You are on page 1of 103

LinkedIn Desktop Redesign

ExplainedVisually
By Donna Serdula

LinkedIn-Makeover.com
www.LinkedIn-Makeover.com
2016 Vision Board Media, LLC. All Rights Reserved.
1
Hi! My name is Donna Serdula and my team and I write
LinkedIn profiles for professionals from all over the world.

When LinkedIns redesign began rolling out, I heard nothing


but negative comments. I was scared and worried but we all
know people hate change.

Microsoft spent $26.2 BILLION to acquire LinkedIn and


neither LinkedIn nor Microsoft intend to kill this amazing
LinkedIn Profile Writing
professional network.
LinkedIn-Makeover.com
So I took it upon myself to dive in and figure out this new
interface. Consider this presentation the side by side visual
comparison to introduce you to the new LinkedIn Desktop
Experience that you need.

You are going to find that this new design is simpler to use.
You may even find that you like it a lot!
www.LinkedIn-Makeover.com 2
2016 Vision Board Media, LLC. All Rights Reserved.
TABLE OF CONTENTS

HOME PAGE INTERESTS & MORE

MENU NOTIFICATIONS

NEWSFEED -
MESSAGING

POSTING PROFILE & SETTINGS


MY NETWORK SEARCH
PEOPLE YOU MAY KNOW ARTICLE STATS
www.LinkedIn-Makeover.com 3
2016 Vision Board Media, LLC. All Rights Reserved.
HOME PAGE

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 4
2016 Vision Board Media, LLC. All Rights Reserved.
HOME PAGE

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 5
2016 Vision Board Media, LLC. All Rights Reserved.
MENU
OLD DESIGN

NEW DESIGN

www.LinkedIn-Makeover.com 6
2016 Vision Board Media, LLC. All Rights Reserved.
MENU
OLD DESIGN

NEW DESIGN

www.LinkedIn-Makeover.com 7
2016 Vision Board Media, LLC. All Rights Reserved.
NEWSFEED

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 8
2016 Vision Board Media, LLC. All Rights Reserved.
NEWSFEED

No longer can toggle the


newsfeed to Recent
Updates in the new
design.
OLD DESIGN NEW DESIGN
www.LinkedIn-Makeover.com 9
2016 Vision Board Media, LLC. All Rights Reserved.
POSTING

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 10
2016 Vision Board Media, LLC. All Rights Reserved.
POSTING You can now EDIT posts!

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 11
2016 Vision Board Media, LLC. All Rights Reserved.
NEWSFEED SHARE

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 12
2016 Vision Board Media, LLC. All Rights Reserved.
NEWSFEED SHARE

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 13
2016 Vision Board Media, LLC. All Rights Reserved.
NEWSFEED SHARE

Cannot share to groups

OLD DESIGN NEW DESIGN


www.LinkedIn-Makeover.com 14
2016 Vision Board Media, LLC. All Rights Reserved.
MY NETWORK

OLD
-
DESIGN NEW DESIGN
.com
www.LinkedIn-Makeover.com 15
2016 Vision Board Media, LLC. All Rights Reserved.
MY NETWORK

OLD
-
DESIGN NEW DESIGN
.com
www.LinkedIn-Makeover.com 16
2016 Vision Board Media, LLC. All Rights Reserved.
FIND ALUMNI

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 17
2016 Vision Board Media, LLC. All Rights Reserved.
FIND ALUMNI

The Find Alumni page is no


longer part of the main
LinkedIn navigation bar but
you can still access the page
by using this link:
linkedin.com/alumni

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 18
2016 Vision Board Media, LLC. All Rights Reserved.
PEOPLE YOU MAY KNOW

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 19
2016 Vision Board Media, LLC. All Rights Reserved.
Now provides how you may
PEOPLE YOU MAY KNOW know a person

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 20
2016 Vision Board Media, LLC. All Rights Reserved.
Clicking Connect sends an
immediate invitation without
PEOPLE YOU MAY KNOW the opportunity to customize
a message.

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 21
2016 Vision Board Media, LLC. All Rights Reserved.
INTERESTS & MORE

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 22
2016 Vision Board Media, LLC. All Rights Reserved.
INTERESTS & MORE

The More
Menu is also
called Work,
Apps, & other
names

OLD DESIGN www.LinkedIn-Makeover.com


NEW DESIGN 23
2016 Vision Board Media, LLC. All Rights Reserved.
NOTIFICATIONS
NEW DESIGN

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
24
NOTIFICATIONS
NEW DESIGN

Notifications are on
their own page and much
easier to scroll through.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
25
NOTIFICATIONS

Notifications now
contain birthdays,
anniversaries, and news
mentions & RARELY alert
you of new articles your
first degree connections
published.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 26
NEW DESIGN
MESSAGING

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
27
NEW DESIGN
MESSAGING

No more animated gifs

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
28
MOBILE MESSAGING

Long pressing
messages in
LinkedIns
mobile app
allows you to
ARCHIVE. Not
available on
Desktop.
www.LinkedIn-Makeover.com 29
2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN
PROFILE & SETTINGS

OLD DESIGN

www.LinkedIn-Makeover.com 30
2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN
PROFILE & SETTINGS

OLD DESIGN

www.LinkedIn-Makeover.com 31
2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN
PROFILE & SETTINGS

The Profile and Settings


are consolidated under a
single menu
OLD DESIGN

www.LinkedIn-Makeover.com 32
2016 Vision Board Media, LLC. All Rights Reserved.
FIRST DEGREE PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 33
FIRST DEGREE PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 34
FIRST DEGREE PROFILE

Cannot see
NEW
connections.
Cannot search
1 degree
st

connections

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 35
SECOND DEGREE PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 36
SECOND DEGREE PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 37
SECOND DEGREE PROFILE

Cannot search
shared
connections

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 38
THIRD DEGREE PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 39
THIRD DEGREE PROFILE

Cannot see who


connects you to
to 3 degree
rd

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 40
YOUR PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 41
-
.com Background image dimension
now 1536 x 738
YOUR PROFILE

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 42
YOUR PROFILE
The number of profile views and a link back to
profile stats is FRONT AND CENTER this
shows LinkedIn still places immense value on
your profile and the importance of people
viewing it! Is YOUR profile optimized?

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 43
MORE INFO
Edit Profile View
Edit Profile View

Viewing Profile

Viewing Profile

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 44
MORE INFO
Edit Profile View
Edit Profile View

Viewing Profile

Viewing Profile

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 45
MORE INFO

You can now EASILY request a


recommendation

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 46
CONTACT INFO & CONNECTIONS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 47
RELATIONSHIP TAB

OLD DESIGN www.LinkedIn-Makeover.com SALES NAVIGATOR


2016 Vision Board Media, LLC. All Rights Reserved.
48
RELATIONSHIP TAB

Ability to add tags and notes is


available in Sales Navigator
and Recruiter Lite premium
products

OLD DESIGN www.LinkedIn-Makeover.com SALES NAVIGATOR


2016 Vision Board Media, LLC. All Rights Reserved.
49
HIGHLIGHTS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 50
HIGHLIGHTS
Highlights is a wonderful NEW
section that summarizes all the
items you have in common with
the person whose profile you
are viewing

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 51
POSTS & ACTIVITY

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 52
POSTS & ACTIVITY

LinkedIn now displays your


ACTIVITY as well as your blog
posts

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 53
SUMMARY

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 54
SUMMARY

The Summary, by default, is


collapsed. Only the first 220
characters display.
Make sure those 220
characters are eye-catching!

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 55
SUMMARY

Although now collapsed by


default, LinkedIn is now
suggesting summary content
proving that they still value
this section.

www.LinkedIn-Makeover.com 56
2016 Vision Board Media, LLC. All Rights Reserved.
MULTIMEDIA

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 57
PROFILE SIDEBAR

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 58
PROFILE SIDEBAR

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 59
PROFILE SIDEBAR
Sidebar modules:
Courses related to and
People Similar to
are missing

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 60
EXPERIENCES

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 61
EXPERIENCE EDIT

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 62
EXPERIENCE EDIT

No longer can change


Companys Display
Name
LinkedIn now alerts you
if or when your edit is
shared with your
network

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 63
EDUCATION

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 64
EDUCATION

Recommendations
arent displaying
attached to their
education or experience

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 65
VOLUNTEER

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 66
Opportunities you are
looking for, Causes you
VOLUNTEER care about and
Organization you
support are missing

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 67
SKILLS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 68
SKILLS

First 3 Skills are the ones


that display make sure
they are the skills you want
to spotlight!

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 69
SKILLS

Rather than show everyone


who has endorsed you,
LinkedIn now displays
people the viewer of your
profile knows; thus
providing more credibility to
the endorsements.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 70
SKILLS

The new design no longer links to Skills pages.


To get to the skills pages, you must click this link:
http://www.linkedin.com/directory/topics-a/

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 71
RECOMMENDATIONS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 72
RECOMMENDATIONS

Recommendations are not


attached to their experience
and are not showing in any
particular or chosen order.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 73
ADDTL SECTIONS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 74
ADDTL SECTIONS
Additional Sections are now grouped
together under the term
Accomplishments.
They display in a collapsed state, cannot
be reordered, and are not assigned to
specific experiences. This section is
located at the bottom of the profile.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 75
FOLLOWING

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 76
FOLLOWING

In order to see a person's Groups or


Influencers & Companies & Schools they
are following, you must click on See More

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 77
MISSING ITEMS

PROFILE
STRENGTH
MESSAGE FOR

ADDTL INFO
www.LinkedIn-Makeover.com
2016 Vision Board Media, LLC. All Rights Reserved.
78
COMPANY PAGES

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 79
COMPANY PAGES The Hero image has
been replaced with a
1536 x 768px
background graphic.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 80
SHOWCASE PAGES

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 81
The Showcase page
SHOWCASE PAGES banner image has been
replaced with a
1536 x 768px
background graphic.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 82
SEARCH

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 83
SEARCH

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 84
ADVANCED SEARCH

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 85
To get to Advanced Search,
click the Magnifying Glass
icon or just perform a search,
the search results contain
ADVANCED SEARCH search filters

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 86
ADVANCED SEARCH

No obvious link to Advanced Search


No Saved Search Option
Cant Search by Zip Code
Cant Filter by Group

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 87
ADVANCED COMPANY SEARCH

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 88
ADVANCED COMPANY SEARCH

Search filters are NOT


available for Company Page
searches

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 89
SEARCH OPTIONS

Sales Navigator allows you to


save searches, search by
Zip/Postal Codes, and filter by
Groups

SALES NAVIGATOR
www.LinkedIn-Makeover.com 90
2016 Vision Board Media, LLC. All Rights Reserved.
INTRODUCTIONS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 91
INTRODUCTIONS
The official Ask for an Introduction
link is gone.
To ask for an introduction within the
new interface, visit the persons profile
you want an introduction to and choose
Share Profile. At the messaging screen,
type the name of the person who can
make the introduction and create a
message.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 92
INVITE TO CONNECT

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 93
INVITE TO CONNECT

You are no longer prompted to reveal


HOW you know a person when
connecting.

Now, LinkedIn prompts you to add a


personal note.

The biggest change? You can now


include your EMAIL & Website URL to
your personal note!

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 94
PROFILE STATS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 95
PROFILE STATS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 96
MISSING ITEMS

ENHANCED REPORTS
& PROFILE RANKING
www.LinkedIn-Makeover.com 97
2016 Vision Board Media, LLC. All Rights Reserved.
ARTICLE STATS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 98
ARTICLE STATS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 99
ARTICLE STATS

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 100
You can see the number of people who
liked, commented, and shared your article.
ARTICLE STATS
You can see the individuals who have liked
and commented BUT you cannot see who
has SHARED your article.

OLD DESIGN www.LinkedIn-Makeover.com


2016 Vision Board Media, LLC. All Rights Reserved.
NEW DESIGN 101
For more LinkedIn resources,
MORE TO COME!
please visit: LinkedIn-Makeover.com

As I created this presentation,


If you are interested in getting
I found that LinkedIn is
your profile optimized &
actively updating the new
professionally written,
interface. Features that are
check us out!
missing may reappear soon.

We also provide LinkedIn


I hope this presentation helped
training, resume writing, ghost
increase your understanding of
blogging, corporate services &
the new interface! www.LinkedIn-Makeover.com MORE!
2016 Vision Board Media, LLC. All Rights Reserved.
102
.com

Contact Me
Questions? Comments? Contact me!

donna@LinkedIn-Makeover.com 215-839-0008 www.LinkedIn-Makeover.com

www.LinkedIn-Makeover.com 103
2016 Vision Board Media, LLC. All Rights Reserved.

You might also like