Quiz # 12

Q) Explain any advertising campaign you remember?

Ans: Homage Inverter UPS is one of the most successful campaign in recent years. In the ad they used
closure technique and created curiosity at the start as the was girl sitting in front crying and talking
about mobile specs one by one. The ad was like meray mobile me 32 GB internal memory, 12MP
camera, is me 5 inch yeh ke bari screen, Lollipop, powerfull speakerphr phoo ke awaz ai ab kuch b
nae raha and start crying out loud and the message appears Agar Homage inverter lagaya hota to asa
na hota. The insight given was on point and the bad experience she was sharing is totally relatable.
Aray Wah was the advertising agency which had this perfectly executed ad on their portfolio.