THE JUNGLE BOOK

RUDYARD KIPLING
He was born in India to British parents in 1865 and lived in Bombay (now called Mumbai) until
the age of six.
Wrote The Jungle Books in 1894.
Kipling wrote The Jungle Books as a call for discipline during a particularly difficult period of
imperialism.
Wrote this book for his daughter Josephine who died of pneumonia when she was 6, Her
death left Kipling heartbroken, and he never fully recovered.
Writing from the point of view of a white, middle class, privileged man.
wrote the stories as a series of fables, designed to impart moral lessons to children through
animal characters.
Most of the stories that comprise "The Jungle Book" were first published in magazines in 1893-
1894. Kipling was already a popular author by this time.
DIFFERENT ADAPTATIONS OF THE
NOVEL
1967 WALT DISNEY ANIMATION

Family animation musical.

Jazz-swing music, classically black genre.
JFKs death, many felt that their hopes died, too.
Martin Luther King Junior was shot in Memphis, Tennessee, in nineteen sixty-eight.
Purpose was purely to entertain but there are cultural things happening in the background that
reinforce the films relevance at the time.
 SUMMARY AND SUBTEXT
Boy is threatened so has to leave everything he knows (family, home), we see his journey to
manhood and as a man he overcomes the threat.

Mowgli

Shere Khan

Bagir
Baloo

The Snake
 ANTHROPOMORPHISM

the attribution of human characteristics or behaviour to a god, animal, or object.

 MARKETING OF THE 2016 FILM
In August, Mr. Favreau bounded onto a 7,800-seat arena at a Disney fan convention in Anaheim,
Calif., and showed sneak-peek footage from his film. He hobnobbed with three Jungle Book
stars on stage, including Neel Sethi, who plays the man-cub Mowgli. Thousands of movie
posters were handed out.
Disney used bloggers and entertainment news sites to advertise
Studio marketers have learned that Hispanic moviegoers tend to buy tickets in particularly
large groups; if you hook one family member, you can get an exponential result. To achieve that
goal, Disney teamed with Univision for a five-week stunt that brought Jungle Book characters
and clips to telenovelas, talk shows and sports coverage. Disney even built a tool to allow
Univision personalities to appear in scenes.
Various corners of the Disney empire pitched in to promote The Jungle Book. A New Years
Day stunt on the Disney Channel, for instance, was used to portray the film as one of the
years first blockbuster offerings for families and children.
But the synergistic heavy lifting was done by Disney theme parks. During the jam-packed spring
break weeks, park theaters in Florida and California offered sneak-peek footage of the movie,
with Mr. Favreau providing introductions.