Snow Leopards SnowPuffs

Our target audience that took our questionnaire was 65% 16-18 Year olds, this then means we have
more data on this target age range. Although our cereal is meant to be for the largest age range
possible, some of the people who answered our survey said they like seeing cartoon animals in
cereal adverts. So even though our advert might be considered a bit childish, cartoons will still
appeal to a mass target audience.

We plan to create a radio advert that is 30 seconds long, along with a short video for a viral
campaign.

We do not require many resources for this as we already have a camera, microphone, green screen,
etc. we can use. However, we will need to pay 50 to use the animating programme that well use
for commercial use. Apart from that, we have all the resources we need.

Our potential costs are the 50 copyright cost, and the cost to air the radio advert regionally is
2,500.