THE 7 P's Of Mc DONALDS'

PRODUCT:

Mc Donald’s product portfolio primarily comprises of vegetarian and non-vegetarian

burgers. The vegetarian burgers like Veg surprise, salad sandwich, Mc Aloo Tikki Burger,
Mc veggie burger are offered to the customers. Non-vegetatarian burgers include
Chicken Mc grill, Mc chicken burger, Fliet of fish and chicken maharaja burger. Along
with these french-fries, veg pizza mc puff, wrap chicken Mexican, wrap paneer salsa,
potato wedges, soft serve pineapple and choclate ice creams, Mc swirl soft drinks, coffee
and Mc shakes are also offered to increase the variety in the product portfolio. Mc
Donalds also provides mean combos with medium fries and medium soft drink, happy
mean with small soft drink, econo meals with small soft drink and value meals with
potato wedges and small soft drink.

PRICE:

Mc Donalds vegetarian burgers are priced between Rs 20 and Rs 48. Wrap paneer salsa
is priced at Rs 45-50. The non vegetarian burgers are priced between Rs 30 and Rs 60.
Wrap chicken Mexican is priced at Rs 55. Medium French fries are priced at Rs 28, potato
wedges at Rs 20, soft serves at Rs 35, mc swirl at Rs 12, medium soft drinks at Rs 20
and medium shakes at Rs 45.

PROMOTION:

At Mc Donalds the prime focus is on targeting children. In happy meals too which are
targeted at children small toys are given along with the meal. Apart from this, various
schemes for winning prices by way of lucky draws and also scratch cards are given when
an order is placed on the various mean combos. In fact, the various econo meals and
value meals also signal to the customer that buying separate items results in greater
value for money for the customer.

PLACE:

Mc Donals’ outlets are very evenly spread throughout the NCR region. Mc Donalds
does not offer home delivery but its outlets are very readily accessible. Mc Donalds also
offers take away drive through facilities.

PEOPLE:

The employees in Mc Donalds have a standard uniform and Mc Donalds specially focuses
on friendly and prompt service to its customers from their employees.

PROCESS:

The food manufacturing process at Mc Donalds is completely transparent i.e. the whole
process is visible to the customers. In fact, the fast food joint allows its customers to
view and judge the hygienic standards at Mc Donalds by allowing them to enter the area
where the process takes place. The customers are invited to check the ingredients used
in food.
PHYSICAL EVIDENCE:

Mc Donalds focuses on clean and hygienic interiors of is outlets and at the same time the
interiors are attractive and the fast food joint maintains a proper decorum at its joints.