We will provide branded products and services of superior quality and value that improve the lives of

the worlds consumers, now and for generations to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing our people, our shareholders and the communities
in which we live and work to prosper.

We can improve their lives in ways that enable them to thrive, to increase their quality of living and, over time,
to join the population of consumers we serve with P&G brands. Through our overall Live, Learn & Thrive
cause program, initiatives such as Childrens Safe Drinking Water and Pampers 1 Pack = 1 Vaccine are
examples of how we are improving the lives of millions of people every day.

Manila, December 19, 2013 -- The United States Agency for International Development (USAID) signed
Memoranda of Understanding (MOU) with Procter & Gamble (P&G) and Coca-Cola to support the
revival of economic activity and livelihoods in Leyte, the province worst-hit by Super Typhoon Yolanda
(international codename: Haiyan).

Under these MOUs, USAID, P&G and Coca-Cola will help establish new sari-sari stores (small community
stores) and rehabilitate damaged or destroyed sari-sari stores located in public markets. In addition,
these organizations will facilitate sari-sari store owners access to micro-financing loans and other
interventions that will help them succeed.

So societal marketing cocept ni kay ilang marketing strat ky mag improve sa consumer and societys well
being