COCA COLA

Corporate social responsibility:

Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to
improve society in some way.These efforts can range from donating money to nonprofits to
implementing environmentally-friendly policies in the workplace.

CSR is an evolving business practice that incorporates sustainable development into a company's
business model. It has a positive impact on social, economic and environmental factors.

COCA COLA

INTRODUCTION:

The Coca-Cola Company, founded in 1892 and established its Headquarters in Atlanta. The
Coca Cola Franchise is the World’s biggest Beverage Industry. It dominated a 48% of the global
Market share. In total the Franchise is responsible for over 160 different beverages within a
market consisting of 200 Countries. Examples of their products are Coke, Sprite, Dasani and
many more. Their products range from Sport’s Beverages, Juices, Tea, Coffee and Water. This
company mission is to To refresh the world.,To inspire moments of optimism and Happiness,To
create value and Make a difference.

With respect to CSR Coca Cola aims to give back at least 1% of its annual income for charitable
causes annually.
COCA COLA CSR ACTIVITIES IN PAKISTAN:

COCA-COLA PAKISTAN’S NATURE TRIP TO NATHIAGALI

On World Environment Day, Coca-Cola Pakistan organized a nature trip to Ayubia National
Park, Nathiagali. The activity was connected to the celebrations going on throughout this year
celebrating the 100 years of Coca-Cola’s iconic Contour Bottle. One hundred people were
invited to the Nature Trip; including social media activists, media representatives,
environmentalists and nature lovers, students, young professionals and a large number of people
from civil society.

Why Nathiagali?

The group was taken to Nathiagali for a first-hand experience of the Sub-watershed Management
Project that Coca-Cola has been carrying out in Ayubia National Park area for the past 6 years, in
association with WWF-Pakistan. This flagship intervention is a comprehensive project which has
achieved substantial measurable results already. These include recharge of more than 388 million
litres of water in the last 5 years, plantation of more than 60,000 trees of indigenous species,
development of several hundred fruit orchards, providing livelihoods to local communities,
installation of rainwater harvesting structures in more than 100 schools, collection for reuse of
more than a million litres of rainwater through rooftop harvesting and protection and
rejuvenation of the 26 natural springs in the project area.

The activity was promoted through social networking sites to attain entry submissions for the trip
from Lahore and Islamabad and to create maximum word-of-mouth. The official hashtag of the
activity was #CokeTripToNathiagali.

The Results

1. 600+ entry submissions.

2. Coverage in 43 editions of 27 newspapers and 23 blogs.
3. Hashtag trended in Pakistan on June 4th and June 5th with more than 4 million
impressions generated through online posts.

THE COCA-COLA BOOK BANK

During Karachi Literature Festival 2015, the attending public had the chance to buy new books
as well as donate their old books to a Book Bank. The innovative book bank collection spots
were set up around the festival venue in Coca-Cola’s old glass-fronted coolers, refurbished to
serve as bookshelves to collect the donated books. Visitors were given complimentary drinks as
a token of appreciation for the donation.

Why The Citizens Foundation?

In 2010, Coca-Cola Pakistan took an initiative to build a school in a flood ravaged area of
Muzaffargarh, in collaboration with The Citizen Foundation (TCF). The school building was
completed in a record time of 18 months. The school provides quality education to more than
190 children from low income families. Coca-Cola Pakistan is also bearing all operational
expenses of the school for a period of three years. Its ongoing support to education also extends
to the CARE Foundation and to government schools, under the Adopt-a-School program.

Why Karachi Literature Festival?

Coca-Cola Pakistan believes that the corporate sector has an integral role to play in the
promotion of education considering the fact that Pakistan is still an underdeveloped country and
40% of our total population is under 18 years of age.

Therefore, keeping in view the current low rate of literacy prevalent in the country, Coca-Cola
Pakistan has led from the front to promote education in the country. This goes across the board
from adopting government schools and carrying out refurbishment of the infrastructure and
facilities in these schools, to creating an endowment fund at the Lahore University of
Management Sciences (LUMS) for meeting the entire education costs of talented students from
less-privileged backgrounds,.

With KLF 2015, Coca-Cola’s support to the festival entered its third consecutive year. The
company remained the sponsor of the KLF – Coca-Cola Prize for the best book in English
language by a Pakistani author. The yearly sponsorship also included an honorarium for the
judges and complimentary availability of the company’s drinks for tens of thousands of visitors
to the KLF throughout its duration.

The Results:

1. The idea of the Book Bank was well received and more than 2000 books were
collected in two days.
2. The books collected during the festival were reviewed by The Citizens Foundation
(TCF) and those suitable for children’s use were collected to be sent to their schools.
Other books were sold off in and the proceeds, PKR 50,000, were also donated to The
Citizens Foundation.
3. Wide coverage on print and electronic media.
 4. Activity hashtags #CokeBankABook and #CokeKLF2015 generated 8 million plus
impressions on social media.

SPREADING HAPPINESS AT LABARD

To celebrate the essence of Ramadan, Coca-Cola Pakistan organized an exclusive Iftar at

LABARD (Lahore Businessmen Association for Rehabilitation of Disabled) to share the
blessings of this holy month with the disadvantaged of our society. The event was attended by
MNA, Mr. Pervez Malik, Coca-Cola employees, students of LABARD’s vocational center and
staff as a part of the Ramadan campaign, which tied in well with the Company’s philosophy of
spreading happiness.

Why LABARD?

To ensure positive integration of disabled persons in our society, Coca-Cola Pakistan partnered
with Lahore Businessmen Association for Rehabilitation of Disabled (LABARD) to construct a
state-of-the-art rehabilitation centre for the disabled. The grant provided by Coca-Cola Pakistan
for this centre was USD 200,000.

The grant helped LABARD build their vocational education training centre with facilities for
vocational and skills development training, residential facility for disabled, personal
development and training, treatment and therapy, and community awareness and participation.

The Results:

1. Coverage in 25 editions of 12 newspapers.

2. Coverage by 8 TV and Radio channels.

Why company do these CSR activities!

The COCO COLA Company keeping up with its legacy, has continued to support and rebuild the
society structure to enhance the harmony in the multicultural world. Coca-Cola with its doctrine
set to uplift and minimize the marginalization of socio-economical groups in the society. The
Company has always understood the need for the tranquility in the society and continues to pool
its resources to find equilibrium for it.