Professional Documents
Culture Documents
GURUVAYOOR
Submitted by
VISHNU G
Roll No
MES16MBA54
I do hereby solemnly declare that the work presented in this report has been carried
out by me and has not been previously submitted to any other University/ College or
Organization for an academic qualification / certificate/ diploma or degree. The work
I have presented does not breach any existing copyright and no portion of this report
is copied from any work done earlier for a degree or otherwise. I further undertake to
indemnify the Department against any loss or damage arising from the breach of the
foregoing obligations.
Date: 03/07/2017
ACKNOWLEDGEMENT
The internship opportunity I had with A PLUS PHARMA & SURGICALS was a
great chance for learning and professional development. Therefore, I consider myself
as a very lucky individual as I was provided with an opportunity to be a part of it. I
am also grateful for having a chance to meet so many wonderful people and
professionals who led me through this internship period.
First of all, I express my sage sense of gratitude and indebtedness to our Principal,
Dr. V.A. SONNY, MES College OF Engineering and also Head of the
Department, Department of Management Science, from the bottom of my heart,
for their immense support and faith.
I would also like to thank my internship guide at MESCE Dr. V.A. SONNY , Head
of the Department , of MBA department who has been very helpful in the
completion of the internship.
I would also like to express my deepest thanks to Mr. Prasanth mambully, Mr.
Samban managers and Mr. Thulasidas PRO of Hotel SATHYA INN for taking part
in useful decision & giving necessary guidance and advices. I choose this moment to
acknowledge his contribution gratefully.
Further I express my gratitude to Mr. Thulasidas the PRO who was kind enough to
give an opportunity to work under their expertise. I express my thanks to the entire
team of Sathya Inn for their entire support and encouragement during the internship
period.
Sincerely,
Date: 03/07/2017
CHAPTER 1
INTRODUCTION
Type of Company
Hospitality Sector
The hospitality industry is a broad category of fields within service industry that
includes lodging, event planning, theme parks, transportation, cruise line, and
additional fields within the tourism industry. The hospitality industry is a
multibillion-dollar industry that depends on the availability of leisure time and
disposable income. A hospitality unit such as a restaurant, hotel, or an amusement
park consists of multiple groups such as facility maintenance and direct operations
(servers, housekeepers, porters, kitchen workers, bartenders, management,
marketing, and human resources etc.).
Usage rate, or its inverse "vacancy rate", is an important variable for the hospitality
industry. Just as a factory owner would wish a productive asset to be in use as much
as possible (as opposed to having to pay fixed costs while the factory is not
producing), so do restaurants, hotels, and theme parks seek to maximize the number
of customers they "process" in all sectors. This led to formation of services with the
aim to increase usage rate provided by hotel consolidators. Information about
required or offered products are brokered on business networks used by vendors as
well as purchasers.
Defining Aspects
One of the most defining aspects of this industry is that it focuses on customer
satisfaction. While this is true of nearly every business, this industry relies entirely
on customers being happy. This is because these businesses are based on providing
luxury services. Very few hospitality businesses provide a basic service that people
need, like food or clothing.
Another defining aspect of this industry is its reliance on disposable income and
leisure time. For this reason, the majority of these businesses are for tourists or rich
patrons. If disposable income decreases due to a slump or recession, then these are
often the first businesses to suffer because customers wont have the extra money to
enjoy their services.
Different Businesses
Most people think that hotels alone belong to the hospitality industry, but hotels
are only one sector of this industry. Many forms of transportation that cater to
tourists are also part of this business world. For example, this niche includes
airlines, cruise ships and even fancier trains. Restaurants, general tourism and event
planning also belong to this niche.
Some of these businesses partially belong to the hospitality industry. For example, a
fast food restaurant would be considered convenient. A restaurant that provides
fancy food with amazing service would be providing a hospitality service.
Level of Service
Themes
Another defining aspect of the hospitality industry is its theme. This doesnt apply
to every business in this industry, but many of them use a certain theme to attract
customers. For example, a fancy restaurant might have a Mediterranean theme to
attract customers who like that type of food and atmosphere.
Not only does this set the business apart from competitors, but it also allows
customers to judge the business on another level. Hospitality businesses that
provide an authentic theme are often appreciated more than general hospitality
businesses. If the above restaurant cooks authentic Mediterranean cuisine and uses
the proper decorating elements, then this will make customers happy and more
willing to visit the business.
A hospitality business doesnt need a theme, but the vast majority of them use one
because customers love themed businesses.
Nature of Business
Currently there is an increased focus and awareness in areas of business ethics and
social responsibility. As a result we have new and thought provoking questions
cropping up especially in branches of ethics like Applied Ethics, which also deals
with ethics in Hospitality. Questions like: What effects does tourism and other
practices have on the environment? When a local hospitality industry flourishes
what potential dilemmas are to be expected on the local communities? How is the
host community affected or how is the local community affected?
Ethics in todays world are guided by either proper laws of conducts, employee
manual, industry standards and many more. Though the World Tourism has
proposed an industry wide code of ethics there is no such universal code for
hospitality industry. The hospitality industry that we choose to focus on is different
in this respect. It is not entirely governed by external roles of conduct though they
do have a limited part to play but mostly by internal roles/ management styles that
have been styled over time. In this essay I will attempt to analyze the nature of
hospitality industry, the way it has functioned in history and how the principles it is
governed by ensures it acts within the realm of social responsibility and therefore
requires minimal governmental interference. However it is also important to realize
that that the ethical precepts that the industry functions from comes from different
referent sources (Randall)
Period of Internship and Interns
The period of internship was for 2 months starting from 02/05/2017 to 30/06/2017
and we were 2 of them doing internship in the same department and the best thing
about it is that we all are from the same institution/ college.
Objective of the Internship
Hospitality industry
The hospitality industry is one of the worlds largest and most important industries.
In the United States alone it directly and indirectly generates millions
Of jobs for Americans, with billions of dollars in economic contributions,
Which benefit large segments of society, as well as the federal, state, and local
Governments (Goeldner and Ritchie 2009). Madanoglu, Moreo and Leong
(2003) also stressed that almost 90% of the U.S. labor force are employed in
The service industries, many of whom work in the various hospitality sectors.
Indeed, the view of the hospitality industry first and foremost as a vital
Element within the service sector, while focusing on the vocational, business
And managerial dimensions of the industry, has been the dominant approach in the
field of hospitality studies. On the other hand, for the most part, there
have been relatively few aempts at conceptualizing the nature of hospitality and
its various meanings and implications for society (Henning, Levy and Ritchie
2005).
Travel and Tourism business encompasses transportation. This includes airlines,
trains, cruise ships and the staff for each. Travel and tourism requires
knowledgeable employees in information technology, and they are also considered
a part of hospitality. India has moved up 13 positions to 52nd rank from 65th in
Tourism & Travel competitive index. Tourism Australia expects Indian tourists
arrivals in Australia to increase 12 per cent year-on-year to reach 245,000 visitors
during FY 2015-16, thus making India the eighth largest source market for tourism
in Australia.
The UNWTO predicts that India will account for 50 million outbound tourists by
2020. While business travel, holiday and VFR trips dominates outbound volumes,
people are also opting for niche products like sports tourism, luxury travels, MICE,
honeymoon packages and cruises.
Thailand, Singapore, United States, and Malaysia are some of the most
preferred tourist destination for Indian travelers. Indian tourists have now started
exploring new destinations as well. Among the emerging countries, Sri Lanka,
Nepal, China, Japan and South Africa are becoming the destination of choice for
Indian tourists. Japan is also focusing on plans to triple the number of tourists
travelling from India to the country by 2020 from the 2013 level. Countries like
Indonesia, Philippines, Mauritius and Egypt are also seeing an increase in influx of
Indian tourists. Increased promotional activities by travel agents will further drive
outbound departures to many new destinations in the years to come.
Factors that are driving tourists to go out of country:
Much of India's outbound growth may be attributed to increasing disposable
income, decreasing cost of international airfare and availability of affordable travel
packages. In particular, the rise of low cost carriers (LCCs) in India has impacted
the way Indians travel as they now have more alternatives, beyond domestic travel,
when planning for short holidays.
The proliferation of the internet has also significantly changed the way Indian
travelers now plan and book their trips. The availability of information on the
internet has instilled greater confidence among Indian travelers to look farther when
planning their travels. With information readily available at the click of a mouse,
consumers are no longer dependent on traditional travel agents. However, feedback
and recommendation from travel agents is still held in high regard.
The Indian film industry, termed as Bollywood has significantly influenced Indian
culture. According to an estimate, almost 14 million people in India enjoy
Bollywood movies on a daily basis. Bollywood has always been recognized as
having the strongest influence for potential Indian travelers. For example,
Bollywood films such as Dilwale Dulhania Le Jayenge, Kabhi Khushi Khabhie
Gham and Mujhse Dosti Karogi have all presented Switzerland in a new light to
Indian tourists. Another example being that with the popularity of Bollywood
blockbuster Zindagi Na Milegi Dobara (ZNMD), Spain witnessed a surge in the
number of India tourist arrivals in 2012 and 2013.
However, there are many challenges in outbound travel. In India, companies tend to
specialize in either inbound or outbound, few do both successfully. The skill sets
and experience needed for both segments are unique and not complementary. The
average Indian travel agent deals with customers who are extremely price sensitive
and are inherent shoppers. Bargaining is a cultural trait.
There is basically a feeling that agents have no right to make money. In general,
agencies in India are not equipped or trained in charging fees. Another hurdle for
Indian outbound tourism market is the rupee depreciation that has become a very
big hurdle for Indian outbound tourism. Destinations such as United States, Canada,
London, France, Italy and Switzerland have seen a dip in bookings due to rupee
depreciation.
CHAPTER 2
ORGANIZATIONAL ANALYSIS
Company Profile
Hotel SATHYA INN, opp. KSRTC Bus Station, Guruvayoor, Thrissur district,
Kerala, India is a new company. The all new Sathya inn, with a haven of hospitality
that welcomes you to enjoy the choicest delights in luxury and comfort. At Sathya
inn, they are always innovating to make you feel fresh. Every visit will be a new
experience for you because they keep on adding finest elements in services and
facilities. They like to think a stay with them takes each guest beyond their
expectations. That's what makes them special! And sure its facing Lord Krishna
Temple, Guruvayoor and just 25 meters walking distance. At Sathya inn, they ensure
you get true value for money in accommodation and amenities making your stay a
very enjoyable experience. The Hotel Sathya Inn where started in the year of 2015,
Mr. Sathyan is the owner and Mrs. Mini where the Managing Director of this
company.
INITIAL INVESTMENT
VISION STATEMENT
To be the first choice for guests colleagues shareholders and business partners, also
become the leading five star hotel.
MISSION STATEMENT
The mission of Hotel Sathya Inn is to delight guests every time by creating engaging
experiences straight from our heart.
VALUES
Exceptional Service - We understand that the value can be created with every
encounter and this is reflected in our superior standard of service.
Integrity - We are honest and straightforward in our interactions with our owners,
guests, colleagues and the communities in which we operate.
Respect - We respect the objectives of our stakeholders, the values of our guests,
and the cultural difference in the locations that we operate.
Teamwork and Passion - We bring our individual expertise, creativity and passion
for our industry as a Marco Polo team member. This sets us apart and is the
essence of the Marco Polo Way.
Continuous Improvement - We are innovative and utilize best practices to
continually improve our management techniques, and the quality of our products
and services.
SWOT is the acronym for Strength Weakness Opportunity Threat which outlines
the current position of an organization. It identifies whether the company is in a good
or bad market position. While the strengths and weakness are internal factors, the
opportunity and threats are external to the organization. Analyzing all these gives a
complete perspective to the managers regarding the external factors that influence the
organization or may influence in future. With the help of this technique, the managers
can also identify the internal capabilities and resources that can be used to deal with
them.
Internal Factors: The first two letters in the acronym S (Strength) and W
(Weakness) refers to the internal factors that are the resources available within the
organization. These factors may impart strengths which can be utilized to exploit the
opportunities or become a cause of weakness of a strategic nature for the
organization. These are the factors that provide competitive advantage to the
organization. These factors can be different for different organization. Weaknesses
are the factors that limit the growth of a company or restrict the company from
moving in a desired direction.
Strengths:
Increasing customers
It has a good infra-structure
High quality products
Skilled employees
Good quality of raw material
Weakness:
Opportunities:
Threat:
Increasing Competitors.
Cost of raw material
Chance of demanding high wages by the employees.
Change in Government policies.
CHAPTER 3
Managing director
General manager
PRO
To work as receptionist
We joined the organization on 3rd May 2017. The rules and timings of the
organization was explained. The only thing I understood in the beginning was that
the hotel has a good popularity in the district and also in all over Kerala. The duty
was data entry and deposit the day to day collection to Punjab national bank,
guruvayur. The other important duty gave me that to check the fuel capacity of
generators. They gave me the salary of rupees 4000 per month.
Contributions
There is an extra room available behind the hotel and that room is closed, so
hotel can use this room for keeping items like furnitures, clothes etc.
The parking facility is not good, the company should take a step to solve this
problem.
Learning from Internship
I had a memorable experience from joining the internship at sathya inn guruvayur. In
addition to the daily work I had a great opportunity to meet different people over
there. Besides I made a lot of friends during the course of Internship. They were all
professional, and taught me patiently. In these 2 months, I have established a good
relationship with the employees. The internship taught me how to behave with our
colleagues and with those who work beneath us. I found that having a flexible and
being friendly nature is an essential component for the prosperity of the business
entity. When I observed the PRO I found that he was very polite and kind while
dealing with the employees and organization. He behaved in a polite manner to
everyone whatever his designation was.
CONCLUSION
Sathya inn guruvayur is one of the best hotels in guruvayur. They are serving tasty
food and providing good accommodation facilities. Customers have got a good
impression with this hotel. After doing this summer internship programme in this
company I clearly understood that HR and OM functions are theoretically easy but it
needs some talents and ideas to apply in the real situations..
REFERENCES
http://sathyainn.com
http://hotels.com
marketing management I & II Thakur publications