Online Strategy Suggestions Strategies for Innocence Project

Website Suggestions:

Incorporate a frequently asked question (FAQ) page to the website. This will help to
address any common question, comments, and/or concerns that visitors may have.
Mirror social media icons (linked to accounts) at the top of the website. This will help to
draw visitors attention to social media accounts when they first access the website.
Incorporate a page that discusses Innocence Projects upcoming events and info sessions.
This will help to increase participation and awareness of events.
Highlight celebrations and recent exoneree cases on the welcome page. This will generate
a hopeful and exciting energy for new visitors
Make an easily accessible page for family members of wrongfully convicted prisoners.
This will help to make a user-friendly environment for family member who are seeking
assistance.

Social Media Suggestions:

Incorporate a link to the donations page on Instagram and Twitter. This will help to
increase donation volumes and overall participation.
Follow the Black Lives Matter Movement, participating Innocence Network members,
and other rights activist organizations. This will help to keep like organizations accessible
under suggestions tabs for visitors.
Post to Instagram one to two times a day and post to Twitter 20 times a day. The increase
use of social media will help to create a larger presence on social media.
Post about upcoming events and how to get involved on Instagram and Twitter. This will
help to spread awareness through a large social media platform and increase participation
of followers.
Incorporate tags and hashtags to post regarding events, exonerees, and latest updates.
This will help to expand the platform of viewers that are able to access the post.