Justin Henry Formatted: Left

9201 University City Blvd

Charlotte, NC 28223

October 23, 2017

Riviana Foods Inc.

P.O. Box 2636
Houston, TX 77252

Dear Public Relations:

While doing some research into rice, I discovered a strain called Carolina Gold, which I then Formatted: Left, Indent: First line: 0.58"

learned that your company has a brand with the same name. Although after further research I
learned your product has nothing to do with the aforementioned strain but was instead nothing
more than parboiled rice. Which I feel is a blatant misrepresentation of your product designed to
cash in on an older generations nostalgia. While your other line of products are honest of the
content Carolina Gold is a stain on your otherwise great line up of rice. Formatted: Font: (Default) +Body (Yu Mincho), 10.5 pt

Formatted: Left

Misinformation
I would request that your company ceases its series of misinformation, but I recognize that Formatted: Indent: First line: 0.58"

as company brand recognition is vital to your survival and the removal of one of your major products
would wreak havoc on your profit margins. A valid alternative is to but that is a fools request. I
instead simply request you place a small blurb distinguishing from the classical Carolina Gold on the
package, you can continue you campaign of confusion and those observant of the packaging will be
able to avoid it.

Expanded Distribution
Instead of listening to the above suggestion you could change your product to what it Formatted: Left

claims to be by getting in touch with Carolina Plantation Rice and begin distributing genuine Carolina
Gold. I feel this option would please the most by appeasing to those looking for what your label
claims.. Formatted: Font: (Default) +Body (Yu Mincho), 10.5 pt

Sincerely,
Justin Henry