Integrants:

Hyalmar Robles Velasco

Gustavo Ortiz Rivera
Ingrid Arica Garca
Dennisse Arvalo Jimnez
Gabriela Hernandez Serrano

SOCIAL RESPONSIBILITY

Social responsibility is an ethical framework and suggests that entity, be

an organization or individual, has an obligation to act for the benefit of
society at large. It means that should be a duty for everyone. In other
words, social responsibility improves the quality of life of the workforce and
their families. There are different ways to help people.

Overview

In 1984, Roberto Goizueta, then Chairman and CEO of The Coca-

Cola Company, established The Coca-Cola Foundation. Over the past
three decades, The Foundation has grown from a local foundation into a
global philanthropic organization.

The Coca-Cola Company is committed to giving back 1 percent of its prior

years operating income annually. This commitment is made through
The Coca-Cola Foundation and company donations. In 2015, The Coca-
Cola Company and The Coca-Cola Foundation gave back more than $117
million to directly benefit nearly 300 organizations across more than 70
countries and territories.

Since its inception, the Foundation has supported learning inside and
outside the classroom. However, addressing critical community challenges
and opportunities is an evolving process. In 2007, the Foundation
broadened its support to include global water stewardship programs,
fitness and nutrition efforts and community recycling programs. Today, our
strategies align with the Companys Sustainability platform and include
womens empowerment and entrepreneurship.

contributions to qualified organizations and The Coca-Cola Foundation

matches those contributions on a 2-for-1 basis.

COCA-COLA FOUNDATION

However, many companies, one of those is Coca-Cola Company; helps

pour families giving them free services like: Water Stewardship, Well-
being, Community Recycling, Education and Priority Areas. All of its
activities are part of its current platform: "Living Positively", which is a
commitment to make a positive difference in the world, redesigning the
way they work and living, in order to incorporate sustainability into
everything they do. The coca cola company knows that it is not a healthy
company but they try to help the neediest.

The Coca Cola Company is recognized worldwide, has been committed to

improve the quality of life of pour people. Their communities investment
priorities reflect the global and local nature of their business and focus on
the global pillars where Coca-Cola can make a unique and sustainable
difference.
COCA-COLA FOUNDATION OF ECUADOR-QUITO COMMITTED TO
SUSTAINABILITY AND THE ENVIRONMENT

Here in Ecuador has been recognized as the Best Practice in Corporate

Social Responsibility. This company throughout its history worldwide, has
been making social responsibility in many communities, villages where
they provide sodas, in these places have been provided free services of
education and awareness programs that promote the conservation of the
Water, as well as, initiatives for better management of drinking water.
Ecuador's Coca-Cola Foundation, made up of Ecuador's Coca-Cola and
its bottling partner Arca Continental, is permanently developing
sustainability initiatives framed within Vision 2020, whose goal is to be a
responsible corporate citizen that makes a difference by supporting the
construction of Sustainable communities in the long term and contributing
to the conservation of the environment.
Thus, together with the strategic work of local partners, since 2000, it
implements and implements programs, with established objectives and
metrics that allow sustainable and responsible development of the country.

With the support of the Galapagos National Park, several activities have
been carried out, with the objective of reducing the environmental impact
generated by solid waste in the waters and coasts of the Marine Reserve
in the Galapagos Islands.
Thanks to the Coastal and Submarine Cleaning Program, since 2004,
128,262 kg of solid waste have been collected. On the other hand, through
the "Recycling Campaign" implemented jointly with Mall El Jardn,
1'685,693 of PET bottles were collected. This initiative benefited more than
731 disabled patients of the Hermano Miguel Foundation.
Finally, in partnership with Corporacin Favorita, through the "Recycling
Stations", 11,127 kg of PET bottles were collected at 18 points located in
Supermaxi and Megamaxi nationwide.

Coca Cola Foundation of Ecuador

Address: Av Republica Del Salvador N36 230
Location: ECUADOR, PICHINCHA, QUITO
Phone: 02-2970298

COCA COLA AEMA

The educational program "Learning to start in the Environment" has been

taught in Ecuador since 2008, thanks to the human and economic support
of Ecuadors Coca-Cola Foundation and ARCA CONTINENTAL, formerly
Ecuador Bottling Company EBC.
The objective of this educational program is to develop in students an
awareness of their relationship with the environment and generate agents
of change with an attitude of active participation and commitment to their
community.
EEA seeks to raise children's awareness of the need to care for the
environment, to care for one of the most important natural resources for
life, and to deal adequately with solid waste, for which they propose
environmental proposals to solve problems related to these topics that you
have identified in your school or community.
The project began in June 2013 and culminated on August 29 of the same
year. It was developed in the city of Guayaquil benefiting 2000 students
from 15 tax schools from different sectors of the city.
A total of 82 volunteers from ARCA CONTINENTAL and students from the
Faculty of Chemistry of the University of Guayaquil were trained by JAE to
teach the AEMA educational program in classrooms.

After 8 work sessions, the best initiative of each of the 15 participating

schools presented and presented their environmental proposals at the
AEMA 2013 Environmental Fair held on August 29, 2013 at the University
of Guayaquil.

The winning schools were:

First Place School Republic of Panama

Second Place School Republic of France
Third Place School Alfredo Pareja Diezcanseco

They were awarded prizes for a total of 1500 usd, which will be delivered
to implement the environmental proposals presented by children at the
Environmental Fair.

Coca-Cola and TNC presented the results of the "water for the
future" replenishment program at Habitat III

In the framework of the United Nations Conference on Housing and

Sustainable Urban Development, Habitat III, Ecuador's Coca-Cola,
together with its bottling partner Arca Continental and The Nature
Conservancy, participated in the forum "Connecting Cities with Nature."

During the event they presented results of the "Water for the Future"
Replenishment Program; An initiative implemented by the Coca-Cola
Company, its local bottling partners, with the support of the Latin American
Alliance of Water Funds through The Nature Conservancy. "Water for the
Future" was born from the goal of giving back to nature and communities
the same amount of water equivalent to the sales volume of the Coca-
Cola portfolio by 2020.

This initiative promotes activities that contribute to the natural

infrastructure in Benefit of the water security of the cities, with significant
results, benefiting nature and society. It is so in Quito, Guayaquil, Cuenca,
Loja and Ambato; Through the mechanism of Water Funds, made up of
local governments, public and private companies, an innovative concept of
water replenishment, which involves several initiatives, has been
implemented.
Among the main actions implemented are the conservation and protection
of native ecosystems, scientific analysis at sites that replenish the largest
amount of water, reforestation of degraded ecosystems and fencing of
riparian corridors, in order to protect watercourses.

REFERENCES

http://www.coca-
colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/
our-company/2015-PIDC-Contributions-Report.pdf
http://www.coca-colacompany.com/topics/the-coca-cola-foundation-
giving-back-infographic
http://www.coca-colacompany.com/giving-back
http://www.redceres.com/single-post/2016/06/20/FUNDACI
%C3%93N-COCACOLA-DE-ECUADOR-COMPROMETIDA-CON-
LA-SOSTENIBILIDAD-Y-EL-MEDIO-AMBIENTE
http://www.jae.org.ec/index.php/nuestros-proyectos/proyectos-
empresariales/112-coca-cola-aema.html
http://www.revistagestion.ec/?page_id=18289