greetings from videocon group
Message from the desk of Vice-Chairman & CEO
For Private Circulation Only
Published by :
The Marketing Department
Videocon Industries Ltd.
248, Phase IV, I Floor,
Udyog Vihar, Gurgaon
Registered Office
Videocon Industries Ltd.
14 km Stone, Village-Chitegaon
Aurangabad-Paithan Road
Aurangabad – 431105
Maharashtra
Corporate Office
Videocon Industries Ltd.
248, Phase IV, Udyog Vihar,
Gurgaon
North Regional Office
Videocon Industries Limited,
45, Aroma Medica,
Okhla Indutrial Estate
Phase – III, New Delhi -110020
South Regional Office
Videocon Industries Ltd.
3-6-430, street no.-4
2nf floor, Mithai Mansion,
Himayatnagar,
Hyderbad-500029
West Regional Office
Videocon Industries Limited
Ashoka Steel Compound,
Opp.banquet Plaza Hotel,
Kalina, Santacruz East.
Mumbai -4000098
Phone No-02242324545
East Regional Office
Videcon Industries Limited
3rd Floor – Malik Court
39a, Harish Mukherjee Road
Kolkata - 700025
www.videoconworld.com
www.edigiworld.com
For feedback, please write to us at
marketing@vgmail.in
The festival of lights & joy is here, and with great happiness & pride i announce
the launch of our Newsletter 'Vision' meant exclusively for our trade partners &
customers.
Since its very inception, Videocon Group has been leading by example,
creating new pathways for others to follow. In its journey towards excellence, it
is constantly revamping and responding to the dynamics of the market. It is
with this dedication and focused approach that this $4 billion global
conglomerate has tasted success in whichever domain it has entered.
Trusted by over 160 million people, its India's No. 1 brand for Consumer
Electronics and Home Appliances, offering a full range of products in
televisions (conventional, flat and LCD), washing machines, air-conditioners,
refrigerators, audio products, home theatre systems, microwave ovens,
Juicer Mixer Grinder, NHA, water purifiers and Inverters & Batteries.
After nearly 25 years of its existence, the company took the plunge of
undergoing brand identity & logo change in tunes with the changing times.
Huge investments are made to register this new identity in the minds of the
customer. The characters Chouw & Mouw are created to strike a chord with
young audience and to re-establish the brand.
The Group's constant endeavour is towards providing the latest of technology
and this festive season it has introduced a range of new models in LCD, CTV,
refrigerator and washing machine segments.
These are equipped with innovative technologies that have been developed
following an in-depth consumer research and tireless efforts of our R&D wing.
New series namely Platinum & Premium and Slim 42” Full HD under LCD and
in CTV, selective models with 5 star ratings which allow the CTV to
automatically switch off from the mains in standby mode are introduced.
We have launched refrigerators with LED technology which will not only keep
food fresh for long but also bring down the electricity bills by a significant
amount. In washing machines, Videocon group has launched 7 new models in
fully-automatic segment with UV light technology that will kill all germs in your
clothes while washing. Videocon Washing machine has also been given the
Product of the Year 2009 award.
These innovations speak volumes about Videocon's commitment to
development of energy-efficient products.
The company is on accelerated growth and with the dedication & commitment
from our work force & trade partners we are bound to achieve success in all
our endeavours.
Lastly wishing you all a season of joy, happiness and prosperity!
K.R. Kim
cover story cover story

Experience Change A high-visibility promotional activity has been splashed across all

A New Brand Identity & Logo the media while Videocon's new brand positioning and corporate
logo have find special prominence in the print, electronic and radio
Videocon Group recently underwent a brand identity change.
media. The group also interacted with both the National & Regional
The group which has been serving the nation for nearly the past
media through conferences organised around the launch in order to
25 years, took move in tunes with the changing global scenario.
create awareness about the brand's new look. The new logo and
Videocon as a brand has always believed in re-inventing and products had many admirers amongst the media, which was further
revamping itself and the rationale behind Videocon's brand reinstated by the coverage generated.
evolution comes from its constant endeavour to listen and
Marketing spends are very judiciously planned, strong initiatives
respond to the changing market dynamics in India and
which include hi-blitz promotional campaigns across all the media
overseas. The focus remains multi-fold while working towards
i.e. print, electronic, radio & digital plus various BTL & on ground
developing the latest technologies with an emphasis on quality,
activities, marketing collaterals, visual merchandising etc. are used
innovation and value, the firm is aggressively expanding their
to add to the promotion.
service penetration too.
Videocon's all-new brand identity is the first step to position its Brand
The 'V' in the new Videocon logo is representative of a new
Videocon closer to every customer's heart - in terms of the
identity - an identity that is fresh, dynamic, & has been provided
philosophy behind products, their value perception, enhanced
a life of its own. The new “V” is composed of two animated ownership pride and class-leading after-sales delight.
green, lava-like shapes called Chouw and Mouw, striking a
chord with the young audience.

Chouw and Mouw are created to present a very vibrant and

interactive image representing the change Videocon brings
into the lives of its customers, through innovation in its product
lines, by offering great value, and by delighting its customers

global update
with superlative products and services.

Launch in UK
The new identity was launched amidst much fanfare and galore at UK. All
the leading retailers were present at the do .The launch also saw the
introduction of a new series of LCD TV's (15” +).
Apart from a strong market presence the group has around 400 Service
agents covering all UK postcodes and dedicated Videocon Service Centre
to handle all calls and service queries through to conclusion.
around the nation
Experience change with
Videocon's Retail Chains
now open in your city
Videocon Group is on a retail drive, and the company's belief in
the 'Customer First' mantra has been the motivating factor behind
this initiative. It has introduced its retails chains Videocon Plaza,
Digiworld and more recently DigiHome meant for smaller stores.
These outlets have further ensured easy availability & access of
the Videocon group to its customers even in strategic B, C and D
markets. This step by the group is to reinstate its focus on all the
markets, to further strengthen the positioning of its brands and
gain more market share. These stores will cater to the ever
increasing demands of the customers in the region, thus ensuring
wide consumer reach.
Videocon Plaza is a chain which offers a complete range of the
brand Videocon available across all product categories.
Currently, the company has around 25 such outlets, which are
available in all major states and aims to raise the network of these
plazas in the coming months.
On the other hand, Digiworld is a multi-brand outlet, showcasing
all the leading brands from the Group namely Videocon, Sansui,
Electrolux, Kenstar and Kelvinator under one roof. It boosts of
wide range of products in various categories under all the brands
at optimal prices. Videocon group has around 50 digiworld's and
by the end of this year it plans to open up around 100 of these.
Digihome are an extension of the Digiworld chain, featuring the
same brands. However, it's meant for smaller stores and will
house perhaps only two to three of such brands. A new look &
logo has been designed and the company is set to open around
150 Digihome stores nationwide. The company will also be
exhibiting in these towns to garner maximum consumer attention
and create awareness about new product ranges, promotional
offers etc.
These stores generally have a huge shop area, wherein lots of
emphasis is paid to in-shop branding and extensive display of
latest products, to spur customer footfalls. With these stores the
company plans on increasing the secondary sales and
complementing its sales during the festive seasons such as
Onam, Durga Puja and Diwali.
Videocon Group has always been a trend setter in the consumer
durable industry. It has always believed in offering its discerning
customers state-of-the art innovation and technology. This move
of the company has further proven its commitment to its
customers by being available for them all around.
around the nation
Service Drive
Service is the most important aspect for any business to thrive
and sustain itself successfully and Videocon is one such
company who is adamant on providing the best of services to its
customers.
A drive has begun and Videocon Group has pledged to make its
services at par with international norms and put customer
requirements to fore. The Group would open 'Model Service
Centres' in all branches which would set benchmark of customer
service in the consumer durable industry.
The first such centre was inaugurated in Gurgaon and around 20
more towns are recognized in the major cities of the country,
namely Kanpur, Jaipur, Lucknow, Ludhiana in North, Chennai,
Hyderabad, Bangalore Coimbatore, Cochin in South; Mumbai,
Ahmedabad, Pune, Surat and Nagpur in the west; Kolkata, Patna,
Asansol, Guwahati and Jamshedpur in the East region.
Process
A single toll free number has been introduced and the
company has adopted a unique 2-2-2 service
approach, wherein the group pledges to attend, sort
problems and replace defective products. The aim is
towards providing quick response, immediate
registration of query, attending & trying to sort the
problem within 2 days. However, if there is a delay for
over two days the customers are provided with standby
products.
A fleet of service vans has also been designed to meet
the requirements of the customers pan India. Videocon
has currently around 120 such vans, which are
equipped with tools, equipment, inverter and even
spare parts to provide uninterrupted support & supply
even in upcountry locations. Free Service Camps are
organised on a regular basis across the country. These
camps facilitate a better understanding by the
company on the problems faced by the consumers and
readily offer them a solution.
Other than providing free service, special offers are
also given to customers like exchange of an old model
with a newer version at nominal prices, no labour
charges, discounts on genuine parts & accessories
and Annual Maintenance contract. The company has
also set up a Training Academy for enhancing the
technical & soft skills of its ASC engineers. A spare part
hub has also been opened in the north, to meet the
regional requirements and more such outlets are on the
list.
It's a commitment with the Group, to provide its
customers with an efficient after-sales service, thus,
ensuring a hassle-free and enjoyable product
experience.
 in-sync with latest in-sync with latest

Slim
VML42WBK
Super Slim LCD TV : 35 mm -
Full HD 1080p -
USB 2.0 2no’s. -
HDMI 1.3 I/P 3 no’s. -
3D Surround Sound -
Touch Screen Control -
Super Engine : Picture Enhancement -
Super Contrast Ratio : 100000:1 -

VFL50TNE VDT60LQZ-TFA VFD70TUD &

- Stainless Steel Drum
- Powder Coated Metal Body
- Fuzzy Logic
- 8 Wash Program
VFD70SUD
- Electronics Control (Strong, Normal, Sari, Gentle - Stainless Steel Drum
- 180° Door opening – With & W/O Soak) - Powder Coated Metal Body
- Max. Spin speed : 800 rpm. - Child Lock & Ex Dry - 7 Segment display
- Variable spin speed : 800/500 rpm. - Memory Backup - 165° Door opening
- Auxiliary Functions : - Quadra Pulsator - Max. Spin speed : 1000 rpm.
PREWASH, RINSE PLUS, DELICATE SPIN - Powder coated metal body/PCM Sheet - Variable spin speed :
Platinum - Hand Wash option - 8 Level Water Selection 1000/800/600/400 rpm
- Auxiliary Functions :
- Eco Wash & Quick 30 Option - Auto Balancing
VLL32FBA - 16 Unique Washing Programs - Auto Error Detection PREWASH, QUICK WASH, RINSE PLUS
- Full HD 1080p - Child Lock (Dry Tap, No Drain, Door Open, Imbalance) - Hand Wash option
- High Glossy Panel - Water temp selection : - Auto Off - Eco Wash & Quick 30 Option
- Invisible Speaker Cold / 30 / 40 / 60 / 90 deg C. - Buzzer - 20 Unique Washing Programs
- Transparent Window - Child Lock
- 1.06 billion display colour
- Water temp selection :
- HDMI Cold / 30 / 40 / 60 / 90 deg C.
- Super Contrast Ratio : 100,000:1- - Remaining Time Indicator
- Delay time : 0~24hrs

Premium
VIL32FBA
Full HD 1080p -
High Glossy Panel -
Inbuilt Woofer: 600 W PMPO Sound -
1.06 billion display colour -
Super Contrast Ratio : 100,000:1 - KE25CBGJ 25ltr. Conv. VD25CSSK 25ltr. Conv.
- Digital Jog-Wheel Control - Stainless Steel Cavity - 5 power levels - Express Cooking
- Mirror Look - Pull Handle Door - 10 Power Levels - Stainless steel cabinet - Combination cooking
- Multi-stage Cooking - 10 Convection Temperatures - 8 Cook Menus
- Express Cooking - 9 Auto Cook Menus
offers & schemes offers & schemes