low presently. Due to no Competition, it virtually enjoys a
2. Entry Barriers It is a very low capital cost Business to start. Hence, the barriers are very
a) Households
b) Restaurants
These constitute the bulk generators of waste which act as a supplier to Hasirudala.
4. We understand that there is no substitute to this sector. One cannot replace waste. The
only substitute is the manual composting of waste at individual household which can stop
5. Customers for this Business are the the Restaurants, Commercial and Residential
Apartments.
http://www.newindianexpress.com/cities/bengaluru/Waste-Disposal-Unit-Coming-
Up/2014/03/13/article2106580.ece1
https://www.cleverism.com/ultimate-guide-unit-economics
https://www.hasirudalainnovations.com
http://hasirudala.in