1.

INTRODUCTION
Suitable topic for a case study which key element it is to identify a product that has significant potential
to be innovated. Considering the residential area for easier document that needed for using a
technology – in this case a Printing and services. Trading companies are businesses working with
different kinds of products which are sold for consumer, business or government purposes. Trading
companies buy a specialized range of products, maintain a stock or a shop, and deliver products to
customers.

1.1. PROBLEM STATEMENT

COMPANY is a printing and services shop that operate a standard and registered neighbourhood.
The general concept for printing company or other competitors mostly with the same criteria that
promote similar services. Therefore, in order to maintain the profitability and quality of the product
it is necessary to solve some of the problems faced by the following:
a) The maintenance technology of printing machines.
b) The operation of the cash flow.
c) The operation processes of marketing.

1.2. PURPOSE OF THE STUDY

The purpose of the case study is to get a fully access about the details of the product regarding
aspects that can be picked with the best implementation of system and innovations that can solve
the problem. Therefore, the case study is need to fitting the business plan that supposed to guide
every direction to provide all the needed information.

2. COMPANY INFORMATION
2.1. BACKGROUND

2.2. ORGANIZATIONAL STRUCTURE

2.3. MAIN STRATEGIES OF THE BUSINESS

Business strategies

Marketing strategies – This company using 4 P’s as shown as below :

a. Product :

b. Pricing :

c. Place/distribution :

d. Promotion :

Operation strategies – This company is operating as shown as below :

a. Operation Hours :
b. Geographic :
c. Demographic :
d. Operation process :.
e. Properties per day :
 Time from starting to end of product :
 Day from from starting to end of product :
  Delivery pick up :

Financial strategies – Based on the interview with the Owner of the COMPANY by calling during
Movement Control Order (MCO), below is the assumption Sales, Gross Profit, Net profit that the
owner can provide.

Account type Debit (RM) Credit (RM)

Revenue
Interest
Services
Total
Expenses
Supplies
Equipment
Discount
Salaries
Utility
Total
Net Income

3. ANALYSIS
3.1. SWOT ANALYSIS

Strengths Weaknesses

1. Good relationship with customers 1. High cost of maintenance product

Good communication makes the customer feel
comfortable
2. Good of quality product
Using the best technology for all making 2. Cash flow problems
product
3. High traffic location
The location near the main road and easy to
parking with transport.
4. New application of existing technology
By using brand technology such as Epson.
Opportunities
Need to maintenance such as printer,
scanner, maintenance, Large Format
Printers, Label Printers and computers.
The payment only cash.
3. Lack of marketing
It doesn’t have proper advertisement such
as website, blog or media advertisement.
Threats

1. Loyal customers 1. Competitors have a similar product

Customers satisfied with the product given.
2. Customer demand
Customers have asked for similar product
3. Similar products on the market are not as
reliable or are more expensive
COMPANY is the more affordable and
cheaper compare to other trading shop.
4. Effort to improve the IT services related to the
e-commerce and supply chain management.
Such as Typing documents, printing
documents, laminating documents,
scanning documents, photocopying
documents, fax and telephone services.
2. Competitors have launched a new
advertising campaign
More advance by using new technology
such as advertisement at television,
Facebook, Instagram and others.
3. Competitors opening shop nearby
3.2 CONSUMER TREND CANVAS (CTC)