Professional Documents
Culture Documents
Their first roduct was cd-100,it was first bike with ffour stoke engine,light weight,
some of the good features like uel efficiency and its light weight. CD-100 will be equipped with
electronic ignition system, illuminated speedometer, 4 speed gear
box,
neutral and flasher indicators, etc.
In
November, 119,99,985 No. of equity shares issued
its stake holders were hero grou wt 31,19,998 shares , honda motor comany ltd wt 31,20,000
shares , 9,59,987 shares to friends and association of promoters.
2,40,000 shares were reserved for
subscription by the employees of the Company and 96,000 shares by
business associates. The remaining 44,64,000 shares were offered at
par for public subscription during November.
1985
exanstion of roduction caacity 1,20,000 to 1,50,000 vehicles per annum
u to1990
- The Company was planning to launch a new model motor cycle-CD 100
SS
sutiable to semi-rural conditions. In the domestic market the
Company
was reported to have a market share of 46%.
u to1995
The Company alloted 39,79,500 No. of Equity Shares of Rs. 10/-
each. The Company's production and turnover increased to 1,83,490
U to2001
Hero Honda Motors Ltd. has launched a new 100cc motorcycle named
`Passion'.
2005
-Hero Honda rolls out 150-cc motorcycle Achiever
2006
-Hero Honda launches CBZ variant X-treme
-Hero Honda announced the launch of two new variants the new
'Glamour' and 'Passion Plus' limited edition.
Hero Honda has been the largest two wheeler company in the world for eight
consecutive years.
Hero Honda's bikes are sold and serviced through a network of over 3500 customer
touch points, comprising a mix of dealers, service centres and stockists located
across rural and urban India.
2009
ET Awards for Corporate Excellence - Hero Honda is the winner of the " Company of the Year"
award for 2008 - 09.
2008
NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the Coveted "NDTV Profit
Business Leadership Award 2008"
TopGear Design Awards 2008 - Hunk Bike of the Year Award
NDTV Profit Car India & Bike India Awards - NDTV “Viewers’ Choice Award” to Hunk in Bike
category
IndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards - “Customer
and Brand Loyalty Award” in Automobile (two-wheeler) sector
Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of business innovation
and transformation) - Best Customer Loyalty Program in Automobile category
NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year
2004
Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst
Advertising
Advertising is the promotion of a company’s products and services carried out primarily
to drive sales of the products and services but also to build a brand identity and
communicate changes or new product /services to the customers.
Increasing the sales of the product/service
• Creating and maintaining a brand identity or brand image.
• Communicating a change in the existing product line.
• Introduction of a new product or service.
• Increasing the buzz-value of the brand or the company.
Tyes of advertising
Public Service Advertising – Advertising for Social Causes Public service advertising is a
technique that makes use of advertising as an effective communication medium to convey socially
relevant messaged about important matters. Oglivy once said, "Advertising justifies its
existence when used in the public interest - it is much too powerful a tool to use solely
for commercial purposes.".
e.g.
Jo chalaaenge naye india ko,wahi chaaleyenge nayi hero honda deluxe,
Celebrity Advertising a section of advertisers that still bank upon celebrities and their popularity
for advertising their products. Using celebrities for advertising involves signing up celebrities for
advertising campaigns, which consist of all sorts of advertising including, television ads or even print
advertisements.
Karizma- hritik roshan
pleasure-priyanka chopra.